Calling all scanners, calling all scanners! I know you are out there and I know you are guilty of scanning content rather than reading it thoroughly. And you know what…that’s OK! We are busy people (yes I am a scanner as well) and we like to get to the takeaways of the content we read sooner rather than later. Let’s look at some ways to create content that is scanner friendly and still gets your main points across.
Via Brian Yanish - MarketingHits.com