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Sociable Business
News from across the web on Social Media, PR, Technology and Marketing
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Rescooped by Alistair Lockhart from Sustainability - Business Management - Entrepreneurship - Innovation
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Social Producers: Catalysts for Conversations, Info & ROI

Social Producers: Catalysts for Conversations, Info & ROI | Sociable Business | Scoop.it

Read full article here: [http://bit.ly/Qvxa6J]


Via janlgordon, Karen Dietz, Paulo Camargo
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janlgordon's comment, September 25, 2012 11:10 AM
Marty, I loved your insights and comments, right on the money - this is indeed one of those articles that ignites that spark in me and I can see in you as well - taking static content and moving it to the next level. Thank you for your kind words and wisdom as well.
Martin (Marty) Smith's comment, September 25, 2012 12:05 PM
Thanks Jan. I think your notes are more valuable than the article and this is NOT the first time that has been true :). Certainly the article by itself isn't as powerful as article + your note, so the very definition of the benefit of content curation - content becomes more valuable with each touch :). M
Josette Williams's comment, October 1, 2012 4:14 PM
Really happy you like this article Gust.
Rescooped by Alistair Lockhart from Just Story It! Biz Storytelling
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Marketing Is Dead -- Story Is Now

Marketing Is Dead -- Story Is Now | Sociable Business | Scoop.it
In our social media-infused world, traditional marketing logic just doesn't work.


I had earmarked this article to share with you awhile ago and just found it again when cleaning up my emails. Better late than never!


Here's what I love about this post -- it makes no bones about the fact that marketing is changing. And if you haven't gotten with the program, get on board quick!


Now, I don't agree that ALL traditional marketing techniques are dead. But the author Bill Lee sure does make a great case explaining how things are changing. And his statistics are riveting.


And I also like that he shares with us what we need to do to stay with the curve:

  1. Getting into community marketing
  2. Identify and promote customers that bring value (and not just based on how much they buy)
  3. Help your customers build social capital
  4. Involve your customers in creating solutions together


What's story got to do with it? Stories are the way the points above happen. It's all about the stories you share, listen to, promote, ask for, engage with, and retell. And hint hint -- these are your customer stories mostly!


Go read the article for all of Lee's insights. This will post will definitely get you thinking differently.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Karen Dietz
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