"Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what?
Via Rusty Cawley, APR, Jeff Domansky
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![Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing [Book Review] | Sociable Business | Scoop.it](http://img.scoop.it/uoupUhxB43Pz5L7kL5nRHzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
"The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone.
In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing, Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.
Divided into three sections—Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale—the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results".
Find Out More: http://www.business2community.com/books/book-review-optimize-0323465 Via Antonino Militello Delete the scoop?
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A brand is like the lead character of its own story. And like any story character, brands have values and beliefs that become associated with them through their actions. The challenge for marketers is to characterize their brands first before... Here's a terrific infographic from colleague Jim Signorelli that will help you create a persona for your business. Once you have a persona, it becomes much easier to target your storytelling and marketing/branding efforts. And connect more forcefully with customers. There are 2 ways of finding your persona:
What is a persona? It is a descriptive profile of a typical customer that includes a character type/archetype, demographic info, and as much flesh and bones information you can collect to create a bit of a story about this customer -- their likes, dislikes, challenges, etc. Thanks Jim for putting together this very helpful infographic. And if you want to dig into this topic more -- and get even smarter about using archetypes for marketing/branding -- read The Hero and The Outlaw; Building Extraordinary Brands Through the Power of Archetypes by M. Mark & C. Pearson. It's one of my bibles :) This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Via Karen Dietz Delete the scoop?
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If the Internet has grown up since its inception, so too has the way we, the users, communicate within the medium. Social networks -- it is nearly impossible to imagine living without them now. What is the Internet if it's not connection? Delete the scoop?
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A helpful list of the various tools available for teachers for content curation.
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Content curation has driven many of the social interactions among and between individuals for years now. Pinterest, Tumblr, Twitter and even Facebook allow and encourage users to post media and links that they did not create. Via catspyjamasnz Delete the scoop?
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I recently was thinking.. which can be a dangerous thing and I found myself asking the question "how did social media happen?" and how did it evolve from the primordial web soup? Via Hessie Jones Delete the scoop?
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In our social media-infused world, traditional marketing logic just doesn't work. I had earmarked this article to share with you awhile ago and just found it again when cleaning up my emails. Better late than never! Here's what I love about this post -- it makes no bones about the fact that marketing is changing. And if you haven't gotten with the program, get on board quick! Now, I don't agree that ALL traditional marketing techniques are dead. But the author Bill Lee sure does make a great case explaining how things are changing. And his statistics are riveting. And I also like that he shares with us what we need to do to stay with the curve:
What's story got to do with it? Stories are the way the points above happen. It's all about the stories you share, listen to, promote, ask for, engage with, and retell. And hint hint -- these are your customer stories mostly! Go read the article for all of Lee's insights. This will post will definitely get you thinking differently. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Via Karen Dietz Delete the scoop?
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My biggest challenge right now is mastering the vastness of social media and I suspect I am not alone. No matter what size company you work for, facing customers, partners, vendors, investors or the public means you better get good at LinkedIn, Twitter, Facebook, blogging, or Pinterest. Yet for many of us it can be intimidating. Earlier this year McDonalds promoted the hashtag #McDStories and didn’t get quite the response it was looking for. So how do you avoid social media mistakes and get good at this? Delete the scoop?
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