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Business in the Digital Era
Open Source, Social Web, Leadership & Learning Resources for Today's Business
Curated by Amy Melendez
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How To Build A Social Media Marketing Funnel [INFOGRAPHIC]

How To Build A Social Media Marketing Funnel [INFOGRAPHIC] | Business in the Digital Era | Scoop.it
How can you use social media to boost your brand?

Via Brian Yanish - MarketingHits.com, donhornsby, Martin (Marty) Smith
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Brianne Mellon's curator insight, May 7, 10:44 AM

How to use social media to boost your brand. Good visuals! This post really speaks for itself. 

EZSelect's curator insight, May 7, 2:34 PM

Very good layout showing who's using which social media channels.

Luis Cano's curator insight, May 25, 6:35 PM

Social media marketing funnel...

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The Role of Color in Marketing [INFOGRAPHIC] | Social Media Today

The Role of Color in Marketing [INFOGRAPHIC] | Social Media Today | Business in the Digital Era | Scoop.it
It’s vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 25, 2013 6:55 AM

Color is MASTER of us all. Related infographic on Design Revolution: http://sco.lt/94cW8X

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5 Tips To Safely Add Fun To Your Marketing ScentTrail Marketing

5 Tips To Safely Add Fun To Your Marketing ScentTrail Marketing | Business in the Digital Era | Scoop.it

Why "Fun" Marketing Is TOUGH

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 23, 2013 6:04 PM

After reviewing http://www.thefuntheory.com/ and not having much fun it struck how hard creating "fun marketing" is. In this piece for ScentTrail Marketing I compare creating "fun marketing" to developing viral marketing. 

Turns out FUN is as elusive as viral. Here are my 5 Tips to Safely Create Fun Marketing: 

1. Create Personas.
2. Test, Test, Test.
3. Don't Try To Go "Viral".
4. Find FUN Out There. 
5. Have Some Fun Yourself. 

 

Use these tips and remember to have some fun since it is impossible to LIE for any amount of time in Internet marketing. The math and truth always wins.  

Rescooped by Amy Melendez from Innovative Marketing and Crowdfunding
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Storytelling Tips for Leaders - No. 1 Spotting Stories

http://www.anecdote.com/StorytellingForLeaders You can't get the benefits of storytelling without telling stories. So the first step is getting good at spott...

Via Karen Dietz, Marty Koenig
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Marty Koenig's comment, March 9, 2013 3:13 PM
Right on, I call it THE BIG WHY.
Karen Dietz's comment, March 10, 2013 2:22 PM
Love it Marty!
Leaders Online's curator insight, March 13, 2013 6:48 AM

Om je visie als leider goed over te kunnen brengen is een goede story belangrijk - on- en offline! Hier een paar handige tips om in de gaten te hebben of je het eigenlijk wel een verhaal is - of alleen een promotie-praatje...

Rescooped by Amy Melendez from Just Story It Biz Storytelling
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In Story Selling | Cut the Clutter and Tell a Great Story

In Story Selling | Cut the Clutter and Tell a Great Story | Business in the Digital Era | Scoop.it

"From annoying pop-up ads to often completely irrelevant video pre-rolls, the clutter is causing consumers’ “BS meters,” as digital rock star Gary Vaynerchuk has called them, to become more sensitive and accurate than ever before."

 

"So while the speed of technology is increasing, it’s interesting to note that one of the hottest trends in online marketing might just be the age-old art of story-telling."

 

"What does this mean? To cut through the clutter, businesses need to stop annoying, and start telling stories." - Lisa Ostrikoff


Via Ken Jondahl, Karen Dietz
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Karen Dietz's curator insight, February 14, 2013 10:04 PM

Ken Jondahl's review below says it all. Whenver I see a cluttered website I know people are lacking storytelling skills. Novice storytellers always add too much detail.


So if your website is too cluttered, it can't tell a great story. So polish your storytelling skills and upgrade your website. It's essential to gain business growth.


After the article makes this main point, the rest we already know. And yet they are good reminders for us. And I like the quotes.


Thanks for finding and sharing the article Ken!

Free Web Designer's comment, February 14, 2013 11:43 PM
Write For Guest post Free backlink http://su.pr/AlIGhb
ozziegontang's curator insight, February 16, 2013 2:45 PM

Read Karen's insights  

Rescooped by Amy Melendez from Just Story It Biz Storytelling
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Tell Me a Story -- 8 Tips for Powerful Narratives That Drive Social Impact

Tell Me a Story -- 8 Tips for Powerful Narratives That Drive Social Impact | Business in the Digital Era | Scoop.it

Recently, everywhere I go, people ask me how to tell a more effective story. Advocates, colleagues, and clients observe that the organizations that achieve policy goals, get transformative grants, or seize the market’s interest are the ones that 1) have the resources to disseminate their story, and 2) just tell the better story. I would argue that the real winners are the organizations that actually manage to tell a story at all.

 

What a great article by Eric Friedenwald-Fishman for Stanford Social Innovation Review.

 

I like that he immediately identifies that many organizations, when they think they are telling a story, actually are not. So so true.

 

I also like that he mentions that organizations who do manage to tell a story well, also spend the resources needed to disseminate it. Too many businesses forget this essential piece.

 

The 8 tips he shares that create a powerful story that moves people to action are solid. What is unique is his tip The Power of the People -- where he advocates "Amplifying the voices of the people most affected by an issue increases the story’s authenticity and relevance. Including quotes, testimonials, eyewitness accounts, and personal narrative makes the story more interesting."  This point is often unrecognized in org story circles.

 

All in all, I like how Eric languages these tips -- many will be familiar to you, but hearing them in a new way always opens our minds to new insights or ideas.

 

In the end, the author asks how to put these tips to good use. He offers 4 questions to get us started that again, are different than what you typically read.

 

Enjoy this piece!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Solving Blogging for Startups

Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation by @Arabella Santiago shows how to solve that.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, October 30, 2013 6:33 PM

Startups need to blog, say a lot of people including entrepreneur/VC/blogger Mark Suster in this great piece. But what most entrepreneurs struggle with is how to really make it happen in spite of all the things they already have to do. This was this precise frustration that made us want to start Scoop.it as a way to help many people become media publishers and particularly entrepreneurs.

Rescooped by Amy Melendez from Just Story It Biz Storytelling
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Looking at the Future of Marketing -- & Storytelling

Looking at the Future of Marketing -- & Storytelling | Business in the Digital Era | Scoop.it
Insights from Gerd Leonhard on the marketing trends you should be paying attention to now.

Via Karen Dietz
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Mike Ellsworth's curator insight, May 28, 2013 6:46 PM
Karen Dietz's insight:

 

Here are Leonhard's predictions that connect with storytelling:

1. Marketing will be more personalized and customized.  Breaking trust with customers will be deadly. Stories help create personalized marketing and build trust. They also help you keep that trust.

 

2. Ongoing conversations will consume marketing activities, which is different that what is happening today. That means lots of story sharing back and forth between customers and between the company and customers.

 

3. Data alone will never be enough. Companies need to reach consumers on an emotional level. That's the role of stories.

 

Mike Ellsworth's insight:

 

If you don't already know that you need to be telling stories online, mosey on over to Karen's curated content on business storytelling at www.scoop.it/t/just-story-it


Here are Leonhard's points in brief:


1. By 2020, most interruptive marketing will be gone. 

2. The idea of having a separate marketing department is going to vanish. In the future, the "reason to buy" will be socially motivated

3. Location-based services will be immensely valuable and useful, but not until we have some kind of a privacy bank 

4. Companies are going to try to predict how people feel about their brand, and then adjust in real time

5. Companies can collect all the data they want, but data alone will never be enough. You still need to reach consumers on an emotional level. 


Cho Rong Kim's comment, May 30, 2013 12:32 PM
I always get good advices from your scoops. I really appreciate about your effort ^^ Thank you.
Karen Dietz's comment, June 4, 2013 7:24 PM
Thank you so much Cho Rong! Enjoy the day :)
Rescooped by Amy Melendez from Just Story It Biz Storytelling
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When crafting your story, don’t try to hook me. I’m not a fish.

When crafting your story, don’t try to hook me. I’m not a fish. | Business in the Digital Era | Scoop.it
An article by Nick Usborne about how copywriters get it wrong with the sales hook approach to sales copy.

Via Karen Dietz
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Karen Dietz's comment, March 16, 2013 7:59 PM
My pleasure Nick! Happy St. Paddy's day :)
Suzanne Izzard's comment, March 17, 2013 8:51 AM
I love it when an article promotes people into dialogue, it shows the depth of feeling the article has prompted. For me authenticity is key in all communication and Nick thank you for writing and sharing this .
Karen Dietz's comment, March 17, 2013 2:49 PM
I agree Suzanne. The more 'real' we can be, the better a business does. And authenticity is so refreshing in this age of hype!
Rescooped by Amy Melendez from Just Story It Biz Storytelling
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A Quarter for a Tale: The "Business Storytelling" Warning Label

A Quarter for a Tale: The "Business Storytelling" Warning Label | Business in the Digital Era | Scoop.it
Article: "The Warning Label for Business Storytelling" http://t.co/lhFGgnP30w

Via Karen Dietz
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Karen Dietz's curator insight, March 2, 2013 4:29 PM

Biz Story colleague Sean Buvala wrote this piece and it brought a grin to my face -- because IT IS TRUE!!


So glad he put together a biz storytelling warning label for us all. Good job Sean!


Unlike those annoying warning labels that come with every pillow you buy (and quickly remove at home), keep this one about storytelling front and center.


If you don't you'll be sorry.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Miklos Szilagyi's curator insight, March 3, 2013 4:34 AM

Yeah, normal... too great a dose of everything is dangerous... be it positivity, story-telling, practically anything... "The dose makes the poison..." Like it...

Karen Dietz's comment, March 3, 2013 8:44 PM
Thank you for the commen Miklos and glad you found the post valuable!
Rescooped by Amy Melendez from Just Story It Biz Storytelling
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Aizuchi Playbook: Brand Your Business with Story

Aizuchi Playbook: Brand Your Business with Story | Business in the Digital Era | Scoop.it

Colleague Andrew Nemiccolo has just published his new e-book on business storytelling and I really like it.

I know -- you are thinking, "What?! ANOTHER ebook on business storytelling??" Yep, and it's good. Here's what I like about it:

1. The focus on 'back-channel' communication and listening
2. Tackling being vulnerable and getting comfortable sharing your personal stories
3. Advice to NOT find stories, but find experiences instead
4. Steps for figuring out who your audience is first before you share a story
5. All the great story prompts for figuring out and organizing the experiences you want to share
6. Tips for creating a story bank of your experiences

I am not crazy about the definition of 'story' that Andrew uses -- basically for him, anything is a story. Well, that's not helpful and actually leads to a lot of confusion for people. A Tweet is not a story, but it can be part of a larger business narrative. Knowing the difference will help you better target your storytelling efforts.

The book is primarily focused on marketing and branding. Even so, the information and advice can be use in a whole host of other biz story applications.

Go grab the easy-to-read-and-digest book and get smarter about working with stories in business.

I have no affiliation with Andrew or his company other than a promise to chat over coffee sometime. Enjoy the book!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


Via Karen Dietz
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2 Key Resources for Crafting and Telling Your Story

2 Key Resources for Crafting and Telling Your Story #branding http://t.co/dSTW1KN1...

 

Want to up your marketing game? Then here are two resources for you recommended by a a great Internet marketer Dan Schawbel.

 

Both are books that look really intriguing. One is about a visual guide to writing effective website copy, which I think is quite a unique take on how you put together your website text.

 

The other book is about seven ways to tell the story of your personal brand.

 

Go read Dan's reviews and see if these books would be helpful to you. Enjoy!


Via Karen Dietz
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