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Google+ Profile PageRank: The Real AuthorRank? - SMX Advanced 2013

Everyone who uses Google Authorship wants to know: Is AuthorRank active yet? That is, is Google using Authorship data as a direct influence on search results ye
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Social and Content Marketing Best Tips
A Collection of Social and Content Marketing Best Tips from around the Internet.
Curated by Chris Agro
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How to Benefit from the LinkedIn Publishing Platform |

How to Benefit from the LinkedIn Publishing Platform | | Social and Content Marketing Best Tips | Scoop.it

Did you know you can publish your articles on the LinkedIn publishing platform?

 

Do you want to build more authority in your niche?

 

LinkedIn is opening up its publishing platform to all 277 million+ members!

 

In this article, I’ll show you how high-quality content creators and bloggers can use LinkedIn’s publishing platform to build their influence....


Via Jeff Domansky
Chris Agro's insight:

More great insights on how to take advantage of LinkedIn for business can be found here: -Chris Agro (@agrotising) 

http://linkedintobusiness.com/linkedin-checklists/

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M. Philip Oliver's curator insight, March 18, 11:01 AM

Great News, Thanks Jeff

wanderingsalsero's curator insight, March 18, 8:10 PM

I've heard about this recently but had not read about it until I saw this one.  I blog a log anyway so I suppose it just makes sense to start putting it on LI.

aanve's curator insight, March 19, 3:35 AM

www.aanve.com

 

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How the Founder of Buffer Tweets: The System and 5 types of Tweets to Keep your Followers Engaged - - The Buffer Blog

How the Founder of Buffer Tweets: The System and 5 types of Tweets to Keep your Followers Engaged - - The Buffer Blog | Social and Content Marketing Best Tips | Scoop.it
Our CEO Joel recently changed the way he thinks about sharing on Twitter, and I really like his new approach. And if you just take a brief glance at his Twitter account, you’ll what an engaged following Joel was able to build over the past.

Via Cendrine Marrouat - www.socialmediaslant.com
Chris Agro's insight:

I love Buffer. Not only a good solution but they have a great blog.

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, January 10, 3:12 AM


Want to increase engagement on Twitter?


It’s a great question, because Twitter can sometimes feel like a tough nut to crack.


The answer is in Belle Beth Cooper’s article. She has spent quite some time observing Joel Gascoigne, the CEO of scheduling app Buffer, in action.


In this case study, she reveals the types of Tweets that Gascoigne posts, how he formats and optimizes them, and what he does to find the content he shares.


“His Tweets regularly even outperform the ones posted on the @buffer Twitter account, which, at around 162,000 have roughly 6-7 times the following of Joel’s at 25,000 followers.”


A must-read!



Christina's curator insight, January 10, 7:13 AM

A fresh, simple and genius approach to tweeting. 

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Measure your online ROI in six simple steps - Read our guide

Measure your online ROI in six simple steps - Read our guide | Social and Content Marketing Best Tips | Scoop.it
Our web analytics wizard Troels Kjems explains how to measure ROI of your digital channels. Read his 6-step guide and stop wasting your company's money.
Chris Agro's insight:

Content and social media marketing starts with focus.

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8 Shocking Content Marketing Research Findings - Business 2 Community

8 Shocking Content Marketing Research Findings - Business 2 Community | Social and Content Marketing Best Tips | Scoop.it
Chris Agro's insight:

Telling insights from recent findings about content marketing from Joe Pulizzi, the man himself at Content Marketing Institute.

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Build Your Authority Not Your Author Rank

Build Your Authority Not Your Author Rank | Social and Content Marketing Best Tips | Scoop.it
Focusing solely on Author Rank may blind us to tracking Google's progress and building what is truly important. Authority.
Chris Agro's insight:

Building your personal brand has got to include Google. Start with Authorship. This article dives deep into everything Authorship.

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Proven Paid, Earned & Owned Tactics. Here’s the SMX Social Media Marketing BIG Preview

Proven Paid, Earned & Owned Tactics. Here’s the SMX Social Media Marketing BIG Preview | Social and Content Marketing Best Tips | Scoop.it
This SMX Social Media Marketing preview was authored by Chris Sherman, VP of Event programming. It provides insight on how the people who created the conference program are thinking about social media marketing.
Chris Agro's insight:

Engaging with customers and prospects via social media channels is now an integral, mainstream tactic.

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What Google's Hummingbird Update Means for Small Business

What Google's Hummingbird Update Means for Small Business | Social and Content Marketing Best Tips | Scoop.it
Google's Hummingbird update is changing how search engine optimization works, so businesses need to rethink how customers are using the Internet.
Chris Agro's insight:

When it comes to search, Google is still the one to please. This article helps explain how recent changes to Google can benefit those who work their site with content that matters to their tasrget audience.

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How to Create Great Content for Healthcare & Highly Regulated Industries

How to Create Great Content for Healthcare & Highly Regulated Industries | Social and Content Marketing Best Tips | Scoop.it
It’s tougher to get healthcare content approved than content not subject to intense scrutiny. But that doesn’t mean you should give up.
Chris Agro's insight:

Good article that dispells the notion that effective marketing is not possible for the healthcare industry due to regulations.

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Linked In to Social Prospecting - Business 2 Community

Linked In to Social Prospecting - Business 2 Community | Social and Content Marketing Best Tips | Scoop.it
Chris Agro's insight:

Are you really Linkedin? 10 Ways to Expand Your Reach

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Corporate Storytelling Lessons from Kevin Spacey

Corporate Storytelling Lessons from Kevin Spacey | Social and Content Marketing Best Tips | Scoop.it
Kevin Spacey's comments about the Netflix release of "House of Cards" contains a road map for brand storytelling worthy of global enterprise brands. Use these insights and corporate storytelling le...
Chris Agro's insight:

Some people 'get it'. This speech by Kevin Spacey illuminates the path of successful marketing now, and into the future. Riveting.

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Regifted: No More Physical Products In Facebook Gifts; Focus Shifts To Facebook Card Gift Cards - AllFacebook

Regifted: No More Physical Products In Facebook Gifts; Focus Shifts To Facebook Card Gift Cards - AllFacebook | Social and Content Marketing Best Tips | Scoop.it
One of the main reasons behind the explosion of the gift-card industry is how easy it makes the process from both ends: The gift giver avoids the process of traveling to stores, choosing gifts, transporting them, wrapping them, and making sure they...

Via Cendrine Marrouat - www.socialmediaslant.com
Chris Agro's insight:

Click, send, done. Will this Facebook shift boost the industry of Gift Card giving?

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5 Easy Ways to Connect With Online Influencers

5 Easy Ways to Connect With Online Influencers | Social and Content Marketing Best Tips | Scoop.it

Following these tips to meeting influential people in your niche can help you get the exposure for your startup you've been looking for.Having even just one relationship with an online influencer can have a significant impact on your business. Online influencers are people who have a dynamic personality that comes across online and they command the respect of other key players in their niche. Relationships with influencers are sought after by business owners because these people help shape consumer decision making by popularizing products and ideas, and promoting things across multiple channels.The good news is that many top influencers also happen to be fairly accessible, even when you think it's impossible to connect with them. Here are five relatively easy ways to connect with powerful influencers who can hopefully help your business get to the next level...


Via Jeff Domansky
Chris Agro's insight:

Join the conversation - add value to the discussion and do it on a consistant basis. Building blocks getting noticed in a sea of chatter.

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Anne Cantelo's curator insight, August 16, 2013 10:23 AM

If many of the online influencers suddenely have a weight problem this will be why...

Linda Allen's comment, August 16, 2013 1:34 PM
I agree with this article Jeff, I'm always a little shocked when a influencer - such as yourself; actually acknowledges my invite or question. Like the article states; you do need some commonality or something they can relate to yourself.
Ali Anani's curator insight, August 17, 2013 12:14 AM

Influencers are not sleeping ones if you reach them

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Top Reasons Why Consumers Unsubscribe Via E-Mail, Facebook & Twitter

Top Reasons Why Consumers Unsubscribe Via E-Mail, Facebook & Twitter | Social and Content Marketing Best Tips | Scoop.it

More than 90% of consumers unsubscribe, "unlike" or stop following brands because of too frequent, irrelevant or boring communications, according to a report by social media and e-mail marketing services company ExactTarget.Released Tuesday, "The Social Break-Up" is a study that surveyed more than 1,500 consumers, exploring changing online behaviors and top motivations for "unliking," unfollowing and unsubscribing from brand communications via Facebook, Twitter and e-mail....


Via Jeff Domansky
Chris Agro's insight:

Smart businesses are using social to educate and inform which builds trust - not irritation.  #agrotising

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Two Pens's curator insight, July 15, 2013 11:59 AM

Too much mailing/posting and too little value. That's why I unsubscribe and why most others do too.

SCORENAZ's curator insight, July 15, 2013 10:27 PM

Interesting report.

Jeff Domansky's curator insight, July 16, 2013 1:05 PM

Great reminder for marketing and content pros to keep content valuable or find your subscribers disappearing.

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Statista - The Statistics Portal

Statista - The Statistics Portal | Social and Content Marketing Best Tips | Scoop.it
Find statistics, consumer survey results and industry studies
from over 18,000 sources on over 60,000 topics on the internet's
leading statistics database...

Via Cendrine Marrouat - www.socialmediaslant.com
Chris Agro's insight:

Another tool to help refine your target audience. -Chris Agro (@agrotising)

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How To Embed Google Plus Hovercard Google+ Badge Into Website Post | Online Marketing Agency | SEO Agency | Nasdag PM

How To Embed Google Plus Hovercard Google+ Badge Into Website Post | Online Marketing Agency | SEO Agency | Nasdag PM | Social and Content Marketing Best Tips | Scoop.it
Google Plus Hovercard or Google+ Badge increases your interaction and number of followers by connecting your personal or brand Google+ page to your website
Chris Agro's insight:

Good stuff! Thanks to +MartinHolmes from bringing this article to my attention.

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The Do’s and Don’ts of Twitter’s New DM Feature

The Do’s and Don’ts of Twitter’s New DM Feature | Social and Content Marketing Best Tips | Scoop.it

On October 15th, Twitter released a new feature that gives users the option of receiving direct messages (DMs) from any follower. This means that I could send a direct message to anyone that I follow who doesn’t necessarily follow me back.

 

I decided to test this feature out of curiosity as an active Tweeter (seeing if any of my followers who I don’t follow back would actually DM me) and from a consumer’s standpoint (would businesses send me direct messaging of their services?).It’s been two weeks since the initial release and from what I have experienced so far with this feature, I’ve made a quick guide of how you should go about using the new DM format, AKA the Do’s and Don’ts....


Via Jeff Domansky
Chris Agro's insight:

A new way to make first contact with prospects. I will be interesting to see how this DM service pans out.

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tollywoodfilms's curator insight, November 10, 2013 2:07 AM

http://tollywoodfilms.in/sunny-leone-hot-photos-jackpot-movie/

Rein Hof's curator insight, November 10, 2013 4:47 AM

Kende je deze mogelijkheid in Twitter al? Altijd handig om even te lezen wat de nieuwe opties betekenen voor je.. 

Barbara Chambers's curator insight, November 10, 2013 8:02 PM

Great information.

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5 Ways to Engage Readers Through Curated Content - Business 2 Community

5 Ways to Engage Readers Through Curated Content - Business 2 Community | Social and Content Marketing Best Tips | Scoop.it
Chris Agro's insight:

Everyone has time to curate content. 

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What the Future Holds for B2B Content Marketing: Experts Look Ahead

What the Future Holds for B2B Content Marketing: Experts Look Ahead | Social and Content Marketing Best Tips | Scoop.it
Excerpt: It's essential to follow trends in B2B content marketing with research, but looking ahead also helps advance the conversation. Check out this roundtable discussion which asks industry expe...
Chris Agro's insight:

Current and future trend insights from the front line. Thought leaders in the marketing industry having frank discussions on where things are now and where the predict they're headed. Also links to addtional informative videos on content marketing. Good stuff as always from Content Marketing Institue.

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Top 4 B2B Blogging Questions from Clients

Top 4 B2B Blogging Questions from Clients | Social and Content Marketing Best Tips | Scoop.it
Senior Consultant Shannon addresses four of the most frequently asked B2B blogging questions.
Chris Agro's insight:

Good ground rules for making a marketing difference over time.

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The 10 Most Useful Buffer Features for a More Powerful Social Media Presence - - The Buffer Blog

The 10 Most Useful Buffer Features for a More Powerful Social Media Presence - - The Buffer Blog | Social and Content Marketing Best Tips | Scoop.it
When Joel started Buffer, its aim was to help you schedule Twitter updates for smarter sharing. It’s come a long way since then, and now we have lots of features to help you improve your social media presence across a whole bunch of networks.
Chris Agro's insight:

Do you use buffer? If not, you should. Learn how easy it is to feed content to your followers on a ongoing basis.

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Twitter Makes Embedded Tweets’ Photos Larger And Richer - AllTwitter

Twitter Makes Embedded Tweets’ Photos Larger And Richer - AllTwitter | Social and Content Marketing Best Tips | Scoop.it

Twitter has put photos front and center in its update to embedded tweets.

 

Tweets that contain photos now have a “bigger and bold visual focus on the media” when you embed them, a boon for bloggers and publishers.

 

The rich update to photos in embedded tweets applies to both landscape and portrait photos, asTwitter displayed with the following two examples in its blog post announcing the change...


Via Jeff Domansky
Chris Agro's insight:

As a Graphic Designer I love how all the major social platforms have embraced the use of imagery.

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Chris Agro's comment, October 1, 2013 10:18 AM
I love how each of the major social media platforms are focusing on visuals.
Linda Allen's comment, October 1, 2013 6:26 PM
Thank you Jeff; it is all about visualization!
harish magan's comment, October 1, 2013 11:59 PM
It is good to note that people are interested to know more about visualization in twitter.
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How to Fill Your Content Marketing with Youtility

How to Fill Your Content Marketing with Youtility | Social and Content Marketing Best Tips | Scoop.it
Too many businesses break out the champagne just because something new was created. But the objective is not to make information. The objective of content marketing is to produce information that c...
Chris Agro's insight:

Do you Youtility? If not, you should. It is the future of effective marketing.

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LinkedIn Training: 15 Incredible Free Resources For LinkedIn Marketing

LinkedIn Training: 15 Incredible Free Resources For LinkedIn Marketing | Social and Content Marketing Best Tips | Scoop.it

A collection of the absolute best free LinkedIn training materials across the internet including tutorials, infographics, how-to articles and webinars.The past few years have been a period of non-stop growth for social media and we have put a lot of effort into providing free LinkedIn training as much as possible with our blog posts.

 

It’s tough to get the full picture in bite-sized pieces so we’ve collected resources from across our site and a few other places to bring some of the most relevant content for businesses wanting to leverage the power of LinkedIn....


Via Jeff Domansky, Chris Agro
Chris Agro's insight:

Linkedin is starting to focus more on tools for B2B Marketing. 

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Brandon Uttley's curator insight, August 30, 2013 3:02 PM

Excellent LinkedIn learning resources.

Jeff Domansky's comment, August 30, 2013 4:43 PM
Glad it was useful Brandon.
Mance Creative's curator insight, March 31, 5:54 PM

LinkedIn is a powerful resource and networking tool for business professionals.

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This Changes Everything: Social Signals, Your Website, and Google+

This Changes Everything: Social Signals, Your Website, and Google+ | Social and Content Marketing Best Tips | Scoop.it
Following a series of experiments I've made a few discoveries about sharing links on Google+ that changes everything about how I now share.

Via Cendrine Marrouat - www.socialmediaslant.com
Chris Agro's insight:

A way to drive more traffic to your site via Google+ and social. Truly exciting.

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Athena Goodlight's comment, August 21, 2013 8:43 PM
Thank you. Google is truly gaining ground in the social network communities.
Jordi Carrió Jamilà's curator insight, August 22, 2013 3:01 AM

Un tema interesante

Chris Agro's comment, August 22, 2013 8:22 AM
Love it! Thanks for sharing your research.
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Integrating Owned, Earned & Paid...

Integrating Owned, Earned & Paid... | Social and Content Marketing Best Tips | Scoop.it
Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist this urge! Here's how owned, earned, and paid media supports SEO for maximum organic search performance.
Chris Agro's insight:

Nice comprehensive way to address the many touch points of effectively marketing on the Internet today. I encourage anyone who agrees with this article to also consider Jay Baer's Youtility approach [ http://youtilitybook.com ] as a strategic approach to quality content marketing. Slow and steady wins the race!

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