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Rescooped by Gareth Llewellyn from B2B Lead Generation and Social Media
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Three Ways to Get The Most Out of Facebook Pages’ Cover Images

Three Ways to Get The Most Out of Facebook Pages’ Cover Images | #Social | Scoop.it
The cover image captures the immediate attention of visitors to Facebook pages, and social promotions platform Amazly shared three vital tips for page administrators to capitalize on that key real estate.

Via Peg Corwin, Liana Ling
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Peg Corwin's curator insight, March 30, 2015 9:16 AM

Facebook cover tips are: 1) "Use your cover image and your call-to-action button strategically, 2) Use the image description to reinforce the cover image CTA: and 3) Leverage the cover image to draw attention to promotions and timely content"

Rescooped by Gareth Llewellyn from Mastering Facebook, Google+, Twitter
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Why Social Media Advertising Is Set To Explode In The Next 3 Years - Marketing Land

Why Social Media Advertising Is Set To Explode In The Next 3 Years - Marketing Land | #Social | Scoop.it
Display ads and paid search ads both have their place, but columnist Sonny Ganguly argues that social media advertising is quickly becoming a powerful player in the online advertising game.

Via brandinmind, massimo facchinetti
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Rescooped by Gareth Llewellyn from Public Relations & Social Media Insight
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The Ideal Length of a Blog Post, Facebook Update and Email Subject Line

The Ideal Length of a Blog Post, Facebook Update and Email Subject Line | #Social | Scoop.it
You’re asking all the right questions…

How long should an email subject line be?How long should your blog post be?How long should your [Insert digital content here] be?

Buffer surveyed, tested, and measured to find the ideal length of everything online (including your email subject lines), and then they put it into a nifty infographic for you.


So I asked heavy hitters in different fields to weigh in on Buffer’s results… and then some. These experts are expanding on the ideal length of social content with their own tips and strategies for maximizing the space you have....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 20, 2015 1:38 PM

Make sure to see the expert comments for added insight! Recommended reading.  9/10

Debra Walker's curator insight, March 20, 2015 6:47 PM

Great to have access to information like this.

Nikol Hristova's curator insight, April 7, 2015 6:56 PM

There are many positive and negative comments about how long should be the perfect post, tweet or email subject. In my opinion, the shorter, the better. The shorter information it includes, the better understanding it will have. When i see people who's tweets or Facebook posts are longer than 4 rolls, i just stop reading the. This is a post, not a page of book, don't you think? 

Rescooped by Gareth Llewellyn from Mastering Facebook, Google+, Twitter
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Report: Sprout Social, HootSuite, TweetDeck Are Top-Ranked Social Management Tools

Report: Sprout Social, HootSuite, TweetDeck Are Top-Ranked Social Management Tools | #Social | Scoop.it
Sprout Social received the highest customer satisfaction score in G2 Crowd's report, aggregated from more than 600 reviews by business professionals.

Via massimo facchinetti
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Marco Favero's curator insight, March 19, 2015 3:22 AM

aggiungi la tua intuizione ...

Rescooped by Gareth Llewellyn from Mastering Facebook, Google+, Twitter
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INFOGRAPHIC: Facebook’s Active Users Percentage Drops in 4Q 2014

INFOGRAPHIC: Facebook’s Active Users Percentage Drops in 4Q 2014 | #Social | Scoop.it
Just one of the 10 largest social networks saw a decline in percentage of active users in the fourth quarter of 2014 versus the year-ago period: Facebook.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Marco Favero's curator insight, March 18, 2015 3:44 AM

aggiungi la tua intuizione ...

Rescooped by Gareth Llewellyn from Social Media Tips
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10 Tools That Amplify Your Content Reach

10 Tools That Amplify Your Content Reach | #Social | Scoop.it
Want more people to see your content?Have you considered new methods of sharing content?Look beyond the big social networks to expand your influence, increase exposure and grow your following.In this article I'll share 10 platforms, sites and tools to use to increase your reach and

Via Peg Corwin, Adam Houlahan
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Peg Corwin's curator insight, January 13, 2015 11:18 AM

Find several platforms for B2B marketers to share their content, as well as tools to find influencers and what's popular.

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5 Social Media Mistakes to Avoid

5 Social Media Mistakes to Avoid | #Social | Scoop.it
Sidestep these pitfalls to make the most of your social media efforts.
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OXY GREY's curator insight, September 9, 2014 3:43 AM

Les 5 erreurs à ne pas commettre sur les réseaux sociaux.

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How To Pick The Best Keywords For Your SEO And Content Marketing Strategy

How To Pick The Best Keywords For Your SEO And Content Marketing Strategy | #Social | Scoop.it

I found myself at a neighborhood Harvest Party last night in Drexel Hill, PA that was well-attended by many people that I had not previously met.

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Rescooped by Gareth Llewellyn from visualizing social media
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How to Write Better Headlines [Infographic]

How to Write Better Headlines [Infographic] | #Social | Scoop.it

Here are some tips for writing more compelling headlines...

The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.


Via Lauren Moss
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Kamian's curator insight, October 1, 2014 12:31 PM

(ENG) Excelente infografía con Tips para redactar titulares efectivos.

GwynethJones's curator insight, October 5, 2014 11:49 AM

Writing kicky headlines are the THING!

Rescooped by Gareth Llewellyn from Social Media Monitoring Tools And Solutions
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12 Most Brand Saving Reasons for Social Media Monitoring

12 Most Brand Saving Reasons for Social Media Monitoring | #Social | Scoop.it

We should be monitoring our brands right now… and here are 12 reasons why!


Read More: http://brianvickery.com/2014/02/28/12-brand-saving-reasons-social-media-monitoring/


Via Antonino Militello
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Put Your Social on the Wall!

Put Your Social on the Wall! | #Social | Scoop.it
A primary problem clients and prospects I speak to have is moving Social from the tactical periphery to the strategic centre.  This might be a person looking to push a Social agenda within their department or team, or an entire department (usually marketing or PR) looking to increase engagement in
Gareth Llewellyn's insight:

"Pretty soon, the idea of dedicated screens might proliferate as more and more potential Social Media Champions understand that by dedicating a screen to Social Media, it becomes more informative, available and relevant to day to day activity."

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5 Ways to Drive Adoption for Your Enterprise Social Network

5 Ways to Drive Adoption for Your Enterprise Social Network | #Social | Scoop.it
Enterprise Social Networking for dispersed workforces. Internal employee communication and collaboration tools for non-office based employees.
Gareth Llewellyn's insight:

Great article about how to ensure adoption of your Enterprise Social Network post-deployment...

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Rescooped by Gareth Llewellyn from visualizing social media
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Global Blogging Cheat Sheet (Infographic)

Global Blogging Cheat Sheet (Infographic) | #Social | Scoop.it

This infographic by Demian Farnworth is the perfect blogging cheat sheet. It talks about the 11 must have features of a good blog post.


Via Lauren Moss
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Carlos Polaino Jiménez's curator insight, January 16, 2014 6:53 AM

Muy importante este decálogo ante la gestión de un blog. Os lo recomiendo.

Carlos Polaino Jiménez's curator insight, January 20, 2014 8:30 AM

ideal para los blogeros"recién nacidos"

Jane Gardner's curator insight, January 23, 2014 5:53 PM

As usual, Demian Farnworth has great content with this infographic on blogging. Take notes and use a writers guideline!

Rescooped by Gareth Llewellyn from Pinterest for Business
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How 3 Businesses Use Pinterest To Learn What Their Customers Covet

How 3 Businesses Use Pinterest To Learn What Their Customers Covet | #Social | Scoop.it
By asking new customers to share Pinterest links, Stitch Fix, Homepolish and Heather Cleveland Design gain insight they couldn't get without the social bookmarking service.

Via Peg Corwin
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Peg Corwin's curator insight, March 12, 2015 8:21 PM

3 case studies of Pinterest usage for a business picking clothes for strangers, one matching interior designers with clients, and a home design company.

Tangram Media's curator insight, March 23, 2015 7:18 PM

Also check our Blog at  www.TangramMedia.com/Category/Blog for more #Pinterest tips #TangramMedia

Rescooped by Gareth Llewellyn from Public Relations & Social Media Insight
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The Ideal Length of a Blog Post, Facebook Update and Email Subject Line

The Ideal Length of a Blog Post, Facebook Update and Email Subject Line | #Social | Scoop.it
You’re asking all the right questions…

How long should an email subject line be?How long should your blog post be?How long should your [Insert digital content here] be?

Buffer surveyed, tested, and measured to find the ideal length of everything online (including your email subject lines), and then they put it into a nifty infographic for you.


So I asked heavy hitters in different fields to weigh in on Buffer’s results… and then some. These experts are expanding on the ideal length of social content with their own tips and strategies for maximizing the space you have....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, March 20, 2015 1:38 PM

Make sure to see the expert comments for added insight! Recommended reading.  9/10

Debra Walker's curator insight, March 20, 2015 6:47 PM

Great to have access to information like this.

Nikol Hristova's curator insight, April 7, 2015 6:56 PM

There are many positive and negative comments about how long should be the perfect post, tweet or email subject. In my opinion, the shorter, the better. The shorter information it includes, the better understanding it will have. When i see people who's tweets or Facebook posts are longer than 4 rolls, i just stop reading the. This is a post, not a page of book, don't you think? 

Rescooped by Gareth Llewellyn from MarketingHits
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10 Tools To Help You Better Manage Your Time As A Blogger

10 Tools To Help You Better Manage Your Time As A Blogger | #Social | Scoop.it
Time is one of those things that you can’t make more of and there never seems to be enough of. Nearly every blogger on the planet is overwhelmed with daily tasks. You have to promote your website, write articles, reach out to other bloggers, stay tuned in to social media, and a million other things.

Fortunately, there are some tools that will help you better manage your time as a blogger and website owner. You’ve likely already heard about HootSuite and IFTTT. Now, we’re also going to take a look at some tools you might not have heard of just yet.

Via Brian Yanish - MarketingHits.com
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Rescooped by Gareth Llewellyn from MarketingHits
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Learn the Secrets Behind 5 Great Content Marketing Projects

Learn the Secrets Behind 5 Great Content Marketing Projects | #Social | Scoop.it

Biologists appreciate how millions of tiny parts fit together to make the whole work. Great content marketers understand quality content comes from dozens of small, unseen choices, tactics, and techniques. Here are five great examples.


Via Kamal Bennani, Brian Yanish - MarketingHits.com
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Rescooped by Gareth Llewellyn from Facebook for Business Marketing
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3 Ways to Use Facebook Groups for Business

3 Ways to Use Facebook Groups for Business | #Social | Scoop.it

Via Peg Corwin
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Peg Corwin's curator insight, March 12, 2015 3:52 PM

Use Facebook Groups in one of these 3 ways:  

 -  Create a Community Around an Event
 -  Launch a Group for a Program, Product or Service
 -  Build a Networking Group


See also tips on how to find and join groups.  Female podcasters, anyone?

Justin Bryant's curator insight, March 17, 2015 5:51 PM

Facebook groups can be very powerful

Rescooped by Gareth Llewellyn from AtDotCom Social media
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10 Great Examples of Brands as Publisher via @MarketingHits

10 Great Examples of Brands as Publisher via @MarketingHits | #Social | Scoop.it
Back in the late 90′s there were a few brands that saw the internet as an opportunity to create their own information and entertainment destination to better serve their customers and define and promote their brand.

Via Brian Yanish - MarketingHits.com, John van den Brink
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Rescooped by Gareth Llewellyn from Mastering Facebook, Google+, Twitter
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Why Social Media Will Fundamentally Change Business

Why Social Media Will Fundamentally Change Business | #Social | Scoop.it

Social media is still new enough that many executives wonder what, if any, long-lasting impact it will have on how business is conducted. Is it worth jumping on the bandwagon? Or conversely, is it wiser not to jump, but to wait until there’s greater clarity on whether social is here to stay?

 

Both these questions have a one-word answer.

 

Jump.

 


Via Kenneth Mikkelsen, João Greno Brogueira, massimo facchinetti
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antonio velardo's curator insight, September 9, 2014 9:14 AM

You can wait around to see how social media is evolving business or you can realize that it is and decide to jump in and help mold how it affects your business specifically. 

Stephen Dale's curator insight, September 15, 2014 5:25 AM

I'm not sure I entirely agree with the author in saying that social, media is still relatively new. In these fast-moving times, something that has been around for over 10 years should hardly be considered new. However, the author correctly states that Social media technologies are (still) particularly disruptive for business, and that managers are (still) largely distrustful of technologies that might encourage non-work related activities. For the more informed and forward-thinking oorganizations there is the realisation that social media is the conduit that will encourage knowledge, sharing and knowledge integration. They will ultimately be the survivors in this game. 

The Governance Advisory Practice's curator insight, October 15, 2014 4:58 AM

Social media is still new enough that many executives wonder what, if any, long-lasting impact it will have on how business is conducted. Is it worth jumping on the bandwagon? Or conversely, is it wiser not to jump, but to wait until there’s greater clarity on whether social is here to stay?


Both these questions have a one-word answer.

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Anthony Zets on Twitter: Why Social Savvy CEOs Thrive and Anti-Social Ones Won't Survive #internalcomms http://t.co/CeJDburvBD

Anthony Zets on Twitter: Why Social Savvy CEOs Thrive and Anti-Social Ones Won't Survive #internalcomms http://t.co/CeJDburvBD | #Social | Scoop.it
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Rescooped by Gareth Llewellyn from Business Transformation
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Not even on social media can, or should, a brand be a friend

Not even on social media can, or should, a brand be a friend | #Social | Scoop.it

After almost a decade of fighting for this, we're finally at a point where CEOs & CFOs have finally cottoned onto the idea that digital is the way of the future, and your communications and marketing strategies need to take this into account.


Via Karl Wabst
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Karl Wabst's curator insight, July 7, 2014 9:26 PM

Yes, social media is business communications. There is a big but, however. It should have an important difference over corporate communications of the past. 

 

We should not communicate to our customers. We ought to be listening as well. Only then can we converse. You learn much more about the customer in the give and take of conversation. 

 

Instead of doing the same old thing, social must allow, even encourage consumers to speak back. Marketers must listen and adjust. 

 

If you still focus on the medium, it would be smart to adjust your tactics. Some still see it as a technology and allocate it to IT. 

 

It is true that jokes and attempts to be friends may fall flat. Marketing has changed. Consumers are not kids. Do not assume the wrong tone. It may cost you.

 

Rescooped by Gareth Llewellyn from MarketingHits
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How Newsjacking Can Boost Traffic to Your Website

How Newsjacking Can Boost Traffic to Your Website | #Social | Scoop.it

There are many ways to boost traffic to your site, including use of social media platforms and email campaigns. One method a lot of companies are using now is newsjacking, which is taking breaking news stories or widely publicized current events and reporting on them in such a way that relates to the given company’s own ideas and personal agenda. A lot of people will be searching for these kinds of hot topics, and in the process they will likely find the given company’s articles or social media platform updates related to those topics and will be guided to learn more about the company through its website.

Businesses Using Newsjacking for Marketing Purposes


Via Brian Yanish - MarketingHits.com
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Rescooped by Gareth Llewellyn from Google+ ( Google Plus ) for Small Business
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15-Point Checklist: Create A Kick-Ass Google Plus Business Page

15-Point Checklist: Create A Kick-Ass Google Plus Business Page | #Social | Scoop.it
The benefits of having Google Plus business page can no longer be ignored when it comes to social SEO. To put your best foot forward, you must make your business more attractive for your clients and prospects. Here are the tips on how to do it.

Via Peg Corwin
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Peg Corwin's curator insight, March 8, 2014 5:59 PM

Grab this 15 Point Checklist on PDF to create or improve your Google Plus Business Page.  Refer to explanations below in the post for whatever you don't understand.  I'm passing this out to my clients.


If you like this scoop, would you consider a thumbs up or share?

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Three Vs of Social Media Quality Control

Three Vs of Social Media Quality Control | #Social | Scoop.it
Content curation is mission critical to any effective Social Media strategy and the more streamlined and sophisticated you can be about systemising it, the less time it will take as a process.  I've written before about effective tools for this - in both curation and capture of good content.  But
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