Building the Digital Business
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Building the Digital Business
Leadership, Learning, Open Source, Social Web... resources for the 21st Century Business
Curated by Amy Melendez
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5 Data Backup & Disaster Recovery Tips!

5 Data Backup & Disaster Recovery Tips! | Building the Digital Business | Scoop.it

Whether you own a large corporation or run a small business from home, it is essential that you are aware of theImportance of data backup and disaster recovery. Unfortunately you can never predict when disaster is going to strike in the work place. A disaster can be anything from system failure, to damage caused by a flood, fire or earthquake. Many businesses that experience a disaster never fully recover. Follow our simple tips below to ensure that your business does not become one of them [...]


Via Arun Prasath, Hannah Kramer
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5 Tips To Safely Add Fun To Your Marketing ScentTrail Marketing

5 Tips To Safely Add Fun To Your Marketing ScentTrail Marketing | Building the Digital Business | Scoop.it

Why "Fun" Marketing Is TOUGH

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 23, 2013 6:04 PM

After reviewing http://www.thefuntheory.com/ and not having much fun it struck how hard creating "fun marketing" is. In this piece for ScentTrail Marketing I compare creating "fun marketing" to developing viral marketing. 

Turns out FUN is as elusive as viral. Here are my 5 Tips to Safely Create Fun Marketing: 

1. Create Personas.
2. Test, Test, Test.
3. Don't Try To Go "Viral".
4. Find FUN Out There. 
5. Have Some Fun Yourself. 

 

Use these tips and remember to have some fun since it is impossible to LIE for any amount of time in Internet marketing. The math and truth always wins.