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Rescooped by Alistair Lockhart from The Marketing Technology Alert
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How SEO Has Changed in 2013

How SEO Has Changed in 2013 | Sociable Business | Scoop.it
New approach to SEO in the Panda & Penguin Update Era. The new way to effectively approach on-page and off-page SEO.

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iNeoMarketing's curator insight, August 26, 2013 4:36 AM

I think a refresher is in order.


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Rescooped by Alistair Lockhart from SEO and Social Media Marketing
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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework | Sociable Business | Scoop.it

"Optimizing online visibility requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts.

 

Without coordination, the efforts of these different individuals or groups are like the blind men and the elephant; none of the experts are wrong, but none get the big picture either.

 

We refer to this maximization of online visibility as web presence optimization (WPO): the combination of PR, content, SEO, SEM, marcom and social media efforts to make a company as ubiquitous as possible, with relevant content, everywhere online that prospective customers are looking when they are searching for what the company offers".

 

Read more at: http://www.business2community.com/online-marketing/maximize-your-online-visibility-the-web-presence-optimization-wpo-framework-0318201


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Rescooped by Alistair Lockhart from SEO and Social Media Marketing
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6 Steps on How to Cash-In on the New SEO

6 Steps on How to Cash-In on the New SEO | Sociable Business | Scoop.it

"Author Rank. Panda. Penguin. Mobile. Google+. If you think about it, these things were not on most SEO and online content marketer radars in the early 2011. But in just a year’s time, they have become major components of Web marketing.

 

Have you responded to these changes? Have you learned how to tap into the potential of these developments and increase exposure for your brand, traffic to your site, and money in your bank account?"

 

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"Social sharing is becoming one of the most prominent ways in which to determine the authority of a particular page.

 

This is why Google has made some many changes to its algo: Because people are sharing so much content across the social web, it was time to evaluate how they were affecting search rankings".

 

Read More: http://www.searchenginejournal.com/6-steps-on-how-to-cash-in-on-the-new-seo/49252/


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Rescooped by Alistair Lockhart from SEO and Social Media Marketing
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Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing [Book Review]

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing [Book Review] | Sociable Business | Scoop.it

"The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone.

 

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing, Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.

 

Divided into three sections—Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale—the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results".

 

Find Out More: http://www.business2community.com/books/book-review-optimize-0323465


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Rescooped by Alistair Lockhart from SEO and Social Media Marketing
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Is it Social Media or SEO? Removing the Confusion

Is it Social Media or SEO? Removing the Confusion | Sociable Business | Scoop.it
SEO is alive and kicking through social media. The two have joined forces to bring the most relevant and unique content to Internet users and here’s how.

 

It’s no secret that search engine optimization (SEO) strategies have changed. The relationship between being active in social media and its effect on your search engine rankings (AKA PageRank) has been widely illustrated from expert to expert. The solidifying factor was the introduction of Google+, the Google +1 button and Google+ Authorship.

 

Many knew social media network activity had an effect on that coveted first place search engine ranking, but it was Google that first showed how deep the SEO rabbit hole really went.

 

Read More At: http://exciramedia.com/is-it-social-media-or-seo-which-leads-to-success/


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