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What is a Natural Storyteller?

What is a Natural Storyteller? | Building the Digital Business | Scoop.it

"You know that feeling, when you can’t wait to get home to tell your significant other about the crazy thing that just happened at work? The second you walk through the door, even before you kick off your pinchy-toe shoes, you’re saying, “You’re not going to believe this . . .” as you launch into the story, complete with revealing hand gestures, passion, and well timed pauses that effortlessly build to the riveting climax."


Via Gregg Morris, Karen Dietz, Marty Koenig
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Karen Dietz's comment, April 16, 2013 12:37 PM
And many thanks to Denyse, Comeja, Two Pen's, and Os's additional comments pointing out the value of this article.
Ally Greer's curator insight, June 10, 2013 3:29 PM

Anyone who knows me knows that I love telling stories. (Usually more than once.) The above excerpt essentially describes every single day of my life. Sharing life experiences with people who mean something to me is what makes these experiences that much more exciting.


Read below, as Karen Dietz sums up my thoughts way better than I ever could. Thanks Karen and Gregg!

Dawn Mullen's curator insight, July 4, 2013 9:11 AM
I am a Realtor not a writer. I still have to use the story in both pictures and words to tell the story of a home I am selling. It is true a picture is worth a thousand words and together a picture and a caption should be not just information but a story. Call me. I can show you the difference.
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How to Keep Your Audience Interested by Writing Long-Term Story Arcs

How to Keep Your Audience Interested by Writing Long-Term Story Arcs | Building the Digital Business | Scoop.it
You know it, I know it, and even if you're as cynical as I am about shiny marketing fads, you probably realize that our lives ultimately revolve around stor

Via Karen Dietz
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Karen Dietz's curator insight, December 16, 2012 7:36 PM

This article goes hand-in-hand with another post I curated a few days about about sequencing content.


The author here, Georgina Laidlaw, talks about creating long-term story arcs for your content.


Yes! Great idea! Basically, Laidlaw talks about how a story arc works, and then how to generate content along a story arc over a period of time. Think a long period of time.


She also gives plenty of examples and links to other articles. So there are lots of resources here to dig into.


Laidlaw also mentions how to leverage this kind of content with cross-promotion and spin-offs -- which is different from sequencing stories. Between the two articles I've curated there is lots of food for thought.


As we all get ready for 2013, planning your content around long-term story arcs, along with sequencing your stories will help drive engagement.

Margaret Doyle's curator insight, December 17, 2012 5:45 PM

I've been telling my clients this for a long time, nicely explained here why the long story format works in digital media and why it's important to invest in it. 

Karen Dietz's comment, January 16, 2013 1:15 PM
I agree Margaret! Long form storytelling definitely has a place in the marketing/storytelling mix. My apologies for not responding sooner! I didn't receive a notice about your comment. Have a great day.
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Storytelling and Content Strategy

Storytelling and Content Strategy | Building the Digital Business | Scoop.it
How to use two basic plots to define your business’ content strategy, while keeping the customer as the hero of the story.

 

I love this article! It puts anyone's content strategy into a fabulous storytelling context, and gives all of us a way to think about our websites from a narrative perspective.

 

The ideas here are very helpful and fun to play with. The author, Kat French, did a good job.

 

Using The Quest story format, you can easily share your customers stories.

 

Using The Boy Meets Girl format, you can evaluate your website and tell/share your biz stories much better.

 

The other blog post links at the end of the article look worthy of exploration also.

 

So go enjoy this delightful -- and helpful -- piece!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Tell Me a Story -- 8 Tips for Powerful Narratives That Drive Social Impact

Tell Me a Story -- 8 Tips for Powerful Narratives That Drive Social Impact | Building the Digital Business | Scoop.it

Recently, everywhere I go, people ask me how to tell a more effective story. Advocates, colleagues, and clients observe that the organizations that achieve policy goals, get transformative grants, or seize the market’s interest are the ones that 1) have the resources to disseminate their story, and 2) just tell the better story. I would argue that the real winners are the organizations that actually manage to tell a story at all.

 

What a great article by Eric Friedenwald-Fishman for Stanford Social Innovation Review.

 

I like that he immediately identifies that many organizations, when they think they are telling a story, actually are not. So so true.

 

I also like that he mentions that organizations who do manage to tell a story well, also spend the resources needed to disseminate it. Too many businesses forget this essential piece.

 

The 8 tips he shares that create a powerful story that moves people to action are solid. What is unique is his tip The Power of the People -- where he advocates "Amplifying the voices of the people most affected by an issue increases the story’s authenticity and relevance. Including quotes, testimonials, eyewitness accounts, and personal narrative makes the story more interesting."  This point is often unrecognized in org story circles.

 

All in all, I like how Eric languages these tips -- many will be familiar to you, but hearing them in a new way always opens our minds to new insights or ideas.

 

In the end, the author asks how to put these tips to good use. He offers 4 questions to get us started that again, are different than what you typically read.

 

Enjoy this piece!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Storytelling Tips for Leaders - No. 1 Spotting Stories

http://www.anecdote.com/StorytellingForLeaders You can't get the benefits of storytelling without telling stories. So the first step is getting good at spott...

Via Karen Dietz, Marty Koenig
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Marty Koenig's comment, March 9, 2013 3:13 PM
Right on, I call it THE BIG WHY.
Karen Dietz's comment, March 10, 2013 2:22 PM
Love it Marty!
Leaders Online's curator insight, March 13, 2013 6:48 AM

Om je visie als leider goed over te kunnen brengen is een goede story belangrijk - on- en offline! Hier een paar handige tips om in de gaten te hebben of je het eigenlijk wel een verhaal is - of alleen een promotie-praatje...

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Leading Through The Power Of Persuasion & Storytelling

Leading Through The Power Of Persuasion & Storytelling | Building the Digital Business | Scoop.it
Taking part in the adventure of persuading others, sweeping them up into an idea, an unexpected action or an unproven vision, is a wonderful experience. The ability to create excitement all around you is what leadership is about.

 

Good grief -- I like some of what this article says but there is one glaring error: the confusion between persuasion and influence, particularly for leaders.

 

So what the heck is the difference between the two, why is it important, and what has it got to do with storytelling?

 

Well -- persuasion is getting someone to do something. Parents use persuasion all the time: "Finish your dinner or you won't get dessert." Or "Sit Fido and you'll get a treat!" Bosses use persuasion too: "Finish this report by X date or forget that promotion." We all use persuasion.

 

Influence however, is the power or capacity to cause an effect in indirect or intangible ways. Influence is more often 'showing' what needs to be done which then moves someone to take action -- hopefully in a desireable way.

 

There are many facets to influence including reciprocity, commitment, social proof and others (see Influence: The Psychology of Persuasion by R. Cialdini, 2006).

 

Leadership at the highest levels is about influence, not persuasion. Management is about persuasion. Confusing persuasion and influence creates leadership that can feel more like manipulation than willing participation.

 

Storytelling -- IMHO -- lies squarly in the camp of influence. And leaders definitely need to master storytelling as an way to both engage and influence.

 

The list this author has created for leaders to focus on to be persuasive is mostly all about influential qualities to imbue in a leader's storytelling. Except the first one -- threats and consequences. Outlining global consequences if an organization does not change can be part of an influential conversation. Threats, not so much. That's pure persuasion.

 

Go read the rest of the list and let me know what you think!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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A Presentation App That Forces You To Tell Better Stories

A Presentation App That Forces You To Tell Better Stories | Building the Digital Business | Scoop.it
The dangers of bad a PowerPoint presentation are manifold. It might just mean putting your audience to sleep, or running afoul of the High Council of Information Design.

 

Now here's something that looks promising! I'm downloading the storytelling app now to my iPad so I can start playing with it. I'll let you know how it goes.

 

We all need better and easier tools to create digital stories. Part of the trick is figuring out which one YOU like. So I'll keep posting different apps and technologies that appear so you can try them out and decide which one works best for you.

 

Have fun with this one! If you try it out, what do you think of it?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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