Late last year, I made some predictions for online marketing in 2014. If you missed that post, you can read it here. Given the clear shift toward inbound marketing methods, I considered how trends in SEO, social media, and content marketing were likely to impact businesses over the coming year. As [...]
"This paper was produced for the Communication for Social Change Consortium, as a contribution to their paper for UNAIDS on reviewing approaches to monitoring and evaluation and advocating an expanded monitoring and evaluation framework for social change communication."
"Social Capital is having trusting relationships that allow you to support one another. You build social capital when you are part of a community. Life happens in the community - not in organizations."
"A community is a group of people who are brought together by common opportunities and problems, by forces that may be professional or personal. It forms with the intention to add value through collaboration, with members learning from and teaching each other.
Communities take many forms. Lets look at two that youll encounter frequently in Alstom.
A Community of Practice is knowledge-centric, sponsored and structured.
A Social Network is more people-centric and self-organizing from the bottom-up."
At TED2009, Tim Berners-Lee called for "raw data now" -- for governments, scientists and institutions to make their data openly available on the web. At TED University in 2010, he shows a few of the interesting results when the data gets linked up.