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Leadership, Learning, Open Source, Social Web... resources for the 21st Century Business
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Rescooped by Amy Melendez from Innovative Marketing and Crowdfunding
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Storytelling Tips for Leaders - No. 1 Spotting Stories

http://www.anecdote.com/StorytellingForLeaders You can't get the benefits of storytelling without telling stories. So the first step is getting good at spott...

Via Karen Dietz, Marty Koenig
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Marty Koenig's comment, March 9, 2013 3:13 PM
Right on, I call it THE BIG WHY.
Karen Dietz's comment, March 10, 2013 2:22 PM
Love it Marty!
Leaders Online's curator insight, March 13, 2013 6:48 AM

Om je visie als leider goed over te kunnen brengen is een goede story belangrijk - on- en offline! Hier een paar handige tips om in de gaten te hebben of je het eigenlijk wel een verhaal is - of alleen een promotie-praatje...

Rescooped by Amy Melendez from Just Story It! Biz Storytelling
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Tell Me a Story -- 8 Tips for Powerful Narratives That Drive Social Impact

Tell Me a Story -- 8 Tips for Powerful Narratives That Drive Social Impact | Building the Digital Business | Scoop.it

Recently, everywhere I go, people ask me how to tell a more effective story. Advocates, colleagues, and clients observe that the organizations that achieve policy goals, get transformative grants, or seize the market’s interest are the ones that 1) have the resources to disseminate their story, and 2) just tell the better story. I would argue that the real winners are the organizations that actually manage to tell a story at all.

 

What a great article by Eric Friedenwald-Fishman for Stanford Social Innovation Review.

 

I like that he immediately identifies that many organizations, when they think they are telling a story, actually are not. So so true.

 

I also like that he mentions that organizations who do manage to tell a story well, also spend the resources needed to disseminate it. Too many businesses forget this essential piece.

 

The 8 tips he shares that create a powerful story that moves people to action are solid. What is unique is his tip The Power of the People -- where he advocates "Amplifying the voices of the people most affected by an issue increases the story’s authenticity and relevance. Including quotes, testimonials, eyewitness accounts, and personal narrative makes the story more interesting."  This point is often unrecognized in org story circles.

 

All in all, I like how Eric languages these tips -- many will be familiar to you, but hearing them in a new way always opens our minds to new insights or ideas.

 

In the end, the author asks how to put these tips to good use. He offers 4 questions to get us started that again, are different than what you typically read.

 

Enjoy this piece!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Rescooped by Amy Melendez from Communication & Leadership
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Hey Leaders! Listening Isn't Easy, But It's Essential - Information Management (blog)

Hey Leaders! Listening Isn't Easy, But It's Essential - Information Management (blog) | Building the Digital Business | Scoop.it
Hey Leaders! Listening Isn't Easy, But It's Essential Information Management (blog) However, in working with leaders at all levels striving to strengthen their performance, listening skills aren't an issue some of the time; they are an issue nearly...

Via Karen Dietz, Amy Melendez
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ozziegontang's curator insight, February 13, 2013 6:52 PM

Karen's insights say it well.

Karen Dietz's comment, February 14, 2013 8:07 AM
Thank you Denyse, Al, and Ozzie for re-scooping and commenting!
Renee Stuart's curator insight, February 14, 2013 10:30 PM

Are you just hearing others or truly listening to others?

Rescooped by Amy Melendez from Just Story It! Biz Storytelling
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2 Key Resources for Crafting and Telling Your Story

2 Key Resources for Crafting and Telling Your Story #branding http://t.co/dSTW1KN1...

 

Want to up your marketing game? Then here are two resources for you recommended by a a great Internet marketer Dan Schawbel.

 

Both are books that look really intriguing. One is about a visual guide to writing effective website copy, which I think is quite a unique take on how you put together your website text.

 

The other book is about seven ways to tell the story of your personal brand.

 

Go read Dan's reviews and see if these books would be helpful to you. Enjoy!


Via Karen Dietz
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