I’ve always adhered to the idea of making my business look bigger than it is. I’m not trying to misrepresent my company, but I know the resources that will give my one-woman shop more gloss and make me appear more professional to potential clients.
Social or SEO? The fact is that these days, SEO is a broad term which encompasses content creation and off-page work, as well as optimizing website’s themselves. Really, anyone working in the SEO space is working on a number of tactics, all associated with digital marketing.Recently, it seems that because of social, there is now more of a blurred line between traditional advertising, PR and online marketing. This is due to the nature of social, which means having a more personal, hands-on approach to marketing. Read More At: http://performancein.com/news/2013/07/30/social-media-taking-over-seo/
Every small business needs a business plan. It’s an essential document that’s not just for start-ups and expansions – because a great business plan can serve as a road map for your company and help you make the right adjustments when things go wrong.
Customer Relationships - What is it that regularly blows apart business development efforts and causes marketing to fail? The lack of follow up. Yes, it can be uncomfortable to do for professionals, but it isn't hard; anyone can do it.
The back-to-school season is the second largest consumer-spending period for retailers behind the winter holidays, and a huge opportunity for marketers to increase brand awareness and expand their customer base.
Do you know what type of social media shares help your content rank higher in the search engines? There is a certain art to sharing your content in social media in such a way that it gets double value: social buzz and SEO love.
Your Better Business has created the following flexible working infographic which takes a look at a new flexible model of working. Many are calling this a “win-win situation” for both employers and employees.
So what’s the question you should be asking all of your customers? “How did you find out about us?” If someone is coming to your store or business, don’t you want to know what brought them there? You should.
Correctly measuring the success of an SEO campaign can vary greatly depending on your business type and objectives. However, there are three key performance indicators (KPIs) you should always consider when ...
A snazzy office, the latest equipment, smart employees and the option to complete a project on your time, and perhaps at the beach – many new entrepreneurs dream big when they plan their first venture.
If you've been negatively impacted by an algorithmic update, it's easy to blame Google. Instead, try to figure out what your site has in common with other sites that were targeted. Finding the bad signature and fixing it is the key to your recovery.
To help us make sense of the SEO world today, we decided to go back in time. In the SlideShare below, we chart some of the biggest events in the history of SEO over the past two decades -- all which helped shape the SEO industry we know today. From the big news stories caused by Google updates, to some of the lesser-known facts about the SEO evolution, the SlideShare shows us just how far SEO has come.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.