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Leadership, Learning, Open Source, Social Web... resources for the 21st Century Business
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Business Blogs » Blog Archive » Monday Morning Mojo: When You Feel F.E.A.R., Do It Anyway!

Business Blogs » Blog Archive » Monday Morning Mojo: When You Feel F.E.A.R., Do It Anyway! | Building the Digital Business | Scoop.it
OK, let’s be real. We all get afraid sometimes. We are born with three basic fears: sudden motion, sudden approach, and loud noises. These are the same innate survival fears that keep our primate ancestors...
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Five Trick Questions Every Entrepreneur Should Answer Before Asking For Money

Five Trick Questions Every Entrepreneur Should Answer Before Asking For Money | Building the Digital Business | Scoop.it
 This article originally appeared on Forbes HERE From a venture capitalist’s point of view, there are no “trick” questions. However, certain questions can be tricky for...

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This Is The Biggest Reason Talented Young Employees Quit Their Jobs

This Is The Biggest Reason Talented Young Employees Quit Their Jobs | Building the Digital Business | Scoop.it

Hint: it's not about the money...."  Do you have an environment that will attract and retain the best and brightest young talent? 


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Why Wall Street Likes LinkedIn More Than Facebook - Forbes

Why Wall Street Likes LinkedIn More Than Facebook - Forbes | Building the Digital Business | Scoop.it
Guest post written by Brendan Wallace Brendan Wallace is co-founder and co-CEO of Identified.com.  Brendan Wallace LinkedIn is no Silicon Valley darling when it comes to drawing eyeballs, press attention, or inspiring Hollywood movies.

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The ROI Of Social Media

The ROI Of Social Media | Building the Digital Business | Scoop.it

Is Social Media Marketing Effective?

That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. 

With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies.

 

Fortunately, this enlightening Infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing.

 

By MDG Advertising.  http://bit.ly/RrFGzx

Source. http://bit.ly/PNKbp9


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Clare Chen's curator insight, April 4, 2013 6:12 AM

This article shows the effectiveness of Social Media. In the last few years social media has exploded into the business scene. It all really started with Facebook and now it almost seems like businesses cannot survive without it! But how effective is it? In IMC, one of the most important aspects of marketing is the evaluation part at the end where you determine whether your campaign was successful. This is an evaluation of social media on businesses. In this article it clearly shows that businesses tie their success to social media and most are beginning to look beyond sales goal to identify the value of social marketing efforts.Social media also improves businesses appearance in search engines. It is also founded that most businesses did not have social media 3 years ago but started about 2 years ago so we can see what a quick growth this is. However the most important thing before using social media is to identify the businesses objectives since every business is different. In IMC we learn that objectives provide a benchmark against which the success or failure of the promotional campaign can be measured. By identifying objectives, the business will be able to use social media smartly. 

Gillian Ye's comment, April 4, 2013 11:53 PM
It was great to see all the facts and figures relating to the effetiveness of marketing through social media. Its pretty evident that social media is now a huge element in promoting companies especially on popular sites such as Facebook, Twitter, and YouTube. It really is the future as more and more companies are planning to increase their social media efforts as they can see how successful it can be.
Dong Wook Han's comment, April 6, 2013 9:47 AM
Social network has become so powerful over the recent years and it gives opportunities for brands to communicate with their consumers or customers and market and promote their products. I wonder how long it would last as a platform and tool for marketing, promotions and communications.
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Many Android owners plan exodus to the iPhone (survey)

Many Android owners plan exodus to the iPhone (survey) | Building the Digital Business | Scoop.it

A survey suggests that Android owners are 2.4 times more likely to switch to the iPhone than vice versa, which could mean that the iPhone 5 could encourage be big switch over to iOS.


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Portrait of a Micro-manager

Portrait of a Micro-manager | Building the Digital Business | Scoop.it
What qualities do micro-managers possess?

 

Most people I’ve asked say they’ve worked for a micro-manager.

 

Their frustration shows when they talk about the person who drained joy from their career and under-utilized their skills.

 

You’re a micro-manager if you:

 

Over-estimate your skills and under-estimate the skills of the team.

 

Feel misunderstood and unappreciated.

 

Hear too many questions.

 

See yourself as doers rather than an enabler.

 

 

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7 Reasons Good Teams Become Dysfunctional

7 Reasons Good Teams Become Dysfunctional | Building the Digital Business | Scoop.it
Here are the most common habits of a dysfunctional team and how to change them so you can get your group back on track.

 

Do you have teams within your organization that are dysfunctional? Some great ideas here of removing dysfunction from how teams operate and solve problems.

 

Barry Deutsch

IMPACT Hiring Solutions.com

http://www.impacthiringsolutions.com

 


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Marketing and ethics - where is the limit?

Marketing and ethics - where is the limit? | Building the Digital Business | Scoop.it
Marketing is all about enlightening the positive aspects of a product or service in order to sell it or improve its public image. Ethics is all about respecting non-spoken rules enabling life in society.
Via Brian Yanish - MarketingHits.com
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Julien Rio's comment, September 29, 2012 11:53 AM
Thank you for the rescoop!
Brian Yanish - MarketingHits.com's comment, September 29, 2012 9:50 PM
Thanks for the rescoop
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Tweet Etiquette Tips

Tweet Etiquette Tips | Building the Digital Business | Scoop.it
It has been established that Social Media Marketing is an amazing way to draw people to your website or business.
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Brilliant Minds Behind Intel's Social Media ~ @Ekaterina

Brilliant Minds Behind Intel's Social Media ~ @Ekaterina | Building the Digital Business | Scoop.it
Lately I’ve focused on individuals who build influence through the effective use of social media.
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The magic of good service

The magic of good service | Building the Digital Business | Scoop.it

THE customer is king. So some firms have started appointing chief customer officers (CCOs) to serve the king more attentively. 

 

But often they use new technology to build barriers between themselves and the paying public.

 

It is, for example, almost impossible to call a company and talk to a human being. First you spend half an hour finding the carefully concealed telephone number. When you dial it, an android answers.


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How To Ask--And Listen--Like You Mean It - The Power of Authentic Questions

How To Ask--And Listen--Like You Mean It - The Power of Authentic Questions | Building the Digital Business | Scoop.it

Questions are the expressive, probing language for growing others; listening is the receptive, facilitating language for growing others. These two complementary approaches form a continuous growth conversation loop. The deeper the questions, the deeper the listening; the deeper the listening, the deeper the next question. As we dig together with each tool, we mutually excavate new discoveries. As a result, the learning is never one-sided; it is a co-created process that engenders empathy, trust, and collaboration.

 

The Power Of Authentic Questions

 

Innovators working on solving problems and coming up with creative solutions rely on crafting the right questions. Leaders who are helping others to grow and innovate are always trying to craft the best questions to make a difference. Not only do innovators make asking questions an integral part of their lives, and ask more questions than non-innovators, they also ask more provocative ones--questions that provoke deep insight and understanding. Developing other leaders through questioning not only helps them grow, but it forces them to own their unique learning experiences.


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The 20-Minute Business Model

The 20-Minute Business Model | Building the Digital Business | Scoop.it
Can you put your entire business model down on paper in 20 minutes? Author Ash Maurya shows us how.

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The best content curation tools online

The best content curation tools online | Building the Digital Business | Scoop.it
Blog post at Socialable : Content curation is increasing as more and more bloggers see the potential in using the various tools available to them.

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A Year Without a Computer

A Year Without a Computer | Building the Digital Business | Scoop.it
Could you succeed in every aspect of your job using just a smartphone or tablet? One exec decided to try it for a year. Here's what he has learned.

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Earned Media

Earned Media | Building the Digital Business | Scoop.it
Earned media is on the rise as marketers scrutinize the effectiveness of traditional paid media.

Marketing plans have always juggled some form of paid media (buying an ad), owned media (building a web site or store), and earned media (coverage in press or word of mouth). But the lines have blurred between these three forms of media. Some ad agencies have started hiring Earned Media Directors. Some PR agencies have started placing media buys.

The best paid media generates earned media .Tom Fishburne found this media chart useful, as it shows  the integrated commingling of Paid, Owned, and Earned Media.

The net result of this blurring is that we have to earn ALL of our media more.

 

By Tom Fishburne. http://bit.ly/NDlgXT

Source. http://bit.ly/P3gX6W


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maxOz's comment, September 9, 2012 6:31 AM
Thanks Alessio Enjoy your Weekend! xxx
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Bank of America tests technology to pay with your existing smartphones

Bank of America tests technology to pay with your existing smartphones | Building the Digital Business | Scoop.it

Bank of America Corp is testing a technology that allows a customer to pay at a store register by simply scanning an image with a smartphone, such as Apple Inc's iPhone or Google Inc's Android devices.


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Networks and Innovation: Social Media and Emotional Capital

Networks and Innovation: Social Media and Emotional Capital | Building the Digital Business | Scoop.it
In fact, in our survey of 1060 global executives, only 30% said that they work for companies that benefited from the internal use of social media. Why do so many companies either avoid using social media or fail to make it work ...

 

I'm surprised the number is as high as 30%. In the small business to entrepreneurial environment, I think the number is under 5% at best. I also ask this question - why are so few companies leveraging social media for customer service, marketing, pr, branding, recruiting, sales, lead generation, lead nurturing, and customer retention?

 

Barry Deutsch

IMPACT Hiring Solutions


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Being Right At Someone Else’s Expense? Nawww! | Bob Burg

Being Right At Someone Else’s Expense? Nawww! | Bob Burg | Building the Digital Business | Scoop.it
I remember the jolt I received even though it was so many years ago.
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How to take the plunge with media attribution

How to take the plunge with media attribution | Building the Digital Business | Scoop.it

Defining attribution goals can help marketers discern where to place their digital dollars. Use these three steps to optimize media allocation and improve overall performance.

 

You've read about attribution modeling, and you're ready to begin seeing the true value of media performance. You want to get the most out of your digital budget, but the problem is you're stuck. You want to get moving fast, so now what?

 

The first step is always to define your attribution goals, and understand what attribution can do. Attribution allows marketers to better understand upstream user-actions (ad views and clicks) and their impact on the final goal action (download, sale, lead form etc.). Attribution alone won't make your media perform better, and it won't improve your conversion rates. What it will do is illustrate where your dollars are used most effectively, so that through media allocation optimization, your digital spend becomes more effective. Attribution is the key to unlocking successful cross-channel optimizations of media spend in order to increase back-end performance. It's not the last step to performance improvement, it's the first step.

 

Continue Reading... 


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Content is King, but Context Rules the Experience

Content is King, but Context Rules the Experience | Building the Digital Business | Scoop.it
Have you ever listened to someone speak and thought, this guy or girl gets me? Or seen an ad that resonated with you on a gut level? It's not magic, ladies and gentleman.
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3 Stages of a Company's Social Integration

3 Stages of a Company's Social Integration | Building the Digital Business | Scoop.it
Arguments that social media belongs to marketing or public relations are shortsighted -- instead, focus on objectives.
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Great Leaders 100 - Poor Leaders 0

Great Leaders 100 - Poor Leaders 0 | Building the Digital Business | Scoop.it
Outperforming the Competition provides a key and immediate benefit—one that many managers do not realize—is that increasing your leadership skills...
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