Building the Digital Business
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Building the Digital Business
Leadership, Learning, Open Source, Social Web... resources for the 21st Century Business
Curated by Amy Melendez
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Management vs. Leadership: A Dangerous But Accurate Distinction

Management vs. Leadership: A Dangerous But Accurate Distinction | Building the Digital Business | Scoop.it
I’ve done two in-depth reviews of the academic and practical literature on leadership in recent years -- and a third more focused review. The first was for a 2006 book with Jeff Pfeffer, Hard Facts,

Via Bobby Dillard, Ivon Prefontaine
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Ivon Prefontaine's curator insight, December 17, 2013 11:41 AM

Hopefully, it is not too late. We have many who have mistaken management, often poor management, as some form of leadership. Good management would recognize management is not leadership.

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Seth's Blog: Getting lost on the shelf

Seth's Blog: Getting lost on the shelf | Building the Digital Business | Scoop.it
A friend got some feedback on a new project proposal recently. "It will have trouble standing out on a shelf that's already crowded." The thing is, every shelf in every store and especially online is crowded.
Amy Melendez's insight:

From the article: The only opportunity (which of course, is the best opportunity ever for most of us) is to skip depending on being found on the shelf and go directly to people who care. To skip the shelf and get talked about. To skip the shelf and be the one and only dominator in a category of one, a category that couldn't really exist if you weren't in it.

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Why Content Curation is the Ultimate Compliment to the Creator

Why Content Curation is the Ultimate Compliment to the Creator | Building the Digital Business | Scoop.it
Before today, imitation was the greatest form of flattery. If your idea was good enough to be copied, then you were golden. But now, with the state of the web in our lives, this balance is shifting.
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Your Business and the Economy Ride on Engaged Employees

Your Business and the Economy Ride on Engaged Employees | Building the Digital Business | Scoop.it
Employee engagement is an economic engine that can not only ignite companies, but jump-start the whole economy. Yet not enough companies recognize the sheer power of engagement.

Via Anne Egros, AlGonzalezinfo
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Anne Egros's curator insight, December 2, 2013 1:35 PM

The recession seems to come to an end in the US yet many are still worrying and too many employees are in fact actively disengaged.

 

We need more people doing the extra mile for the customers so leaders and managers must learn what motivates each and every person they can influence so they can develop a more creative and response-able organization.

AlGonzalezinfo's curator insight, December 3, 2013 11:03 PM

Great Scoop Anne, I completely agree with your insight!

 

Here is my favorite section of the article:

 

An engaged workforce makes a company somewhat recession proof. Yes, there are external economic and consumer pressures out there. But even in a recession, your best workers still come in every day saying:

 

"Here's how we're going to win; here's what I can do to make it better; here's how we're going to drive costs down."

 

They're asking the right questions, and they're determined to do whatever it takes to drive success.

 

To be clear, I'm not saying that bold, market-leading thinking can't happen when the economy is off. I'm saying that it takes an engaged workforce to do it.

 

Not-engaged and actively disengaged workers -- who make up 52% and 18% of the U.S. workforce, respectively -- are more concerned about keeping their jobs than moving the company forward, so they'll tend to take the safer road.

 

They aren't necessarily going to be bad workers, but they aren't going to fix the process. They're exclusively going to do what they're told.

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Solving Blogging for Startups

Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation by @Arabella DeLucco shows how to solve that.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, October 30, 2013 6:33 PM

Startups need to blog, say a lot of people including entrepreneur/VC/blogger Mark Suster in this great piece. But what most entrepreneurs struggle with is how to really make it happen in spite of all the things they already have to do. This was this precise frustration that made us want to start Scoop.it as a way to help many people become media publishers and particularly entrepreneurs.

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Go Beyond Blogging: How to Become a Great Storyteller

Go Beyond Blogging: How to Become a Great Storyteller | Building the Digital Business | Scoop.it
Learn how to become a storyteller -- not just a blogger, marketer, or generic content creator.
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Martin (Marty) Smith's curator insight, October 15, 2013 9:09 PM

I'm more thankful for my southern gothic storytelling roots every day. Great post here about how to turn your blog into an adventure full of engagement and social shares. 

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Digital Citizenship: Developing an Ethical and Responsible Online Culture

Digital Citizenship: Developing an Ethical and Responsible Online Culture | Building the Digital Business | Scoop.it
Responsible and ethical use of the Internet is not something that teenagers, in particular, consider to be important, and serious consequences are beginning to emerge as a result of careless and offensive online behaviour.

Via Bonnie Bracey Sutton, Ivon Prefontaine
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Ivon Prefontaine's curator insight, October 15, 2013 9:14 PM

This contains some good looking article titles.

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Seth's Blog: The easiest way to disagree with someone

Seth's Blog: The easiest way to disagree with someone | Building the Digital Business | Scoop.it
...is to assume that they are uninformed, and that once they know what you know, they will change their mind. (A marketing problem!) The second easiest way to disagree is to assume that the other person is a dolt, a...
Amy Melendez's insight:

From the post: "Odds are, though, that we will make the change we seek by embracing the hard work of telling stories that resonate, as opposed to dismissing the other who appears not to get it."

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“We’re Going Mobile”: The New Mobility and the Challenge to Internal Communications - #InternalComms

“We’re Going Mobile”: The New Mobility and the Challenge to Internal Communications - #InternalComms | Building the Digital Business | Scoop.it
I'd like to share with you an article by my friend William Trout, director of internal communications at the U.S. bank BBVA Compass. William raises some
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The Beginner’s Guide to Starting a Newsletter

The Beginner’s Guide to Starting a Newsletter | Building the Digital Business | Scoop.it
At the beginning of the year (2010), I started a newsletter here on SPI and used an eBook I wrote, eBooks the $mart Way, as a free gift to help generate more le
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Basecamp: Integrations, Apps, and Add-ons to get more out of Basecamp.

Trusted by millions, Basecamp is the leading web-based project management and collaboration tool. To-dos, files, messages, schedules, and milestones.
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How to Curate Like a Rockstar

How to Curate Like a Rockstar | Building the Digital Business | Scoop.it
Whether you’ve been curating on Scoop.it for a while or you’re just joining us, we want to provide you with some great ways to reach everyone’s ultimate goal: to be a rockstar curator! Here are some of our best tips.
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[New Post] Affiliate Marketing with Integrity (a Conversation with Pat Flynn)

[New Post] Affiliate Marketing with Integrity (a Conversation with Pat Flynn) | Building the Digital Business | Scoop.it
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Seth's Blog: What's attention worth?

Seth's Blog: What's attention worth? | Building the Digital Business | Scoop.it
Marketers that fail are often impatient and selfish. Impatient, because they won't invest in the long-term job of earning familiarity, permission and trust.
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Ivon Prefontaine's curator insight, December 17, 2013 11:39 AM

And sometimes paying attention is not about the monetary and material things.

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What Makes an Authentic Leader?

What Makes an Authentic Leader? | Building the Digital Business | Scoop.it
What makes an authentic leader? More than actions and characteristics, leaders need to embrace an authentic intelligence about their leadership presence.
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4 Steps to Becoming a Modern Sales Professional

4 Steps to Becoming a Modern Sales Professional | Building the Digital Business | Scoop.it

"The Internet has changed the role of sales forever (...) what’s even more interesting is the source of where the information is coming from. In most cases it’s not the brand you’re researching, but a highly regarded 3rd party expert – or influencer – in the industry."


Via Marc Rougier
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Marc Rougier's curator insight, December 4, 2013 3:36 PM

As marketing in the age of Social Media has evolved (toward content marketing and influencer marketing), so has sales. The modern sales professionals are no longer the only gatekeeper to information on the products and services they’re selling. As a consequence, they needs to adapt. How?


  1. Listen
  2. Join the conversation
  3. Become a thought leader
  4. Measure engagement


The post suggests tools to reach these objectives (scoop.it inside - thank you :)).

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Lynda.com's Lynda Weinman: Educating Online Before It Was Cool

Lynda.com's Lynda Weinman: Educating Online Before It Was Cool | Building the Digital Business | Scoop.it
How a small Web-design startup paved the way for a current wave of massive online courses.

Via Blaine Morrow
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Adversaries Into Allies - Bob Burg

Adversaries Into Allies - Bob Burg | Building the Digital Business | Scoop.it

Influence and Persuade Effectively, with Integrity.

 

Discover a tried-and-true framework for building alliances at work, at home, and anywhere else you seek to win people over.

Filled with powerful insights, real-world examples, and even sample conversations, Adversaries into Allies provides powerful strategies for mastering the art of influence.

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Amy Melendez's curator insight, October 31, 2013 4:59 PM

I just finished reading Bob Burg's new book Adversaries into Allies and I highly recommend it!

 

In these times when everything is so full of negativity and conflict, when we all seem to always be ready to fight the enemy, this book offers practical techniques that will help us shift our perpective. If we apply what we learn it will help us lead better lives.

 

This book is the Ultimate Field Guide for my life's journey.

 

Thank you Bob for writing it!

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Why email newsletters still work -- and how you can make yours better

Why email newsletters still work -- and how you can make yours better | Building the Digital Business | Scoop.it

"While the email newsletter model has changed and adapted to the times, it’s continued to thrive. People love curated content, and they appreciate the lean-back experience of having interesting information delivered to them." Pete Sheinbaum the former CEO of Daily Candy offers some guidelines.


Via Guillaume Decugis
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Sigrid de Kaste's curator insight, October 16, 2013 6:20 PM

Make email newsletters part of your marketing routine...have a plan!

sophiedesc's curator insight, October 19, 2013 1:06 PM

Build a successfull newsletter just with these 4 basics: 

 

Entertain and inform

Be brief

Stick to one topic

Leverage non-email channels for delivery


Lily Sanders's curator insight, October 21, 2013 2:29 PM

This article will be helpful because many entry level jobs in PR requires you to write newsletters, news releases, media advisorys, etc.

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Koplas & Company CPA PA - Newsletter

Koplas & Company CPA PA - Newsletter | Building the Digital Business | Scoop.it
Koplas & Company CPA PA is a full service tax, accounting and business consulting firm located in Palm City, FL
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Seth's Blog: The Show Me State (of the art)

Seth's Blog: The Show Me State (of the art) | Building the Digital Business | Scoop.it
I could ask you to bear with me through this urgent and important post, but I'm not optimistic that many people will. The punchline matters more than it ever has before. "Show me what this is about before I commit...
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Amy Melendez's curator insight, October 7, 2013 7:09 AM

From the post: "We hesitate to surrender our commitment so easily today. It's easier to read the 140 character summary or see the highlights or read the live blog, so we can check the box and then move on.

But move on to where?

To another box to be checked? We become like the tester in the ice cream factory, surrounded by thousands of flavors, but savoring none of them."

 

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3 Common Mistakes in Building a Powerful Blog

3 Common Mistakes in Building a Powerful Blog | Building the Digital Business | Scoop.it
In this brief video, I talk with Andrew Buckman about three common mistakes platform-builders make with their blogs. This is an excerpt from this month’s Master Class at Platform University.
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About

About | Building the Digital Business | Scoop.it
I'm Pat. I'm a 30 year old dude from Southern California who makes a living on the internet. I consider myself the luckiest person on Earth. I didn't win the
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The Cleverest Ways to Use Dropbox That You're Not Using

The Cleverest Ways to Use Dropbox That You're Not Using | Building the Digital Business | Scoop.it
Free utility Dropbox is great at syncing files between computers, but it has a lot more potential than just that. Here's a handful of clever ways you can use Dropbox that you may not have thought of.
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Create Value & Reap The Rewards

Create Value & Reap The Rewards | Building the Digital Business | Scoop.it
Dani shares how you can create value and reap the rewards.
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Amy Melendez's curator insight, October 2, 2013 8:04 AM

From the article: You are in control of your skills.

I want you to ask yourself a question right now. In fact, it’s a good question to ask yourself every day. "How can I increase my value at work today?"