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Business in the Digital Era
Open Source, Social Web, Leadership & Learning Resources for Today's Business
Curated by Amy Melendez
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Rescooped by Amy Melendez from Just Story It Biz Storytelling
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Are You Selling Stories or Widgets?

Are You Selling Stories or Widgets? | Business in the Digital Era | Scoop.it
I got a call this week from a customer of mine. He was ecstatic. His company had just scooped IBM’s prestigious Business Partner of the Year award; a real

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Karen Dietz's curator insight, July 24, 2013 11:42 AM

What a great article to help any business get clear on what you are really selling (a story) and the growth that can happen as a result.


This isn't about being slick or salesy or feeding people a line. Neither is it about 'I'll tell you a story and you will buy' in return. It is about connecting with people's dreams and desires in authentic, real and engaging ways. It's about making your customers be front and center in your story.


And I love the examples colleague and author Mark Sampson shares with us. It's a great post and makes a lot of useful points. And the examples provided will give you lots of good ideas for the next steps you need to take.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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When crafting your story, don’t try to hook me. I’m not a fish.

When crafting your story, don’t try to hook me. I’m not a fish. | Business in the Digital Era | Scoop.it
An article by Nick Usborne about how copywriters get it wrong with the sales hook approach to sales copy.

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Karen Dietz's comment, March 16, 2013 4:59 PM
My pleasure Nick! Happy St. Paddy's day :)
Suzanne Izzard's comment, March 17, 2013 5:51 AM
I love it when an article promotes people into dialogue, it shows the depth of feeling the article has prompted. For me authenticity is key in all communication and Nick thank you for writing and sharing this .
Karen Dietz's comment, March 17, 2013 11:49 AM
I agree Suzanne. The more 'real' we can be, the better a business does. And authenticity is so refreshing in this age of hype!
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To Succeed in Sales, Suspend Your Self-Interest

To Succeed in Sales, Suspend Your Self-Interest | Business in the Digital Era | Scoop.it

Finally this article says what everyone should know about sale, but it's also valid both in the social media world and, of course, in the real life. Be a person who gives is always the best path to receive more in return, even if you do not expect that and it's not your goal. [note Martin Gysler]

 

 

Bob Burg, co-author of The Go-Giver, says high-pressure sales are the wrong way to go.

 

To many people, sales is a shady profession, predicated on shark-like closing techniques, manipulation, and shallow, transactional relationships. Bob Burg says that’s exactly the wrong approach. “Top salespeople, the best of the best, understand that when it comes to selling, it isn’t about them or their product or service. It’s about the other person and how they benefit from it,” he says. Burg, co-author (with John David Mann) of the bestselling The Go-Giver: A Little Story about a Powerful Business Idea and their follow-up Go-Givers Sell More, admits his emphasis on the other person “sounds Pollyanna-ish.” But he’s convinced that a low-pressure – even no-pressure – approach will ultimately result in far more sales (not to mention greater career satisfaction for its practitioners).

 

Read more: http://www.forbes.com/sites/dorieclark/2012/11/11/to-succeed-in-sales-suspend-your-self-interest/


Via Martin Gysler, Alexia Malo
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Nuava Solutions's curator insight, December 19, 2012 7:47 AM

For more information on Online Solutions, please visit our website or contact us.

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How to create Stories that Sell Webinar

How to create Stories that Sell Webinar | Business in the Digital Era | Scoop.it

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malek's curator insight, March 21, 2013 11:04 AM

Once is never enough with a video like this

corneja's curator insight, March 22, 2013 5:17 PM

A master class!

Kim Zinke (aka Gimli Goose)'s curator insight, March 22, 2013 5:37 PM

Thanks Karen Dietz for finding this.  See her comments below for a great description of what is covered in the video, powerpoint, story template, and the bad and good story example.

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In Story Selling | Cut the Clutter and Tell a Great Story

In Story Selling | Cut the Clutter and Tell a Great Story | Business in the Digital Era | Scoop.it

"From annoying pop-up ads to often completely irrelevant video pre-rolls, the clutter is causing consumers’ “BS meters,” as digital rock star Gary Vaynerchuk has called them, to become more sensitive and accurate than ever before."

 

"So while the speed of technology is increasing, it’s interesting to note that one of the hottest trends in online marketing might just be the age-old art of story-telling."

 

"What does this mean? To cut through the clutter, businesses need to stop annoying, and start telling stories." - Lisa Ostrikoff


Via Ken Jondahl, Karen Dietz
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Karen Dietz's curator insight, February 14, 2013 7:04 PM

Ken Jondahl's review below says it all. Whenver I see a cluttered website I know people are lacking storytelling skills. Novice storytellers always add too much detail.


So if your website is too cluttered, it can't tell a great story. So polish your storytelling skills and upgrade your website. It's essential to gain business growth.


After the article makes this main point, the rest we already know. And yet they are good reminders for us. And I like the quotes.


Thanks for finding and sharing the article Ken!

Free Web Designer's comment, February 14, 2013 8:43 PM
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ozziegontang's curator insight, February 16, 2013 11:45 AM

Read Karen's insights