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The Cleverest Ways to Use Dropbox That You're Not Using

The Cleverest Ways to Use Dropbox That You're Not Using | Building the Digital Business | Scoop.it
Free utility Dropbox is great at syncing files between computers, but it has a lot more potential than just that. Here's a handful of clever ways you can use Dropbox that you may not have thought of.
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Building the Digital Business
Leadership, Learning, Open Source, Social Web... resources for the 21st Century Business
Curated by Amy Melendez
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Walk AWAY in Your Value – The Go-Giver Way

Walk AWAY in Your Value – The Go-Giver Way | Building the Digital Business | Scoop.it

In this post by Certified Go-Giver Speaker/Coach and Ninja Selling Instructor, Dennis Giannetti, he takes a phrase we often use in terms of applying Go-Giver principles, “Walk In Your Value” and he provides a totally different angle. And, as is always the case with Dennis…he makes a LOT of sense.

Enjoy Dennis’ wisdom! – Bob Burg

 
Amy Melendez's insight:

From the post "What is the cost of doing business with people that don’t respect your time? That may not value your services?"

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Safely Customize your Site with Child Themes | Upload WordPress

Safely Customize your Site with Child Themes | Upload WordPress | Building the Digital Business | Scoop.it
Editing your theme files directly works short-term, but if the author of the theme issues an update, the update may overwrite all of your customizations. That's
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How to Become the Most Compelling Person You Will Ever Know

How to Become the Most Compelling Person You Will Ever Know | Building the Digital Business | Scoop.it
If you feel like you're just marking time instead of making your mark on the world, here's how to step up your game and start making a memorable difference for those around you.
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Rescooped by Amy Melendez from SEO This Week
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SEO Checklist: 15 Steps to Optimize Your Website

SEO Checklist: 15 Steps to Optimize Your Website | Building the Digital Business | Scoop.it
Search Engine Marketing - Today, you can easily create a website, and even gather a team around it to grow the site through content. But that's not enough to get your site on the ...

Via iNeoMarketing, Don Sturgill
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Mary Ann Sigurdson's curator insight, March 30, 7:21 PM

Not all websites are created equal.This is a long video ... but worth an hour of your time if you are interested in having at least a working understanding SEO. Enjoy!

Don Sturgill's curator insight, March 31, 2:01 AM

SEO is still relevant ... and necessary.

Karina Tama's curator insight, April 2, 1:30 PM

On Page Optimization is a must for marketers. Optimizing  your website is the first step to get ranked by the major Search Engines. To have  a great On Page SEO,  you must to do the following:

  • Keyword Research
  • Create content based on Keyword research
  • Add SEO plug in Wordpress ( If you are using Wordpress)
  • Create Title, and descriptions for each page
  • Adding Images using Alt Tags
  • Internal Linking
  • Backlink your content with relevant sites
  • Add Google Analytics
  • Sign Up for Webmaster Tools 
  • Create account for Social Media 
  • Add Bottoms of Social Media to your website
  • Create a blog page 
  • Write articles using keyword
  • Share articles in the Social Media Outlets
  • Add a Video and Optimize the Video 


Rescooped by Amy Melendez from Surviving Social Chaos
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6 Things You Need to Write an Effective Call to Action

6 Things You Need to Write an Effective Call to Action | Building the Digital Business | Scoop.it

The call to action, or CTA, is without a doubt the most important piece of copy you’ll write for your webpage, email or advertisement. It’s the pitch that creates the revenue that fuels your business.

 

That’s why you can’t risk winging it when it comes to phrasing your CTAs. You need to know what to say, how to say it and who you’re saying it to, or you risk putting a serious dent in your sales or signup numbers.

 

So, we’ve put together this list of six tips to help guide you down the path to killer CTA creation. Follow these steps and you’ll have a much greater chance of getting your audience to click where and when you want them to.

 


Via donhornsby
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donhornsby's curator insight, March 24, 9:55 AM

This is a great actionable list on how to craft the best CTA (Call To Action). Must read. Must master this. 

Rescooped by Amy Melendez from Business in a Social Media World
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Your Business Doesn’t Need A Facebook Page

Your Business Doesn’t Need A Facebook Page | Building the Digital Business | Scoop.it
I’ll start this post with the disclaimer that the title may be a little misleading. This article won’t argue that businesses can’t benefit from Facebook pages but it won’t kneel at the altar of Zuckerberg either.  The goal here is to shed some light on misconceptions generated by “social media gurus” about the importance of Facebook pages for business, and why your business probably doesn’t need one.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, March 9, 11:09 PM


Facebook can work, but it's not for every business. Don't believe the hype from social media "gurus", as Sam Fiorella states in this excellent article.


If it doesn't make sense for your brand to be on Facebook, you don't have to be there... 

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How I Organize Evernote: A Peek Inside My Personal System

How I Organize Evernote: A Peek Inside My Personal System | Building the Digital Business | Scoop.it
I often refer to Evernote as my digital brain. It has replaced my physical filing cabinet, allowing me to go completely digital. It is where I store anything I need to reference later. But Evernote can quickly become unwieldy if you don’t have a system for using it. It doesn’t have to be complex, but […]
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4 Ways to Increase User Confidence in Moodle - Super Moodle

4 Ways to Increase User Confidence in Moodle - Super Moodle | Building the Digital Business | Scoop.it
Moodle provides a great platform to aid in moving education online. But as with any new and disruptive technology, some people – teachers and students alike – are reluctant to adopt and even embrace it. However, there are ways to increase user confidence so that they can explore the software and in turn gain maximum value from it.

The article presents 3 ways to convince those who are reluctant or hesitant to embrace Moodle, through improving Moodle user experience so that it can be more educational, informative and care-free.

Via Miloš Bajčetić
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Rescooped by Amy Melendez from 21st Century Learning and Teaching
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Guidelines for Designing Professional Development

Guidelines for Designing Professional Development | Building the Digital Business | Scoop.it
I'm in the midst of planning massive set of upcoming workshops, institutes and trainings.

 

Learn more:

 

https://gustmees.wordpress.com/2013/01/23/is-your-professional-development-up-to-date/

 

https://gustmees.wordpress.com/2014/10/03/design-the-learning-of-your-learners-students-ideas/

 


Via Mark E. Deschaine, PhD, Gust MEES
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Rescooped by Amy Melendez from E-Learning-Inclusivo (Mashup)
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The Difference between Gamification and Game-Based Learning

The Difference between Gamification and Game-Based Learning | Building the Digital Business | Scoop.it
By Steven Isaacs Have you tried to gamify your classroom? Do you incorporate game-based learning into your curriculum? Gamification and game-based learning have become buzzwords in education yet some general confusion still exists regarding what each is and what each is not. I would love to clear up any misconceptions. Gamification Gamification is the idea of adding game elements to a nongame situation. Corporate reward programs are a good example. They reward users for certain behaviors. Starbu

Via Adrian Bertolini, Roger Francis, Bobbi Dunham, juandoming
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Adrian Bertolini's curator insight, January 19, 8:08 PM

It is good to distinguish between the two!

Bobbi Dunham's curator insight, February 10, 11:48 AM

Good to know. They're often mixed-up. 

Rescooped by Amy Melendez from New Leadership
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How to Intentionally Build Trust

How to Intentionally Build Trust | Building the Digital Business | Scoop.it

Trust, personality, performance, competence, and consistency are intricately linked. Those who lose trust may never know the significance of what they’ve lost, when they lost it, why they lost it, or how to regain it. But the loss is huge


Via Roger Francis
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Rescooped by Amy Melendez from Supports for Leadership
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4 Counterintuitive Strategies to Build Your Business

4 Counterintuitive Strategies to Build Your Business | Building the Digital Business | Scoop.it
Why sometimes you need to zag when everyone else zigs.

Via Mark E. Deschaine, PhD
Amy Melendez's insight:

From the article: 

1. Promote your competition.

Rather than viewing companies that have overlapping business interests as your competition, you should see them as potential partners. Case in point: DigitalFlash is a terrific digital strategy and experiential marketing company, and my firm, Firebrand Group, is a digital consultancy devoted to helping brands tell their stories across all digital channels. Do we compete with DigitalFlash? Absolutely. And yet, is Firebrand stronger for relying on DigitalFlash's expert advice and discussing partnership opportunities with its leadership? Certainly. Especially if your business is new and growing, it's in your best interest to make like-minded companies your allies. Cross-post their content, share their posts and podcasts so you are on their radar, and trust that they will return the favor. By helping others you will help yourself.

 

 

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Rescooped by Amy Melendez from Didactics and Technology in Education
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Metadata Can Expose Person’s Identity Even Without Name | MIT Research | Privacy

Metadata Can Expose Person’s Identity Even Without Name | MIT Research | Privacy | Building the Digital Business | Scoop.it
Shopping habits can expose a person’s identity even when he or she is a nameless customer in a database of anonymous credit-card records, according to a study that shows the power of so-called metadata to circumvent privacy protections.

 

Learn more:

 

https://gustmees.wordpress.com/2013/12/21/privacy-in-the-digital-world-shouldnt-we-talk-about-it/

 


Via Gust MEES, michel verstrepen, Rui Guimarães Lima
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Gust MEES's curator insight, January 30, 3:32 PM
Shopping habits can expose a person’s identity even when he or she is a nameless customer in a database of anonymous credit-card records, according to a study that shows the power of so-called metadata to circumvent privacy protections.


Learn more:


https://gustmees.wordpress.com/2013/12/21/privacy-in-the-digital-world-shouldnt-we-talk-about-it/


Rescooped by Amy Melendez from Leadership Think Tank
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5 Reasons You Need to Work With Your Competitors

5 Reasons You Need to Work With Your Competitors | Building the Digital Business | Scoop.it
It's good karma, but more than that, there are advantages to be gained.

Via Roger Francis, Aki Puustinen
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The E-Commerce Guide to SEO

The E-Commerce Guide to SEO | Building the Digital Business | Scoop.it
Every day, tens of millions of people look for products in search engines such as Google, Yahoo and Bing. Competition is high when you consider that almost every business has a website competing for top positions of search-engine results pages (SERPs). However, done well, the presence of your website in search results is a great way to attract free targeted traffic. So make sure that search engines know about your website and online store – the higher your site is ranked in the search engines, the more traffic and potential customers you attract. Here’s our simple guide on everything you wanted to know about search promotion, but were too afraid to ask.
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Why I Stopped Selling SEO!

Why I Stopped Selling SEO! | Building the Digital Business | Scoop.it
People who are SOLD into CHEAP SEO services are never going to be satisfied!

Via Don Sturgill
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Rescooped by Amy Melendez from Small Business On The Web
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Your Business is Not Succeeding Because You’re Trapped - part 3 - What Is Dialogue

Your Business is Not Succeeding Because You’re Trapped - part 3 - What Is Dialogue | Building the Digital Business | Scoop.it
Part 3 of a 3-Part Series The Trap of Responsibility Miriam Webster’s Dictionary describes responsibility as a duty, an obligation, or a burden. And being a good leader comes with a strong sense of responsibility; right? Yet by mere definition, this can create a trap. I believe it was Yeats who said, “In dreams begin …

Via craig daniels
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Building the Intelligent Enterprise

Building the Intelligent Enterprise | Building the Digital Business | Scoop.it
Managers need to be given non-traditional roles in order to become key units of intelligence in the organization. They will then have the mission to come back to pollinate intelligence throughout the organization.

However, managerial innovation is primarily reflective and collaborative. This is a real challenge in terms of societal evolution!

Making business intelligent is providing our organizations the opportunity to become more humanistic, which would in my view be a real proof of intelligence. – Marine Auger [originale en français à la fin]

These are the concluding paragraphs of Marine Auger’s book, Et si vous rendiez votre entreprise intelligente? which I have loosely translated. It is accompanied by an image showing the three components of an intelligent enterprise: organizational; managerial; and cultural. These are supported by the foundation of intelligent communication.

Via Edumorfosis
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Why Customer Service is the New Marketing

Why Customer Service is the New Marketing | Building the Digital Business | Scoop.it
3 Undeniable Principles Entrepreneurs Can’t Afford to Miss If you make a stellar product but don’t provide stellar customer service, guess what you won’t have? Very many customers. If you’re looking for a competitive advantage in business, customer service is the answer. Why? It’s like investing in both customer loyalty and your promotional budget at the same time. Customer service is the new […]
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Welcome to My Newly Redesigned Blog

Welcome to My Newly Redesigned Blog | Building the Digital Business | Scoop.it
The 7 Steps I Took to Reimagine My Brand I thrive on the creative energy of change. It’s what drives my interest in entrepreneurialism and technology. It’s also what’s behind this new design of my blog. The old design was dated—“long in the tooth,” as they used to say. Beyond that, my brand has grown beyond leadership, and I wanted a design that served […]
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It's Not Too Late To Do What You Love

It's Not Too Late To Do What You Love | Building the Digital Business | Scoop.it
People say 50 is the new 30. When I was 30, I was a television sitcom writer and I loved my job.
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Live Life and Grow Your Business… The Go-Giver Way – The Go-Giver Way

Live Life and Grow Your Business… The Go-Giver Way – The Go-Giver Way | Building the Digital Business | Scoop.it

Get your FREE copy of The Go-Giver Way: Five Principles for Creating a Culture of Excellence Special Report and Chapter One of The Go-Giver, Go-Givers Sell More and Adversaries into Allies.

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How to Make Your Entire Internet Life More Secure in One Day

How to Make Your Entire Internet Life More Secure in One Day | Building the Digital Business | Scoop.it
We talk a lot about both privacy and security here at Lifehacker, and while it's relatively easy to be more secure than you are right now, it often feels like it'll take a lot of work. So, we decided to run through a few of the most popular security and privacy measures, from chat encryption to secure backups, and find the easiest ways to make your online life secure without causing too much inconvenience.
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How to Create and Keep a Consistent Blogging Schedule

How to Create and Keep a Consistent Blogging Schedule | Building the Digital Business | Scoop.it

If you like to keep up the pace with your blogging too, you’ve probably developed a system for staying on track. Today I thought I might share my technique for creating and keeping a consistent blogging schedule. It’s not high tech, but it works for me.


Via donhornsby
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donhornsby's curator insight, February 4, 2:43 PM

(From the article): Another advanced strategy is to train your brain to spot blogging topics all day as you go about your daily routine. Write down those ideas immediately. Have you ever noticed that some people never run out of interesting things to blog about? It’s because they’ve mastered this technique. Once you get the hang of it, you’ll never run out of post ideas.

 

I would like to point out that this is nothing more than the system I use. You have to find what works best for you. I’m only sharing my system so you have another point of view and another example for how to create and keep a blogging schedule.

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8 Deadly Ways to Kill Employee Motivation

8 Deadly Ways to Kill Employee Motivation | Building the Digital Business | Scoop.it
There are events and circumstances that make us feel happy and appreciated. But unfortunately there are also many that kill our motivation.
Amy Melendez's insight:

From the article:

5. Inadequate communication.

When communication is poor, people spend half their time second-guessing what they're doing, critical tasks are missed, nonessential jobs are duplicated, information is locked into silos, and destructive rumors thrive. A clear flow of communication benefits everyone.

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Noble Selling Purpose…and Profit – In Perfect Harmony | Bob Burg

Noble Selling Purpose…and Profit – In Perfect Harmony | Bob Burg | Building the Digital Business | Scoop.it
Money is an echo of value. It’s the thunder to value’s lightning.”
Amy Melendez's insight:

“People often ask me: How do you balance Noble Purpose with the need to make a profit? My answer is, you don’t balance Noble Purpose against profits. Successful organizations make more profits because their Noble Purpose drives their business decisions.” Lisa Earle McLeod

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