Sociable Business
Follow
523 views | +0 today
 
Scooped by Alistair Lockhart
onto Sociable Business
Scoop.it!

Social media’s productivity boost

Social media’s productivity boost | Sociable Business | Scoop.it
Businesses are leverage social media platforms as a means of enhancing communication and improving productivity. But doing so effectively takes planning and strategy.
more...
No comment yet.
Sociable Business
News from across the web on Social Media, PR, Technology and Marketing
Your new post is loading...
Your new post is loading...
Scooped by Alistair Lockhart
Scoop.it!

SEO vs. SMM: What's More Important for Small Business Internet Marketing

SEO vs. SMM: What's More Important for Small Business Internet Marketing | Sociable Business | Scoop.it
The buzz around social media has been around for nearly half a decade now. In some cases, businesses that had a huge following on Facebook did in fact manage to translate that popularity in real world success.
more...
No comment yet.
Scooped by Alistair Lockhart
Scoop.it!

Pin to Win: Social Sharing on Pinterest Trumps Email

Pin to Win: Social Sharing on Pinterest Trumps Email | Sociable Business | Scoop.it
I’ve long argued that Pinterest is the most sales-actionable social network around. The sole focus of Pinterest is to allow users to visually express (pin) the things they enjoy and then share them with others of like inclination.
more...
No comment yet.
Scooped by Alistair Lockhart
Scoop.it!

How to Be Found on LinkedIn - Business 2 Community

How to Be Found on LinkedIn - Business 2 Community | Sociable Business | Scoop.it
How to Be Found on LinkedInBusiness 2 CommunityA LinkedIn profile has an ever growing number of different sections, but LinkedIn's Search algorithm weights some of these heavier than others.
more...
No comment yet.
Rescooped by Alistair Lockhart from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

New Benchmark Data Reveals the Secrets to Successful Website Redesigns

New Benchmark Data Reveals the Secrets to Successful Website Redesigns | Sociable Business | Scoop.it

Discover why redesigning your website doesn't need to be as difficult as it often seems.


Via Kamal Bennani
more...
No comment yet.
Scooped by Alistair Lockhart
Scoop.it!

The Importance of Influencers

The Importance of Influencers | Sociable Business | Scoop.it
Identifying the most influential people has become incredibly beneficial to companies that seek to strengthen their presence and reputation in social media.
more...
No comment yet.
Scooped by Alistair Lockhart
Scoop.it!

25 Amazing Pinterest Facts for Your Small Business

25 Amazing Pinterest Facts for Your Small Business | Sociable Business | Scoop.it
If you’ve had your reservations about investing in yet another social network, or perhaps simply need some Pinspiration, here are 25 amazing Pinterest facts that are sure to motivate you to optimize and engage this social network!
more...
No comment yet.
Scooped by Alistair Lockhart
Scoop.it!

Top 25 Inbound Marketing Articles of the Week: November 1, 2013 – UpCity

Top 25 Inbound Marketing Articles of the Week: November 1, 2013 – UpCity | Sociable Business | Scoop.it
October is over and we've got the top 25 marketing articles if this past week. Read them for yourself and find out what you've missed!
more...
No comment yet.
Scooped by Alistair Lockhart
Scoop.it!

Brands Expected to Respond Within an Hour on Twitter [Study]

Brands Expected to Respond Within an Hour on Twitter [Study] | Sociable Business | Scoop.it
New research shows the primary reason people engage with brands on Twitter is to show support or enthusiasm for the company, but when brands don't engage back, it can have negative consequences, including bad-mouthing the brand to friends and family.
more...
No comment yet.
Scooped by Alistair Lockhart
Scoop.it!

The Resources You Need to Master Facebook Marketing [In Under 100 Words]

The Resources You Need to Master Facebook Marketing [In Under 100 Words] | Sociable Business | Scoop.it
Grab a bunch of free Facebook marketing resources.
more...
No comment yet.
Scooped by Alistair Lockhart
Scoop.it!

Google Says Content is the Heart of SEO

Google Says Content is the Heart of SEO | Sociable Business | Scoop.it
Inbound marketing is how businesses drive customers their way. Part of that process is optimizing your website to rank high in search engine results (SEO). We all know how Google loves to change things up.
more...
No comment yet.
Scooped by Alistair Lockhart
Scoop.it!

Google Hummingbird: What does it mean for SEO?

Google Hummingbird: What does it mean for SEO? | Sociable Business | Scoop.it
Hummingbird, Google's latest algorithm update, has been described as the biggest in four years. What does it mean for search marketing?
more...
No comment yet.
Scooped by Alistair Lockhart
Scoop.it!

Nine Ways You Can Use Facebook Graph Search to Learn About Your Fans [VIDEO]

Nine Ways You Can Use Facebook Graph Search to Learn About Your Fans [VIDEO] | Sociable Business | Scoop.it
Perhaps one of the most critical aspects of a truly effective content strategy is to have a deep understanding of your audience. When you actually understand your audience – really get them – your content strategy becomes crystal clear!
more...
No comment yet.
Scooped by Alistair Lockhart
Scoop.it!

5 Pinterest Stats To Consider

5 Pinterest Stats To Consider | Sociable Business | Scoop.it
Conversion rates for Pinterest traffic are 50% higher than conversion rates from other traffic and Pinterest is the top converting social media site for “Top of the Funnel” advertising. In other words Pinterest drives more traffic.
more...
No comment yet.
Scooped by Alistair Lockhart
Scoop.it!

The Top 10 Best Social Media Marketing Books of 2013

The Top 10 Best Social Media Marketing Books of 2013 | Sociable Business | Scoop.it
We’ve come a long way in the world of social media and marketing. I can remember the days where people just didn’t know what to do with social media. Was it marketing? Was it PR? Was it something completely different?
more...
No comment yet.
Scooped by Alistair Lockhart
Scoop.it!

5 Twitter Best Practices to Humanize Your Brand

5 Twitter Best Practices to Humanize Your Brand | Sociable Business | Scoop.it
Bringing a human touch to your Twitter activity will be appreciated by your followers and likely help you earn a broader social audience.
more...
No comment yet.
Rescooped by Alistair Lockhart from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

How Nonprofts Leverage Social Media to Increase Impact

How Nonprofts Leverage Social Media to Increase Impact | Sociable Business | Scoop.it

Technology and more specifically social media is NOT a cure all. It’s important for organizations to be very clear about what their objectives are and invest in crafting their story from day one. One area that the internet can help us do the same things better is sharing stories. 


Via Kamal Bennani
more...
No comment yet.
Scooped by Alistair Lockhart
Scoop.it!

How to Track the Success or Failure of Your SEO

How to Track the Success or Failure of Your SEO | Sociable Business | Scoop.it
As you make changes to your organic SEO strategy via keywords or on-site updates, it can be challenging to know whether you efforts are actually generating positive results.
more...
No comment yet.
Scooped by Alistair Lockhart
Scoop.it!

Top 5 Reasons Your Business Is Scaring Away Twitter Followers

Top 5 Reasons Your Business Is Scaring Away Twitter Followers | Sociable Business | Scoop.it
When companies don’t practice proper Twitter etiquette or follow the social network’s “best practices,” their engagement suffers, and this amazing resource can suddenly become worthless.
more...
No comment yet.
Scooped by Alistair Lockhart
Scoop.it!

Top Three SEO Learnings of 2013

Top Three SEO Learnings of 2013 | Sociable Business | Scoop.it
We have come a long way in terms of where the world of SEO stands today. Most dramatic changes and developments in the SEO world have been brought about by Google. This year in particular has been a great year for such changes.
more...
No comment yet.
Scooped by Alistair Lockhart
Scoop.it!

Google AdWords' New Ad Rank Formula: What You Need to Know

Google AdWords' New Ad Rank Formula: What You Need to Know | Sociable Business | Scoop.it
Here's what you need to know regarding recent changes to the Ad Rank forumla in Google's AdWords.
more...
No comment yet.
Scooped by Alistair Lockhart
Scoop.it!

20 Marketing Statistics That Will Drive 2014 [INFOGRAPHIC]

20 Marketing Statistics That Will Drive 2014 [INFOGRAPHIC] | Sociable Business | Scoop.it
According to WebDAM, social media budgets are expected to double over the next 5 years – that’s a whole lot of Twitter Promoted Trends – and 65% of people are visual learners, hence the industry-wide shift towards visual content.
more...
No comment yet.
Scooped by Alistair Lockhart
Scoop.it!

11 Shortcuts to Becoming an Authority on SEO

11 Shortcuts to Becoming an Authority on SEO | Sociable Business | Scoop.it
SEO—what is it? Do you need it? How do you do it? Since Google updated its search algorithm known as Panda and Penguin—there's been a lot of confusion over what "counts" to a search engine and what does not.
more...
No comment yet.
Scooped by Alistair Lockhart
Scoop.it!

SEO: Why Main Keywords Do Not Exist

SEO: Why Main Keywords Do Not Exist | Sociable Business | Scoop.it
It doesn't matter if you're a small company in your local town or a large corporation the principles are the same where SEO is concerned: Rank for as many relevant terms as high as possible. They don't all have to be number 1.
more...
No comment yet.
Scooped by Alistair Lockhart
Scoop.it!

Are You Getting All You Could be From Google Plus?

Are You Getting All You Could be From Google Plus? | Sociable Business | Scoop.it
Despite the fact that it's the fastest-growing social networking site around, a lot of business owners, executives, and marketers just don't understand Google+ as well as they would like to.
more...
No comment yet.
Scooped by Alistair Lockhart
Scoop.it!

How to Use Snapchat for Marketing

How to Use Snapchat for Marketing | Sociable Business | Scoop.it
Snapchat is the virtual equivalent of attempting to read a note that’s been thrown into a furnace – it’s there and then viola – it’s not.
more...
No comment yet.