SMBs are placing more and more emphasis on social media marketing as a customer acquisition tool. Here are five reasons why this is a mistake, and why SMBs should focus on search, not social when it comes to acquiring new customers.
1. Search Gets SMBs in Front of Prospective Customers Who Aren't Already Familiar With Their Brand
2. Searchers are More Likely to Convert Into Customers
3. Search Allows Customers to Easily Find Your Business on the Go
As the holiday shopping period approaches, several new studies point to the fact that small and medium-sized U.S. businesses (SMBs) remain woefully unprepared to attract and engage customers via their mobile devices.
As the holiday shopping period approaches, several new studies point to the fact that small and medium-sized U.S. businesses (SMBs) remain woefully unprepared to attract and engage customers via their mobile devices. An SMB DigitalScape study released by vSplash, based on an analysis of two million small business websites, learned that 98% of SMBs still do not have mobile-optimized sites.
A second study, commissioned by Google (and conducted by Sterling Research and SmithGeiger), found that three-quarters of visitors to a mobile-friendly site will return to that site, while 79% of people who find a site difficult to use on their mobile device will give up and look for another site. The Google study also found that 48% of users say they feel frustrated and annoyed when they get to a site that's not mobile-friendly....
[SMB marketers need to close the mobile gap quickly ~ Jeff]
Besides Facebook, Small Business "Likes" Linkedin and Twitter - 04/04/2013 (Small business interest in #SocialMedia is on the rise, #SMB owners continue to lack confidence in their skills." http://t.co/MtGbo7LtQK)...
Business Insider The Decline Of America's Job - Creating Small Businesses Business Insider Another concerning development is the steady decline since the early 1980s in the rate at which small businesses are being established.
Business_Techniques_Front_Cover Are your representatives pro-small business? They would probably tell you so, but we all know that politicians these days are full of more hot air than the Hindenburg and would rather talk ...
LibreOffice is the full-featured suite of office apps that costs nothing and runs on everything. If you don't want to pay for Microsoft Office or Apple's iWork then LibreOffice is virtually your only choice...but Apache OpenOffice is far behind LibreOffice in power and elegance. If you want to leave your documents in the cloud, Google Docs gets the job done in a highly-polished but low-featured way, but LibreOffice is the only free, open-source desktop office suite that's even worth considering. - PROS Free. Open-source. Cross-platform office. Almost as full-featured as Microsoft Office. Can import documents in formats no other office suite can manage. Familiar menu and toolbar interface. - CONS Some inconsistent built-in defaults. Confusing, misleading option-setting dialogs. - BOTTOM LINE LibreOffice 4 is the only serious choice for a no-cost open-source desktop- or laptop-based office suite. Its interface may be a bit clunky and outdated, but it's undeniably powerful and full-featured.
Get tips on key elements of a good password and user name to protect your network from hackers. Microsoft Small Business Center help you stay safe while computing with password tips. (Hackable to uncrackable.
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