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Building the Digital Business
Leadership, Learning, Open Source, Social Web... resources for the 21st Century Business
Curated by Amy Melendez
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Rescooped by Amy Melendez from Surviving Social Chaos
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How We Used Story To Get 300% More People To Read Our Content

How We Used Story To Get 300% More People To Read Our Content | Building the Digital Business | Scoop.it
When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.

Via Karen Dietz, Brian Yanish - MarketingHits.com, donhornsby
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Karen Dietz's curator insight, June 2, 2014 11:52 AM

Need proof storytelling works? Then here it is! The headline says it all. The article shares what happened and how the company Groove used storytelling to get phenomenal results.


And the advice shared here is right on. Follow the steps here and get your game on with stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Brian Yanish - MarketingHits.com's curator insight, June 2, 2014 4:30 PM

Great article, thanks for sharing @Karen Dietz. The power of a story has made companies like Disney millions. Who doesn't like a good story?

Chuck Bartok's curator insight, June 3, 2014 10:09 AM

Are your "stories" engaging your blog and posting readers?

Should we spend more time honing our Story Telling skills?

Rescooped by Amy Melendez from Just Story It! Biz Storytelling
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How to Help Your Customers Help You by Sharing Their Stories

How to Help Your Customers Help You by Sharing Their Stories | Building the Digital Business | Scoop.it
In this example, a single customer interview netted more than 38 pieces of content. And here are the essentials on how to get your customers to help you.

 

Love this very clear how-to article for gathering customer stories. The author provides very clear steps on how to get this done. Yeah!

 

Her best piece of advice is to not do the interviews yourself -- find someone else who is a good listener, maybe even someone outside your company. Excellent tip. Asking customers for their stories is sometimes hard to do. Maybe the story the business wants to hear is not the story your customer wants to tell -- and I don't mean that customers want to complain. I just mean that businesses need to be open to all kinds of stories a customer may want to share. Sometimes it is a lot easier for a neutral party to gather these stories for you.

 

My only other comment is that the author focuses on case studies. But case studies are not the only kind of customer narrative to write. Case studies are not the only effective kind of customer story to share. Better to just collect the stories and then determine what form to use.

 

It is fabulous that the author shares how a single story can parley into 38 pieces of content. That is a content creator's dream come true! 

 

Read the article for the author's process, great tips, and a free downloadable book. 

 

Thanks Giuseppe Mauriello @pinomauriello for suggesting this article to me!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Victoria Morgia Jamolod-Umbo's comment, September 28, 2012 6:59 AM
A very inspiring story. Hopefully, this will serve as an educational inspiration to many people....
Karen Dietz's comment, September 28, 2012 9:56 AM
I hope so too Victoria. So glad you liked the article. Have a happy day!
Rescooped by Amy Melendez from Online Writing
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Don’t Fall Into This Trap That Could Destroy Your Blog : @ProBlogger

Don’t Fall Into This Trap That Could Destroy Your Blog : @ProBlogger | Building the Digital Business | Scoop.it
Last week I spent time with a young blogger who was completely stalled with her blog (for the purpose of ...

Via Sherryl Perry, Lisa Sicard, Sharilee Swaity
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Rob Schneider's curator insight, September 9, 2013 3:21 AM

My pet peeve with the blogging gurus is that they want you to listen to what they have to say. The result is a million copycat bloggers who don't find an audience because their audience is already taken. The only way you're going to find your own voice will be to listen to it instead of the gurus. This blog touches on that.

Ari Meier's curator insight, September 9, 2013 3:24 PM

Are you a blogger? If so, have you shut down your writing because of comparing your work with other, more well known bloggers? Read this.

Sharilee Swaity's curator insight, November 3, 2013 1:14 AM

Such wise advice: don't compare your blog to other blogs.  Starting to compare can actually paralyze you! I agree with this, based on my 0wn experience. 

Rescooped by Amy Melendez from Just Story It! Biz Storytelling
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7 Reasons Storytelling is Important for Branded Content

7 Reasons Storytelling is Important for Branded Content | Building the Digital Business | Scoop.it

Stories and the art of storytelling play a major role in content marketing today. Not all brands realize the importance of unearthing their core story and learning to tell stories in ways that endear new fans and motivate advocates. In case you need even more reason to learn to weave an effective narrative throughout your marketing efforts, here are seven reasons storytelling is important for branded content.


Thanks to fellow curator Giuseppe Mauriello for sending me this! It's perfect for a mid-week pick-me-up.


This post is quick and easy to digest -- because you can get all the messages by viewing the photos. What a great example of using visuals in a blog post to create easy to scan, more compelling and enjoyable content.


Have a delightful read and day!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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