Building the Digital Business
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Building the Digital Business
Leadership, Learning, Open Source, Social Web... resources for the 21st Century Business
Curated by Amy Melendez
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Rescooped by Amy Melendez from Business Brainpower with the Human Touch
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No Office, No Problem: 5 Strategies For Managing An All-Virtual Team

No Office, No Problem: 5 Strategies For Managing An All-Virtual Team | Building the Digital Business | Scoop.it

Plenty of people work from home occasionally, and plenty of managers work with people in different offices. But what if no one is in the office? What if your entire company consists of people working wherever they want to work?


That’s the reality for a growing number of companies that find central real estate unnecessary. Managing an entirely virtual team can be a challenge, but a few strategies make it quite possible, so you can reap the benefits of this new model.


“It is a big recruiting draw for the right type of person,” says Lisa Breytspraak Jasper, managing partner of IT strategy consulting firm Thought Ensemble, whose 13 employees are all virtual. “It allows us to lead our lives very flexibly”--and still get stuff done.


Via The Learning Factor
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The Learning Factor's curator insight, May 29, 2014 6:35 PM

Your team may be in the cloud but their heads don't have to be. Get creative about building bonds, communicating, and finding what works.

Rescooped by Amy Melendez from Curation Revolution
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5 Tips To Safely Add Fun To Your Marketing ScentTrail Marketing

5 Tips To Safely Add Fun To Your Marketing ScentTrail Marketing | Building the Digital Business | Scoop.it

Why "Fun" Marketing Is TOUGH

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 23, 2013 6:04 PM

After reviewing http://www.thefuntheory.com/ and not having much fun it struck how hard creating "fun marketing" is. In this piece for ScentTrail Marketing I compare creating "fun marketing" to developing viral marketing. 

Turns out FUN is as elusive as viral. Here are my 5 Tips to Safely Create Fun Marketing: 

1. Create Personas.
2. Test, Test, Test.
3. Don't Try To Go "Viral".
4. Find FUN Out There. 
5. Have Some Fun Yourself. 

 

Use these tips and remember to have some fun since it is impossible to LIE for any amount of time in Internet marketing. The math and truth always wins.  

Rescooped by Amy Melendez from BI Revolution
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How To Build A Social Media Marketing Funnel [INFOGRAPHIC]

How To Build A Social Media Marketing Funnel [INFOGRAPHIC] | Building the Digital Business | Scoop.it
How can you use social media to boost your brand?

Via Brian Yanish - MarketingHits.com, donhornsby, Martin (Marty) Smith
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Brianne Mellon's curator insight, May 7, 2014 10:44 AM

How to use social media to boost your brand. Good visuals! This post really speaks for itself. 

EZSelect's curator insight, May 7, 2014 2:34 PM

Very good layout showing who's using which social media channels.

Luis Cano's curator insight, May 25, 2014 6:35 PM

Social media marketing funnel...