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Business in the Digital Era
Open Source, Social Web, Leadership & Learning Resources for Today's Business
Curated by Amy Melendez
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Rescooped by Amy Melendez from Just Story It Biz Storytelling
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A Quarter for a Tale: The "Business Storytelling" Warning Label

A Quarter for a Tale: The "Business Storytelling" Warning Label | Business in the Digital Era | Scoop.it
Article: "The Warning Label for Business Storytelling" http://t.co/lhFGgnP30w

Via Karen Dietz
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Karen Dietz's curator insight, March 2, 2013 1:29 PM

Biz Story colleague Sean Buvala wrote this piece and it brought a grin to my face -- because IT IS TRUE!!


So glad he put together a biz storytelling warning label for us all. Good job Sean!


Unlike those annoying warning labels that come with every pillow you buy (and quickly remove at home), keep this one about storytelling front and center.


If you don't you'll be sorry.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Miklos Szilagyi's curator insight, March 3, 2013 1:34 AM

Yeah, normal... too great a dose of everything is dangerous... be it positivity, story-telling, practically anything... "The dose makes the poison..." Like it...

Karen Dietz's comment, March 3, 2013 5:44 PM
Thank you for the commen Miklos and glad you found the post valuable!
Rescooped by Amy Melendez from #BetterLeadership
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Leaders, Market Yourself!

Leaders, Market Yourself! | Business in the Digital Era | Scoop.it
If you are reading this article, chances are you have a website, blog, youtube channel, or all of the above, with leadership skills you want to...

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Rescooped by Amy Melendez from Just Story It Biz Storytelling
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Aizuchi Playbook: Brand Your Business with Story

Aizuchi Playbook: Brand Your Business with Story | Business in the Digital Era | Scoop.it

Colleague Andrew Nemiccolo has just published his new e-book on business storytelling and I really like it.

I know -- you are thinking, "What?! ANOTHER ebook on business storytelling??" Yep, and it's good. Here's what I like about it:

1. The focus on 'back-channel' communication and listening
2. Tackling being vulnerable and getting comfortable sharing your personal stories
3. Advice to NOT find stories, but find experiences instead
4. Steps for figuring out who your audience is first before you share a story
5. All the great story prompts for figuring out and organizing the experiences you want to share
6. Tips for creating a story bank of your experiences

I am not crazy about the definition of 'story' that Andrew uses -- basically for him, anything is a story. Well, that's not helpful and actually leads to a lot of confusion for people. A Tweet is not a story, but it can be part of a larger business narrative. Knowing the difference will help you better target your storytelling efforts.

The book is primarily focused on marketing and branding. Even so, the information and advice can be use in a whole host of other biz story applications.

Go grab the easy-to-read-and-digest book and get smarter about working with stories in business.

I have no affiliation with Andrew or his company other than a promise to chat over coffee sometime. Enjoy the book!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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