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Rescooped by Alistair Lockhart from SEO and Social Media Marketing
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Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing [Book Review]

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing [Book Review] | Sociable Business | Scoop.it

"The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone.

 

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing, Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.

 

Divided into three sections—Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale—the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results".

 

Find Out More: http://www.business2community.com/books/book-review-optimize-0323465


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Scooped by Alistair Lockhart
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Social Media As L.A.'s Cause Celebre (Forbes)

Social Media As L.A.'s Cause Celebre (Forbes) | Sociable Business | Scoop.it

If the Internet has grown up since its inception, so too has the way we, the users, communicate within the medium. Social networks -- it is nearly impossible to imagine living without them now. What is the Internet if it's not connection?

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Rescooped by Alistair Lockhart from Digital Curation for Teachers
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Curation May Be Hot But Creation Is Still Cool - Forbes

Curation May Be Hot But Creation Is Still Cool - Forbes | Sociable Business | Scoop.it

Content curation has driven many of the social interactions among and between individuals for years now. Pinterest, Tumblr, Twitter and even Facebook allow and encourage users to post media and links that they did not create.


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