Social Age Of Transparency
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Social Age Of Transparency
In a socially transparent world people can see inside the business. It’s no longer about the brand perception; it’s about how you live up to your core values, keep your promises and deliver human experiences. In the social age of transparency brands are People-Made. (www.people-made.com)
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Pour H&M, or Poor H&M?

Pour H&M, or Poor H&M? | Social Age Of Transparency | Scoop.it
On the one hand, the Isabel Marant pour H&M collaboration has benefited both brands – Isabel Marant gained the coverage and cult following (just think of future sales), and H&M scored anoth...
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Prediction: pendulum to swing back from online to in-store buying

Prediction: pendulum to swing back from online to in-store buying | Social Age Of Transparency | Scoop.it
'Merging the tactility and immediacy of physical retail with the richness and personalization of online, local shops will make online-only stores seem downright quaint.'
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Integrating Individual Rewards With Community Engagement [Future of Retail] - PSFK

Integrating Individual Rewards With Community Engagement [Future of Retail] - PSFK | Social Age Of Transparency | Scoop.it
How tying loyalty to community engagement can benefit customers, retailers and brands.
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Paid to Tweet? What the Social Workforce Means for All of Us | Innovation Insights | Wired.com

Paid to Tweet? What the Social Workforce Means for All of Us | Innovation Insights | Wired.com | Social Age Of Transparency | Scoop.it
Image: katerha/Flickr Is the day coming when we?re going to earn raises for re-tweets? Savvy brands think the future of marketing is on social media a
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Seven Ways To Increase Employee Satisfaction Without Giving A Raise

Seven Ways To Increase Employee Satisfaction Without Giving A Raise | Social Age Of Transparency | Scoop.it
A few years ago when employees became dissatisfied with their organization they would quit and get another job. Today, with placement opportunities very low and unemployment extremely high, very few people opt to quit and leave.
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How B2B companies talk past their customers | McKinsey & Company

How B2B companies talk past their customers | McKinsey & Company | Social Age Of Transparency | Scoop.it
New research shows there’s a surprising gap between the brand messages that suppliers offer to customers and what their customers really want to know. A McKinsey Quarterly article.
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Three Strategies for Marketing to Millennial Women

Three Strategies for Marketing to Millennial Women | Social Age Of Transparency | Scoop.it
While the rest of us have been busy aging, it turns out Millennials have, too. Take a look at that young mother pushing her stroller into Starbucks.
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Marketing in the Social Age of Transparency

Our presentation to Thought Leader Global, Amsterdam 2013, discussing the new role of marketing in a transparent world and the need for marketers to become more
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PUMA DANCE DICTIONARY PRESENTS "FIRST TIME" by DRE SKULL -- OFFICIAL MUSIC VIDEO

PUMA has collaborated with DJ/Producer Dre Skull on an infectious new track featuring Megan James & Popcaan to launch the new Puma Sync Fragrances for men an...
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We Are All Part of the Work/Life Revolution

We Are All Part of the Work/Life Revolution | Social Age Of Transparency | Scoop.it
Everyone wants more freedom and fewer trade-offs; now we just need the right policies in place.
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Great Employees Are Not Replaceable - Forbes

Great Employees Are Not Replaceable - Forbes | Social Age Of Transparency | Scoop.it
One of the most important lessons I learned during my years as a CEO was that great employees are not replaceable. It isn’t the technology or the product that make a company great, it’s the people.
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First Direct: Six experience lessons from the bank that bucks the trend | MyCustomer

First Direct: Six experience lessons from the bank that bucks the trend | MyCustomer | Social Age Of Transparency | Scoop.it
First Direct CEO Mark Mullen explains why the bank is mentioned in the same breath as customer champions like Zappos.
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Lesson #2: Culture is critical – so recruit staff based on character and values

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To rebuild consumer trust, marketers must rein in their impulse to make grand claims | Marketing Magazine

To rebuild consumer trust, marketers must rein in their impulse to make grand claims | Marketing Magazine | Social Age Of Transparency | Scoop.it
To rebuild consumer trust, marketers must rein in their impulse to make grand claims, If there is one theme that emerges from the marketing stories of 2013, it is
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Why loyalty is declining and what brands can do about it | Marketing Magazine

Why loyalty is declining and what brands can do about it | Marketing Magazine | Social Age Of Transparency | Scoop.it
Why loyalty is declining and what brands can do about it, Customer loyalty is declining and brands cannot solve it purely through marketing, writes Professor Steven Van Belleghem.
Joao Mendes's insight:

"Modern consumers expect companies to act properly. This means treating customers well, treating employees well and doing good for society."

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Givers take all: The hidden dimension of corporate culture | McKinsey & Company

Givers take all: The hidden dimension of corporate culture | McKinsey & Company | Social Age Of Transparency | Scoop.it
By encouraging employees to both seek and provide help, rewarding givers, and screening out takers, companies can reap significant and lasting benefits. A McKinsey Quarterly article.
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Sainsbury's attributes profit rise to 'values-driven' brand strategy | Marketing Magazine

Sainsbury's attributes profit rise to 'values-driven' brand strategy | Marketing Magazine | Social Age Of Transparency | Scoop.it
Sainsbury's attributes profit rise to 'values-driven' brand strategy, Sainsbury's said its focus on
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Branded video content: give the people what they want! | The Wall Blog

Branded video content: give the people what they want! | The Wall Blog | Social Age Of Transparency | Scoop.it
Branded video content: give the people what they want!
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Shawn Parr: Is Your Business Working On Purpose? - PSFK

Shawn Parr: Is Your Business Working On Purpose? - PSFK | Social Age Of Transparency | Scoop.it
In order to create a successful business strategy in today's fast-paced market, having clear intentions is paramount.
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How The CIA Keeps Employees Happy

How The CIA Keeps Employees Happy | Social Age Of Transparency | Scoop.it
Obviously, the CIA is not a perfect place, and the job isn’t for everyone. As with any job, there are pros and cons to the undercover profession.
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The Art of Conscious Leadership - from Wisdom 2.0 2013

The Art of Conscious Leadership - from Wisdom 2.0 2013 | Social Age Of Transparency | Scoop.it
Wisdom 2.0 2013 by Wisdom 2.0 on Livestream - Livestream.com
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Groupon CEO Fired: Shows Last Great Act of Leadership - Millennial CEO | Millennial CEO

This week Groupon CEO Andrew Mason was fired for the company's woeful performance. On his way out he showed his leadership one final time!
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