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Primarily Positive internet television; stories, pictures and videos of rel life folks achieving positive goals.
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How Google & Technology is Changing Your Brain’s Rote Memory (The Google Effect Study)

How Google & Technology is Changing Your Brain’s Rote Memory (The Google Effect Study) | SoCooL Scoop [NO BULL] | Scoop.it

A recent study has confirmed that the search engine Google is changing your brain and altering the way it works, seriously. But then again, this really shouldn’t come as a surprise since any new technology is going to change the way that our neurons fire and brain works. Anyways, a group of people got money for a study called “The Google Effect” led by Betsy Sparrow at Columbia University. Findings from the study led by Betsy were published in the popular journal, “Science.”

 

How is Google changing your brain? What did The Google Effect study find?

 

Contrary to popular myth that using the internet is making people dumber, that wasn’t what the researchers found. What they found was the fact that using the Google search engine causes the brain to reorganize its memories for information. Instead of relying on what is called “Rote memory,” people are using new technology such as their computers and Google to get the job done. In other words, instead of people using their brains directly to pull up information are basically saying, “I can just quick go Google it instead of try to test my memory.”

 

Read more: http://ow.ly/beRij

 

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7 Ways to Be a Successful Social Marketer

7 Ways to Be a Successful Social Marketer | SoCooL Scoop [NO BULL] | Scoop.it

Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!

 

1. Build strong, targeted social media accounts.

Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.

 

Read more: http://bit.ly/LtgVRt

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10 Social Media Secrets from the Social Scientist

10 Social Media Secrets from the Social Scientist | SoCooL Scoop [NO BULL] | Scoop.it

Value is the currency on the Web, and the more value you create, the more people will flock to you. It has been said give till it hurts and you will receive it back in spades.

 

There are some secrets regarding social media that I’d like to share.


I’m a bit of a hard-core social media user and I’ve been doing web and content development for many years now. Because I have been online for a very long time (pre-graphical Web), I am pretty attuned to what constitutes authentic and cooperative behavior online. There are things that set apart the altruistic contributor (check out this cool thing!), for instance, from the self-serving ones (buy my stuff!).

 

If you do nothing else this year, consider shifting your social media strategy to encompass increasingly pro-social guidelines. The more you give, the more the community will give back, but it needs to be done with a sensitive hand.

 

Read more: http://bit.ly/LvDTsm

 

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