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Building the Digital Business
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Rescooped by Amy Melendez from The Marketing Technology Alert!

Tumblr for Small Business: Where Pinterest Meets Content Marketing

Tumblr for Small Business: Where Pinterest Meets Content Marketing | Building the Digital Business |

Getting Started on Tumblr Tumblr is a social networking and microblogging platform that laid it's roots in 2007.

Create a Great Name - Creating a name for your Tumblr is step one on your road to small business brand success. While the name of your blog is only a few small words, they’ll be the first impression of your entire company to prospective followers and clientMake Your Business Tumblr Worth Following - Remember to keep your language fresh and casual, something that will entice your followers to see your business as relatable.Be Social - One way to keep your business’s brand in constant visibility among its blog’s followers is to be active in reading, commenting on and expressing interest in the things your followers post.Find Your Tumblr Niche - Figure out what you want your brand’s persona to communicate and most especially, who you want it to communicate to.


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Via iNeoMarketing
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Rescooped by Amy Melendez from Public Relations & Social Media Insight!

Timing is Everything: Tumblr | Social Media Today

Timing is Everything: Tumblr | Social Media Today | Building the Digital Business |
If you're looking for better results from your social media strategy, finding the right time to post to your social networks is a huge step forward both in terms of maximizing your reach potential and growing your online audience.


Twitter and Facebook have a corresponding pattern of usage. If you want your tweets or posts to receive the maximum amount of impressions, it is recommended by almost every social media expert to publish them between 1 p.m. to 3 p.m. EST, Monday through Thursday. Tumblr, however, because of its significantly different age demographic, has a "drastically different pattern of usage", bitly says.


To maximize your impact, you should try your best to post mainly at night. The optimal time to post on Tumblr, according to bitly, is between the hours of 7 p.m. and 10 p.m. EST on Monday through Thursday, not including just about anytime on Sunday. According to click-thru research, it is strongly suggested you match your post schedule around that of a high school or college student’s schedule, as the 13-24 age demographic indubitably makes up the largest percentage of Tumblr users. Whereas Facebook is very fast paced in usage patterns, the majority of Tumblr users tend to visit the platform with the intention of staying awhile, easily making it one of the most engaging social sites in the world....


[Really valuable advice on timing posts for social media and what makes Tumblr unique ~ Jeff]

Via Jeff Domansky
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Rescooped by Amy Melendez from Public Relations & Social Media Insight!

More Teens Use Tumblr than Facebook | MediaPost

More Teens Use Tumblr than Facebook | MediaPost | Building the Digital Business |

Could Facebook ever go the way of MySpace? Given its ubiquity and continued growth around the world, that may seem unlikely, but here’s an interesting fact to consider: more 10th graders are using Tumblr than Facebook, according to a survey of 1,038 teens and young adults conducted by blogger and techie Garry Tan.


Tan used Survata to poll 546 teens ages 13-18 and 492 young adults ages 19-25 about their social media usage. Tan found that while 55% of the younger age group said they use Facebook, 61% said they use Tumblr. Meanwhile 22% said they use Twitter, 21% use Instagram, and 13% use Snapchat....

Via Jeff Domansky
Jeff Domansky's curator insight, January 9, 2013 7:12 PM

This was a really interesting stat and good reminder to consider the demographic differences between each social media channel you're considering as part of a program...

Barbara Kurts's comment, January 9, 2013 9:12 PM
my topics here
ben bernard's comment, January 9, 2013 11:52 PM
thanks ! my newly made :)