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The Wonderful World Of Quora

The Wonderful World Of Quora | SMO social media optimisation | Scoop.it
Quora, the social Q&A platform, is beginning to get its sea legs. There are so many ways to use Quora, well beyond just asking and answering questions. Some people like to answer and ask questions.

Via Ivo Nový, Zbynek Kysela ✔, Dona Chakraborty, Mark Strozier
Mohammed ALAMI's insight:

I love the Q&A sites but this one is game changing with its plan to feed Wikipedia and even Google, follow me on https://www.quora.com/Mohammed-Alami

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Andreia Pinto de Sousa e Filipa Rodrigues Pereira's curator insight, January 16, 2013 6:49 PM

Uma plataforma social para a troca de conhecimento que está a crescer a olhos vistos. Quora é uma rede social que nos liga ao conhecimento. Coloca-se uma questão e ao fim de alguns minutos temos pelo menos uma resposta. Está a tornar-se uma ferramenta de aprendizagem. 

Dipanjan Chakraborty's curator insight, January 17, 2013 3:59 AM

Quora trends.

Philippe Trebaul's curator insight, February 20, 2013 9:08 AM
Le monde merveilleux de Quora...

Quora, le social Q & A plate-forme, commence à se faire le pied marin. Il ya tellement de façons d'utiliser Quora, bien au-delà de poser et de répondre aux questions. Certaines personnes aiment à répondre et poser des questions.


The Wonderful World Of Quora http://sco.lt/...

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SMO social media optimisation
L’optimisation sociale SMO est la composante SEO du SMM pour le social media marketing. La stratégie sociale SMO
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Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords

Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords | SMO social media optimisation | Scoop.it
Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings. The 2014 analysis shows that content on top-performing sites is much more holistic and less keyword-focused. In this post, Marcus Tober, founder and CTO of Searchmetrics, explains why you should focus on more than just keywords when it comes to technical aspects of your site, and how you can create relevant, comprehensive content for users.
Mohammed ALAMI's insight:

You see the prominence of content factors (given in blue).

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Top Global Online Marketing Channels 2014

Top Global Online Marketing Channels 2014 | SMO social media optimisation | Scoop.it
For SEO Montreal : www.mozalami.com/ Download the SEO/SEM 2014 Benchmarks whitepaper www.similarweb.com/landing/pdf/similarweb-search-marketin...
Mohammed ALAMI's insight:

Download the SEO/SEM 2014 Benchmarks whitepaper http://www.similarweb.com/landing/pdf/similarweb-search-marketing-benchmark-report-summer2014.pdf ;

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New Benchmarking Reports Help Twiddy Boost Email Open Rates by 500% - Analytics Blog

New Benchmarking Reports Help Twiddy Boost Email Open Rates by 500% - Analytics Blog | SMO social media optimisation | Scoop.it
Mohammed ALAMI's insight:

Great news: If you’ve ever wondered how your website is performing compared to the competition, Google Analytics new Benchmarking reports will help you find out.

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Le patron de Facebook plus riche que les fondateurs de Google - LesAffaires.com

Le patron de Facebook plus riche que les fondateurs de Google - LesAffaires.com | SMO social media optimisation | Scoop.it
LesAffaires.com Le patron de Facebook plus riche que les fondateurs de Google LesAffaires.com Aujourd'hui, Zuckerberg est au 16e rang des personnes les plus riches de la planète, devant les co-fondateurs de Google (17e e 18e), et Jeff Bezos (20e),...
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Following Login Changes, Facebook Extends Social Login Dominance

Following Login Changes, Facebook Extends Social Login Dominance | SMO social media optimisation | Scoop.it
Facebook is responsible for 55% of all social logins, a dominant market share and well above Google's 27%.
Mohammed ALAMI's insight:

On mobile, where social logins allow users to more easily register for third party apps, Facebook has an even larger market share. Roughly 64% of all social logins on mobile devices come through Facebook, with 25% from Google+. Yahoo claims only 3%.

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Write Once and Post To All Your Preferred Social Networks with Composer.io


Via Robin Good
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Robin Good's curator insight, February 4, 5:28 PM


Composer.io is a new free web app, in early stage of development, which allows you to easily post from any web page to multiple social networks simultaneusly, similarly to what Ping.fm used to do.


Composer.io offers two free bookmarklets that allow to easily post to anyone of these social media networks:


  • Blogger
  • Facebook Profiles
  • Facebook Pages
  • LinkedIn
  • Plurk
  • Tumblr
  • Twitter
  • WordPress / WordPress.com
  • Google+ (coming)
  • many other


Works with your favorite auto-shortener.


Simple, easy to use, handy. Definitely worth a try.


Free to use for all beta users.


Try it out now: http://composer.io/ 


Features: http://composer.io/site/features/ 






Randy Hilarski's curator insight, February 5, 2:26 PM

Interesting tool!

Andrea Baldo's curator insight, July 19, 8:47 AM

Enjoywebacademy 

digital marketing

social media

self publishing

e-learning

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Des outils pour mesurer le ROI des réseaux sociaux

Des outils pour mesurer le ROI des réseaux sociaux | SMO social media optimisation | Scoop.it
Le retour sur investissement – également appelé ROI (Return On Investment) – désigne le gain ou la perte d’argent comparé au temps passé sur une activité. Facebook, Twitter, LinkedIn, Inst
Mohammed ALAMI's insight:

le ROI des médias sociaux n’est pas un calcul qui se prend en compte seul mais qui doit s’intégrer dans le calcul de retour sur investissement de la totalité des médias utilisés pour la stratégie de communication. L’utilisation des réseaux sociaux dans une démarche de communication est une activité qui demande du temps et de la patience.

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Médias Sociaux Statistiques 2013 - Social Media Stats SMO - YouTube

Voici donc les temps des récapitulatifs: http://www.mozalami.com/statistiques-medias-sociaux-mozalami-2013/. Pour ma part, dans cette vidéo je refais l'exerc...
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Social Media Building Blocks: The 6 Spheres Of Social Media Marketing - Business 2 Community

Social Media Building Blocks: The 6 Spheres Of Social Media Marketing - Business 2 Community | SMO social media optimisation | Scoop.it
Mohammed ALAMI's insight:

It is paramount that your digital footprint, in each platform remain consistent and representative of your goals and mission. Even your content must clearly define and support your company and brand. Everything in life has plan, an outline with action steps.

Choose your social channel (s) and have a solid strategy, a blueprint of your goals and desired outcomes.Participate on a regular basis. Frequency is keyMaintain a positive imageEnsure that your platforms are up to date and mirror your biosNurture your relationshipsOrganically grow your audienceCreate supporting contentShare content of othersLimit self-promotional postsUnderstand that your efforts are an INVESTMENTBuild synergistically from the ground up

You can’t expect to construct a fortress by tossing a girders on the ground. Build your foundation first.

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Google takes to the streets of London with 'Google Outside' pilot

Google takes to the streets of London with 'Google Outside' pilot | SMO social media optimisation | Scoop.it
Google has worked with R/GA London to launch Google Outside, a pilot scheme that brings search outdoors running across 160 sites in...
Mohammed ALAMI's insight:

Google and agency R/GA have deployed 160 digital displays at bus stops and underground stations across London.

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Google Glass: un avenir prometteur

Google Glass: un avenir prometteur | SMO social media optimisation | Scoop.it
Six months ago today, I hopped an early morning flight to San Francisco and headed to Google’s campus to become a Google Glass Explorer.
Mohammed ALAMI's insight:

1 . Google va faire beaucoup d'éducation avant de mettre en vente ses Google glass. Cela va probablement inclure des événements off line , spots TV ( Super Bowl?) Et bien plus encore .

2 . Google glass ne se vendra pas comme gangbusters lors de son lancement . Nous sommes dans les premiers jours de la tech / ordinateurs portables. Comme ce fût le cas pour les cellulaires, Il a fallu de nombreuses années pour les téléphones cellulaires pour être acceptés , je m'attends à ce que ça va prendre pareil , comme pour les montres connectées.

3 . Google glass finira par trouver son public et développer une base d'utilisateurs passionnés .

Je crois que l'informatique portable va trpouver sa place , peu importe combien de temps cela prendra. Pensez aux réticences des années 1980 et au début des années 1990 concernant l'adoption des téléphones cellulaires . Les gens s'adaptent . La technologie s'améliore . Google Glass est là pour rester, mais cela va probablement prendre un certain temps pour que cela devienne évident.

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YouTube Narrowing Traffic Gap With Facebook [Study]

YouTube Narrowing Traffic Gap With Facebook [Study] | SMO social media optimisation | Scoop.it
YouTube’s US traffic is closing in on Facebook, and could eventually surpass the top social network in a matter of years. The data come from How Much Media? 2013, a new report from the University of Southern California’s Marshall School of Business.
Mohammed ALAMI's insight:

YouTube’s US uniques could surpass  FB in the not-too-distant future if current trends continue.

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Measuring Twitter with Universal Analytics - Analytics Blog

Measuring Twitter with Universal Analytics - Analytics Blog | SMO social media optimisation | Scoop.it
Mohammed ALAMI's insight:

Custom Reporting also allows us to produce charts such as what times of the day users were active

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How Google May Add to its Knowledge Base with Entities and Attributes from Search Queries - SEO by the Sea

How Google May Add to its Knowledge Base with Entities and Attributes from Search Queries - SEO by the Sea | SMO social media optimisation | Scoop.it
With all of the user data from searchers queries, why not mine information about entities and associated facts from them?
Mohammed ALAMI's insight:

It’s interesting that Google isn’t trying to extract information from pages published to the Web, with the kinds of patterns shown in the post, but instead from that vast stream of data from many searchers.

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Social Media Cheat Sheet For Brands [Infographic] | Likeable Media - A Social Media and Word of Mouth Marketing Firm

Social Media Cheat Sheet For Brands [Infographic] | Likeable Media - A Social Media and Word of Mouth Marketing Firm | SMO social media optimisation | Scoop.it
ou’re probably more interested in whether or not your brand should consider investing in a new network. Don’t worry. We’ve got you covered! Below is a quick guide that simplifies all of the pros and cons of the major players on social.Here is a quick guide that simplifies all of the pros and cons of the major players on social.
Mohammed ALAMI's insight:

probably interested in whether or not your brand should consider investing in a new network.  Below is a quick guide that simplifies all of the pros and cons of the major players on social.

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[Infographic] The Science of Instagram | Dan Zarrella

[Infographic] The Science of Instagram | Dan Zarrella | SMO social media optimisation | Scoop.it
When I'm speaking at a conference, one of the most common questions I'm asked is what do I think the future of social media is. I'm not great at distant future
Mohammed ALAMI's insight:

the story of the present and near-future of social media is visual content.: From the impact of images and video on Facebook and Twitter to the new crop of media-centric social platforms like Instagram and Pinterest, it’s clear that inbound marketers need to be turning out great visual content.

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Introducing Templates, Embedded Topics, and WordPress Integration through Scoop.it

Introducing Templates, Embedded Topics, and WordPress Integration through Scoop.it | SMO social media optimisation | Scoop.it
We started Scoop.it for a simple reason: back 4 years ago, we observed that Web 2.0 didn’t just bring all of us an opportunity but also created an expectation that would require new tools for busy professionals. With blogs, social networks and content platforms, you don’t just have a chance to become a media if you’d like to: you are now expected to regularly publish content. The content we publish determines not only how visible we are online but also shapes other people’s perception of our interests, our areas of expertise, our skills etc.
In short, you are the content you publish.
Of course, this means first of all you should participate and that’s what we’ve been focusing on enabling so far: an experience and a curation technology that makes it easier and time-efficient to discover, curate and publish quality content on our interests. But because this content is intimately connected to our online identity, reputation and brand, we’re pleased to launch today awesome and super easy new ways to brand your curated content with Scoop.it: Continue reading →
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Bridging the Gap Between Customer Service and Marketing | Social Media Today

Bridging the Gap Between Customer Service and Marketing | Social Media Today | SMO social media optimisation | Scoop.it
Is marketing or customer service better placed to deal with customer queries on social media?
Mohammed ALAMI's insight:

CRM integration is a must, along with supervisor visibility and personalised routing to ensure queries reach the most appropriate person right away.

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Why You Need to be on Social Media

Why You Need to be on Social Media | SMO social media optimisation | Scoop.it
If you are a private citizen with no business concern at all, then there is no great need for you to be on social media. The main reason that many private citizens are on it is because it is fun. You get to communicate with your friends and complete strangers. It is also loaded with brand new content every day, including content that your friends and family have posted. It allows people to see family photographs that were uploaded by distant relatives. It also allows you to share things between friends that will make them laugh. If however you are running a website, blog, business, or all three, then it is vitally important that you are on social media. Continue reading →
Mohammed ALAMI's insight:

If you are running a website, blog, business, or all three, then it is vitally important that you are on social media. Here are top 5 reasons:

People expect your business to be there (Social proof)

You can gain free traffic for your website, blog or business (Free)

You can spend your time on social media more productively (Humm)

Social media has a few good SEO benefits too (True)


And as Bonus, I'll tell you: do vary your referral traffic and do not just Rely on Search (Organic or paid)

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Authorshipocalypse! The Great Google Authorship Purge Has Begun - Virante Orange Juice

Authorshipocalypse! The Great Google Authorship Purge Has Begun - Virante Orange Juice | SMO social media optimisation | Scoop.it
Google is reducing the amount of Authorship results shown in search. Find out why.
Mohammed ALAMI's insight:

I found a few such authors who still get first class results for some sites on which they publish, but not others. This indicates that the loss of authorship may be more site-tied than author-tied. 

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Statistiques médias sociaux 2014

Les médias sociaux sont une composante essentielle du référencement SEO - Des stats à des fins de référencement naturel

Mohammed ALAMI's insight:
Statis des médias sociaux 2013

Voici donc les temps des récapitulatifs, tendances et prédictions pour 2014. Pour ma part, dans ce billet je refais l’exercice déjà exécuté en 2012 où je produisais les statistiques médias sociaux à partir de mon utilisation personnelle. Il en ressortait un TOP 10 composé de Google+, Twitter, Facebook, Linkedin, Slideshare, Quora, Pinterest, Delicious, Digg et Youtube bien sûr. J'ai aussi produit une présentation et une vidéo qui vont avec : Profitez en !

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News Use Across Social Media Platforms

News Use Across Social Media Platforms | SMO social media optimisation | Scoop.it
How do different social networking websites stack up when it comes to news? How many people engage with news across multiple social sites? And what are their news consumption habits on traditional platforms?
Mohammed ALAMI's insight:

This report is based on a Pew Research Center survey conducted Aug. 21-Sept. 2, 2013, among a nationally representative sample of adults 18 years of age or older. The sample included 5,173 respondents. The survey questionnaire was written by the Pew Research Center and administered by GfK using KnowledgePanel, its nationally representative online research panel.

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5 Ways To Unlock The Benefits Of Semantic Search

5 Ways To Unlock The Benefits Of Semantic Search | SMO social media optimisation | Scoop.it
Search is changing. It is now more personal, more engaging, more interactive and more predictive. SERPs no longer display just 10 blue links -- they have b
Mohammed ALAMI's insight:

Social, SEO, SEM, Semantic Web/Semantic Computing need to cooperate and coexist as a synergistic team

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Must-Have Social Media Meta Tag Templates for Improved Sharing and SEO

Must-Have Social Media Meta Tag Templates for Improved Sharing and SEO | SMO social media optimisation | Scoop.it
By including social metadata in all new pieces of content that we publish, we can optimize how that content appears on social networks.
Mohammed ALAMI's insight:

Very nice post about adding meta data for social media sharings. Wonder how it impacts the overall page load speed. 

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Did Hummingbird Just Kill Your Local SEO?

Did Hummingbird Just Kill Your Local SEO? | SMO social media optimisation | Scoop.it
Let’s cut to the chase: no, it didn’t (see Betteridge’s Law of Headlines). But Search Engine Land tells me the Hummingbird stuff really drives the page views these days, so you only have yourself to blame.
Mohammed ALAMI's insight:

Even Hummingbird didn't change the SEO landcape it provided hints what whould be the content alignment to new voice queries and long tail keywords: use FAQ, "In depth articles" and Fresh content. Strange it's the same reco we made as #SEO once the Caffeine rolled out back in 2010

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