Business in the D...
Follow
Find tag "Facebook"
1.8K views | +0 today
Business in the Digital Era
Open Source, Social Web, Leadership & Learning Resources for Today's Business
Curated by Amy Melendez
Your new post is loading...
Your new post is loading...
Rescooped by Amy Melendez from Public Relations & Social Media Insight
Scoop.it!

More Teens Use Tumblr than Facebook | MediaPost

More Teens Use Tumblr than Facebook | MediaPost | Business in the Digital Era | Scoop.it

Could Facebook ever go the way of MySpace? Given its ubiquity and continued growth around the world, that may seem unlikely, but here’s an interesting fact to consider: more 10th graders are using Tumblr than Facebook, according to a survey of 1,038 teens and young adults conducted by blogger and techie Garry Tan.

 

Tan used Survata to poll 546 teens ages 13-18 and 492 young adults ages 19-25 about their social media usage. Tan found that while 55% of the younger age group said they use Facebook, 61% said they use Tumblr. Meanwhile 22% said they use Twitter, 21% use Instagram, and 13% use Snapchat....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 9, 2013 4:12 PM

This was a really interesting stat and good reminder to consider the demographic differences between each social media channel you're considering as part of a program...

Barbara Kurts's comment, January 9, 2013 6:12 PM
my topics here http://www.scoop.it/t/health-leads-plus
ben bernard's comment, January 9, 2013 8:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Rescooped by Amy Melendez from Surviving Social Chaos
Scoop.it!

Facebook Is Like a Credit Card and That's Why It's Here to Stay

Facebook Is Like a Credit Card and That's Why It's Here to Stay | Business in the Digital Era | Scoop.it

Facebook isn't a chair or a cake, as the company has suggested in recent ads, but rather a credit card with similar drawbacks and incentives for users.

 

Facebook has become a kind of currency for the digital world, not unlike credit cards. A growing number of websites and apps require a Facebook account to use –- or at least to get — the full experience. And just as not having a credit history may hurt your chances when being considered for big purchases like a house or car, not having a Facebook profile may raise red flags when being evaluated by new acquaintances, potential roommates or even recruiters for jobs.

 

Facebook isn’t a chair or a cake — as the company has suggested in its first-ever advertising campaign — it’s a credit card. That may not have quite the same positive ring to it, but it’s arguably a better message to send investors as it speaks to the strength of the company’s business model in the long run. The bigger the downside to leaving Facebook, the less likely it is to suffer the same fate as MySpace — even if it takes away its users’ voting rights or starts to bombard users with ads.


Via donhornsby
more...
No comment yet.