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Sociable Business
News from across the web on Social Media, PR, Technology and Marketing
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3 Outdated SEO Tactics That Could Hurt Your Rankings

3 Outdated SEO Tactics That Could Hurt Your Rankings | Sociable Business | Scoop.it
Links are a delicate situation, and the large emphasis on backlinks over the past couple of years has led to a few very aggressive penalties by search engines.
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How Writers Can Alter Their Strategies to Incorporate SEO Cocitation

How Writers Can Alter Their Strategies to Incorporate SEO Cocitation | Sociable Business | Scoop.it
When it really comes down to it, it’s the writers who have to really change the way they think in order to abide by the new cocitation idea.
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Big Business Tactics Small Businesses Can Use

Big Business Tactics Small Businesses Can Use | Sociable Business | Scoop.it
I’ve always adhered to the idea of making my business look bigger than it is. I’m not trying to misrepresent my company, but I know the resources that will give my one-woman shop more gloss and make me appear more professional to potential clients.
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55 SEO Experts Reveal 3 Favourite Link Building Tools - Clambr

55 SEO Experts Reveal 3 Favourite Link Building Tools - Clambr | Sociable Business | Scoop.it
What if you could only use 3 tools for link building? 55 SEO experts reveal the 3 tools at the core of their campaigns.
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5 Social Media Tips to Boost Your SEO

5 Social Media Tips to Boost Your SEO | Sociable Business | Scoop.it
Using social media channels to syndicate content from your blog is an important factor for boosting SEO rankings. Here are 5 top examples.
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Is Social Media Taking Over SEO?

Is Social Media Taking Over SEO? | Sociable Business | Scoop.it
Social or SEO? The fact is that these days, SEO is a broad term which encompasses content creation and off-page work, as well as optimizing website’s themselves. Really, anyone working in the SEO space is working on a number of tactics, all associated with digital marketing.Recently, it seems that because of social, there is now more of a blurred line between traditional advertising, PR and online marketing. This is due to the nature of social, which means having a more personal, hands-on approach to marketing. Read More At: http://performancein.com/news/2013/07/30/social-media-taking-over-seo/
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The 5 Steps of Inbound Marketing

The 5 Steps of Inbound Marketing | Sociable Business | Scoop.it
The first step in any marketing campaign is attracting customers to your business.
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Big Questions Every Business Plan Should Answer

Big Questions Every Business Plan Should Answer | Sociable Business | Scoop.it
Every small business needs a business plan. It’s an essential document that’s not just for start-ups and expansions – because a great business plan can serve as a road map for your company and help you make the right adjustments when things go wrong.
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Why You Should Make Follow-Up a Priority: Six Questions and Five Tips

Why You Should Make Follow-Up a Priority: Six Questions and Five Tips | Sociable Business | Scoop.it
Customer Relationships - What is it that regularly blows apart business development efforts and causes marketing to fail? The lack of follow up. Yes, it can be uncomfortable to do for professionals, but it isn't hard; anyone can do it.
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How to Increase Your Social Reach: Social Sharing and Following

How to Increase Your Social Reach: Social Sharing and Following | Sociable Business | Scoop.it
Social sharing and following is often taken for granted because on social media, share and follow buttons are premade for you. But what about your blog? Your website?
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Are You on Board with Social Business?

Are You on Board with Social Business? | Sociable Business | Scoop.it
Social media is constantly evolving—as are social business best practices; business entities and marketers need to be committed to ongoing social learning in order to stay in the game.
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17 Compelling Stats That Make the Case for Smarter Site Design

17 Compelling Stats That Make the Case for Smarter Site Design | Sociable Business | Scoop.it
Check out these 17 stats to learn about the latest trends in website design and optimization.
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SEO Fail: How Doing Too Much Can Push Google Away

SEO Fail: How Doing Too Much Can Push Google Away | Sociable Business | Scoop.it
Search engine optimization is a topic that's too big to cover in one post, but here's a good basic definition: the more relevant your content is to terms.
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Hitting the Mark: Adding the Right Skills to Your LinkedIn Profile

Hitting the Mark: Adding the Right Skills to Your LinkedIn Profile | Sociable Business | Scoop.it
Think of your LinkedIn profile as a mirror – you want it to be a robust representation of your expertise and professional capabilities.
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Stronger correlation between Google+ and search rankings than Facebook and Twitter

Stronger correlation between Google+ and search rankings than Facebook and Twitter | Sociable Business | Scoop.it
Sites that have a high number of social shares, comments, tweets and +1s tend to rank better in Google, according to a new report from Searchmetrics.
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Marketing to Back-to-School Shoppers: 5 Considerations

Marketing to Back-to-School Shoppers: 5 Considerations | Sociable Business | Scoop.it
The back-to-school season is the second largest consumer-spending period for retailers behind the winter holidays, and a huge opportunity for marketers to increase brand awareness and expand their customer base.
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Top 10 Social Media Sites to Get Dofollow Links From in 2013

Top 10 Social Media Sites to Get Dofollow Links From in 2013 | Sociable Business | Scoop.it
Do you know what type of social media shares help your content rank higher in the search engines? There is a certain art to sharing your content in social media in such a way that it gets double value: social buzz and SEO love.
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Flexible Working: Win-Win For Employers and Employees

Flexible Working: Win-Win For Employers and Employees | Sociable Business | Scoop.it
Your Better Business has created the following flexible working infographic which takes a look at a new flexible model of working. Many are calling this a “win-win situation” for both employers and employees.
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The One Question You Should Ask All of Your Customers

The One Question You Should Ask All of Your Customers | Sociable Business | Scoop.it
So what’s the question you should be asking all of your customers? “How did you find out about us?” If someone is coming to your store or business, don’t you want to know what brought them there? You should.
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26 Tips to Enhance Your Social Media Profiles

26 Tips to Enhance Your Social Media Profiles | Sociable Business | Scoop.it
Tips on some of the basic housekeeping tasks that are necessary for maintaining complete and engaging social media profiles.
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How to Measure SEO Success

How to Measure SEO Success | Sociable Business | Scoop.it
Correctly measuring the success of an SEO campaign can vary greatly depending on your business type and objectives. However, there are three key performance indicators (KPIs) you should always consider when ...
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How to Cut Down on Your Startup Costs

How to Cut Down on Your Startup Costs | Sociable Business | Scoop.it
A snazzy office, the latest equipment, smart employees and the option to complete a project on your time, and perhaps at the beach – many new entrepreneurs dream big when they plan their first venture.
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5 Reasons Recruiters Don't Click Through Your LinkedIn Profile

5 Reasons Recruiters Don't Click Through Your LinkedIn Profile | Sociable Business | Scoop.it
LinkedIn is fertile ground for recruiters to get people to fill jobs. According to a Bullhorn survey cited by this infographic, 97 percent of recruiters say they used LinkedIn to find job candidates.
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Google Doesn't Care if it Ranks Your Site Properly

Google Doesn't Care if it Ranks Your Site Properly | Sociable Business | Scoop.it
If you've been negatively impacted by an algorithmic update, it's easy to blame Google. Instead, try to figure out what your site has in common with other sites that were targeted. Finding the bad signature and fixing it is the key to your recovery.
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The History of SEO, and a Glimpse Into Its Future

To help us make sense of the SEO world today, we decided to go back in time. In the SlideShare below, we chart some of the biggest events in the history of SEO over the past two decades -- all which helped shape the SEO industry we know today. From the big news stories caused by Google updates, to some of the lesser-known facts about the SEO evolution, the SlideShare shows us just how far SEO has come.
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