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So-so Social Media
Social Media and online Influence
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Could chaos theory explain patterns of influence on social media? - Econsultancy (blog)

Could chaos theory explain patterns of influence on social media? - Econsultancy (blog) | So-so Social Media | Scoop.it
Could chaos theory explain patterns of influence on social media?
Econsultancy (blog)
Since we started to work on mapping influence patterns, I have been wondering if we could find easy recognizable patterns in influence maps.

Via WendySoucie
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The Endgame Of Social Engagement

The Endgame Of Social Engagement | So-so Social Media | Scoop.it

Use social media engagement tools to effectively spark conversations and build relationships.


Via Randy Thio
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Can A Dumb Social Media Tool Turn This Chump Into the Internet's Top Mom? (Updated)

Can A Dumb Social Media Tool Turn This Chump Into the Internet's Top Mom? (Updated) | So-so Social Media | Scoop.it
There are a lot of services that purport to measure your online influence. Klout, Kred, and PeerIndex will slice and dice your social media presence, and turn you into a number.
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Social media “engagement” is not a strategy

Social media “engagement” is not a strategy | So-so Social Media | Scoop.it
Pushing social media engagement rates may look good on paper but might not be the best business strategy.

Via David Hain
Integr8's insight:

Lots of common sense here as the buzzword of 2013 is firmly challenged.

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David Hain's curator insight, January 7, 2013 3:03 AM

Lots of common sense here as the buzzword of 2013 is firmly challenged.

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40 Key Social Media Metrics Defined | Simply Measured

40 Key Social Media Metrics Defined  | Simply Measured | So-so Social Media | Scoop.it
Social media is a fluid medium. Things are constantly changing, and it can be tough to stay on top of new trends.

Via Rami Kantari, Khaled El Ahmad, David Hain
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Mercor's curator insight, December 20, 2012 4:47 PM

40 Key Social Media Metrics Defined via @drachma_diary

David Hain's curator insight, December 21, 2012 3:20 AM

Some interesting ones here.

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Social Media Marketing: The Next Generation - Forbes

Social Media Marketing: The Next Generation - Forbes | So-so Social Media | Scoop.it
The current wave of social networks is offering genuinely new ways for people to connect. These four buzzed-about products may represent the next generation of social media.
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Selling Social Media To Senior Execs: Tips For Making The Case ...

Selling Social Media To Senior Execs: Tips For Making The Case ... | So-so Social Media | Scoop.it
For most companies, social media isn't going to compare favorably with channels like PPC on the basis of last-click transactions. So, turn your attention toward measuring social media's contribution to filling up the prospect ...

Via Jared Byer
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Does Klout really pack a punch? Questions remain over social ranking site

Does Klout really pack a punch? Questions remain over social ranking site | So-so Social Media | Scoop.it
Klout is being used as a type of door policy and a way to discriminate between social-media active consumers, but does it actually work?
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Why are the “social media elite” ignoring us?

Why are the “social media elite” ignoring us? | So-so Social Media | Scoop.it

Why are the "social media elite" ignoring us? The answer may surprise you!

 

Great advice in here from Mark Schaefer. Catching the attention of one of the social media "elite" isn't likely to change your life. Build you own tribe.

 

You don't have to have some inside connection to become famous these days, that's the beauty of the internet and social media. There's some priceless advice for aspiring entrepreneurs in here.


Via Jennifer Herndon
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The Importance of Social Proof

The Importance of Social Proof | So-so Social Media | Scoop.it
Be relevant, be interesting, be insightful. Don't just copy what everyone else is doing, be unique. That's easy to say and harder to do, I know. But let's face it, the numbers never lie.
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Using Social Media To Cover For Lack Of Original Thought - Onion Talks - Ep. 6

The world's most successful companies know that social media is a powerful marketing tool, and Cameron Hughes knows how to make social marketing even more ef...
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Putting Social Media to Work: An HBR.org Insight Center

Putting Social Media to Work: An HBR.org Insight Center | So-so Social Media | Scoop.it
There's been a lot of talk about social media's vast promise for business, but where are the deliverables?
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The social world of serendipity - PMLiVE

The social world of serendipity - PMLiVE | So-so Social Media | Scoop.it
Integr8's insight:

The primacy of search to deliver trusted, timely and valuable information has now been displaced by sharing. And here lies the importance of serendipity.

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User-Curated Search Engine Allows Creation of Custom Collaborative Search Spaces: zResearch

User-Curated Search Engine Allows Creation of Custom Collaborative Search Spaces: zResearch | So-so Social Media | Scoop.it

Via Robin Good, Estelle Metayer
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harish magan's comment, August 30, 2013 10:03 AM
Content is king. Curators are almost agree to this that if the content is good reader will read it till end.
Katherine Hanson's comment, August 30, 2013 10:08 AM
I completely agree, Harish - always has been, always will be
harish magan's comment, August 31, 2013 5:34 AM
Thanks for agreeing with me
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4 Things You're Doing Wrong on Social Media - and How to Fix Them - Forbes

4 Things You're Doing Wrong on Social Media - and How to Fix Them - Forbes | So-so Social Media | Scoop.it
Are you doing social media wrong? (Image credit: AFP/Getty Images via @daylife) Dave Kerpen believes in the power of digital.
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Instagram users: You ARE the product Therese Poletti's Tech Tales

Instagram users: You ARE the product Therese Poletti's Tech Tales | So-so Social Media | Scoop.it
With the brouhaha over Instagram’s recent privacy policy changes still simmering, it’s worth looking at why consumers are raising such a fuss. Social media firms need to be more clear in telling consumers they are the product.
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Social media turns into boring old media

Social media turns into boring old media | So-so Social Media | Scoop.it
Warren Ellis, always a shrewd observer of online media, supposes that we've reached peak social media, the point at which exciting new communications forms ossify into dull media titans: Twitter alters its terms of access to its information,...
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Twitter truths

Twitter truths | So-so Social Media | Scoop.it
Having recently clocked 20,000 followers on Twitter, I felt I should report my learnings. At first I thought I’d just cover basic stuff (e.g. who to follow, how to list, behaviours to avoid). Then ...
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The Facebook Trust Dilemma | Business 2 Community

The Facebook Trust Dilemma | Business 2 Community | So-so Social Media | Scoop.it
The recently announced Facebook Job Board has inherent risks for everyone – users, advertisers, and Facebook itself.
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The Elegance of Tellagence in Social Media Marketing

The Elegance of Tellagence in Social Media Marketing | So-so Social Media | Scoop.it
The major problem we have today in the social space when it comes to measuring influence is that we do not yet have a solid definition of what online influence is.
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The Top 5 Corporate Twitter Disasters of 2012

The Top 5 Corporate Twitter Disasters of 2012 | So-so Social Media | Scoop.it
2012 has been the year big businesses finally took the big leap toward embracing social media.
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24 Must-Have Social Media Marketing Tools | Social Media Examiner

24 Must-Have Social Media Marketing Tools  | Social Media Examiner | So-so Social Media | Scoop.it
Social Media Marketing Tools: Discover the tools social media pros are using today.
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