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Social Media Curation Guide | SEOmoz

Social Media Curation Guide | SEOmoz | #Social | Scoop.it

This article is new post by Gianluca Fiorelli published on SEOmoz blog.
Here is an excerpt from this long and interesting article:
" Last year on SEOmoz, I published "The Content Curation Guide for SEO", which - even though it is still valid - I thought it needed a fresh addition. Not only does this post update some of the information shared, but it also digs deeper into an aspect of content curation that is actually the most used and, possibly, useful to SEOs and Content Marketers who must deal with more duties than just curation: social media curation.


For that reason, I gave a Mozinar last week about this topic where I explained why it is important to include social content curation in your inbound marketing strategy; how to prepare, organize, execute, and analyze your social curation activities; and what tools to use.

[Giuseppe Mauriello: Below there are some points that caught my attention]
" How do I "stay sane" and decide what and what not to read/create content about? Experience sure helps me, because with the passing of time, you learn how to easily recognize if one piece of content is so outstanding you should share it with your audience. But here few tips, which may help you:
- Don't read first, but "skim" the posts in your RSS Feed. If the first paragraph (more than the title) makes you want to read more, then there's a chance that the posts is good and interesting.
- Put a lot of weight in your sharing decision of the conclusions of the post. The best posts usually have amazing last paragraphs, which not only summarize the thesis of the post and its takeaways, but also make you literally say "WTF!"
...
Automation, which is not the same as scheduling, takes away the human touch of a real and thoughtful human social curation, which - with the quality of the content shared - is what makes the difference.
...

Why social content curation?
People tend to trust more a recognized brand rather than some unknown one. The same can be said regarding to people. We naturally tend to consider someone as the trusted reference in a specific niche as we get to know them.
Thoughtful leadership is the real intangible gold that makes a Brand or a Person a leader in its niche. But none is born a leader.
Content curation, as a facet of content marketing, can be of help in making that objective true.
...

How can I find trusted sources of information to curate?
- Resource directories and news aggregators;
- Social network personalized suggestions, lists, and groups;
- A site like Topsy, thanks to its very good internal search feature, is another great source for discovering new content to share with your audience.
- The old school (still good) methodology: blogs commenter’s analysis;
...
"It's not information overload. It's filter failure," Clay Shirky once said. And filter failure happens if you are not able to organize the sources you have collected for performing you social content curation activity.
...

 The style and tone to use when doing social content curation varies depending on the social networks you are using for these simple reasons:
- Every social platform offers you different “formal” opportunities for sharing content. The character limitation of Twitter is the easiest difference you can list, but others are present.
- The users’ behavior varies a lot from a social platform to another.
...
 As I have said since the beginning, social content curation should be meant as a content marketing tactic to help you and your brand become a trusted source of information, and eventually a thoughtful leader, in your niche.

Social content curation can also be a great way to break the ice and start creating bonds, relations, and serendipity with other people, that can then result in future occasions for link building, social shares of your own original content, or even collaborations."

The article is very long and informative. Read full article here:
http://www.seomoz.org/blog/social-media-curation-guide

 

 


Via Giuseppe Mauriello
Gareth Llewellyn's insight:

Includes a useful Social Content Curation Strategy Guide:

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valeriecharron's curator insight, March 1, 2013 12:12 PM
Social Media Curation Guide 
Mike Ellsworth's curator insight, March 2, 2013 4:57 PM

This article is based on some Q&A during an SEOMoz Mozinar based on their  The Content Curation Guide for SEO,

 

There are some good recommendations in the article, and it includes one of my favorite Clay Shirky quotes:

 

"It's not information overload. It's filter failure," Clay Shirky once said. And filter failure happens if you are not able to organize the sources you have collected for performing you social content curation activity.

 

How do you manage your filter? Comment below.

Emily at Two Pens's curator insight, March 25, 2013 7:33 PM

"How do I stay sane and decide what and what not to read..."  Honestly, most things written by folks at SEOmoz are a good bet. This post is.

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10 Great Examples of Brands as Publisher via @MarketingHits

10 Great Examples of Brands as Publisher via @MarketingHits | #Social | Scoop.it
Back in the late 90′s there were a few brands that saw the internet as an opportunity to create their own information and entertainment destination to better serve their customers and define and promote their brand.

Via Brian Yanish - MarketingHits.com, John van den Brink
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Why Social Media Will Fundamentally Change Business

Why Social Media Will Fundamentally Change Business | #Social | Scoop.it

Social media is still new enough that many executives wonder what, if any, long-lasting impact it will have on how business is conducted. Is it worth jumping on the bandwagon? Or conversely, is it wiser not to jump, but to wait until there’s greater clarity on whether social is here to stay?

 

Both these questions have a one-word answer.

 

Jump.

 


Via Kenneth Mikkelsen, João Greno Brogueira, massimo facchinetti
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Kenneth Mikkelsen's curator insight, September 8, 5:10 PM

Social media technologies may be particularly disruptive for business, because they undermine some of the key reasons why companies survive or thrive. One of the key competitive resources for modern organizations is knowledge, and knowledge integration — the ability to combine, exchange and integrate the diverse knowledge of its employees — is a key function in any firm. Getting people to coordinate knowledge and cooperate on a common task is inherently difficult, and the firm has been the best mechanism for enabling the type of collaboration essential to create, store and apply valuable knowledge.

antonio velardo's curator insight, September 9, 9:14 AM

You can wait around to see how social media is evolving business or you can realize that it is and decide to jump in and help mold how it affects your business specifically. 

Stephen Dale's curator insight, September 15, 5:25 AM

I'm not sure I entirely agree with the author in saying that social, media is still relatively new. In these fast-moving times, something that has been around for over 10 years should hardly be considered new. However, the author correctly states that Social media technologies are (still) particularly disruptive for business, and that managers are (still) largely distrustful of technologies that might encourage non-work related activities. For the more informed and forward-thinking oorganizations there is the realisation that social media is the conduit that will encourage knowledge, sharing and knowledge integration. They will ultimately be the survivors in this game. 

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Anthony Zets on Twitter: Why Social Savvy CEOs Thrive and Anti-Social Ones Won't Survive #internalcomms http://t.co/CeJDburvBD

Anthony Zets on Twitter: Why Social Savvy CEOs Thrive and Anti-Social Ones Won't Survive #internalcomms http://t.co/CeJDburvBD | #Social | Scoop.it
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Not even on social media can, or should, a brand be a friend

Not even on social media can, or should, a brand be a friend | #Social | Scoop.it

After almost a decade of fighting for this, we're finally at a point where CEOs & CFOs have finally cottoned onto the idea that digital is the way of the future, and your communications and marketing strategies need to take this into account.


Via Karl Wabst
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Karl Wabst's curator insight, July 7, 9:26 PM

Yes, social media is business communications. There is a big but, however. It should have an important difference over corporate communications of the past. 

 

We should not communicate to our customers. We ought to be listening as well. Only then can we converse. You learn much more about the customer in the give and take of conversation. 

 

Instead of doing the same old thing, social must allow, even encourage consumers to speak back. Marketers must listen and adjust. 

 

If you still focus on the medium, it would be smart to adjust your tactics. Some still see it as a technology and allocate it to IT. 

 

It is true that jokes and attempts to be friends may fall flat. Marketing has changed. Consumers are not kids. Do not assume the wrong tone. It may cost you.

 

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How Newsjacking Can Boost Traffic to Your Website

How Newsjacking Can Boost Traffic to Your Website | #Social | Scoop.it

There are many ways to boost traffic to your site, including use of social media platforms and email campaigns. One method a lot of companies are using now is newsjacking, which is taking breaking news stories or widely publicized current events and reporting on them in such a way that relates to the given company’s own ideas and personal agenda. A lot of people will be searching for these kinds of hot topics, and in the process they will likely find the given company’s articles or social media platform updates related to those topics and will be guided to learn more about the company through its website.

Businesses Using Newsjacking for Marketing Purposes


Via Brian Yanish - MarketingHits.com
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Rescooped by Gareth Llewellyn from Google+ ( Google Plus ) for Small Business
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15-Point Checklist: Create A Kick-Ass Google Plus Business Page

15-Point Checklist: Create A Kick-Ass Google Plus Business Page | #Social | Scoop.it
The benefits of having Google Plus business page can no longer be ignored when it comes to social SEO. To put your best foot forward, you must make your business more attractive for your clients and prospects. Here are the tips on how to do it.

Via Peg Corwin
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Peg Corwin's curator insight, March 8, 5:59 PM

Grab this 15 Point Checklist on PDF to create or improve your Google Plus Business Page.  Refer to explanations below in the post for whatever you don't understand.  I'm passing this out to my clients.


If you like this scoop, would you consider a thumbs up or share?

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Three Vs of Social Media Quality Control

Three Vs of Social Media Quality Control | #Social | Scoop.it
Content curation is mission critical to any effective Social Media strategy and the more streamlined and sophisticated you can be about systemising it, the less time it will take as a process.  I've written before about effective tools for this - in both curation and capture of good content.  But
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How to Respond to Customers Who Complain on Social Media [with Infographic] | Sara Isenberg Web Consulting & Project Management

How to Respond to Customers Who Complain on Social Media [with Infographic] | Sara Isenberg Web Consulting & Project Management | #Social | Scoop.it
When I work with clients who are relatively unfamiliar with how businesses can use social media to expand their reach, one of the most common reasons they give to avoid using social media for their business is that they’re worried...

Via Thomas Faltin, David Lawyer
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malek's curator insight, November 18, 2013 8:50 AM

A simple infograph displaying the major 5 personality types  of complainers on social media and how to deal with them.

Don't forget the basic customer service facts

- Customers voice their complaints only 50% of the time. Nine out of ten will take their business away.

- Customers won't be satisfied with company's efforts 50%, will tell 7-9 of their friends. In the social media age, imagine how far this complaint can go.

Figures were quoted from a study by TARP (Technical Research Association Program).

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My Top 3 tools for Content Curation

My Top 3 tools for Content Curation | #Social | Scoop.it
We all know that all of a sudden, "Content marketing" is the new black.
Gareth Llewellyn's insight:

Solving the problem of a content sourcing routine within a busy day.

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Social Media and Return on Investment | Social Media Today

Social Media and Return on Investment | Social Media Today | #Social | Scoop.it
Best practices for measuring social media marketing are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI).

Via Baochi
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Social: The Plan and the Review...not just the Do

Social: The Plan and the Review...not just the Do | #Social | Scoop.it
Five very useful resources around Social media strategy and measurement have come across my desk this last week that I thought they were worth collecting.
Gareth Llewellyn's insight:

“The truth is that a majority of social media strategies employed by some of the best brands out there aren’t linking activity to business goals and results. “ Brian Solis.

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50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources ple
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The innovative and social CMO: CommBank's Andy Lark

The innovative and social CMO: CommBank's Andy Lark | #Social | Scoop.it
Andy Lark is one of Australia’s most high-profile CMOs thanks to his social personality, world-class experience, strong views and commitment to innovation. So when he says CMOs must be agents of change, you know he must be on to something.
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5 Social Media Mistakes to Avoid

5 Social Media Mistakes to Avoid | #Social | Scoop.it
Sidestep these pitfalls to make the most of your social media efforts.

Via Baochi
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OXY GREY's curator insight, September 9, 3:43 AM

Les 5 erreurs à ne pas commettre sur les réseaux sociaux.

Rescooped by Gareth Llewellyn from Digital & Social Marketing
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How To Pick The Best Keywords For Your SEO And Content Marketing Strategy

How To Pick The Best Keywords For Your SEO And Content Marketing Strategy | #Social | Scoop.it

I found myself at a neighborhood Harvest Party last night in Drexel Hill, PA that was well-attended by many people that I had not previously met.


Via Baochi
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Rescooped by Gareth Llewellyn from visualizing social media
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How to Write Better Headlines [Infographic]

How to Write Better Headlines [Infographic] | #Social | Scoop.it

Here are some tips for writing more compelling headlines...

The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.


Via Lauren Moss
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ManufacturingStories's curator insight, August 26, 12:48 PM

add your insight...


Kim Borghouts's curator insight, August 31, 12:36 AM

Some helpful hints for heading writing.

Smartwords's curator insight, September 4, 12:13 PM

Le titre est le produit d'appel de votre contenu. Rendez-le le plus attractif possible !

Rescooped by Gareth Llewellyn from Social Media Monitoring Tools And Solutions
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12 Most Brand Saving Reasons for Social Media Monitoring

12 Most Brand Saving Reasons for Social Media Monitoring | #Social | Scoop.it

We should be monitoring our brands right now… and here are 12 reasons why!


Read More: http://brianvickery.com/2014/02/28/12-brand-saving-reasons-social-media-monitoring/


Via Antonino Militello
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Put Your Social on the Wall!

Put Your Social on the Wall! | #Social | Scoop.it
A primary problem clients and prospects I speak to have is moving Social from the tactical periphery to the strategic centre.  This might be a person looking to push a Social agenda within their department or team, or an entire department (usually marketing or PR) looking to increase engagement in
Gareth Llewellyn's insight:

"Pretty soon, the idea of dedicated screens might proliferate as more and more potential Social Media Champions understand that by dedicating a screen to Social Media, it becomes more informative, available and relevant to day to day activity."

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5 Ways to Drive Adoption for Your Enterprise Social Network

5 Ways to Drive Adoption for Your Enterprise Social Network | #Social | Scoop.it
Enterprise Social Networking for dispersed workforces. Internal employee communication and collaboration tools for non-office based employees.
Gareth Llewellyn's insight:

Great article about how to ensure adoption of your Enterprise Social Network post-deployment...

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Global Blogging Cheat Sheet (Infographic)

Global Blogging Cheat Sheet (Infographic) | #Social | Scoop.it

This infographic by Demian Farnworth is the perfect blogging cheat sheet. It talks about the 11 must have features of a good blog post.


Via Lauren Moss
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Carlos Polaino Jiménez's curator insight, January 16, 6:53 AM

Muy importante este decálogo ante la gestión de un blog. Os lo recomiendo.

Carlos Polaino Jiménez's curator insight, January 20, 8:30 AM

ideal para los blogeros"recién nacidos"

Jane Gardner's curator insight, January 23, 5:53 PM

As usual, Demian Farnworth has great content with this infographic on blogging. Take notes and use a writers guideline!

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The Person 2 Person Engagement Blog: 9 Powerful Tips for Creating High Engagement Content #infographic

The Person 2 Person Engagement Blog: 9 Powerful Tips for Creating High Engagement Content #infographic | #Social | Scoop.it

Via Brian Yanish - MarketingHits.com
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Linda Buckmaster's curator insight, October 17, 2013 5:22 PM

Good sense tips here for improving the content of your blog

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The Rise Of The Social Media Professional [INFOGRAPHIC]

The Rise Of The Social Media Professional [INFOGRAPHIC] | #Social | Scoop.it
The Rise Of The Social Media Professional [INFOGRAPHIC]

Via Manish Dhane
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Bob Finch's curator insight, October 4, 2013 7:44 PM

It's a great infograph.  Keep up with the current stats!

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Rock Social Media in 30 Minutes a Day | Visual.ly

Rock Social Media in 30 Minutes a Day | Visual.ly | #Social | Scoop.it
We’ve put together the following infographic to help you determine which tasks are most important, and how much time you should ideally be dedicatin
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The 7 Success Factors of Social Business Strategy

The 7 Success Factors of Social Business Strategy | #Social | Scoop.it
Social media has a problem and it needs to be addressed now.The truth is that a majority of social media strategies employed by some of the best brands out there aren't linking activity to business
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Social Capital Is Path To Social Selling

Social Capital Is Path To Social Selling | #Social | Scoop.it
Social capital is a new term that is gaining some attention. It is a term that builds on its more popular (and recent) cousin of “social selling” that claims that sales and business are changed by social media.
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