"Content curation is like a great editor who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. He provides context for the content so that it’s more than collection of information.
Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. It involves a process of assembling, categorizing, commenting and presenting the top content.
Content curation is a core content marketing element for the following three reasons:
- Offering your audience a combination of original and third party content provides a branded -context for your work. - Curating other people’s content positions you and/or your organization as a tastemaker in your field. - Creating sufficient content is a marketing and business challenge.
Here are twelve attributes your content curation strategy should have to insure success.
1) Has defined, measurable goals... 2) Targets a specific audience... 3) Contains red meat content, not filler... 4) Follows “the less is more” theory... 5) Incorporates original content... 6) Adds real value... 7) Has a human touch... 8) Provides branded context for your information... 9) Involves a community... 10) Offers information in small chunks... 11) Sticks to a schedule... 12) Credits its creator...
Content curation puts your original content in a branded context for your target audience..."
I’m spoiled now. I rarely go into the Google Analytics (GA) interface anymore. You know why? There are cool Excel plugins that will pull your data right into Excel. Of course, most of them are PC-swim only.
Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real. We’ve spent the past few years as marketers wrapping our brains around the changing landscape.
Leaders need to think about failure as a process we go through rather than an event to avoid at all costs.
I crashed my car recently. It was about 8 a.m. I was in a rush (what else is new?) to get to a meeting for a nonprofit I belong to. I learned how to drive in Thailand, so I’m rather proud of my driving reflexes — even pride myself on holding my own with the cab drivers in New York City. The car in front of me stopped. Unfortunately I didn’t.
The good news is that I emerged totally functional (or at least no more dysfunctional than usual). The other piece of good news is that the experience taught me some lessons on how to fail well. It taught me that we need to think about failure as a process we go through rather than an event to avoid at all costs.
Zig Ziglar teaches people all over the world the fundamentals of success. Take this short lesson how to go from hating your job, to liking your job, to loving your job. Enjoy your development! ~Annalisa
Top editing features • Basics: Crop, Straighten, Rotate, and Flip • Color: Exposure, Brightness, Contrast, Hue, Saturation, Tint, and Temperature • Filters: Black & White, Colorize, Sketch, Soft Focus, Sharpen, and Reduce Noise • Effects: Vibrant, Pop, Border, Vignette Blur, Warm Vintage, Rainbow, White Glow, Soft Black and White, and 45 additional effects that can be purchased • Borders: Rectangle, Rounded, Oval, Soft Edge, Vignette, Rough Edge, Halftone, Film Emulsion, and 40 additional borders and frames that can be purchased
Robin Good: For content curators who own or manage a WordPress-based website here is a great tutorial on how RSS feeds can be integrated and published directly (parsed) on any given web page.
Authored by Vladislav Davidzon this excellent tutorial requires some basic technical knowledge on how to operate WordPress variables and functions and it provides precise guidance on how to:
- Utilize the Built-in Parsing Function to Pull RSS Feeds in and Turn their XML code into Content
- Divide Content into the Right Number of Columns for your Website’s Design
- Create a Friendly Display of RSS Content Using WordPress Loop Variables
From the tutorial: "Included only since version 2.7 of the WordPress software, the ability to parse RSS feeds as content and include that information into a template file is relatively new and its parameters are largely unknown even among the more advanced members of the WordPress development community at large.
Luckily, these parameters are easy to learn and customize, and they can turn a simple RSS feed into a great source of extra content and discussion on already-busy WordPress blogs.
Not only can RSS feeds be parsed by WordPress, but they can also be split up into columns and tabs.
This allows for feeds to actually be used as the primary source of content on some WordPress blogs, especially those that consider themselves a mere aggregator of outside content rather than a producer of unique news, reviews, or commentary on any topic."
PRESS RELEASECisco Study Finds Telecommuting Significantly Increases Employee Productivity, Work-Life Flexibility and Job Satisfaction Increased Productivity Due to Telecommuting Generates an Estimated $277 Million in Annual Savings for Company
There’s a reason that so many of us wind up tired, stressed, burned out and overcommitted. Although we’re taught throughout our lives how to make others happy through our words and actions, that same type of education rarely extends to helping us...
Lessons from the past frame the future. Beginning in the fall every year my coaching mentor, Randy Mills, took a group and turned them into a team well before the spring lacrosse season actually began.
he biggest, best-funded non profits have an obligation to be leaders in innovation, but sometimes they hesitate.One reason: "We're doing important work. Our funders count on us to be reasonable and cautious and proven, because the work we're doing is too important to risk failure."
One alternative: "We're doing important work. Our funders count on us to be daring and bold and brave, because the work we're doing is too important to play it safe."
Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet Box WordPress PluginI woke up this morning with this question emblazoned in my mind.
1. Set Content Strategy Objectives – Start by defining exactly what you want to accomplish with your content strategy and most importantly why you want to accomplish it.
2. Identify Content Resources and Planning – First, conduct an inventory of the roles and responsibility for creating content in your organization today. Next, measure how much of that content is utilized in any external activity and how well it performs. Map the content to your customer buying cycle. Look at how much content you create that is gated vs un-gated, customer-focused or product-centric. Identify and recruit the influencers, evangelists and subject-matter experts both within your organization and outside. Then deploy resources to fill the content gaps you identified.
3. Define Your Content Marketing Plan – Identify how far your own resources can take you without having to “buy” content from other sources. Next, look at hiring writers or outsourcing some components of your content creation such as videos and graphics that require specialized skills. Next, you need to identify how to execute a solid content curation strategy.
4. Build Reach – No matter how great your content is or how much authority your website has, it is not going to reach every possible audience type. This is where paid and unpaid content syndication can help you.
5. Optimize for Engagement and Conversion – Measuring and analyzing all the sources of your traffic isn’t enough. You have to define which content and tactics are driving the highest levels of engagement and conversion to your defined business goals. Identify which authors, evangelists and influencers are helping you reach your goals through their own efforts.
6. Report and Refine – Share your results widely to build additional support for your programs.