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Building the Digital Business
Leadership, Learning, Open Source, Social Web... resources for the 21st Century Business
Curated by Amy Melendez
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Rescooped by Amy Melendez from Surviving Social Chaos
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How We Used Story To Get 300% More People To Read Our Content

How We Used Story To Get 300% More People To Read Our Content | Building the Digital Business | Scoop.it
When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.

Via Karen Dietz, Brian Yanish - MarketingHits.com, donhornsby
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Karen Dietz's curator insight, June 2, 2014 11:52 AM

Need proof storytelling works? Then here it is! The headline says it all. The article shares what happened and how the company Groove used storytelling to get phenomenal results.


And the advice shared here is right on. Follow the steps here and get your game on with stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Brian Yanish - MarketingHits.com's curator insight, June 2, 2014 4:30 PM

Great article, thanks for sharing @Karen Dietz. The power of a story has made companies like Disney millions. Who doesn't like a good story?

Chuck Bartok's curator insight, June 3, 2014 10:09 AM

Are your "stories" engaging your blog and posting readers?

Should we spend more time honing our Story Telling skills?

Rescooped by Amy Melendez from Just Story It! Biz Storytelling
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How to Keep Your Audience Interested by Writing Long-Term Story Arcs

How to Keep Your Audience Interested by Writing Long-Term Story Arcs | Building the Digital Business | Scoop.it
You know it, I know it, and even if you're as cynical as I am about shiny marketing fads, you probably realize that our lives ultimately revolve around stor

Via Karen Dietz
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Karen Dietz's curator insight, December 16, 2012 7:36 PM

This article goes hand-in-hand with another post I curated a few days about about sequencing content.


The author here, Georgina Laidlaw, talks about creating long-term story arcs for your content.


Yes! Great idea! Basically, Laidlaw talks about how a story arc works, and then how to generate content along a story arc over a period of time. Think a long period of time.


She also gives plenty of examples and links to other articles. So there are lots of resources here to dig into.


Laidlaw also mentions how to leverage this kind of content with cross-promotion and spin-offs -- which is different from sequencing stories. Between the two articles I've curated there is lots of food for thought.


As we all get ready for 2013, planning your content around long-term story arcs, along with sequencing your stories will help drive engagement.

Margaret Doyle's curator insight, December 17, 2012 5:45 PM

I've been telling my clients this for a long time, nicely explained here why the long story format works in digital media and why it's important to invest in it. 

Karen Dietz's comment, January 16, 2013 1:15 PM
I agree Margaret! Long form storytelling definitely has a place in the marketing/storytelling mix. My apologies for not responding sooner! I didn't receive a notice about your comment. Have a great day.
Rescooped by Amy Melendez from Mediocre Me
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True Employee Engagement: Appreciate & Recognize - Kate Nasser

True Employee Engagement: Appreciate & Recognize - Kate Nasser | Building the Digital Business | Scoop.it
People Skills Excellence for Leadership, Customer Service, Teamwork, and Employee Engagement. 908.595.1515 USA

Via AlGonzalezinfo, John Michel
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Dorothy M Neddermeyer, PhD's comment, August 28, 2013 9:50 PM
Garth: Thanks for sharing your wisdom.
Dorothy M Neddermeyer, PhD's comment, August 28, 2013 9:51 PM
Ivon: Thanks for sharing your wisdom.
Dorothy M Neddermeyer, PhD's comment, August 28, 2013 9:51 PM
John: Thanks for sharing your wisdom.