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Teams can't function well when co-workers don't trust one another. Building and maintaining trust in the traditional, physical workplace is difficult enough, but the process is even tougher in a virtual environment, where people often have to work with people they haven't met in person.
Some biologists believe that we are hardwired to distrust everyone except our own family members. Studies have shown, however, that trust can indeed be actively accelerated and maintained on virtual teams even when they have to be assembled on the fly with employees scattered across the globe.
Great blog post by Keith Ferrazzi.
He mentions 4 best practices that can help establishing trust in virtual organisations.
Curated by Kenneth Mikkelsen on: www.scoop.it/t/first-class-collaboration
Via Kenneth Mikkelsen, David Hain
A designer isn’t by far that person that creates layouts, codes these and uploads the files as it was few years ago. Nowadays, his job is very complex and it requires many hours of intensive work and a very solid background.
Designers need to be great communicators! Given a choice between hiring a designer who can smoke at Photoshop/Illustrator and designer who can write, I'll take the writer over the software guy (or girl) any day. Writers are generally good problem solvers.
Via Mark Strozier
Landing pages are composed of a group of definable elements. The building blocks presented below can be used as a guide when defining and creating a perfect landing page of your own!
This Infographic by KISSmetrics dives into the intricacies of the ultimate web design and the perfect landing page.
The Blueprint For A Perfectly Testable Landing Page is a great example of sources that you can derive information and knowledge from about what other people have found works.
Sometimes these guides can start you off in the right direction and from there you can go ahead and refine it for your audience and visitors.
And if you are currently designing or re-designing you website or blog this template may be of use:
Download the Web Strategy Planning Template. http://bit.ly/TABrbn
By BlueWireMedia. http://bit.ly/QAipM5 ;
By KISSmetrics. http://bit.ly/Swvw7M
Via maxOz, Romain Damery, steve heye
Guest post written by Brendan Wallace Brendan Wallace is co-founder and co-CEO of Identified.com. Brendan Wallace LinkedIn is no Silicon Valley darling when it comes to drawing eyeballs, press attention, or inspiring Hollywood movies.
Is Social Media Marketing Effective?
That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing.
With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies.
Fortunately, this enlightening Infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing.
By MDG Advertising. http://bit.ly/RrFGzx
Via maxOz, Stevemcfarland
People aren’t stupid. That’s an ideal phrase to build a social media engagement strategy on. There are many ways to get people to engage, comment and Like your brand on Facebook or reply to a tweet. However, the replies and Likes themselves aren’t the ultimate target of social media marketing.
The target is sales and if you want people to buy your product, you need to respect them. Unfortunately, a lot of brands use social media tactics that show their users minimal respect. Driving social media engagement can be really beneficial to your company, but these methods are more likely to scare customers away.
Not Replying to Questions
One of the first rules of social media engagement is to be active. If you want people to interact with your brand on Facebook or twitter, you need to post regularly. If you are very active on your social channels, you can’t afford to neglect any duty. One of those is customer service. Whether you like it or not people will see your social presence as a place to air a grievance or ask a customer service question. If you can’t, or don’t want to, answer the question on social media you should direct the customer to the right channel.
If you continue to post content on your page while a customer query remains unanswered, it looks like you don’t care. It won’t matter if you’re actively ignoring the question or not, without a visible response it looks like you think it’s irrelevant. You’re actively seeking social media engagement; you need to respond to every comment and every customer.
Begging for Likes
As a general rule of thumb, people hate to be told what to do. And they really don’t like to feel pressured. If every post on your Facebook page contains the phrase “’Like’ us if…” you’re both telling people what to do and applying pressure. Remember the word Like wasn’t invented by Mark Zuckerberg; you should want people to literally like your content. Just posting comments on Facebook to ask people to like your page will have the opposite effect.
You need to give customers a reason to Like your page. You need to post content that they find interesting, amusing or useful. If you’re posting blatant requests for Likes with no value for them, why would a customer Like your page?
A common trend that emerged during the Olympics this year was the ‘reflected glory’ Like requests. Theses posts are slightly more advanced versions of those mentioned above, but even more likely to turn customers off. They usually involve posting a picture of a local athlete and asking users to Like to show their support for that athlete. The natural question a user might ask is, ‘what does that have to do with you?’
The reason you try to drive social media engagement is to broaden brand awareness and drive sales. Getting someone to Like your photo of Andy Murray or Katie Taylor does neither of those things. Worse than that, in some users eyes the comment might as well read ‘we don’t care what you think of our product, Like this picture of something you do like to make us look good’.
The important thing here is to respect your users. If you want to drive social media engagement, give users something to engage with. You need to make sure that the content you share is relevant to your users and to you. People are very happy to align themselves with brands on Facebook. They often click Like without giving it a huge amount of thought. But if all of your Likes are instinctive clicks, where’s the value to your business?
These tactics are more likely to get those instinctive Likes, while more considered content will get engagement from users who might actually follow up with a purchase. If your content provides no value for your users, it probably offers no value for you either.
Via Brian Yanish - MarketingHits.com
Over the past few weeks I have read articles also featuring this topic on my radio show and in group discussions. Is the business plan dead? Have strategic plans taken their place? Are they one in the same? Do you even need a plan to have a successful business?
Just like in business, I believe business plans and strategic plans must transcend old school convention and be used as a catalyst for start up, growth and the revitalization of a business.
Via paulgreen, Stevemcfarland
Mark: Users accessing the web via mobile devices (smartphones & tablets) have eclipsed desktop users and the number of mobile users is expecting to grew exponentially over the next few years. Is your website mobile-friendly?
Freelance UX designer Anna Dahlström shares the best advice for those starting out in mobile website design.
Via Mark Strozier
The problem with social technology solutions—even really great technology is that it's incomplete. It's no wonder why Salesforce is making a killing, because I've seen first hand how a business will freely invest in a technology platform thinking that they have purchased a turnkey solution only to realize shortly after that they've possibly invested in the wrong solution and most definitely underestimated the other two areas which require investment (people and process).
Via Maddie Grant, David Hain
Questions are the expressive, probing language for growing others; listening is the receptive, facilitating language for growing others. These two complementary approaches form a continuous growth conversation loop. The deeper the questions, the deeper the listening; the deeper the listening, the deeper the next question. As we dig together with each tool, we mutually excavate new discoveries. As a result, the learning is never one-sided; it is a co-created process that engenders empathy, trust, and collaboration.
The Power Of Authentic Questions
Innovators working on solving problems and coming up with creative solutions rely on crafting the right questions. Leaders who are helping others to grow and innovate are always trying to craft the best questions to make a difference. Not only do innovators make asking questions an integral part of their lives, and ask more questions than non-innovators, they also ask more provocative ones--questions that provoke deep insight and understanding. Developing other leaders through questioning not only helps them grow, but it forces them to own their unique learning experiences.
Via donhornsby, David Hain
Earned media is on the rise as marketers scrutinize the effectiveness of traditional paid media.
Marketing plans have always juggled some form of paid media (buying an ad), owned media (building a web site or store), and earned media (coverage in press or word of mouth). But the lines have blurred between these three forms of media. Some ad agencies have started hiring Earned Media Directors. Some PR agencies have started placing media buys.
The best paid media generates earned media .Tom Fishburne found this media chart useful, as it shows the integrated commingling of Paid, Owned, and Earned Media.
The net result of this blurring is that we have to earn ALL of our media more.
By Tom Fishburne. http://bit.ly/NDlgXT
Via maxOz, Stevemcfarland