"The Internet has changed the role of sales forever (...) what’s even more interesting is the source of where the information is coming from. In most cases it’s not the brand you’re researching, but a highly regarded 3rd party expert – or influencer – in the industry."
"While the email newsletter model has changed and adapted to the times, it’s continued to thrive. People love curated content, and they appreciate the lean-back experience of having interesting information delivered to them." Pete Sheinbaum the former CEO of Daily Candy offers some guidelines.
I could ask you to bear with me through this urgent and important post, but I'm not optimistic that many people will. The punchline matters more than it ever has before. "Show me what this is about before I commit...
Responsible and ethical use of the Internet is not something that teenagers, in particular, consider to be important, and serious consequences are beginning to emerge as a result of careless and offensive online behaviour.
...is to assume that they are uninformed, and that once they know what you know, they will change their mind. (A marketing problem!) The second easiest way to disagree is to assume that the other person is a dolt, a...
Amy Melendez's insight:
From the post: "Odds are, though, that we will make the change we seek by embracing the hard work of telling stories that resonate, as opposed to dismissing the other who appears not to get it."
Whether you’ve been curating on Scoop.it for a while or you’re just joining us, we want to provide you with some great ways to reach everyone’s ultimate goal: to be a rockstar curator! Here are some of our best tips.