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Rescooped by Katerina S from Social Media Publishing and Curation
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What a Perfect Facebook Post Looks Like [Infographic]

What a Perfect Facebook Post Looks Like [Infographic] | Social media | Scoop.it
Curious to find out what elements make for a perfect Facebook status update? Here are the latest research findings on how to craft an engaging post.

Via Guillaume Decugis
Katerina S's insight:

Even if the #1 is kind of obvious, a good checklist to use when publishing to Facebook.

 

#5 and #6 are surprising to me though... I'd recommend doing some tests as this might vary a lot depending on your target audience. 

 

Did you find publishing after hours and on weekends to be effective?

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Guillaume Decugis's curator insight, March 24, 2015 9:52 PM

Even if the #1 is kind of obvious, a good checklist to use when publishing to Facebook.


#5 and #6 are surprising to me though... I'd recommend doing some tests as this might vary a lot depending on your target audience. 


Did you find publishing after hours and on weekends to be effective?

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Report: Only 4 Percent of Marketers Can Respond to Breaking News and Trends ... - SocialTimes

Report: Only 4 Percent of Marketers Can Respond to Breaking News and Trends ... - SocialTimes | Social media | Scoop.it
While most real-time marketers believe they should respond news and trends in less than a half hour, some struggle to respond with any real immediacy.
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13 Reasons Not To Explore the Wonders of Greece from Mesochori, Greece | Claire's Amazing Travel Adventures | Off Exploring

13 Reasons Not To Explore the Wonders of Greece from Mesochori, Greece | Claire's Amazing Travel Adventures | Off Exploring | Social media | Scoop.it
Off Exploring is an easy to use travel blog where you can capture and share your travel experiences, and get a printed travel journal of your trip.

Via Louis Hotels
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Louis Hotels - 5 and 4 star hotels in Cyprus and Greece

Website: http://www.louishotels.com/ With 19 four star hotels and five star hotels in Cyprus and Greece and over 12000 beds Louis Hotels offers the modern t...

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Crowdfunding for Real Estate: Buy a Slice of a Skyscraper

Crowdfunding for Real Estate: Buy a Slice of a Skyscraper | Social media | Scoop.it
A JOBS Act provision will open a new kind of real estate deal to Americans

Via Norm Miller
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Norm Miller's curator insight, October 28, 2014 4:45 PM

This is NYC but we are seeing crowdfunding for real estate all over the world from Asia to Dubai.

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Why Content Marketing Is So Valuable For Small Business Owners

Why Content Marketing Is So Valuable For Small Business Owners | Social media | Scoop.it
While not a new concept, content marketing is a fairly new term and there is a reason it is all the rage these days.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, October 21, 2014 6:52 PM

Couldn't agree more with this argumentation by Susan Tucker but I'll add another thing: content marketing scales better for SMB's. 


As I already commented here, paying for traffic can rapidly becoming a huge financial constraint. And most of the time, they face diminishing returns from advertising. 


Content Marketing is not free either but it can be done under a fixed cost model and - through lean content marketing techniques - within a budget.

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Europe: Deloitte: Property index: Overview of European Residential Markets 2013

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7 steps to improve your brand's content curation

7 steps to improve your brand's content curation | Social media | Scoop.it

We all know the benefits that come with smart content curation, but how do you do it right?

This article outlines what constitutes effective, smart, ethical content curation — and how that makes good business sense, too.

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Emmanuel 'Manny' Gigante's curator insight, May 23, 2014 10:25 AM

thank you @allygreer for the  game plan on #contentcurration

Julia Echeverría's curator insight, July 31, 2014 6:55 AM

Realmente buenos los contenidos

Olga Senognoeva's curator insight, August 1, 2014 3:54 AM

Отмечу то, что сегодня на так часто встречается:

 

1 Ответы на вопросы:

 

В чем разница между пиратством и курированием контента?

Как курировать и соблюдать этическую сторону процесса?

Как улучшить SEO своих площадок?

 

2 Советы по использованию 3 лучших площадок для курирования: Scoop.it, Bundir, Storify.

 

Читайте здесь:  http://socialmedia.biz/2014/05/22/steps к улучшению-ваши-брендов-контент-курирование /

 

Время чтения 15 минут.

 

Автор Нихилу Джейн.

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Creative Map Reveals Grassroots Groups in Greece - Greek Reporter

Creative Map Reveals Grassroots Groups in Greece - Greek Reporter | Social media | Scoop.it
Creative Map Reveals Grassroots Groups in Greece
Greek Reporter
Omikron Project – a volunteer group from Greece working to tackle the country's international image crisis – has released a new map of all the grassroots groups in the country.
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5 Essential Thought Leadership Skills For Content Marketing Success

5 Essential Thought Leadership Skills For Content Marketing Success | Social media | Scoop.it

There are a ton of people doing content marketing right now, but most of them aren’t thought leaders. Thought leaders aren’t just bloggers, or even the people speaking at conferences. Thought leaders are the people who drive conversations, influence others and shape perceptions in any given industry. 


Via Ally Greer
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Ally Greer's curator insight, June 13, 2014 7:19 PM

-Make the news, don't steal it

-Tell great stories.

-Build credibility

-Gain social influence

-Make your personality stand out


Read the post to see how.

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Is your Social Media Marketing Strategy Working?

Is your Social Media Marketing Strategy Working? | Social media | Scoop.it
A step-by-step process on how to validate your social media marketing strategy

Via Guillaume Decugis
Katerina S's insight:

Ian Cleary from RazorSocial outlines a few simple steps to audit your social media marketing in a few simple questions and assess whether it's time to change something or not. 

 

The most important question is probably #2: are you attracting an audience that converts? 

 

I remember we had this debate with @Ally Greer in the early days of our community management: we realized that posting pictures of cats or inspiring quotes from famous people would get us a lot of likes on Facebook. But what good did it bring to us as a business? Not much... 

 

Now a lot of businesses don't even stand a chance at converting social media traffic because they're mostly just sharing links and not directing traffic to their own websites. While they direct traffic to their websites when they share their own blog posts, they fail to do so with the content they curate. The first step to consider to convert social media traffic is to create a hub for your social media content and your created content: your blog is probably the perfect candidate for that (if you're wondering how to do that, check our guide to adding curated content to your blog).

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Guillaume Decugis's curator insight, April 6, 2015 12:06 PM

Ian Cleary from RazorSocial outlines a few simple steps to audit your social media marketing in a few simple questions and assess whether it's time to change something or not. 


The most important question is probably #2: are you attracting an audience that converts? 


I remember we had this debate with [url=/u/104211 x-already-notified=1]Ally Greer[/url] in the early days of our community management: we realized that posting pictures of cats or inspiring quotes from famous people would get us a lot of likes on Facebook. But what good did it bring to us as a business? Not much... 


Now a lot of businesses don't even stand a chance at converting social media traffic because they're mostly just sharing links and not directing traffic to their own websites. While they direct traffic to their websites when they share their own blog posts, they fail to do so with the content they curate. The first step to consider to convert social media traffic is to create a hub for your social media content and your created content: your blog is probably the perfect candidate for that (if you're wondering how to do that, check our guide to adding curated content to your blog).

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El precio de la vivienda bajó un 0,11% hasta marzo

El precio de la vivienda bajó un 0,11% hasta marzo | Social media | Scoop.it
El precio medio del m2 de la vivienda libre en España se ha situado en 1.457,9 euros en el primer trimestre de 2015, lo que supone una variación trimestral del - 0,36% e interanual del -0,11%.

 

Por su parte en términos reales, es decir, descontando la inflación, el precio de la vivienda libre ha experimentado crecimiento interanual por segundo trimestre consecutivo, alcanzando un aumento del +0,9%.

Por CCAA, se constata que 7 de ellas presentan crecimientos interanuales, en concreto Canarias (3,56%), Aragón (1,9%), Madrid (1,67%), Comunidad Valenciana (0,69%), Extremadura (0,57%), Baleares (0,1%) y Andalucía (0,05%). Por el contrario, el resto de CCAA aún muestran caídas interanuales, destacando, Asturias (-6,53%), Castilla y León (-3,72%), Navarra (-3,15%), Galicia (-2,29%), País Vasco (-1,47%), Murcia y Ceuta y Melilla (-1,35%).

Según la serie histórica de esta estadística, el precio medio por metro cuadrado ha descendido un 30,4% desde su nivel máximo alcanzado en el primer trimestre de 2008. En términos reales (incluyendo la variación del IPC) esta caída desde máximos ha supuesto un 36,3%.

 


El precio medio del metro cuadrado de la vivienda libre de hasta cinco años de antigüedad se situó en 1.723,8 euros en el primer trimestre de 2015. Esto supone un crecimiento interanual del 0,78%.

En cuanto a la vivienda libre de más de cinco años de antigüedad el precio alcanzó los 1.448,5 euros por metro cuadrado, lo que supone una caída del 0,2% en tasa interanual.

Por municipios de más de 25.000 habitantes, los precios más elevados de la vivienda libre se presentan en San Sebastián, 2.995,8 euros/m2, Getxo, 2.663,2 euros/m2, Pozuelo de Alarcón, 2.489,2 euros/m2, Calvià, 2.438,2 euros/m2, Sant Cugat del Vàlles, 2.433,9 euros/m2, Madrid, 2.411,0 euros/m2 y Barcelona, 2.397,8 euros/m2.

Los precios más bajos en municipios de más de 25.000 habitantes se registran en Elda, 591,0 euros/m2, Almendralejo, 592,5 euros/m2, Tomelloso, 610,2 euros/ m2, Ontinyent, 610,8 euros/m2, Jumilla, 619,8 euros/m2, Novelda, 627,8 euros/m2 y Crevillent, 632,3 euros/m2.

Vivienda protegida

El precio medio del metro cuadrado de la vivienda protegida en España en el primer trimestre de 2015 fue de 1.095,4 euros, un 0,41% inferior al del cuarto trimestre de 2014. La variación respecto al mismo trimestre de 2014 muestra una caída del -0,68%.
Via abcTrader
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Rescooped by Katerina S from Digital Marketing Ramblings
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How To: Speed Up Your Website and Increase Pageviews

How To: Speed Up Your Website and Increase Pageviews | Social media | Scoop.it
With the recent mobile explosion, the need for a fast-loading website has never been greater. Your average website visitor is only going to wait so long for a page to load before they give up and move on to another site.

Via Craig Smith
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Rescooped by Katerina S from Public Relations & Social Media Insight
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How to Create Awesome Infographics Without Being a Designer

How to Create Awesome Infographics Without Being a Designer | Social media | Scoop.it

If you’re anything like me, you learned how to use programs like Photoshop and Gimp out of necessity to do minor changes to photos. You might have even dabbled in some easier graphic design projects for your own website, but it takes you hours to get the image or the design looking just right and you’re left exhausted. You might even spend time looking up tutorials on how to achieve a certain effect and still have trouble re-creating it.

 

In short, while you do know your way around the programs like Photoshop to a certain extent, it takes you forever and there’s absolutely no way you’d call yourself a graphic designer. But then, you’re surfing around the web and you noticed some really cool infographics on things like fashion, music and food and you can’t help but wish that you could create something like that; even if it’d take you a week....


Via Jeff Domansky
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Michelle Gilstrap's curator insight, December 31, 2014 4:02 PM

Always good to have a way to create good designs.

Edgar Mata's curator insight, January 12, 2015 7:52 AM

In short, while you do know your way around the programs like Photoshop to a certain extent, it takes you forever and there’s absolutely no way you’d call yourself a graphic designer. 

Nedko Aldev's curator insight, February 4, 2015 3:11 PM

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Daily 18-Minute Social Media Plan For Small Businesses by @OlsySpeak

Daily 18-Minute Social Media Plan For Small Businesses by @OlsySpeak | Social media | Scoop.it
At first, spending under half an hour on managing social media may sound like a tall order, especially considering that an average user spends approximately 3 hours on social media per day. Before you commit to the new schedule, analyze your current one: which social media network do you visit first? Do you go through the same steps for each network every time, or prioritize your actions on the spot?

Another important consideration before you create your speedy social media management plan is what social networks your business needs to be on. Time equals money, especially for a small business—each minute wasted on a social network your audience doesn’t frequent is a minute you could spend interacting with your current and potential customers on a different channel. In the sample plan, we will go over the 5 major networks—Twitter, Facebook, LinkedIn, Google+, and Instagram—and steps you can follow with each one.

Instead of dividing your plan by network, we’ve divided it by blocks dedicated to an important social business activity. You may go over the 18-minute mark in the first few tries as you adjust to the new rhythm; but once you familiarize yourself with the routine, you will never waste a minute on extraneous social media activity again. Become a social media management rockstar with this 18-minute-a-day social media plan for small businesses.

Via Brian Yanish - MarketingHits.com
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Denise Gabbard's curator insight, October 25, 2014 7:51 PM

So many social networks-- so little time-- some good tips to lessen the time commitment but still get effective results. 

Rhonda White's curator insight, October 26, 2014 9:10 AM

A good reason to determine which social media networks are best for your business:

 

"Time equals money, especially for a small business—each minute wasted on a social network your audience doesn’t frequent is a minute you could spend interacting with your current and potential customers on a different channel."

Procom-europ_RP's curator insight, November 8, 2014 1:08 PM

Before you create your speedy social media management plan  considers what social networks your business needs to be on. For a small business—each minute wasted on a social network your audience doesn’t frequent is a minute you could spend interacting with your current and potential customers on a different channel

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The 10 Pillars To Creating a Strong Personal Brand

The 10 Pillars To Creating a Strong Personal Brand | Social media | Scoop.it
Ever Googled yourself? What did you see? Did you like digital you? Are you visible in an Internet century? Here are the steps to creating a personal brand.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, October 21, 2014 1:05 AM

10 is a lot. And this list might sound overwhelming...


So here's my take on it:


1. The drawing above is a good one: you won't build any brand without passion - let alone a personal one. 


2. There is a tight connexion between 3 things that you should align: your content, your interests and your network. 


3. Creating content (what Jeff Bullas calls here Tip #5) is just one of the alternative: expressing your opinions or analysis through curated content is also a great way to demonstrate thought leadership.

Oliver Durrer's curator insight, October 21, 2014 11:35 AM

Great summary by Guillaume Decugis from Scoop.it of Jeff Bulla's article on what makes a strong personal brand. 

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6 Ways to Filter the Internet and find Valuable Content

Content is King! Content is also EVERYWHERE... In your face with emails.. In your social streams, sponsored updates, every new app claims to be a "news feed but nobody has the time needed to read and sort through EVERY blog post! So why not use automation and dynamic apps to filter the internet based on your preferences allowing you to be more productive and read the stuff that is important to you and share that with your community! That is my focus and here are 6 of the tools I use to do this!

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Ally Greer's curator insight, July 22, 2014 6:34 PM

Great tips & tools from Scoopiteer @Brian Fanzo!

Julia Echeverría's curator insight, July 31, 2014 6:54 AM

Este artículo es realmente interesante, qué sería de nosotros sin la curación de contenidos?, si es lo que realmente importa en la red.

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This 3-step process will dramatically improve the impact of the content you share

This 3-step process will dramatically improve the impact of the content you share | Social media | Scoop.it

 Are you sharing too little, losing opportunities to increase visibility - and recognition ?Are you sharing too much on LinkedIn, annoying people?


Via Steve Cassady, Guillaume Decugis, Ally Greer
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Stephen Zimmett's curator insight, May 11, 2014 10:53 AM

Sharing too much on Linkedin I doubt it

Craig Stark's curator insight, May 16, 2014 10:53 AM

A great framework for developing a content strategy in your LinkedIn community.

Sylvie Ducroux's curator insight, May 17, 2014 2:58 AM

à lire

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The Content Marketing Dilemma: data points and ways to solve it.

The Content Marketing Dilemma: data points and ways to solve it. | Social media | Scoop.it

Do you have a content marketing strategy? Do you have the resources necessary to implement your content marketing strategy? Do you find it easy to create unique content on a consistent basis? If you answered NO to any or all of these questions, you’re not alone.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, June 23, 2014 4:12 PM

This infographic by OneSpot was published by Angela Hausman and she gives a number of interesting tips on how to solve the content marketing dilemna. 


We're at a point where everybody understands the need for content marketing but often fails at finding the time to be consistent with it and/or at measuring its ROI.


She suggests a number of strategies which are not accessible to all budgets but which make sense. Some of the affordable ones include re-purposing content and focusing on content curation to create a connexion between your content and your community: "studies suggest you should share 10X more curated content than created content" she writes.

AleksBlumentals's curator insight, July 2, 2014 4:38 AM

This infographic by OneSpot was published by Angela Hausman and she gives a number of interesting tips on how to solve the content marketing dilemma. 

 

We're at a point where everybody understands the need for content marketing but often fails at finding the time to be consistent with it and/or at measuring its ROI. 
 

She suggests a number of strategies which are not accessible to all budgets but which make sense. Some of the affordable ones include re-purposing content and focusing on content curation to create a connexion between your content and your community: "studies suggest you should share 10X more curated content than created content" she writes.

 

But frankly, do you really believe that more cut and paste sharing will increase reading?