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Building the Digital Business
Leadership, Learning, Open Source, Social Web... resources for the 21st Century Business
Curated by Amy Melendez
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Why email newsletters still work -- and how you can make yours better

Why email newsletters still work -- and how you can make yours better | Building the Digital Business | Scoop.it

"While the email newsletter model has changed and adapted to the times, it’s continued to thrive. People love curated content, and they appreciate the lean-back experience of having interesting information delivered to them." Pete Sheinbaum the former CEO of Daily Candy offers some guidelines.


Via Guillaume Decugis
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Sigrid de Kaste's curator insight, October 16, 2013 6:20 PM

Make email newsletters part of your marketing routine...have a plan!

sophiedesc's curator insight, October 19, 2013 1:06 PM

Build a successfull newsletter just with these 4 basics: 

 

Entertain and inform

Be brief

Stick to one topic

Leverage non-email channels for delivery


Lily Sanders's curator insight, October 21, 2013 2:29 PM

This article will be helpful because many entry level jobs in PR requires you to write newsletters, news releases, media advisorys, etc.

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Koplas & Company CPA PA - Newsletter

Koplas & Company CPA PA - Newsletter | Building the Digital Business | Scoop.it
Koplas & Company CPA PA is a full service tax, accounting and business consulting firm located in Palm City, FL
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Seth's Blog: The Show Me State (of the art)

Seth's Blog: The Show Me State (of the art) | Building the Digital Business | Scoop.it
I could ask you to bear with me through this urgent and important post, but I'm not optimistic that many people will. The punchline matters more than it ever has before. "Show me what this is about before I commit...
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Amy Melendez's curator insight, October 7, 2013 7:09 AM

From the post: "We hesitate to surrender our commitment so easily today. It's easier to read the 140 character summary or see the highlights or read the live blog, so we can check the box and then move on.

But move on to where?

To another box to be checked? We become like the tester in the ice cream factory, surrounded by thousands of flavors, but savoring none of them."

 

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3 Common Mistakes in Building a Powerful Blog

3 Common Mistakes in Building a Powerful Blog | Building the Digital Business | Scoop.it
In this brief video, I talk with Andrew Buckman about three common mistakes platform-builders make with their blogs. This is an excerpt from this month’s Master Class at Platform University.
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About

About | Building the Digital Business | Scoop.it
I'm Pat. I'm a 30 year old dude from Southern California who makes a living on the internet. I consider myself the luckiest person on Earth. I didn't win the
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The Cleverest Ways to Use Dropbox That You're Not Using

The Cleverest Ways to Use Dropbox That You're Not Using | Building the Digital Business | Scoop.it
Free utility Dropbox is great at syncing files between computers, but it has a lot more potential than just that. Here's a handful of clever ways you can use Dropbox that you may not have thought of.
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Create Value & Reap The Rewards

Create Value & Reap The Rewards | Building the Digital Business | Scoop.it
Dani shares how you can create value and reap the rewards.
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Amy Melendez's curator insight, October 2, 2013 8:04 AM

From the article: You are in control of your skills.

I want you to ask yourself a question right now. In fact, it’s a good question to ask yourself every day. "How can I increase my value at work today?"

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Brendon Burchard, Author of The Charge and The Millionaire Messenger

Brendon Burchard, Author of The Charge and The Millionaire Messenger | Building the Digital Business | Scoop.it
Brendon Burchard Official Site. Author of The Charge and The Millionaire Messenger. Founder of Experts Academy and High Performance Academy.
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Millionaire Training for The New Class of Experts: Authors, Speakers, Coaches, Seminar Leaders, Online Information Marketers

Millionaire Training for The New Class of Experts: Authors, Speakers, Coaches, Seminar Leaders, Online Information Marketers | Building the Digital Business | Scoop.it
How to Make a Difference (and FORTUNE) Sharing Your Advice and Knowledge with the World.
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How Hiroshi Yamauchi and Nintendo changed the world

How Hiroshi Yamauchi and Nintendo changed the world | Building the Digital Business | Scoop.it
The death of Hiroshi Yamauchi marks the end of an extraordinary career that spanned 53 years, during which the Nintendo president not only changed a company but left his mark on the very nature of the…...

Via Ana Cristina Pratas
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Why You Can't Find A Job You Love - Forbes

Why You Can't Find A Job You Love - Forbes | Building the Digital Business | Scoop.it
Why You Can't Find A Job You Love
Forbes
Do you ever wake up in the morning and ask yourself: “Am I in the right job?” “At the right company?” “On the right career path?” “Doing what I am supposed to be doing with my life?

Via John Michel
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John Michel's curator insight, September 13, 2013 1:58 PM

Do you ever wake up in the morning and ask yourself: “Am I in the right job?” “At the right company?” “On the right career path?” “Doing what I am supposed to be doing with my life?” If so, you are not alone.

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Giving Constructive Criticism—That Won't Make Anyone Cringe | The Daily Muse

Giving Constructive Criticism—That Won't Make Anyone Cringe | The Daily Muse | Building the Digital Business | Scoop.it
Doling out criticism, even if it is "constructive," is never easy. But, with a bit of preparation, you can make yours more constructive and less cringe-worthy.

Via Bobby Dillard, John Michel
Amy Melendez's insight:

Great article.

 

From the article: "The fact that she had the stones to ask for a raise got me thinking the problems with her performance weren’t just her fault—I was her manager, after all. It was my job to guide and support her until she earned that raise, and if I wasn’t happy with her performance, I owed it to both of us to tell her.

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John Michel's curator insight, September 5, 2013 11:58 PM

Being a manager can be incredibly fulfilling, and working through challenges—whether that’s telling your least-favorite team member how her horrible fashion sense is killing the mood at conferences, or that her combative attitude with clients is making everyone’s life difficult—will help you both take your careers to the next level.

Don Cloud's curator insight, September 7, 2013 1:30 PM

Rescooping.

 

An insight from the article that I'd like to footstomp -- that is that as the leader YOU are responsible for setting your people up for success ... and one way you do that is by providing honest feedback.

 

I don't know how many times I've provided folks negative (yet honest and constructive) feedback to then learn that NO ONE had ever given them this type of feedback before in their careers.  IMHO, leaders who do not offer honest feedback, despite how tough it might be, are not leaders.

 

Consider this.  If we can all agree that learning from failure is CRITICAL to success and growth, arent' leaders who fail to provide constructive criticism thereby choosing to set that person up to fail?  Is that leadership?

 

Moreover, the leaders and mentors whom I respect the most are the ones who not only pushed me out of my comfort zone to grow, but also were the ones who told me when I was messing up -- and I am the better for it.  Following their example, I "regift" this leadership lesson by providing the same honest feedback to my subordinates AND expecting other leaders in the unit to do the same at every level.

 

Finally, consider this, the majority of folks will improve in response to constructive and then will pass on that lesson.  Just imagine the momentum that can be built one person and one small improvement at a time -- the whole ends up being greater than the sum of the parts.

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Digital Citizenship: Developing an Ethical and Responsible Online Culture

Digital Citizenship: Developing an Ethical and Responsible Online Culture | Building the Digital Business | Scoop.it
Responsible and ethical use of the Internet is not something that teenagers, in particular, consider to be important, and serious consequences are beginning to emerge as a result of careless and offensive online behaviour.

Via Bonnie Bracey Sutton, Ivon Prefontaine
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Ivon Prefontaine's curator insight, October 15, 2013 9:14 PM

This contains some good looking article titles.

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Seth's Blog: The easiest way to disagree with someone

Seth's Blog: The easiest way to disagree with someone | Building the Digital Business | Scoop.it
...is to assume that they are uninformed, and that once they know what you know, they will change their mind. (A marketing problem!) The second easiest way to disagree is to assume that the other person is a dolt, a...
Amy Melendez's insight:

From the post: "Odds are, though, that we will make the change we seek by embracing the hard work of telling stories that resonate, as opposed to dismissing the other who appears not to get it."

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“We’re Going Mobile”: The New Mobility and the Challenge to Internal Communications - #InternalComms

“We’re Going Mobile”: The New Mobility and the Challenge to Internal Communications - #InternalComms | Building the Digital Business | Scoop.it
I'd like to share with you an article by my friend William Trout, director of internal communications at the U.S. bank BBVA Compass. William raises some
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The Beginner’s Guide to Starting a Newsletter

The Beginner’s Guide to Starting a Newsletter | Building the Digital Business | Scoop.it
At the beginning of the year (2010), I started a newsletter here on SPI and used an eBook I wrote, eBooks the $mart Way, as a free gift to help generate more le
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Basecamp: Integrations, Apps, and Add-ons to get more out of Basecamp.

Trusted by millions, Basecamp is the leading web-based project management and collaboration tool. To-dos, files, messages, schedules, and milestones.
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How to Curate Like a Rockstar

How to Curate Like a Rockstar | Building the Digital Business | Scoop.it
Whether you’ve been curating on Scoop.it for a while or you’re just joining us, we want to provide you with some great ways to reach everyone’s ultimate goal: to be a rockstar curator! Here are some of our best tips.
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[New Post] Affiliate Marketing with Integrity (a Conversation with Pat Flynn)

[New Post] Affiliate Marketing with Integrity (a Conversation with Pat Flynn) | Building the Digital Business | Scoop.it
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5 Commitments I Made at Experts Academy

5 Commitments I Made at Experts Academy | Building the Digital Business | Scoop.it
Gail and I just got back from Experts Academy in Santa Clara, California. During this amazing conference, I made 5 commitments I know are going to have a huge impact on me in the next 12 months.
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Monotasking Is The New Multitasking

Monotasking Is The New Multitasking | Building the Digital Business | Scoop.it

How can you get anything done when your tasks turn into competing preoccupations In this age of distraction it's all about monotasking. Here are six tips for doing it right. 


Via Kenneth Mikkelsen, Ivon Prefontaine
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Kenneth Mikkelsen's curator insight, August 14, 2013 5:13 PM

You might like this TED Talk with Paolo Cardini, a product designer who asks serious questions about how we live - and answers them with whimsical and playful designs.

Penelope's comment, August 14, 2013 6:52 PM
I love Ted Talks!
Ivon Prefontaine's curator insight, August 14, 2013 7:10 PM

Become a serial single tasker and be more effective.

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Being The Best Isn't About Knowing The Most

Being The Best Isn't About Knowing The Most | Building the Digital Business | Scoop.it

When an individual believes they know all the answers, they shut themselves down from the possibility that there is more they might learn on a subject. 


Via Kenneth Mikkelsen, Roy Sheneman, PhD, Ivon Prefontaine
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Amy Melendez's curator insight, September 5, 2013 1:22 PM

Excellent post!

 

From the article:

 

A good leader cannot allow themselves to get sucked into the mindset of thinking that the talents of one employee are more important than the morale of many employees. As painful as losing a talented person can be, it is more painful to impact the entire culture of a company by supporting an “all about me attitude” of a single employee.

 

It is critical that leaders send a clear message that everyone matters equally to the organization, regardless of their title or position.

Ivon Prefontaine's curator insight, September 13, 2013 1:17 PM

We need a different approach to knowing in the workplaces and in our institutions.

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2 Critical Factors in Creating Meaningful Work

2 Critical Factors in Creating Meaningful Work | Building the Digital Business | Scoop.it
Regular readers know my passion about the confluence of employee engagement, meaningful work, and recognition.

Via David Hain, John Michel, Don Cloud
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John Michel's curator insight, September 11, 2013 3:09 AM

Research proves meaningful work is a primary aspect employee motivation and engagement. But who’s responsible for ensuring work is meaningful? And what, exactly, is meaningful work anyway?