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7 Ways Small Businesses Can Integrate SEO, Social Media & Content Marketing

7 Ways Small Businesses Can Integrate SEO, Social Media & Content Marketing | Small Business | Scoop.it
In today's age of ubiquitous connectivity, many small businesses have implemented a variety of online marketing efforts to attract new customers and increase

Via Don Dea
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Don Dea's curator insight, July 5, 2013 2:08 AM

Proven tactics to win the online marketing race:
I say race, because in the online world, that’s exactly what it is. A continuous effort towards achieving marketing goals while the competition is doing the same thing. That might seem ominous, but think of it as something you spend a reasonable, scheduled amount of time on consistently. If you keep at it, and work smart, you will win.

UniqueWebsites's comment, July 9, 2013 6:01 AM
Thanks for this. I noticed you added Linkedin - do you see this just as a way of making personal contacts for job offers - or is there any value for SEO? As far as I can tell, individual's profiles - and therefore the links that they share - are not indexed via Google. Would appreciate advice as I'm still quite new to Linkedin. Also, would you "drive" visitors to your personal Linkedin profile or to your company Linkedin page?
UniqueWebsites's curator insight, July 9, 2013 6:02 AM

Different ways to "get your content out there".

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5 Tips to Produce Enough Content for Your Small Business

5 Tips to Produce Enough Content for Your Small Business | Small Business | Scoop.it

Content marketing news, tips, and insight from the makers of Social Eddy. Learn about content curation, social marketing, and all things social media.


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E-Platform Marketing's comment, July 8, 2013 7:38 PM
A quick tip for content ideas: use online tools to such as Google Alerts to find specific content and use other tools to find trending topics. Write content that people want to read, and even better if its something a lot of people want to read now.
The Fish Firm's comment, July 11, 2013 5:03 PM
This service builds editorial calendar content.... 6 Things You Need To Know About Local Business & High-Performing Fanpages http://sco.lt/4kNynB
john alex's comment, July 12, 2013 12:46 AM
its a good post thanks for sharing. http://www.yepi250.com/
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Small Business Update: 6 Myths about Social Media Marketing (and how to get past them) - exploreB2B

Small Business Update: 6 Myths about Social Media Marketing (and how to get past them) - exploreB2B | Small Business | Scoop.it
 1.  This is just a fad and this social media wave will pass.
Specific social media tools may wax and wane in popularity but social media marketing will remain a dominant feature in the ...
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5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition - Search Engine Watch

5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition - Search Engine Watch | Small Business | Scoop.it
SMBs are placing more and more emphasis on social media marketing as a customer acquisition tool. Here are five reasons why this is a mistake, and why SMBs should focus on search, not social when it comes to acquiring new customers.

 

1. Search Gets SMBs in Front of Prospective Customers Who Aren't Already Familiar With Their Brand

2. Searchers are More Likely to Convert Into Customers

3. Search Allows Customers to Easily Find Your Business on the Go

4. Social Media Marketing Isn't Easy

5. Search is a Proven Customer Acquisition Tool


Via marketingIO
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marketingIO's curator insight, February 13, 2013 10:42 AM

Here's justification as to why Search should be prioritized over Social for the SMB's customer acquisition strategy.  We'll go one step further: Content is an integral part of the Search strategy (both for SEO as well as PPC offers), and Social should be used as a means to distribute.


  • See the article at searchenginewatch.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
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Mobile Disconnect: 98% of Small U.S. Businesses Still Do Not Have Mobile-Optimized Sites — While 74% of Consumers Are More Likely to Return to a Mobile-Friendly Site

Mobile Disconnect: 98% of Small U.S. Businesses Still Do Not Have Mobile-Optimized Sites — While 74% of Consumers Are More Likely to Return to a Mobile-Friendly Site | Small Business | Scoop.it
As the holiday shopping period approaches, several new studies point to the fact that small and medium-sized U.S. businesses (SMBs) remain woefully unprepared to attract and engage customers via their mobile devices.

 

As the holiday shopping period approaches, several new studies point to the fact that small and medium-sized U.S. businesses (SMBs) remain woefully unprepared to attract and engage customers via their mobile devices. An SMB DigitalScape study released by vSplash, based on an analysis of two million small business websites, learned that 98% of SMBs still do not have mobile-optimized sites.

 

A second study, commissioned by Google (and conducted by Sterling Research and SmithGeiger), found that three-quarters of visitors to a mobile-friendly site will return to that site, while 79% of people who find a site difficult to use on their mobile device will give up and look for another site. The Google study also found that 48% of users say they feel frustrated and annoyed when they get to a site that's not mobile-friendly....

 

[SMB marketers need to close the mobile gap quickly ~ Jeff]


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MediaPost Publications Besides Facebook, Small Business "Likes" Linkedin and Twitter 04/04/2013

MediaPost Publications Besides Facebook, Small Business "Likes" Linkedin and Twitter 04/04/2013 | Small Business | Scoop.it
Besides Facebook, Small Business "Likes" Linkedin and Twitter - 04/04/2013 (Small business interest in #SocialMedia is on the rise, #SMB owners continue to lack confidence in their skills." http://t.co/MtGbo7LtQK)...
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The Decline Of America's Job - Creating Small Businesses - Business Insider

The Decline Of America's Job - Creating Small Businesses - Business Insider | Small Business | Scoop.it
Business Insider
The Decline Of America's Job - Creating Small Businesses
Business Insider
Another concerning development is the steady decline since the early 1980s in the rate at which small businesses are being established.
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Hey Congress, Small Business Owners Are People Too! | Blogcritics

Hey Congress, Small Business Owners Are People Too! | Blogcritics | Small Business | Scoop.it
Business_Techniques_Front_Cover Are your representatives pro-small business? They would probably tell you so, but we all know that politicians these days are full of more hot air than the Hindenburg and would rather talk ...
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Free Open Source LibreOffice 4 Review

Free Open Source LibreOffice 4 Review | Small Business | Scoop.it

LibreOffice is the full-featured suite of office apps that costs nothing and runs on everything. If you don't want to pay for Microsoft Office or Apple's iWork then LibreOffice is virtually your only choice...but Apache OpenOffice is far behind LibreOffice in power and elegance. If you want to leave your documents in the cloud, Google Docs gets the job done in a highly-polished but low-featured way, but LibreOffice is the only free, open-source desktop office suite that's even worth considering.
 - PROS
Free. Open-source. Cross-platform office. Almost as full-featured as Microsoft Office. Can import documents in formats no other office suite can manage. Familiar menu and toolbar interface.
 - CONS
Some inconsistent built-in defaults. Confusing, misleading option-setting dialogs.
 - BOTTOM LINE
LibreOffice 4 is the only serious choice for a no-cost open-source desktop- or laptop-based office suite. Its interface may be a bit clunky and outdated, but it's undeniably powerful and full-featured.


Via Ashok Ramachandran
Johnny's insight:

A good alternative to MS Office...

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Ashok Ramachandran's curator insight, June 21, 2013 9:53 AM

If you are overwhelmed by the high price of commercial software or you are using pirated software, check out the free open source LiberOffice 4 Office Suite.

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5 tips for top-notch password security | Microsoft Small Business Center

5 tips for top-notch password security | Microsoft Small Business Center | Small Business | Scoop.it
Get tips on key elements of a good password and user name to protect your network from hackers. Microsoft Small Business Center help you stay safe while computing with password tips. (Hackable to uncrackable.

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The Ugly Truth About Small Business

The Ugly Truth About Small Business | Small Business | Scoop.it
People who know me know that I love being an entrepreneur. There is absolutely nothing like the thrill of taking something that you created out to market.

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