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Social Media Curation Guide | SEOmoz

Social Media Curation Guide | SEOmoz | #Social | Scoop.it

This article is new post by Gianluca Fiorelli published on SEOmoz blog.
Here is an excerpt from this long and interesting article:
" Last year on SEOmoz, I published "The Content Curation Guide for SEO", which - even though it is still valid - I thought it needed a fresh addition. Not only does this post update some of the information shared, but it also digs deeper into an aspect of content curation that is actually the most used and, possibly, useful to SEOs and Content Marketers who must deal with more duties than just curation: social media curation.


For that reason, I gave a Mozinar last week about this topic where I explained why it is important to include social content curation in your inbound marketing strategy; how to prepare, organize, execute, and analyze your social curation activities; and what tools to use.

[Giuseppe Mauriello: Below there are some points that caught my attention]
" How do I "stay sane" and decide what and what not to read/create content about? Experience sure helps me, because with the passing of time, you learn how to easily recognize if one piece of content is so outstanding you should share it with your audience. But here few tips, which may help you:
- Don't read first, but "skim" the posts in your RSS Feed. If the first paragraph (more than the title) makes you want to read more, then there's a chance that the posts is good and interesting.
- Put a lot of weight in your sharing decision of the conclusions of the post. The best posts usually have amazing last paragraphs, which not only summarize the thesis of the post and its takeaways, but also make you literally say "WTF!"
...
Automation, which is not the same as scheduling, takes away the human touch of a real and thoughtful human social curation, which - with the quality of the content shared - is what makes the difference.
...

Why social content curation?
People tend to trust more a recognized brand rather than some unknown one. The same can be said regarding to people. We naturally tend to consider someone as the trusted reference in a specific niche as we get to know them.
Thoughtful leadership is the real intangible gold that makes a Brand or a Person a leader in its niche. But none is born a leader.
Content curation, as a facet of content marketing, can be of help in making that objective true.
...

How can I find trusted sources of information to curate?
- Resource directories and news aggregators;
- Social network personalized suggestions, lists, and groups;
- A site like Topsy, thanks to its very good internal search feature, is another great source for discovering new content to share with your audience.
- The old school (still good) methodology: blogs commenter’s analysis;
...
"It's not information overload. It's filter failure," Clay Shirky once said. And filter failure happens if you are not able to organize the sources you have collected for performing you social content curation activity.
...

 The style and tone to use when doing social content curation varies depending on the social networks you are using for these simple reasons:
- Every social platform offers you different “formal” opportunities for sharing content. The character limitation of Twitter is the easiest difference you can list, but others are present.
- The users’ behavior varies a lot from a social platform to another.
...
 As I have said since the beginning, social content curation should be meant as a content marketing tactic to help you and your brand become a trusted source of information, and eventually a thoughtful leader, in your niche.

Social content curation can also be a great way to break the ice and start creating bonds, relations, and serendipity with other people, that can then result in future occasions for link building, social shares of your own original content, or even collaborations."

The article is very long and informative. Read full article here:
http://www.seomoz.org/blog/social-media-curation-guide

 

 


Via Giuseppe Mauriello
Gareth Llewellyn's insight:

Includes a useful Social Content Curation Strategy Guide:

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valeriecharron's curator insight, March 1, 2013 12:12 PM
Social Media Curation Guide 
Mike Ellsworth's curator insight, March 2, 2013 4:57 PM

This article is based on some Q&A during an SEOMoz Mozinar based on their  The Content Curation Guide for SEO,

 

There are some good recommendations in the article, and it includes one of my favorite Clay Shirky quotes:

 

"It's not information overload. It's filter failure," Clay Shirky once said. And filter failure happens if you are not able to organize the sources you have collected for performing you social content curation activity.

 

How do you manage your filter? Comment below.

Emily at Two Pens's curator insight, March 25, 2013 7:33 PM

"How do I stay sane and decide what and what not to read..."  Honestly, most things written by folks at SEOmoz are a good bet. This post is.

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Rescooped by Gareth Llewellyn from B2B Lead Generation and Social Media
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Three Ways to Get The Most Out of Facebook Pages’ Cover Images

Three Ways to Get The Most Out of Facebook Pages’ Cover Images | #Social | Scoop.it
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Facebook cover tips are: 1) "Use your cover image and your call-to-action button strategically, 2) Use the image description to reinforce the cover image CTA: and 3) Leverage the cover image to draw attention to promotions and timely content"

Rescooped by Gareth Llewellyn from Mastering Facebook, Google+, Twitter
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Why Social Media Advertising Is Set To Explode In The Next 3 Years - Marketing Land

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Display ads and paid search ads both have their place, but columnist Sonny Ganguly argues that social media advertising is quickly becoming a powerful player in the online advertising game.

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The Ideal Length of a Blog Post, Facebook Update and Email Subject Line

The Ideal Length of a Blog Post, Facebook Update and Email Subject Line | #Social | Scoop.it
You’re asking all the right questions…

How long should an email subject line be?How long should your blog post be?How long should your [Insert digital content here] be?

Buffer surveyed, tested, and measured to find the ideal length of everything online (including your email subject lines), and then they put it into a nifty infographic for you.


So I asked heavy hitters in different fields to weigh in on Buffer’s results… and then some. These experts are expanding on the ideal length of social content with their own tips and strategies for maximizing the space you have....


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Jeff Domansky's curator insight, March 20, 1:38 PM

Make sure to see the expert comments for added insight! Recommended reading.  9/10

Debra Walker's curator insight, March 20, 6:47 PM

Great to have access to information like this.

Nikol Hristova's curator insight, April 7, 6:56 PM

There are many positive and negative comments about how long should be the perfect post, tweet or email subject. In my opinion, the shorter, the better. The shorter information it includes, the better understanding it will have. When i see people who's tweets or Facebook posts are longer than 4 rolls, i just stop reading the. This is a post, not a page of book, don't you think? 

Rescooped by Gareth Llewellyn from Mastering Facebook, Google+, Twitter
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Report: Sprout Social, HootSuite, TweetDeck Are Top-Ranked Social Management Tools

Report: Sprout Social, HootSuite, TweetDeck Are Top-Ranked Social Management Tools | #Social | Scoop.it
Sprout Social received the highest customer satisfaction score in G2 Crowd's report, aggregated from more than 600 reviews by business professionals.

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Marco Favero's curator insight, March 19, 3:22 AM

aggiungi la tua intuizione ...

Rescooped by Gareth Llewellyn from Mastering Facebook, Google+, Twitter
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INFOGRAPHIC: Facebook’s Active Users Percentage Drops in 4Q 2014

INFOGRAPHIC: Facebook’s Active Users Percentage Drops in 4Q 2014 | #Social | Scoop.it
Just one of the 10 largest social networks saw a decline in percentage of active users in the fourth quarter of 2014 versus the year-ago period: Facebook.

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Marco Favero's curator insight, March 18, 3:44 AM

aggiungi la tua intuizione ...

Rescooped by Gareth Llewellyn from Social Media Tips
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10 Tools That Amplify Your Content Reach

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Want more people to see your content?Have you considered new methods of sharing content?Look beyond the big social networks to expand your influence, increase exposure and grow your following.In this article I'll share 10 platforms, sites and tools to use to increase your reach and

Via Peg Corwin, Adam Houlahan
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Peg Corwin's curator insight, January 13, 11:18 AM

Find several platforms for B2B marketers to share their content, as well as tools to find influencers and what's popular.

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5 Social Media Mistakes to Avoid

5 Social Media Mistakes to Avoid | #Social | Scoop.it
Sidestep these pitfalls to make the most of your social media efforts.
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OXY GREY's curator insight, September 9, 2014 3:43 AM

Les 5 erreurs à ne pas commettre sur les réseaux sociaux.

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How To Pick The Best Keywords For Your SEO And Content Marketing Strategy

How To Pick The Best Keywords For Your SEO And Content Marketing Strategy | #Social | Scoop.it

I found myself at a neighborhood Harvest Party last night in Drexel Hill, PA that was well-attended by many people that I had not previously met.

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Rescooped by Gareth Llewellyn from visualizing social media
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How to Write Better Headlines [Infographic]

How to Write Better Headlines [Infographic] | #Social | Scoop.it

Here are some tips for writing more compelling headlines...

The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.


Via Lauren Moss
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Kamian's curator insight, October 1, 2014 12:31 PM

(ENG) Excelente infografía con Tips para redactar titulares efectivos.

GwynethJones's curator insight, October 5, 2014 11:49 AM

Writing kicky headlines are the THING!

Rescooped by Gareth Llewellyn from Social Media Monitoring Tools And Solutions
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12 Most Brand Saving Reasons for Social Media Monitoring

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We should be monitoring our brands right now… and here are 12 reasons why!


Read More: http://brianvickery.com/2014/02/28/12-brand-saving-reasons-social-media-monitoring/


Via Antonino Militello
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Put Your Social on the Wall!

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A primary problem clients and prospects I speak to have is moving Social from the tactical periphery to the strategic centre.  This might be a person looking to push a Social agenda within their department or team, or an entire department (usually marketing or PR) looking to increase engagement in
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"Pretty soon, the idea of dedicated screens might proliferate as more and more potential Social Media Champions understand that by dedicating a screen to Social Media, it becomes more informative, available and relevant to day to day activity."

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5 Ways to Drive Adoption for Your Enterprise Social Network

5 Ways to Drive Adoption for Your Enterprise Social Network | #Social | Scoop.it
Enterprise Social Networking for dispersed workforces. Internal employee communication and collaboration tools for non-office based employees.
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Great article about how to ensure adoption of your Enterprise Social Network post-deployment...

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Rescooped by Gareth Llewellyn from visualizing social media
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Global Blogging Cheat Sheet (Infographic)

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This infographic by Demian Farnworth is the perfect blogging cheat sheet. It talks about the 11 must have features of a good blog post.


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Carlos Polaino Jiménez's curator insight, January 16, 2014 6:53 AM

Muy importante este decálogo ante la gestión de un blog. Os lo recomiendo.

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ideal para los blogeros"recién nacidos"

Jane Gardner's curator insight, January 23, 2014 5:53 PM

As usual, Demian Farnworth has great content with this infographic on blogging. Take notes and use a writers guideline!

Rescooped by Gareth Llewellyn from Pinterest for Business
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How 3 Businesses Use Pinterest To Learn What Their Customers Covet

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By asking new customers to share Pinterest links, Stitch Fix, Homepolish and Heather Cleveland Design gain insight they couldn't get without the social bookmarking service.

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Peg Corwin's curator insight, March 12, 8:21 PM

3 case studies of Pinterest usage for a business picking clothes for strangers, one matching interior designers with clients, and a home design company.

Tangram Media's curator insight, March 23, 7:18 PM

Also check our Blog at  www.TangramMedia.com/Category/Blog for more #Pinterest tips #TangramMedia

Rescooped by Gareth Llewellyn from Public Relations & Social Media Insight
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The Ideal Length of a Blog Post, Facebook Update and Email Subject Line

The Ideal Length of a Blog Post, Facebook Update and Email Subject Line | #Social | Scoop.it
You’re asking all the right questions…

How long should an email subject line be?How long should your blog post be?How long should your [Insert digital content here] be?

Buffer surveyed, tested, and measured to find the ideal length of everything online (including your email subject lines), and then they put it into a nifty infographic for you.


So I asked heavy hitters in different fields to weigh in on Buffer’s results… and then some. These experts are expanding on the ideal length of social content with their own tips and strategies for maximizing the space you have....


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Jeff Domansky's curator insight, March 20, 1:38 PM

Make sure to see the expert comments for added insight! Recommended reading.  9/10

Debra Walker's curator insight, March 20, 6:47 PM

Great to have access to information like this.

Nikol Hristova's curator insight, April 7, 6:56 PM

There are many positive and negative comments about how long should be the perfect post, tweet or email subject. In my opinion, the shorter, the better. The shorter information it includes, the better understanding it will have. When i see people who's tweets or Facebook posts are longer than 4 rolls, i just stop reading the. This is a post, not a page of book, don't you think? 

Rescooped by Gareth Llewellyn from MarketingHits
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10 Tools To Help You Better Manage Your Time As A Blogger

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Time is one of those things that you can’t make more of and there never seems to be enough of. Nearly every blogger on the planet is overwhelmed with daily tasks. You have to promote your website, write articles, reach out to other bloggers, stay tuned in to social media, and a million other things.

Fortunately, there are some tools that will help you better manage your time as a blogger and website owner. You’ve likely already heard about HootSuite and IFTTT. Now, we’re also going to take a look at some tools you might not have heard of just yet.

Via Brian Yanish - MarketingHits.com
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Rescooped by Gareth Llewellyn from MarketingHits
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Learn the Secrets Behind 5 Great Content Marketing Projects

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Biologists appreciate how millions of tiny parts fit together to make the whole work. Great content marketers understand quality content comes from dozens of small, unseen choices, tactics, and techniques. Here are five great examples.


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Rescooped by Gareth Llewellyn from Facebook for Business Marketing
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3 Ways to Use Facebook Groups for Business

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Peg Corwin's curator insight, March 12, 3:52 PM

Use Facebook Groups in one of these 3 ways:  

 -  Create a Community Around an Event
 -  Launch a Group for a Program, Product or Service
 -  Build a Networking Group


See also tips on how to find and join groups.  Female podcasters, anyone?

Justin Bryant's curator insight, March 17, 5:51 PM

Facebook groups can be very powerful

Rescooped by Gareth Llewellyn from AtDotCom Social media
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10 Great Examples of Brands as Publisher via @MarketingHits

10 Great Examples of Brands as Publisher via @MarketingHits | #Social | Scoop.it
Back in the late 90′s there were a few brands that saw the internet as an opportunity to create their own information and entertainment destination to better serve their customers and define and promote their brand.

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Rescooped by Gareth Llewellyn from Mastering Facebook, Google+, Twitter
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Why Social Media Will Fundamentally Change Business

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Social media is still new enough that many executives wonder what, if any, long-lasting impact it will have on how business is conducted. Is it worth jumping on the bandwagon? Or conversely, is it wiser not to jump, but to wait until there’s greater clarity on whether social is here to stay?

 

Both these questions have a one-word answer.

 

Jump.

 


Via Kenneth Mikkelsen, João Greno Brogueira, massimo facchinetti
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antonio velardo's curator insight, September 9, 2014 9:14 AM

You can wait around to see how social media is evolving business or you can realize that it is and decide to jump in and help mold how it affects your business specifically. 

Stephen Dale's curator insight, September 15, 2014 5:25 AM

I'm not sure I entirely agree with the author in saying that social, media is still relatively new. In these fast-moving times, something that has been around for over 10 years should hardly be considered new. However, the author correctly states that Social media technologies are (still) particularly disruptive for business, and that managers are (still) largely distrustful of technologies that might encourage non-work related activities. For the more informed and forward-thinking oorganizations there is the realisation that social media is the conduit that will encourage knowledge, sharing and knowledge integration. They will ultimately be the survivors in this game. 

The Governance Advisory Practice's curator insight, October 15, 2014 4:58 AM

Social media is still new enough that many executives wonder what, if any, long-lasting impact it will have on how business is conducted. Is it worth jumping on the bandwagon? Or conversely, is it wiser not to jump, but to wait until there’s greater clarity on whether social is here to stay?


Both these questions have a one-word answer.

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Anthony Zets on Twitter: Why Social Savvy CEOs Thrive and Anti-Social Ones Won't Survive #internalcomms http://t.co/CeJDburvBD

Anthony Zets on Twitter: Why Social Savvy CEOs Thrive and Anti-Social Ones Won't Survive #internalcomms http://t.co/CeJDburvBD | #Social | Scoop.it
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Rescooped by Gareth Llewellyn from Business Transformation
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Not even on social media can, or should, a brand be a friend

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After almost a decade of fighting for this, we're finally at a point where CEOs & CFOs have finally cottoned onto the idea that digital is the way of the future, and your communications and marketing strategies need to take this into account.


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Karl Wabst's curator insight, July 7, 2014 9:26 PM

Yes, social media is business communications. There is a big but, however. It should have an important difference over corporate communications of the past. 

 

We should not communicate to our customers. We ought to be listening as well. Only then can we converse. You learn much more about the customer in the give and take of conversation. 

 

Instead of doing the same old thing, social must allow, even encourage consumers to speak back. Marketers must listen and adjust. 

 

If you still focus on the medium, it would be smart to adjust your tactics. Some still see it as a technology and allocate it to IT. 

 

It is true that jokes and attempts to be friends may fall flat. Marketing has changed. Consumers are not kids. Do not assume the wrong tone. It may cost you.

 

Rescooped by Gareth Llewellyn from MarketingHits
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How Newsjacking Can Boost Traffic to Your Website

How Newsjacking Can Boost Traffic to Your Website | #Social | Scoop.it

There are many ways to boost traffic to your site, including use of social media platforms and email campaigns. One method a lot of companies are using now is newsjacking, which is taking breaking news stories or widely publicized current events and reporting on them in such a way that relates to the given company’s own ideas and personal agenda. A lot of people will be searching for these kinds of hot topics, and in the process they will likely find the given company’s articles or social media platform updates related to those topics and will be guided to learn more about the company through its website.

Businesses Using Newsjacking for Marketing Purposes


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Rescooped by Gareth Llewellyn from Google+ ( Google Plus ) for Small Business
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15-Point Checklist: Create A Kick-Ass Google Plus Business Page

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The benefits of having Google Plus business page can no longer be ignored when it comes to social SEO. To put your best foot forward, you must make your business more attractive for your clients and prospects. Here are the tips on how to do it.

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Peg Corwin's curator insight, March 8, 2014 5:59 PM

Grab this 15 Point Checklist on PDF to create or improve your Google Plus Business Page.  Refer to explanations below in the post for whatever you don't understand.  I'm passing this out to my clients.


If you like this scoop, would you consider a thumbs up or share?

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Three Vs of Social Media Quality Control

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Content curation is mission critical to any effective Social Media strategy and the more streamlined and sophisticated you can be about systemising it, the less time it will take as a process.  I've written before about effective tools for this - in both curation and capture of good content.  But
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