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Building the Digital Business
Leadership, Learning, Open Source, Social Web... resources for the 21st Century Business
Curated by Amy Melendez
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ILS on a Shoe-string Budget: Open-source software in a non-profit ...

ILS on a Shoe-string Budget: Open-source software in a non-profit ... | Building the Digital Business | Scoop.it
By the number of conversations we had at the conference it became apparent that TBG is among many small libraries out there looking for free and open source software solutions to automate their libraries.
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Rescooped by Amy Melendez from Social Media Resources & e-learning
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What is Content Marketing?

A little dated but good summary of the main components of content marketing for the social web.


Via AlGonzalezinfo
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Kamakshi Rajagopal's comment, April 23, 2013 5:08 PM
Hi there! We are conducting a survey on education-related topics on Scoop.IT at the Open Universiteit in the Netherlands and could really use your help. Would you like to join our experiment? You can sign up here: http://bit.ly/14QR9oa Thanks for your participation!!!
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Seth's Blog: Is a famous thinker better than a great one?

Seth's Blog: Is a famous thinker better than a great one? | Building the Digital Business | Scoop.it
Does a bestselling author have more to say than someone who has written a brilliant book that didn't sell? Does a tenured professor at Yale deserve more credence than someone doing breakthrough work at a local state school?
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Seth Godin on Failing Until You Succeed

Watch more videos at: http://www.entrepreneur.com/video/ Author Seth Godin shares his views on taking risks, challenging the status quo and starting a busine...
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Seth Godin: How to get your ideas to spread | Video on TED.com

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
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Rescooped by Amy Melendez from Just Story It! Biz Storytelling
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In Story Selling | Cut the Clutter and Tell a Great Story

In Story Selling | Cut the Clutter and Tell a Great Story | Building the Digital Business | Scoop.it

"From annoying pop-up ads to often completely irrelevant video pre-rolls, the clutter is causing consumers’ “BS meters,” as digital rock star Gary Vaynerchuk has called them, to become more sensitive and accurate than ever before."

 

"So while the speed of technology is increasing, it’s interesting to note that one of the hottest trends in online marketing might just be the age-old art of story-telling."

 

"What does this mean? To cut through the clutter, businesses need to stop annoying, and start telling stories." - Lisa Ostrikoff


Via Ken Jondahl, Karen Dietz
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Karen Dietz's curator insight, February 14, 2013 10:04 PM

Ken Jondahl's review below says it all. Whenver I see a cluttered website I know people are lacking storytelling skills. Novice storytellers always add too much detail.


So if your website is too cluttered, it can't tell a great story. So polish your storytelling skills and upgrade your website. It's essential to gain business growth.


After the article makes this main point, the rest we already know. And yet they are good reminders for us. And I like the quotes.


Thanks for finding and sharing the article Ken!

Free Web Designer's comment, February 14, 2013 11:43 PM
Write For Guest post Free backlink http://su.pr/AlIGhb
ozziegontang's curator insight, February 16, 2013 2:45 PM

Read Karen's insights  

Rescooped by Amy Melendez from Corporate Rebels United
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Thinking Outside The Inbox by Luis Suarez » Essential Qualities of Open Business Ambassadors

Thinking Outside The Inbox by Luis Suarez » Essential Qualities of Open Business Ambassadors | Building the Digital Business | Scoop.it
Luis Suarez writes on knowledge management, collaboration and thinking outside of the inbox

Via Peter Vander Auwera
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Rescooped by Amy Melendez from Communication & Leadership
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Leaders, It Takes Courage To Talk About Safety

Leaders, It Takes Courage To Talk About Safety | Building the Digital Business | Scoop.it

My last two articles Leaders Beware, Good People Bully Too and Unexpected Leadership Skills focused on how easy it is for managers, as I was, to bully their staff without even knowing that we are doing it.

It's always easier to spot bullying behavior in other managers."


Via Amy Melendez
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Rescooped by Amy Melendez from Communication & Leadership
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Hey Leaders! Listening Isn't Easy, But It's Essential - Information Management (blog)

Hey Leaders! Listening Isn't Easy, But It's Essential - Information Management (blog) | Building the Digital Business | Scoop.it
Hey Leaders! Listening Isn't Easy, But It's Essential Information Management (blog) However, in working with leaders at all levels striving to strengthen their performance, listening skills aren't an issue some of the time; they are an issue nearly...

Via Karen Dietz, Amy Melendez
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ozziegontang's curator insight, February 13, 2013 6:52 PM

Karen's insights say it well.

Karen Dietz's comment, February 14, 2013 8:07 AM
Thank you Denyse, Al, and Ozzie for re-scooping and commenting!
Renee Stuart's curator insight, February 14, 2013 10:30 PM

Are you just hearing others or truly listening to others?

Rescooped by Amy Melendez from Tolero Solutions: Organizational Improvement
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What Doesn't Kill You... Makes You an Entrepreneur?

What Doesn't Kill You... Makes You an Entrepreneur? | Building the Digital Business | Scoop.it
Go getter? Problem Solver? Bossy? Here are five signs you may have what it takes to be an entrepreneur.

Via Scott Span, MSOD
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Scott Span, MSOD's curator insight, February 12, 2013 10:59 AM

How do you measure up with regard to the following?

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Mediocre Me - Living up to your own potential? Job Unsatisfying? Are your relationships far from what they could be?

Mediocre Me - Living up to your own potential? Job Unsatisfying? Are your relationships far from what they could be? | Building the Digital Business | Scoop.it
Mediocre Me - A Leadership Book (Book a Speaker, Speaker Guest, Keynote)
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How to Lead People You Don't Agree With

How to Lead People You Don't Agree With | Building the Digital Business | Scoop.it
Politics and religion... These are two topics that many people suggestion should stay "non-topics" in a polite society. Fightin' Words Following politics in any country shows the passion that peopl...
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Netflix Promises To Make Its Open Source Cloud Management ...

Netflix Promises To Make Its Open Source Cloud Management ... | Building the Digital Business | Scoop.it
Over the last few years, Netflix has been making its cloud management tools open source and available to other developers. Now it's hoping to make it easier..
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Rescooped by Amy Melendez from Social Media Resources & e-learning
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The Beginner’s Guide To SEO [Infographic]

The Beginner’s Guide To SEO [Infographic] | Building the Digital Business | Scoop.it
Here's an overview of SEO that can get your website ranking high on the search engines. SEO can weigh so heavily on your success.

Via Maria Cristina Terenzio, AlGonzalezinfo
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AlGonzalezinfo's curator insight, February 17, 2013 4:25 PM

A. Content.  It needs to add value.

Mercor's curator insight, February 18, 2013 12:53 PM

Rescooped by AlGonzalezinfo from Focus on Green Meetings & Digital Innovation onto Social Media Resources & e-learning

Pod Shop's curator insight, April 19, 2013 12:46 PM

Really helpful overview for beginners like me!

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Seth Godin on Why You Need A Home Business

http://socialclimb.us Why The Next Revolution is The Home Business Revolution
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Seth Godin: The tribes we lead | Video on TED.com

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change.
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This is Your Life Podcast #041: 7 Actions to Take Before You Quit Your Job

This is Your Life Podcast #041: 7 Actions to Take Before You Quit Your Job | Building the Digital Business | Scoop.it
In this episode, I talk about 7 actions you should take before you quit your job to make the process as beneficial for you and your current company as possible.
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Rescooped by Amy Melendez from Mediocre Me
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5 Ways to Beat Mediocrity

5 Ways to Beat Mediocrity | Building the Digital Business | Scoop.it
It's easy to rest on success. But so often that can turn a great company into an average company.

Via John Michel
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John Michel's curator insight, February 14, 2013 10:05 PM

If you are left unchallenged, you perform...adequately. Appropriately. You do what is right. You do what is enough. You excel intermittently, fail occasionally, but mostly, you just get by. Who's to say what difference this sales report will make in the long run? Where's the payoff in stacking this inventory correctly? Why exactly should I be excited about this week's management meeting? Check out this article about how you can protect yourself from the enemy of change we routinely refer to as mediocrity.

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John Michel, experienced leader, humanitarian, visioneer, and renown status quo buster, is the author of the ground breaking book, Mediocre Me: How Saying No to the Status Quo will Propel you from Ordinary to Extraordinary. Check out his blog at www.MediocreMe.com or drop him a note at johnmichel@MediocreMe.com

Rescooped by Amy Melendez from Surviving Leadership Chaos
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One Sure-Fire (and Fast) Way to Get Rid of Office Politics

One Sure-Fire (and Fast) Way to Get Rid of Office Politics | Building the Digital Business | Scoop.it
Politics are the bane of company life. But eliminating them is a lot less complicated than you think. Here's how. (It is the working man who is the happy man. It is the idle man who is the miserable man.

Via Gary Morrison, donhornsby
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donhornsby's curator insight, February 14, 2013 9:31 AM

(From the article): If your company is riddled with politics, one way to change things is to get everyone a very great deal busier.

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Essential Tools — Email Marketing

Essential Tools — Email Marketing | Building the Digital Business | Scoop.it
Psst, be sure you scroll down to the bottom of the lesson, because we have an awesome free gift with this one. Enjoy it! You've heard it. You might
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Leap Motion

Leap Motion | Building the Digital Business | Scoop.it
The future is in reach. Our touch-free, 3D motion technology uses a patented, breakthrough approach to let you control your computer using only your hands.
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Rescooped by Amy Melendez from Surviving Leadership Chaos
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7 Tips for Working SMART

7 Tips for Working SMART | Building the Digital Business | Scoop.it

Why work hard when you can work SMART?

 

Why hit the pavement day after day in your business? How about in place of working HARD (ie. 12 hour days, mile long to do lists, and 5 email accounts) you worked SMART?


Via Daniel Watson, Roger Francis, donhornsby
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Audrey's comment, February 12, 2013 1:23 PM
This is great. I like. Very helpful.
Sigrid de Kaste's curator insight, February 12, 2013 7:57 PM

Putting the theory into practice with these 7 tips...give it a go

Denyse Drummond-Dunn's curator insight, February 13, 2013 3:54 AM

What is your ONE objective to complete this year?

Rescooped by Amy Melendez from Marketing Strategy and Business
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How to Identify Content Topics That Hit Home With Your Readers | HubSpot

How to Identify Content Topics That Hit Home With Your Readers | HubSpot | Building the Digital Business | Scoop.it

Excerpted from article:

"A page full of drivel is no better than a gleaming white screen. When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. You know, where the topics you're publishing just don't seem to be hitting the mark with your audience. So here are a few techniques we've picked up over the year for finding the right topics for your audience so you can publish the kind of stuff people will love to read.

- Find Topics That Matter to Your Audience
Here are the venues you could be using to do that.

1) Keyword Research:
Start reviewing keywords that readers have entered to find you -- and heck, keywords they've entered for which you're not getting found -- and seeing if there's a topic you could write around it.

2) Sales/Support:
Your customer service and sales staff -- or anyone interacting with leads and customers on a daily basis -- often have the closest view into the challenges your customers face and the questions your prospects have. Create a forum for them to send blogging and content ideas to you based on feedback from their customer interactions.

3) Internet Forums:
If your staff and keyword research doesn't give you enough to work with, take a look at external forums and sites for some relevant topic ideas. Quora is one of the best sites to check out, particularly for B2B marketers.

4) Historical Data:
You can also rely on your historical data to determine which content topics perform best for you.

5) Expertise:
Finally, the best content provides an opportunity for you to learn something new, and teach other people about it.
All this being said, you don't always have to just on the new big thing to be an expert. You have tons of knowledge on which you can draw to create excellent content around really helpful topics. Think about what your audience needs to learn how to do, and that you can teach them.


- Position Yourself to Address Content Topics
So you've found a good topic. That's half the battle. Now you've got to figure out how best to write about it. Considering the steps below will help you to further ground your topic and create content that's worth reading and sharing.
1) Determine how advanced your response should be.
2) Find data.
3) Conduct interviews.
4) Run an experiment.
5) Choose the right format.

Read full interesting article here:
http://blog.hubspot.com/blog/tabid/6307/bid/34160/How-to-Identify-Content-Topics-That-Hit-Home-With-Your-Readers.aspx

 


Via Giuseppe Mauriello
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Phyllis Smith's curator insight, March 10, 2013 7:57 PM

You don't have to be a writer to be a successful blogger - read this article and learn some writing strategy.

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These Campaigns Will Make You Want to Spend Your Ad Budget on Content

These Campaigns Will Make You Want to Spend Your Ad Budget on Content | Building the Digital Business | Scoop.it
When branded content is done well, it's hard to argue against making room for it in your company's ad budget.

Via Ally Greer
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Ally Greer's curator insight, February 7, 2013 6:27 PM

When you do it right, you'll end up saving money on advertising, SEO, and content marketing.