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Business in the Digital Era
Open Source, Social Web, Leadership & Learning Resources for Today's Business
Curated by Amy Melendez
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We’re all responsible for creating a smarter internet | via Business Insider

We’re all responsible for creating a smarter internet | via Business Insider | Business in the Digital Era | Scoop.it
Brands, companies, and individuals -- I think it’s time for some real-talk about content and social media. Continue reading →
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Motivating people: Getting beyond money

Motivating people: Getting beyond money | Business in the Digital Era | Scoop.it

Companies around the world are cutting back their financial-incentive programs, but few have used other ways of inspiring talent. We think they should. Numerous studies1 have concluded that for people with satisfactory salaries, some nonfinancial motivators are more effective than extra cash in building long-term employee engagement in most sectors, job functions, and business contexts. Many financial rewards mainly generate short-term boosts of energy, which can have damaging unintended consequences. Indeed, the economic crisis, with its imperative to reduce costs and to balance short- and long-term performance effectively, gives business leaders a great opportunity to reassess the combination of financial and nonfinancial incentives that will serve their companies best through and beyond the downturn.

 

A recent McKinsey Quarterly survey2 underscores the opportunity. The respondents view three noncash motivators—praise from immediate managers, leadership attention (for example, one-on-one conversations), and a chance to lead projects or task forces—as no less or even more effective motivators than the three highest-rated financial incentives: cash bonuses, increased base pay, and stock or stock options (exhibit). The survey’s top three nonfinancial motivators play critical roles in making employees feel that their companies value them, take their well-being seriously, and strive to create opportunities for career growth. These themes recur constantly in most studies on ways to motivate and engage employees.


Via Roger Francis, HR Trend Institute, Denis Pennel, Roy Sheneman, PhD, Wise Leader™
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Kudos's curator insight, August 2, 2013 8:04 AM

#1 is always recognition and feedack. Makes you wonder how little of that must be happening if that is what people are craving. Ironically managemnet thinks they are doing a good job giving recognition and feedback. Major disconnet going on and or mamanement is confusing incentives and rewards with recognition and commuinication with their team. 

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Dead Simple Way To Tell Your Brand Story On Facebook | Ernest Barbaric

Dead Simple Way To Tell Your Brand Story On Facebook | Ernest Barbaric | Business in the Digital Era | Scoop.it

"Maybe you already post on Facebook three times a week. Maybe you already boost posts to promote your content. But are you missing out on a simple way to share your brand story using the visual web, on the most popular social media network in existence today?

 

Someone at [retailer] TOMS took some time to backfill their Facebook timeline with these (and other) tidbits, outlining the story of founding and growth of their brand. Leaving a few simple breadcrumbs for the fans and the curious to follow."

 

Read the full article to find out:

- how you can add milestones to your organizations Facebook page

- best practices for Facebook milestones

- what brand milestones should you create

- Facebook brand storytelling examples


Via Kim Zinke (aka Gimli Goose), Karen Dietz
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Karen Dietz's comment, July 25, 2013 10:40 AM
Glad you like the article Omar!
Marie Ennis-O'Connor's curator insight, July 27, 2013 4:34 AM

Learning how to tell your story effectively is an essential skill for non-profit marketing

Karen Dietz's comment, August 2, 2013 4:47 PM
I couldn't agree more Marie! I keep learning all the time how to keep practicing the craft of storytelling :)
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If You Want to Lead Well... - Great Leaders Serve

If You Want to Lead Well... - Great Leaders Serve | Business in the Digital Era | Scoop.it
If a leader truly wants to lead well, s/he must learn to follow.
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Seth's Blog: Q&A: The writing process

Seth's Blog: Q&A: The writing process | Business in the Digital Era | Scoop.it
The third book, as our series continues, is: Survival is Not Enough. Andy Levitt and others wrote in to ask about my writing process. Many authors have one. Erle Stanley Gardner, one of the most successful authors of all time,...
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Game based learning

Game‐Based Learning Twitter:@kkapp By Karl M. Kapp Bloomsburg University  July 21, 2013

Via JackieGerstein Ed.D.
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10 Best Software Tools to Create Animated Videos Online

10 Best Software Tools to Create Animated Videos Online | Business in the Digital Era | Scoop.it

Video is a powerful marketing tool. An image is worth a 1000 words. But a video is worth ten thousand words. Animated videos are used more often to demonstrate a product, discuss online marketing strategies and have become a standard way of presenting information. It is one of the powerful tools to communicate with your consumers. There are lots of tools to create animated videos online. The author has handpicked the best software to create animated videos.


Via Vicki Kossoff @ The Learning Factor
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SCORENAZ's curator insight, July 23, 2013 7:42 AM

Good list of tools, and includes prices.

Vicki Kossoff @ The Learning Factor's comment, July 23, 2013 11:34 PM
Glad you enjoyed it.
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7 P’s in a Pod ~ The Seeds of Leadership

7 P’s in a Pod ~ The Seeds of Leadership | Business in the Digital Era | Scoop.it
Welcome back to my blog, sorry to have been away so long since my last post. I’ve been quite busy in the Social Media arena and Google+ Communities, discussing and learning about Leadership. There ...

Via John Thurlbeck, FCMI FRSA, AlGonzalezinfo
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AlGonzalezinfo's curator insight, July 22, 2013 4:36 AM

Excellent scoop John.  This one is especially helpful for me:

 

Patience ~ The saying “patience is a virtue” has a higher meaning for a leader. In today’s frantic and chaotic world, having patience can seem like a luxury you can’t afford.


Nonetheless, with proper planning, a good understanding of your team’s strengths and vulnerabilities, plus, having a clear idea of your goal can award you patience.


A task well done means it doesn’t have to be corrected or repeated and you can move on to the next one. Pause, refocus and apply your best efforts into single-tasking. Too many undertakings at once will only force you to rush, head first, right into a brick wall.


Rushing and pressuring your team only propagates confusion and mistakes. Remember, Rome wasn’t built in a day.

Ricard Lloria's comment, July 22, 2013 4:41 AM
Great and excellent article Al. Have a great day!!
John Michel's curator insight, July 22, 2013 4:43 PM

Without purpose a leader is lost; it means having a direction and destination. A leader has to set an objective, map out the best route and execute the plan. Most importantly, if your purpose is clear then your team will inevitably trust you and instinctively follow your lead.

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Stop the Relationship Building Blabber and Get to the Point - xoombi

Stop the Relationship Building Blabber and Get to the Point - xoombi | Business in the Digital Era | Scoop.it
You’ve heard all this talk about building relationships. I hate to say it, but that’s not the priority. Relationship building is secondary to building...
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WordPress v Joomla: The Infographic

WordPress v Joomla: The Infographic | Business in the Digital Era | Scoop.it
Mark Atkinson has developed a brilliant infographic giving the arguments for and against WordPress v Joomla as a content management system visual shape.
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The Power of Selling Through WordPress | CloneMyWebsite™

The Power of Selling Through WordPress | CloneMyWebsite™ | Business in the Digital Era | Scoop.it
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Seth's Blog: More people are doing marketing badly...

Seth's Blog: More people are doing marketing badly... | Business in the Digital Era | Scoop.it
than any other profession I can imagine. What an opportunity... If we were building bridges this badly, the safety of our nation would be in doubt. The local sub shop makes a fine sub, but has a dumb name, a...
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Early To Rise - Products

Early To Rise - Products | Business in the Digital Era | Scoop.it
In addition to our daily email newsletter, Early To Rise offers products to help you become more effective in work and life, enjoy more choices and freedom and reach a better lifestyle overall.
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Great Businesses Are Not Managed, They Are Led

Great Businesses Are Not Managed, They Are Led | Business in the Digital Era | Scoop.it
Great Businesses Are Not Managed, They Are Led - The Huffington Post

Via Susan Bainbridge, Jose Luis Anzizar
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Rescooped by Amy Melendez from Just Story It Biz Storytelling
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How To Develop Your Signature Voice -- For Better Storytelling

How To Develop Your Signature Voice -- For Better Storytelling | Business in the Digital Era | Scoop.it
People are drawn to and influenced by leaders who communicate authentically, easily and effectively. How do you become one of these leaders?

Via Karen Dietz
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Karen Dietz's curator insight, July 23, 2013 6:26 PM

Here is a 60 minute podcast that is really great. I like how the speakers speak slowly but not too slow that you are bored. And the presentation isn't too fast that you are scrambling to take notes.


I curated this because all of us need to develop our signature voice. When you are authentically sharing your stories and connecting with your audience, that is what you are doing -- conveying your signature voice. This is distinct to you.


But what I really like about this podcast is that it focuses on your voice and how to develop it. In addition to the presenters defining 'signature voice', they also define executive presence, debunk a few myths about presence and leadership (like one size fits all), and they talk about specific communication strategies to develop your signature voice.


Better yet, the presenters (Amy Jen Su and Muriel Wilkins) give examples. Yahoo!


And what strikes me as I listed to this is that in coaching leaders in storytelling, we cover all that the presenters go over. Which means that every business, in mastering storytelling, is also mastering leadership and executive presence. And this is a good thing!


This podcast and accompanying slides -- even though they never mention storytelling -- is chock full of great info and tips that you will be able to put into practice. You will be a better storyteller and a better leader!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Are You Selling Stories or Widgets?

Are You Selling Stories or Widgets? | Business in the Digital Era | Scoop.it
I got a call this week from a customer of mine. He was ecstatic. His company had just scooped IBM’s prestigious Business Partner of the Year award; a real

Via Karen Dietz
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Karen Dietz's curator insight, July 24, 2013 11:42 AM

What a great article to help any business get clear on what you are really selling (a story) and the growth that can happen as a result.


This isn't about being slick or salesy or feeding people a line. Neither is it about 'I'll tell you a story and you will buy' in return. It is about connecting with people's dreams and desires in authentic, real and engaging ways. It's about making your customers be front and center in your story.


And I love the examples colleague and author Mark Sampson shares with us. It's a great post and makes a lot of useful points. And the examples provided will give you lots of good ideas for the next steps you need to take.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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The Secret of Selling Need Not Be A Secret | Bob Burg

The Secret of Selling Need Not Be A Secret | Bob Burg | Business in the Digital Era | Scoop.it
Last post featured a quote from a brilliant book that, while published posthumously just several years ago, was written back in the late 1960's by Harry
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Rescooped by Amy Melendez from New Leadership
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Telling vs. Teaching: Great Leaders Know the Difference

Telling vs. Teaching: Great Leaders Know the Difference | Business in the Digital Era | Scoop.it
The best leaders spend five times more time teaching with questions than telling people what to do. What's your ratio?

Via Roger Francis
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Rescooped by Amy Melendez from MarketingHits
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INFOGRAPHIC - Here's How Pinterest Can Elevate Your Marketing Game

INFOGRAPHIC - Here's How Pinterest Can Elevate Your Marketing Game | Business in the Digital Era | Scoop.it
With businesses using at least one social media site for marketing purposes, the use of said platforms for online business marketing is not a new concept.

Via Peg Corwin, Brian Yanish - MarketingHits.com
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Peg Corwin's curator insight, July 21, 2013 8:42 AM

Good infographic to remind us of all the marketing uses of Pinterest.

Pierrick Fischer's curator insight, July 22, 2013 2:08 AM

Trying to expand your social media strategy beyond the ok-but-kinda-boring Facebook? Pinterest is definitely trendy, and offers very good ROI.

 

Check out 10 ways to use it for your business' benefits!

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The Rise of the Sharing Economy

The Rise of the Sharing Economy | Business in the Digital Era | Scoop.it

On the internet, everything is for hire. 


Via Kenneth Mikkelsen
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Kenneth Mikkelsen's curator insight, July 21, 2013 11:15 PM

Article from The Economist. Beginners can start here. 

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Seth's Blog: Fake is a fairly new idea (and a not very good one)

Seth's Blog: Fake is a fairly new idea (and a not very good one) | Business in the Digital Era | Scoop.it
When you look people in the eye, you own the results. You're not wearing a mask, you can't easily leave town, this is your store, your house, your car, your place at the front of the classroom. When you can...
Amy Melendez's insight:

From the article: "Our experiment in fake has some really significant consequences. It turns strangers into actors on a screen, and sometimes we help them, but often, we become inured to their reality, and treat them with a callousness and indifference we'd never use in our village.

One philosophy is caveat emptor. Assume the worst. Assume you will be ignored or ripped off or disappointed. Your mileage may vary.

Another is carpe diem. Seize the moment to connect, to keep promises and most of all, to figure out how to look people in the eye or not promise you will.

Do we really need to add another layer of fake?"

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4 Steps for combining Joomla and Wordpress | GEMINIFilms = Web development and online search marketing for Owen Sound & Grey Bruce Counties

4 Steps for combining Joomla and Wordpress | GEMINIFilms = Web development and online search marketing for Owen Sound & Grey Bruce Counties | Business in the Digital Era | Scoop.it
4 Steps for combining Joomla and Wordpress using 2 databases and sub folder named blog for better seo like Matt Cutts Whitehat SEO recommends
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SitePoint — Learn CSS | HTML5 | JavaScript | Wordpress | Tutorials-Web Development | Reference | Books and More

SitePoint — Learn CSS | HTML5 | JavaScript | Wordpress | Tutorials-Web Development | Reference | Books and More | Business in the Digital Era | Scoop.it
Learn CSS | HTML5 | JavaScript | Wordpress | Tutorials-Web Development | Reference | Books and More
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eMarketingFormula.com | Your Journey to Internet Wealth Begins Now!

eMarketingFormula.com | Your Journey to Internet Wealth Begins Now! | Business in the Digital Era | Scoop.it
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Leadership Coaching: Be Aware Of Business Trends And Changes : | Career, Relationship, Health, Travel and many more…

Leadership Coaching: Be Aware Of Business Trends And Changes : | Career, Relationship, Health, Travel and many more… | Business in the Digital Era | Scoop.it
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