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Business in the Digital Era
Open Source, Social Web, Leadership & Learning Resources for Today's Business
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Your Guide To The New Pinterest Business Pages

Your Guide To The New Pinterest Business Pages | Business in the Digital Era | Scoop.it

Follow the rules

Up until now, Pinterest has been a relatively rule-free place for brands. Brands have been able to use the site in pretty much any way they want to with little to no limitations on promotions or running competitions. But with the new business profiles, Pinterest has launched a new set of guidelines that brands have to follow. The business terms of use can be found here and feature important rules such as:

 

Owning your content
As is the way with Facebook, Pinterest’s terms for brands state that any content you upload onto your profile essentially remains the property of Pinterest, even after you delete your account. They state specifically that “Pinterest and its users may retain and continue to use, store, display, reproduce, re-pin, modify, create derivative works, perform, and distribute any of your User Content that other users have stored or shared through Pinterest.” The inclusion of users here is quite vague as it doesn’t cover whether this use or modification of your works extends beyond the Pinterest platform, which may cause concern for many brands.

 

Use of information
Pinterest’s business terms now state that if you incorporate Pinterest features onto your site or app that “Pinterest may collect and use information from you and your users as described in our Privacy Policy”. This is a fairly standard practice for web services now, particularly given the importance of data generation as a currency for social networks to trade with among advertisers.

 


Via Brian Yanish - MarketingHits.com, Randi Thompson
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Rescooped by Amy Melendez from MarketingHits
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Oh, How Pinteresting!, New Tools for Businesses in the Pinterest Community

Oh, How Pinteresting!, New Tools for Businesses in the Pinterest Community | Business in the Digital Era | Scoop.it

Thousands of businesses have become part of our community, giving great ideas, content and inspiration to people on Pinterest. Whether it’s Anthropologie sharing awesome clothes, Whole Foods sharing tasty recipes, the Smithsonian sharing fascinating collections, or Amazon making products easy to pin, many of us have been inspired on Pinterest by businesses. We want to help more businesses provide great content on Pinterest and make it easy to pin from their websites. Today, we’re taking a first step toward that goal with some free tools and resources.

 

New business terms

We now have two sets of terms—one for people and one for businesses. The business terms help guide businesses on how to use Pinterest. They also enable us to separate the provisions meant for businesses from those meant for regular people. As a result, we updated our user terms to be half as long. We also took the opportunity to simplify the language as much as possible. Unfortunately, terms of use are one of those documents that requires a certain amount of legalese, so we’ve offered “translations” of these sections, too.


Via Brian Yanish - MarketingHits.com
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