Building the Digital Business
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Building the Digital Business
Leadership, Learning, Open Source, Social Web... resources for the 21st Century Business
Curated by Amy Melendez
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Generate traffic in 50 different ways, including Scoop.it!

Generate traffic in 50 different ways, including Scoop.it! | Building the Digital Business | Scoop.it
re you struggling to get more traffic? Believe me, I know how you feel. You’ve probably tried all techniques and methods you find on Internet but nothing works and you are not receiving desired number of visitors.

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Tahar Mehenni's curator insight, December 4, 2013 7:02 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

Information Age Technology LLC's curator insight, December 10, 2013 1:09 PM

Great online marketing tips.

aanve's curator insight, February 8, 2014 12:42 AM

www.aanve.com

 

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Be a Happy Writer: 10 Ideas for Writing Businesses You Can Start Today

Be a Happy Writer: 10 Ideas for Writing Businesses You Can Start Today | Building the Digital Business | Scoop.it
There’s never in the history of the world been a better time to be a writer. You can write what you like. No one will burn you at the stake for your ideas.


The biggest benefit of all: you’ve got the Internet.


Via Thomas Faltin, Sharilee Swaity
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Sharilee Swaity's curator insight, October 19, 2013 4:25 PM

Those of us who like to write are looking for how to do it, and also get paid. These are some amazing ideas for how to make a business from online writing. 

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Types of Procrastination and How You Can Fix Them

Types of Procrastination and How You Can Fix Them | Building the Digital Business | Scoop.it
Which particular character drags you to delaying tactics? What solution will help you modify your behavior and crush procrastination? Which specific act or habit should you stop doing?
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The Importance Of Properly Managing Your Social Profiles

The Importance Of Properly Managing Your Social Profiles | Building the Digital Business | Scoop.it
2013 was filled with Social Media blunders and we've collected some of the best mishaps, whilst looking at what you can do to avoid them this year.

Via AlGonzalezinfo, Roger Francis
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AlGonzalezinfo's curator insight, January 14, 2014 7:21 AM

Excellent source on mishaps and how to avoid them. 

 

Check this out:

 

Burger King and JeepThe reason these two seemingly unrelated brands are being lumped together is because they were both hacked within the same week, and apparently by the same people. The hacks changed both brand’s Twitter pictures to their competition, and posted a series of tweets giving shout outs to other twitter users, accusing employees of drug abuse and generally just spouting nonsense. The accounts were promptly ‘fixed’, but not before the tweets were retweeted tens of thousands of times, and the damage to the brands was done.
Victoria Aupont's curator insight, February 1, 2014 5:11 PM

 

 

This blog post showed how different brands did not carefully manage their social media in 2013 and ways to how they could have prevented these issue. One of the issues that stood out to me is the burger king and jeep social media incidents. Apparently, both brands got hacked and the hackers changed their profiles pictures and profile name to their competitor’s name and logo. On burger king twitter page, the hackers started tweeting about how burger king employees are doing drugs and other lies about the brand. Even though the company could not handle this problem before the tweets were retweeted over a thousand times, it helped increase the followers and traffic on their page. Sometimes bad publicity can turn into good publicity that can lead to more followers than before the incident. This can happen with a good public relation specialist by your side.

 

This blog post should remind us to be mindful of the things that you put on the World Wide Web more especially on social media. From a company perspective, their social media is a controlled channel used to talk to, relate and get feedback with customers. When handling your own social media you still have to be mindful on the things you say and do on your site. It may be used against you when searching for employment. Many people have not been hired or have gotten fired because of the content they chose to show on social media. When working for a company you become a face of the brand and then you are expected to uphold a particular image. This topic has become one of the most talked about topics in the work field. The model used for social media is the two- way symmetrical model which encourages two way communication that led to mutual understanding and cooperation (Guth & Marsh pg 7). Brand/companies are encouraged to respond back to the feedback they encounter through their social media.

 

When handling a social media sight for a company many precautions should be taken such as avoiding unnecessary negative topics, being careful when approaching new topics, and wording of tweets. Anything can be taking the wrong way and before you know it your brands need crisis management help.

 

 An example of crisis management help is John and Kate plus 8. John & Kate relationship took a turn for the worst with lies and deceit and through television and social media things became very messy for them. In this repair case, Kate reputation was saved more than the John’s because Kate hired a public relations specialist to help manage and properly handle each situation. They went though many phases and strategies to repair Kate image. Some strategies that were used was reducing offensiveness of event, plan to solve, and reduce credibility of accuser.

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Google Buys Nest for $3.2 Billion in Cash. Wired.com

Google Buys Nest for $3.2 Billion in Cash. Wired.com | Building the Digital Business | Scoop.it
Google now owns a little piece of Apple. Today, Google announced that it's spending $3.2 billion to acquire Nest, a successful home hardware tech startup founded by Tony Fadell, the father of the Apple iPod.

Via siobhan-o-flynn
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siobhan-o-flynn's curator insight, January 13, 2014 8:52 PM

wow... following reading Wired article on her, best line in this story:

 

'...with Google’s support, “Nest will be even better placed to build simple, thoughtful devices that make life easier at home, and that have a positive impact on the world.”'

Vivalist's curator insight, January 14, 2014 5:26 AM

Google extand its reach in your home - and will probably reshape the aging domotic concept on the way.

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Noticed You Asked… – The Go-Giver Way

Noticed You Asked… – The Go-Giver Way | Building the Digital Business | Scoop.it

In today’s society where technology has in so many ways leveled the playing field in terms of quality, one often-asked question is, “How does one separate oneself from those selling a similar product?”

My answer is that “you must be that extra value.” This is often via what John David Mann and I call the five Elements of Value: Excellence, Consistency, Attention, Empathy, and Appreciation.

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Zappos says goodbye to bosses

Zappos says goodbye to bosses | Building the Digital Business | Scoop.it

The unusual approach is called a holacracy!


Via David Hain, Amy Melendez
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Cruise Line Class's curator insight, January 9, 2014 2:25 PM

This is forward thinking! 

 

It all comes down to what your company culture is, and what you hope to achieve as a result of this culture. 

 

When we work with executive teams one of the questions that we ask is this:  "What is impossible today; however, if we accomplished this would be a game-changer for our industry?"  Because when you think of it -- nothing is impossible.

 

When you have a leader like the CEO of Zappos...he is constantly asking himself and the team this question. 

 

I am very excited to learn from this model...what are your thoughts?

 

 

Chery Gegelman's curator insight, January 9, 2014 11:11 PM

This move is getting lots of attention.  What are your thoughts?

Terence R. Egan's curator insight, February 26, 2014 6:16 AM

Zappos has led the business community in new management concepts in the past. This idea is super-radical.


Articles published by the company provide a little detail on how this system will work,  however I get the impression that the concept will evolve as they discover major shortcomings and seek to address them.


Zappos may be getting rid of official job titles and management responsibilities, however natural leaders are sure to emerge and take control. In the absence of clear reporting lines and command structures, there will be a strong tendency for 'feifdoms ' to emerge. 


Concepts such as Holacracy, Democracy, Communism, etc. are wonderful in theory, however there is one major obstacle that has never been overcome: the nature of human beings. Self-interest always wins!


In my opinion, Zappos will only make this work after a serious dilution and modification of the core principles. I admire their effort and look forward to observing their progress. We may all learn something valuable from this initiative.


"Go Zappos, Go! ... Go Zappos, Go! ... Go Zappos, Go! "


[I'm staying on the sidelines]

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Content Strategy for Professionals: Engaging Audiences for Your Organization

Content Strategy for Professionals: Engaging Audiences for Your Organization | Building the Digital Business | Scoop.it
Content Strategy for Professionals: Engaging Audiences for Your Organization is a free online class taught by John Lavine, Edward Malthouse, Candy Lee, Rachel Davis Mersey, Bobby Calder, Steven Duke, Emily Withrow, Janice Castro, Randy Hlavac, Andrew...
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Seth's Blog: For startups and those about to start: a new course on Skillshare

Seth's Blog: For startups and those about to start: a new course on Skillshare | Building the Digital Business | Scoop.it
http://skl.sh/19WeEP0 To start off the year, the folks at Skillshare asked me to teach a course for them. You can find the details on the course at the link above. Reviewing the final footage, I'm excited at how well it...
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“Body of Work” – An interview with Pamela Slim | Bob Burg

“Body of Work” – An interview with Pamela Slim | Bob Burg | Building the Digital Business | Scoop.it
In her smash bestseller, Escape from Cubicle Nation, former corporate consultant Pamela Slim paved the way for thousands of corporate employees to transition
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6 Simple Questions for Building a Solid Strategy

6 Simple Questions for Building a Solid Strategy | Building the Digital Business | Scoop.it

Don't fall for overly-complicated planning processes. All you need to do is answer these 6 questions.

 

Why do we exist?Where are we going?How will we conduct ourselves?What will we do?How will we measure our success?What improvements or changes must we make?

 

Answering these questions will get you started with a solid plan you can execute. If you're struggling, see how one company answered the 6 simple questions here.


Via Ivo Nový
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Angie Mc's curator insight, November 18, 2013 1:20 PM

Family members of every age can use these simple steps together to start important conversations and planning without being over-complicated.

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10 reasons it's never been a better time to be a startup entrepreneur

10 reasons it's never been a better time to be a startup entrepreneur | Building the Digital Business | Scoop.it

There is additional encouraging news for aspiring entrepreneurs on many fronts, just in case you are thinking about joining the existing ranks.


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dan's curator insight, December 26, 2013 1:35 PM

Why Not Start Now Then!

Marc Kneepkens's curator insight, December 29, 2013 8:57 PM

Entrepreneurs/Startups are the engine of the economy. Be part of it. Create your own business, be your own boss. It's never been easier, so many tools, so much information...

Sabra Kay's curator insight, March 3, 2014 6:16 PM

I wholeheartedly agree, and adding to that, I think now is a great time to start something small. To work for yourself, in any niche you choose and to make something of it. It doesn't have to be a high-tech, VC funded startup, it can just be your "thing." If there was ever a time to do it, it's now.

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Seth's Blog: My most popular blog posts this year

Seth's Blog: My most popular blog posts this year | Building the Digital Business | Scoop.it
...weren't my best ones. As usual, the most popular music wasn't the best recorded this year either. Same for the highest-grossing movies, restaurants and politicians doing fundraising.
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Amy Melendez's curator insight, December 26, 2013 9:49 AM

"Best" is rarely the same as "popular."

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Don’t Fall Into This Trap That Could Destroy Your Blog : @ProBlogger

Don’t Fall Into This Trap That Could Destroy Your Blog : @ProBlogger | Building the Digital Business | Scoop.it
Last week I spent time with a young blogger who was completely stalled with her blog (for the purpose of ...

Via Sherryl Perry, Lisa Sicard, Sharilee Swaity
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Rob Schneider's curator insight, September 9, 2013 3:21 AM

My pet peeve with the blogging gurus is that they want you to listen to what they have to say. The result is a million copycat bloggers who don't find an audience because their audience is already taken. The only way you're going to find your own voice will be to listen to it instead of the gurus. This blog touches on that.

Ari Meier's curator insight, September 9, 2013 3:24 PM

Are you a blogger? If so, have you shut down your writing because of comparing your work with other, more well known bloggers? Read this.

Sharilee Swaity's curator insight, November 3, 2013 1:14 AM

Such wise advice: don't compare your blog to other blogs.  Starting to compare can actually paralyze you! I agree with this, based on my 0wn experience. 

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How I Got Banned by MailChimp (Without Sending a Single Spam Email!)

How I Got Banned by MailChimp (Without Sending a Single Spam Email!) | Building the Digital Business | Scoop.it
OK, so I'm not technically banned, but I can't send any email through MailChimp - and without that capability, I might as well be banned. Here's how I got into this predicament - without ever sendi...
Amy Melendez's insight:

Permission and email best practices are extremely important. Sadly often dismissed or ignored. Thanks for sharing Hannah!

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How to Speak Tech (and Save Your Career)

How to Speak Tech (and Save Your Career) | Building the Digital Business | Scoop.it
You may have a dirty little secret, which is that you have NO IDEA what people at work are talking about when it comes to Web - or software - development. It's so bad that when you hear "back end
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How To Create a Virtual Assistant Business That Generates $30,000 In A Month

How To Create a Virtual Assistant Business That Generates $30,000 In A Month | Building the Digital Business | Scoop.it
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Brands – Be Relevant or Get Relegated to Yahtzee Room! #infographic

Brands – Be Relevant or Get Relegated to Yahtzee Room!  #infographic | Building the Digital Business | Scoop.it
How many of you clicked on this post simply because you wanted to know more about the Yahtzee room? Here is the back story: My wife asked if she could “open up the house” and invite guests to share Thanksgiving with us.

Via Brian Yanish - MarketingHits.com
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AlGonzalezinfo's curator insight, January 13, 2014 12:14 PM

Excellent Infograpic on the ROI of engaging with customers!

Inside Market Strategy's curator insight, May 16, 2014 5:37 PM

Great info.

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Tax Changes for 2014: A Checklist - Koplas & Company CPA PA

Tax Changes for 2014: A Checklist - Koplas & Company CPA PA | Building the Digital Business | Scoop.it
Koplas & Company CPA PA is a full service tax, accounting and business consulting firm located in Palm City, FL
Amy Melendez's insight:

Welcome 2014! As the new year rolls around, it's always a sure bet that there will be changes to the current tax law and 2014 is no different. From health savings accounts to retirement contributions and standard deductions, here's a checklist of tax changes to help you plan the year ahead.

Filing Season Delayed by 10 Days
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The Secret to Focusing on What Matters

The Secret to Focusing on What Matters | Building the Digital Business | Scoop.it

Trivialities replace what matters when you’re under the gun. The dark power of time pressure, stress, and urgency is they obscure what's meaningful. 


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John Lasschuit ®™'s curator insight, January 1, 2014 8:33 AM

Insignificant leaders focus on trivialities

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MyFreeCopyright.com: FREE Copyright Protection

MyFreeCopyright.com is a secure, public third party service that provides a FREE historical Copyright registration that Protects your original creations.
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Millions of accounts compromised in Snapchat hack

Millions of accounts compromised in Snapchat hack | Building the Digital Business | Scoop.it
Hackers appear to have posted account info for 4.6 million users of quickie social-sharing app Snapchat, making usernames andphone numbers available.
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Tactical Serendipity ~ Trust the Universe!

Tactical Serendipity ~ Trust the Universe! | Building the Digital Business | Scoop.it
Tactical Serendipity - The Huffington Post

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AlGonzalezinfo's curator insight, November 11, 2013 6:17 AM

Fantastic post on the Huffington Post by Angela Maiers.   Here is one of my favorite sections of the article:

 

Trust the Universe.

 

2) Get Out There.

 

Getting yourself out there, engaging the world with an open mind and exploring the unknown leads invariably to positive experiences, new connections and new opportunity and possibility.

 

In particular, I've found that Twitter is a useful tool for accelerating the process of injecting random online experiences into my life and turning them into a source of offline fun, opportunity and possibility.

 

Share your genius with the world.

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Building a mobile app startup is about solving problems, not chasing ideas

Building a mobile app startup is about solving problems, not chasing ideas | Building the Digital Business | Scoop.it

Identify some of the successful startups in other countries, see how they are solving problems in their countries and adapt that to your country based on the local culture and problems that locals face.


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Leading by Letting Go

Leading by Letting Go | Building the Digital Business | Scoop.it

If you are running a large company anywhere in the world, you have almost certainly asked yourself some version of this question:


“How can we get tens of thousands of employees to deliver memorable customer experiences that enhance our brand, all at a reasonable cost?”


Find out how Jim Bush from American Express approached this challenge. 


Via Kenneth Mikkelsen
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Miklos Szilagyi's curator insight, December 26, 2013 4:23 PM

Do you have too many people to check them closely? Either you prescribe every detail and control everything (i.e. you use them as a sort of robots...) or you find a way to encompass their creativity, their own initiation, you tell them what, when, which quality (and find way of course to control their output of course) but you do not bind their imagination and actions down to the hows... example: customer care of American Express....:

(a) clear goal,

(b) guardrails (but not minute details about the hows),

(c) high velocity feedbacks (from the customers for knowing the quality of the output),

(d) coaching and support (you do everything that they are trained and kept well because you know that the satisfied people make others more easily satisfied... you are smart...:-)))

Emeric Nectoux's curator insight, December 30, 2013 12:58 AM

Releasing a bit of the pressure brought by the "management by KPI" style seems to work... At least for America Express: "Within just three years, the company saw a consistent 10% annual improvement in what Bush calls “service margins.”

Steve Miletto's curator insight, January 3, 2014 9:47 AM

This excerpt sums up the article..."to trust your employees to exercise their own judgment and learn from their experience — employees can become both self-directing and self-correcting. They become inspired, energetic, and enthusiastic." Excellent article! No matter the size of your organization...Do you trust your staff? Can you let go?