The buzz around social media has been around for nearly half a decade now. In some cases, businesses that had a huge following on Facebook did in fact manage to translate that popularity in real world success.
I’ve long argued that Pinterest is the most sales-actionable social network around. The sole focus of Pinterest is to allow users to visually express (pin) the things they enjoy and then share them with others of like inclination.
If you’ve had your reservations about investing in yet another social network, or perhaps simply need some Pinspiration, here are 25 amazing Pinterest facts that are sure to motivate you to optimize and engage this social network!
New research shows the primary reason people engage with brands on Twitter is to show support or enthusiasm for the company, but when brands don't engage back, it can have negative consequences, including bad-mouthing the brand to friends and family.
Inbound marketing is how businesses drive customers their way. Part of that process is optimizing your website to rank high in search engine results (SEO). We all know how Google loves to change things up.
Perhaps one of the most critical aspects of a truly effective content strategy is to have a deep understanding of your audience. When you actually understand your audience – really get them – your content strategy becomes crystal clear!
Conversion rates for Pinterest traffic are 50% higher than conversion rates from other traffic and Pinterest is the top converting social media site for “Top of the Funnel” advertising. In other words Pinterest drives more traffic.
We’ve come a long way in the world of social media and marketing. I can remember the days where people just didn’t know what to do with social media. Was it marketing? Was it PR? Was it something completely different?
Technology and more specifically social media is NOT a cure all. It’s important for organizations to be very clear about what their objectives are and invest in crafting their story from day one. One area that the internet can help us do the same things better is sharing stories.
We have come a long way in terms of where the world of SEO stands today. Most dramatic changes and developments in the SEO world have been brought about by Google. This year in particular has been a great year for such changes.
According to WebDAM, social media budgets are expected to double over the next 5 years – that’s a whole lot of Twitter Promoted Trends – and 65% of people are visual learners, hence the industry-wide shift towards visual content.
SEO—what is it? Do you need it? How do you do it? Since Google updated its search algorithm known as Panda and Penguin—there's been a lot of confusion over what "counts" to a search engine and what does not.
It doesn't matter if you're a small company in your local town or a large corporation the principles are the same where SEO is concerned: Rank for as many relevant terms as high as possible. They don't all have to be number 1.