Search Engine Optimization (SEO) is an ever-changing industry. What’s hot and relevant one month might not be the next. Business owners and marketers need to stay current on trends in SEO if they want to be at the top of their game.
The holiday season is when retailers and eCommerce businesses have their best quarter, and email marketing is still the cheapest way to put products in front of shoppers and convert sales, so it only makes sense to have an email marketing strategy...
The buzz around social media has been around for nearly half a decade now. In some cases, businesses that had a huge following on Facebook did in fact manage to translate that popularity in real world success.
I’ve long argued that Pinterest is the most sales-actionable social network around. The sole focus of Pinterest is to allow users to visually express (pin) the things they enjoy and then share them with others of like inclination.
If you’ve had your reservations about investing in yet another social network, or perhaps simply need some Pinspiration, here are 25 amazing Pinterest facts that are sure to motivate you to optimize and engage this social network!
New research shows the primary reason people engage with brands on Twitter is to show support or enthusiasm for the company, but when brands don't engage back, it can have negative consequences, including bad-mouthing the brand to friends and family.
Inbound marketing is how businesses drive customers their way. Part of that process is optimizing your website to rank high in search engine results (SEO). We all know how Google loves to change things up.
Native video on Twitter can still be considered "new," and you definitely don't want to fall behind. Your brand may be struggling to produce results that align with recently published statistics of Twitter Video, so what are you doing wrong?
We’ve come a long way in the world of social media and marketing. I can remember the days where people just didn’t know what to do with social media. Was it marketing? Was it PR? Was it something completely different?
Technology and more specifically social media is NOT a cure all. It’s important for organizations to be very clear about what their objectives are and invest in crafting their story from day one. One area that the internet can help us do the same things better is sharing stories.
We have come a long way in terms of where the world of SEO stands today. Most dramatic changes and developments in the SEO world have been brought about by Google. This year in particular has been a great year for such changes.
According to WebDAM, social media budgets are expected to double over the next 5 years – that’s a whole lot of Twitter Promoted Trends – and 65% of people are visual learners, hence the industry-wide shift towards visual content.
SEO—what is it? Do you need it? How do you do it? Since Google updated its search algorithm known as Panda and Penguin—there's been a lot of confusion over what "counts" to a search engine and what does not.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.