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News from across the web on Social Media, PR, Technology and Marketing
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How to Finally Use Google Analytics Data to Get More Blog Readers and Subscribers

How to Finally Use Google Analytics Data to Get More Blog Readers and Subscribers | Sociable Business | Scoop.it
Google Analytics is your most important tool for growing your blog. Learn how to use it properly and it will pay dividends.
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How to Position a Product Like Don Draper

How to Position a Product Like Don Draper | Sociable Business | Scoop.it
Anyone who can figure out a good marketing strategy for a product like Viagra could probably promote anything.
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Cut Words: The Secret to Business Communication

Cut Words: The Secret to Business Communication | Sociable Business | Scoop.it
In verbal communication some words naturally roll off our tongues when we speak. However, in silent communication such as writing reports, posts, articles and business communication, less is more for writing stronger and succinctly.
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The Small Business Guide to Pinterest

The Small Business Guide to Pinterest | Sociable Business | Scoop.it
Using Pinterest to its full potential can help you to get significantly more traffic to your site and more exposure for your brand, potentially helping you take your small business to the next level. Here’s what you need to know about how to start using Pinterest and getting results:
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10 Tips to Generate More Social Media Traffic

10 Tips to Generate More Social Media Traffic | Sociable Business | Scoop.it
Groups and communities on social networks can be great sources of traffic. If possible, start by creating your own group and then join other groups that relate to your niche.
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7 Tips for Making Small Business Blogging Manageable

7 Tips for Making Small Business Blogging Manageable | Sociable Business | Scoop.it
Part of my job is to help my clients, and you, find ways to make blogging and social media more manageable, and make sure that it’s not a total time suck.
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Approach Content Marketing as Both an Art and a Science

Approach Content Marketing as Both an Art and a Science | Sociable Business | Scoop.it
Although content marketing must be strategic and adhere to numerous best practices, content itself is an art that calls for genuine inspiration and your own unique sense of style.
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Guidelines for Content Curation Matching SEO Quality Standards by Bruce Clay

Guidelines for Content Curation Matching SEO Quality Standards by Bruce Clay | Sociable Business | Scoop.it
The quality of content is of utmost importance to ranking. Content curation with enhanced annotations offers a way to post quality content and save time.
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Get More Social Media Views in 3 Easy Steps with Time-Targeted Posts

Get More Social Media Views in 3 Easy Steps with Time-Targeted Posts | Sociable Business | Scoop.it
This post contains a three-step guide to testing which times are best for your business to post to social media.
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5 Social Media Tactics to Increase ROI

5 Social Media Tactics to Increase ROI | Sociable Business | Scoop.it
Social can be one of the most challenging platforms for brands to measure return on investment.
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The Not Overwhelming Guide to Social Media for Small Business

The Not Overwhelming Guide to Social Media for Small Business | Sociable Business | Scoop.it
Small businesses owners can attest to the struggles and limitations that come with the territory: few financial resources, a lack of exposure, and not enough time in the day to get everything done. And for many managing social media is overwhelming.
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Using Google+ Hashtags For Your Personal Brand

Using Google+ Hashtags For Your Personal Brand | Sociable Business | Scoop.it
Hashtags have certainly proven their effectiveness as almost all social media channels have integrated hashtags in their systems. Recently, Google+ took a step in the same direction and introduced hashtags that are closely similar to those used by Twitter and Facebook. It is an interesting addition that will bring changes on how one can promote their personal brand.
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10 Ways to Grow Your Small Business Email List

10 Ways to Grow Your Small Business Email List | Sociable Business | Scoop.it
Check out this great example of a simple, straightforward subscription page from Skadeedle, a small business marketing site. And don't stop there.
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4 Plugins to Create an Article Quality Checklist

4 Plugins to Create an Article Quality Checklist | Sociable Business | Scoop.it
Running a blog on WordPress is a pretty positive experience for any writer. The tools are extensive, the platform itself intuitive, and it is easy to customize even without having any real technical knowledge.
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Three Twitter Tips That You Will Not Read Anywhere Else

Three Twitter Tips That You Will Not Read Anywhere Else | Sociable Business | Scoop.it
Did our headline grab your attention? Well, that’s great news! However, our teaser promising three Twitter tips that you will not read anywhere else is not really true. Do you find that somewhat disingenuous of us?
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With Social Media, the Only Constant is Change!

With Social Media, the Only Constant is Change! | Sociable Business | Scoop.it
I don’t know about you, but it sure seems tough to stay ahead of the curve when it comes to social media! Just when you think or feel you’ve found your comfort zone a platform changes substantially.
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Is Social Media an Art?

Is Social Media an Art? | Sociable Business | Scoop.it
Can social media in the right hands be a respectable art? Social media can be, typically, very self-centric. From the casual status update to the endless numbers of pictures showing one’s day to day life, social media is a form of self expression.
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101 Vital Social Media and Digital Marketing Statistics

101 Vital Social Media and Digital Marketing Statistics | Sociable Business | Scoop.it
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics.
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Staying Optimistic in Social Media Marketing

Staying Optimistic in Social Media Marketing | Sociable Business | Scoop.it
Make sure you plan, are active, celebrate your successes and smile. At times it can be hard to stay optimistic, but follow these steps and you’ll become a “glass half full” person and not feel like you’re “half empty” in your social media marketing.
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10 Skills of the Ultimate Social Media Marketing Monster

10 Skills of the Ultimate Social Media Marketing Monster | Sociable Business | Scoop.it
You don't earn the title of the ultimate social media marketer unless you have monster skills. What kind of skills are we talking about to become a social media monster? What kind of plans and strategies are necessary for success?
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10 Tips: How Not to Use Google Plus

10 Tips: How Not to Use Google Plus | Sociable Business | Scoop.it
I’ve been spending quite a bit of time on Google Plus lately. It’s quickly becoming my favorite social media platform. It’s an incredible way to meet new people, connect with prospective customers, and deepen relationships with your consumers.
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Google’s Quality Score Change: What Marketers Need To Know

Google’s Quality Score Change: What Marketers Need To Know | Sociable Business | Scoop.it
Last week, Google announced changes in the way Quality Score is reported in AdWords. As stated in Google’s official AdWords blog, the update changes the way each keyword’s 1-10 numeric Quality Score is reported.
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10 Content Promotion Best Practices

10 Content Promotion Best Practices | Sociable Business | Scoop.it
Are you ensuring that your blog content gets the attention it deserves? Once you publish relevant, engaging and information-rich blog content, you need to maximize its social exposure and help it reach a wider captive audience.
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Predicting Customer Behavior with Analytics

Predicting Customer Behavior with Analytics | Sociable Business | Scoop.it
Recent research from AbsolutData and Alteryx has found that 82 percent of businesses are using customer analytics today, and 95 percent plan to increase their investment in analytics technology in the near future. However, understanding these analytics requires a new, holistic approach that turns information into insight and insight into impact that many companies are failing to deliver. The accompanying infographic outlines the top three challenges companies are currently facing when it comes to leveraging customer analytics.
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Social Media Tips for Being Socially Savvy on a Budget

Social Media Tips for Being Socially Savvy on a Budget | Sociable Business | Scoop.it
For small business owners, social media is a great way to connect with customers, potential customers, build brand awareness and spread news quickly.
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