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The Secret of Selling Need Not Be A Secret | Bob Burg

The Secret of Selling Need Not Be A Secret | Bob Burg | Business in the Digital Era | Scoop.it
Last post featured a quote from a brilliant book that, while published posthumously just several years ago, was written back in the late 1960's by Harry
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Business in the Digital Era
Open Source, Social Web, Leadership & Learning Resources for Today's Business
Curated by Amy Melendez
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Walk AWAY in Your Value – The Go-Giver Way

Walk AWAY in Your Value – The Go-Giver Way | Business in the Digital Era | Scoop.it

In this post by Certified Go-Giver Speaker/Coach and Ninja Selling Instructor, Dennis Giannetti, he takes a phrase we often use in terms of applying Go-Giver principles, “Walk In Your Value” and he provides a totally different angle. And, as is always the case with Dennis…he makes a LOT of sense.

Enjoy Dennis’ wisdom! – Bob Burg

 
Amy Melendez's insight:

From the post "What is the cost of doing business with people that don’t respect your time? That may not value your services?"

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Rescooped by Amy Melendez from Video Resume and Application Tips
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Fourteen Interview Questions to Help You Hire Your Next Innovator

Fourteen Interview Questions to Help You Hire Your Next Innovator | Business in the Digital Era | Scoop.it
Find out before it’s too late if you’re recruiting a trailblazer or an imposter.

Via Vicki Kossoff @ The Learning Factor, GoJobio
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Vicki Kossoff @ The Learning Factor's curator insight, April 10, 7:13 PM

Find out before it’s too late if you’re recruiting a trailblazer or an imposter.

GoJobio's curator insight, October 24, 10:16 AM

http://bitly.com/1DtRkVr ;  We provide articles and web resources on everything from how to get a job to how to quit a job. Our job seeking services are always free so please take a minute and visit our registration page and join our community. Your dream job is a click away.

Rescooped by Amy Melendez from Surviving Social Chaos
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10 Tips for an Awesome and SEO-Friendly Blog Post

10 Tips for an Awesome and SEO-Friendly Blog Post | Business in the Digital Era | Scoop.it

Writing a blog post -like all other writing- is a skill. In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and like your text, they are much more likely to share, like, tweet and link to your post. And that will increase your rankings! So, in order to improve your ranking in Google, you should definitely try to maximize your writing skills!

For some, writing for SEO purposes and writing to attract and keep attracting your audience could appear as two contradictory goals. However, I totally disagree. Indeed, if you not only want a good but also an SEO-friendly blog post, your text should be written in such a way that the words you want to be found for have a very prominent place. And, using your keywords too often severely damages the readability of your text. So, you definitely should not do that!


Via Brian Yanish - MarketingHits.com, donhornsby
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donhornsby's curator insight, October 31, 8:23 AM

(From the article): Adding actual and functional information to your website will give Google the idea that your website is alive. If it’s not an active website, Google will crawl it less often and it might become less appealing to Google to include the page in the search results.

Rescooped by Amy Melendez from Lean Content
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Are you thinking of your content as Lego building blocks?

Are you thinking of your content as Lego building blocks? | Business in the Digital Era | Scoop.it
There are many content types and tactics for content marketing. Each has it's place. Each offers unique benefits. Creating original content on an ongoing

Via Guillaume Decugis
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Guillaume Decugis's curator insight, October 30, 4:50 PM

As a kid my favorite game was to play Lego and build, deconstruct and rebuild stuff (spaceships mostly: I'm a geek...). As a father, I've been fascinated to see that construction game becoming my kids' favorite too and see what they came out with in terms of new ideas to build. 


Are you thinking of your content as modular with lego-type building blocks?


Leed Odden says you should because you'll then be able to turn mico-content into eBooks and then blog posts, newsletters, etc... And vice versa. 


Rebecca Lieb of the Altimeter group came out with the turkey leftover analogy to explain how you could turn epic content such as an ebook or a white paper into many other pieces of content with only marginal additional work. It's interesting to complement that with the opposite approach and plan your micro-content so that it can fit into something bigger. 


As Lee Odden points out, content curation plays an important role if you want to pursue this strategy: "Curation of micro-content is easy, provides useful information to your target audience".


And because of the many benefits he describes with social and SEO, by assembling your Lego content blocks into an awesome content spaceship, you might realize that the whole is greater than the sum of its parts. 

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How to Leverage Succession Planning to Drive Strategic Change

How to Leverage Succession Planning to Drive Strategic Change | Business in the Digital Era | Scoop.it
Talent management professionals design succession management/talent review processes that help leaders set, monitor and recalibrate their efforts to align people and strategy. Yet there is a great opportunity for improvement in these processes. [...]
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11 Tips for a Social Media Plan That Rocks and Rules

11 Tips for a Social Media Plan That Rocks and Rules | Business in the Digital Era | Scoop.it
Unless you are a social media natural or part of a team of well-paid social media marketers, the more humble, receptive, and truly interested you can be in your social networks, the more successful you will be. Here are my eleven tips for putting together a great social media plan that works for you.

Via donhornsby
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donhornsby's curator insight, October 24, 8:08 AM

(From the article): Your other choice is to scratch this whole thing and pay someone to do it all for you. This returns us to tip #1, but it’s an important point. Social media is an art, science, and paid profession. The closest you can get to having it all free or easy is a simple social media plan that will give you a simple social media presence that, over time, will poise you for success.

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How to Become a Solopreneur in 10 Easy Steps

How to Become a Solopreneur in 10 Easy Steps | Business in the Digital Era | Scoop.it
Solopreneurs, entrepreneurs who single-handedly run their own businesses, are finding personal and financial success by creating their own work and making their own rules. But, how do you create work for yourself? What do you do when you're starting ...
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Rescooped by Amy Melendez from Cloud Central
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Cloud computing myths debunked

Cloud computing myths debunked | Business in the Digital Era | Scoop.it
If you’re a small business owner and concepts like ‘the cloud’ fly over your head or send you into a flat panic, Darlene Menzies, CEO of SMEasy, says stop, breathe and embrace it because the cloud is a beneficial tool for SMEs

Via Peter Azzopardi
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Peter Azzopardi's curator insight, October 17, 5:47 PM

Contrary to popular belief, Menzies says that cloud-based products could actually save small business owners money as the products are “typically” charged on a monthly basis and are not upfront-lump-sum based.

Will Lenssen, Prin's curator insight, October 24, 11:50 AM

This still requires a set time to learn how to effectively use it. 

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Why Are Businesses Ignoring Their Future – The Millennials?

Why Are Businesses Ignoring Their Future – The Millennials? | Business in the Digital Era | Scoop.it

Millennials seem to be misunderstood and a feared generation for most businesses yet they will become 75% of the workforce in the next 10 years.


Via donhornsby, Jose Luis Anzizar
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donhornsby's curator insight, October 23, 10:22 AM

If millennials have this much to offer, why aren’t they working for some of the biggest companies? Why aren’t more millennials leading companies?

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Quote Of The Day: Your Smile Is Your Logo

Quote Of The Day: Your Smile Is Your Logo | Business in the Digital Era | Scoop.it

Your smile is your logo. Your personality is your business card. How you leave others feeling after an experience with you becomes your trademark.
~ Jay Danzie.


Via Barb Jemmott, donhornsby, Aki Puustinen
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Rescooped by Amy Melendez from Creative Web Publishing
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9 Simple Landing Page Tweaks to Increase Your Conversion Rate

9 Simple Landing Page Tweaks to Increase Your Conversion Rate | Business in the Digital Era | Scoop.it
Want more leads? Here a few quick landing page fixes to increase your conversion rate.

Via Laura Brown
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Rescooped by Amy Melendez from MarketingHits
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The Social Media Manager's Guide to Staying Organized

The Social Media Manager's Guide to Staying Organized | Business in the Digital Era | Scoop.it
Managing social media accounts for a brand, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized.

Between managing social promotion goals from different departments, staying up-to-date on social mentions and trends, and posting relevant and engaging content on a regular basis, being a social media manager can sometimes feel like herding cats.

How on earth do busy social media managers keep their ducks in a row? We asked the people who run social media for their brands from across the United States for their best tips on staying organized. Here's what they shared with us -- use these tips both to keep order and stay sane.

Via Brian Yanish - MarketingHits.com
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Shark Tank Star Lori Greiner: I Never Think of Myself as a Female in Business

Shark Tank Star Lori Greiner: I Never Think of Myself as a Female in Business | Business in the Digital Era | Scoop.it
The 'Queen of QVC' says it doesn’t matter if you're a king or queen in business. It just matters that you rule.
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Team Building Activities With Lego Bricks | Serious Play Pro

Team Building Activities With Lego Bricks | Serious Play Pro | Business in the Digital Era | Scoop.it

David Weedmark has written a good and simple post about Team Building Activities With Lego Bricks on eHow where he has summarised well the core essence of using Lego Serious Play in team building activities. Nice photos by Laura Beth Drilling from Demand Media

Lego isn’t just about fun and games. For team building exercises, working with Lego helps enhance creative and critical thinking skills while giving employees an opportunity to — at least to some degree — act like kids again. In fact, development coaches have been using Lego for years in team-building exercises.


Via Ariana Amorim, David Hain, Dean J. Fusto
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First job interview: top tips on how to prepare and succeed

First job interview: top tips on how to prepare and succeed | Business in the Digital Era | Scoop.it
If you're preparing for your first job interview, here's some super advice from our panel of experts • Cheeky tips: 10 weird ways to beat interview nerves • How to use the Star technique to shine at job interviews...

Via Birkbeck Careers & Employability, GoJobio
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Birkbeck Careers & Employability's curator insight, October 27, 11:20 AM

Whilst these are certainly excellent bits of advice for first interviewees there is food for thought here for applicants at any stage of their career. Experts from a range of well regarded range of organisations offer their thoughts on phone interviews, weaknesses and preparation. What are you most worried about as your first professional interview approaches? And if you've already passed this important milestone what do you wish you'd known before you sat down in front of a potential employer? Let us know. 

LidiaMont's curator insight, October 27, 2:16 PM

Por consejos que no quede, aunque sean en inglés!.

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Deleting your Facebook page is foolish

Deleting your Facebook page is foolish | Business in the Digital Era | Scoop.it
You know the saying, “You get what you pay for.” That’s often true. In the case of businesses with Facebook pages, you’re actually getting more than what you pay for, since – it’s free! So why would you not only look a gift horse in the mouth, but shoot it?

Yet some businesses are doing just that. It’s become the latest brag, trailing closely behind that fantastically annoying “I don’t even have a TV, never mind watch the drivel!”

Let’s lay it out: deleting your Facebook page is foolish.

Via Brian Yanish - MarketingHits.com, donhornsby
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donhornsby's curator insight, October 31, 8:30 AM

Let’s lay it out: deleting your Facebook page is foolish.

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A Beginner’s Guide to Content Curation

A Beginner’s Guide to Content Curation | Business in the Digital Era | Scoop.it
What is content curation? This beginners guide to content curation answers that question and more.

Via Laura Brown
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What Instructional Designers Don't Want to Hear

What Instructional Designers Don't Want to Hear | Business in the Digital Era | Scoop.it
This week's elearning challenge gets you to tell us what you don't want to hear from your clients as you build your elearning courses.
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6 Ways To Help You Become A Fear-Free Leader?

6 Ways To Help You Become A Fear-Free Leader? | Business in the Digital Era | Scoop.it
There is an interesting similarity between faith and fear. Both require an unshakable belief in an uncertain future. Given the choice between the two, why not have faith. Sounds reasonable enough ....
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Rescooped by Amy Melendez from Digital Delights - Digital Tribes
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cloudHQ - Sync Google Drive, Dropbox, Evernote, Basecamp

cloudHQ - Sync Google Drive, Dropbox, Evernote, Basecamp | Business in the Digital Era | Scoop.it
Synchronize & integrate Dropbox, Google Drive, Evernote, Box, and Basecamp.Real-time synchronization, backup, and replication of files between Google Drive, Dropbox, and Basecamp, Backup multiple Google Drive accounts and Basecamp projects to...

Via Ana Cristina Pratas
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Rescooped by Amy Melendez from Cloud Central
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Security jobs are hot, thanks to the Internet of things

Security jobs are hot, thanks to the Internet of things | Business in the Digital Era | Scoop.it
Security certifications are soaring in value as thousands of new jobs are there for the taking

Via Peter Azzopardi
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Peter Azzopardi's curator insight, October 23, 5:56 PM

Nonetheless, security is probably the hottest topic in IT right now, and the public is being barraged by stories of data breaches, ransomware, security holes, and the NSA’s widespread data collection.

Rescooped by Amy Melendez from MarketingHits
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The Un-Tapped Value of Employee Social Capital

The Un-Tapped Value of Employee Social Capital | Business in the Digital Era | Scoop.it
Why should any business owner like social media? Because social media connects people – employees to other employees, employees to customers, business and IT decision makers and vice versa, customers to customers, and so on.

Let’s forget the public giants, Facebook and Twitter, for a moment and focus on the social media technologies that connect employees of large companies to each other, inside the company. In this scenario, social paradise is when your social technologies (think company blog and micro-blog), are adopted by your employees and help form social capital among 10s or 100s of thousands of them on a global scale, like at my company, Dell.

Why should you care? Social capital (really not an oxymoron!) is a critical fuel for corporate knowledge sharing, innovation and growth. What company does not want that?

Via Brian Yanish - MarketingHits.com
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Rescooped by Amy Melendez from Gestión del talento y comunicación organizacional- Talent Management and Communications
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5 Ways to Get Out of Your Comfort Zone and Revolutionize Your Business

The science of coming up with new ideas

Via Fernanda Grimaldi
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Rescooped by Amy Melendez from Aprendiendo a Distancia
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Gimpshop | The Free Photoshop Alternative

Gimpshop | The Free Photoshop Alternative | Business in the Digital Era | Scoop.it
Gimpshop - The Free Photoshop Alternative

Via Alfredo Calderon
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How to Build the Right Culture for Your Virtual Workforce

What to do when how you work is as important as what work you do
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How allowing unlimited holidays can benefit an employer

How allowing unlimited holidays can benefit an employer | Business in the Digital Era | Scoop.it
The world’s most successful entrepreneurs are turning to a new business model, by releasing the shackles on their staff and trusting them with unlimited holiday. Rhian Morgan talks to Jenny Biggam, of major media agency the7stars, about how the policy works for them

Via Roger Francis
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