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Pitfalls of International SEO

Pitfalls of International SEO | SMX London 2014 Topics | Scoop.it
One of the better known examples of accidental misbranding sprang out of Coca Cola’s attempt to break into the Chinese market in the late 1920s.  As the story goes, the Mandarin characters that app...

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Level343's curator insight, April 3, 2014 7:31 PM

Look beyond Google.  Google is great, it’s super, it’s awesome — in the US.  In other countries, other search engines reign supreme and you need to keep them in mind when you’re designing your SEO.  After all, SEO stands for Search Engine Optimization, not Google Optimization. 

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5 Quick Tips For Content Marketing Wins - Business 2 Community

5 Quick Tips For Content Marketing Wins - Business 2 Community | SMX London 2014 Topics | Scoop.it
Business 2 Community 5 Quick Tips For Content Marketing Wins Business 2 Community There are several marketing automation and analytics tools, however, that can be used to monitor content marketing activity including customer engagement and...
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Link Building and Content Marketing: Two Different Peas in a Pod by @linkbuildingjon

Link Building and Content Marketing: Two Different Peas in a Pod by @linkbuildingjon | SMX London 2014 Topics | Scoop.it
Link building is a rapidly changing profession. Best practices today may not be best practices just six months from now. This happens at an unusually high frequency, and it’s a consequence of Google’s ever-evolving stance on link building.

Via Alexandre Guapyassu
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80% of marketers believe mobile is significant, yet allocate just 3% of budget [infographic]

80% of marketers believe mobile is significant, yet allocate just 3% of budget [infographic] | SMX London 2014 Topics | Scoop.it
RT @SERPbuddy: 80% of marketers believe mobile is significant, yet allocate just 3% of budget [infographic] http://t.co/Q3UftAELUX #SEO #SE…
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7 Ways to Increase Traffic on Your Company Social Media Channels

7 Ways to Increase Traffic on Your Company Social Media Channels | SMX London 2014 Topics | Scoop.it

Are you unsure about the best way to manage your company’s social media presence? Here are 7 simple tips to help you get more traffic.


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donhornsby's curator insight, June 4, 2014 9:34 AM

A great review of how to increase traffic for your pages.

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Coca-Cola declared the corporate website dead. So why haven't companies ... - The Conversation

Coca-Cola declared the corporate website dead. So why haven't companies ... - The Conversation | SMX London 2014 Topics | Scoop.it
Coca-Cola declared the corporate website dead. So why haven't companies ...
The Conversation
The problem with SEO is that it tries to manipulate whether a site appears in a search. How effective this ...
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Pitfalls of International SEO

Pitfalls of International SEO | SMX London 2014 Topics | Scoop.it
One of the better known examples of accidental misbranding sprang out of Coca Cola’s attempt to break into the Chinese market in the late 1920s.  As the story goes, the Mandarin characters that app...

Via Level343
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Level343's curator insight, April 3, 2014 7:31 PM

Look beyond Google.  Google is great, it’s super, it’s awesome — in the US.  In other countries, other search engines reign supreme and you need to keep them in mind when you’re designing your SEO.  After all, SEO stands for Search Engine Optimization, not Google Optimization. 

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Has Google Hummingbird Killed SEO As We Know It...

Has Google Hummingbird Killed SEO As We Know It... | SMX London 2014 Topics | Scoop.it
Because Hummingbird rewards relevant content (and links), it will enhance both the searching and reading experience. Past techniques such as keyword density checkers and link builders were frustrating to searchers, readers, and web content writers.
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Three Hidden Benefits Of Blogging For Marketers - Forbes

Three Hidden Benefits Of Blogging For Marketers - Forbes | SMX London 2014 Topics | Scoop.it
Forbes Three Hidden Benefits Of Blogging For Marketers Forbes However, fewer are cognizant of the fact that above and beyond giving a website substantial SEO benefits and promoting healthier user engagement statistics in general, it can also play...
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How the top 10 US retailers use Pinterest

How the top 10 US retailers use Pinterest | SMX London 2014 Topics | Scoop.it
Pinterest is used by more than 21% of all American adults. This is up from 15% on the previous year.

Via Alexandre Guapyassu
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The many 'deaths' of digital marketing - Marketing Week

The many 'deaths' of digital marketing - Marketing Week | SMX London 2014 Topics | Scoop.it
FT.com The many 'deaths' of digital marketing Marketing Week This ranks SEO spending with mobile and the only digital discipline where marketers are spending more is content marketing (74 per cent).
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5 Steps To An Integrated Approach To SEO-Friendly Content Marketing - Marketing Land

5 Steps To An Integrated Approach To SEO-Friendly Content Marketing - Marketing Land | SMX London 2014 Topics | Scoop.it
5 Steps To An Integrated Approach To SEO-Friendly Content Marketing Marketing Land The content explosion and the search engines' shift toward meaning-based content in 2013 has led to a tipping of the scales in the opposite direction from where...
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How to Build the Perfect Mobile Landing Page | WordStream

How to Build the Perfect Mobile Landing Page | WordStream | SMX London 2014 Topics | Scoop.it
When it comes to mobile landing pages, every second counts. Don't miss out on potential conversions. Follow these tips to build the perfect mobile landing page.

Via Alexandre Guapyassu
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'Intent plus audience' is a powerful new combination for search marketers

'Intent plus audience' is a powerful new combination for search marketers | SMX London 2014 Topics | Scoop.it
Search advertising has come to dominate performance marketing over the last decade, with advertisers seeing amazing returns from targeting messages at consumers based on their intent.

Via Alexandre Guapyassu
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What Should I Spend More Time On — Technical SEO or Content Marketing?

What Should I Spend More Time On — Technical SEO or Content Marketing? | SMX London 2014 Topics | Scoop.it
Time is the SEO’s perennial dilemma. There are so many things you could do, but so few things you actually have time to do.

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Technology is the comfort zone, leadership is the battle zone - Government News

Technology is the comfort zone, leadership is the battle zone - Government News | SMX London 2014 Topics | Scoop.it
Government News Technology is the comfort zone, leadership is the battle zone Government News A DIGITAL MARKETING STRATEGY is particularly suited to digital novices and for businesses that are active in local markets.
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23 Tips To Regain Search Traffic And Future Proof Your Site - Business 2 Community

23 Tips To Regain Search Traffic And Future Proof Your Site - Business 2 Community | SMX London 2014 Topics | Scoop.it
Business 2 Community 23 Tips To Regain Search Traffic And Future Proof Your Site Business 2 Community Look for something clean, pretty to look at, fast to load and mobile friendly. Personalize your site.
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Some Must Know Facts About Pinterest Users

Some Must Know Facts About Pinterest Users | SMX London 2014 Topics | Scoop.it
Pinterest has reached the level to prove itself to be extremely valuable social network, capturing a massive social share.Check out some must know facts about pinterest users.

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Seo In China / “You may be able to run your Chinese arm from where you are trading right now” / Daniel Vassiliou | TheMarketingblog

Seo In China / “You may be able to run your Chinese arm from where you are trading right now” / Daniel Vassiliou | TheMarketingblog | SMX London 2014 Topics | Scoop.it
With the recession hitting many western economies, the smart businesses are looking to increase their profits by breaking into markets like China,The second

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How to Break Through the Online Noise and Get Customers

How to Break Through the Online Noise and Get Customers | SMX London 2014 Topics | Scoop.it
Entrepreneurs often spend a lot of money trying to stand out from the crowd. But one simple (and inexpensive) trick can help you gain attention from consumers.
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Optimizing Apps For Maximum Findability - Search Engine Land

Optimizing Apps For Maximum Findability - Search Engine Land | SMX London 2014 Topics | Scoop.it
Optimizing Apps For Maximum Findability
Search Engine Land
Think social media, brand affinity and promotions. All good tips! ...
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Keyword Targeting, Density, and Cannibalization - Whiteboard Friday

Keyword Targeting, Density, and Cannibalization - Whiteboard Friday | SMX London 2014 Topics | Scoop.it
Enough has changed about keyword targeting that it's high time we offered a refresher. In today's Whiteboard Friday, Rand lays out best practices for targeting, and clears the air about density and cannibalization in today's world of search.

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Content Marketing Can Affect B2B Search Engine Rankings Too - Business 2 Community

Content Marketing Can Affect B2B Search Engine Rankings Too - Business 2 Community | SMX London 2014 Topics | Scoop.it
Content Marketing Can Affect B2B Search Engine Rankings Too Business 2 Community ... give you the results you're hoping for, however since we live in the real world, we can agree that it just doesn't exist.
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Twitter Goes Down on the Web and Mobile

Twitter Goes Down on the Web and Mobile | SMX London 2014 Topics | Scoop.it
The social networking service Twitter went down on Tuesday afternoon across the web and mobile.
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Optimize: How to Attract and Engage More Customers by Integrating ...

Optimize: How to Attract and Engage More Customers by Integrating ... | SMX London 2014 Topics | Scoop.it
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing · Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS Your Business Strategy · How to Become Filthy, Stinking Rich...
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Using First-Party Data For SEM On Google & Way Beyond!

Using First-Party Data For SEM On Google & Way Beyond! | SMX London 2014 Topics | Scoop.it
As a general rule, the marketer with the most actionable data wins. There are many types of data but the most useful kind — the GlenGarry data — is first-party data. This article will show you how you can use the data you already have about your best (and worst) customers to improve your online […]

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