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Rescooped by Sandrine Lavandier from Strategic Influence Marketing
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How do you influence an influencer?

How do you influence an influencer? | SMO | Scoop.it
Nice platform for #influencermarketing “@Sortlist: How do you influence an influencer? - http://t.co/vMoiONjJE3 #socialmedia via @brewbom”

Via Ron Sela
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Rescooped by Sandrine Lavandier from Public Relations & Social Media Insight
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A Visual Guide to Social Media Best Practices

A Visual Guide to Social Media Best Practices | SMO | Scoop.it

You already know social media works.The question is, how to make it work best for your business.

 

The key is finding best practices that complement your marketing strategy.

 

A recent social media trends guide by Vocus reveals top ways to use visual marketing across your social media channels.

 

Ready to use the power of graphics to grab the attention of your audience? Below you will find top ways to incorporate visual media  into nine of today’s hottest social networks, including real business examples and a handy Infographic!...


Via Jeff Domansky
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LocalMark's curator insight, August 14, 9:05 AM

FINALLY! Thank you for making this. So helpful. 

Tahar Mehenni's curator insight, August 15, 5:53 AM
1-Consultant- formateur ( pour les instiuts et centres de formation professionnels ansi que les écoles de marketing et management). 2-Consultant externe aux agences de marketing et communication. .....................étudie toute proposition............................. lien: mehennitahar@gmail.com
Gonzalo Moreno's curator insight, August 19, 5:20 AM

It's GOOD!!

Scooped by Sandrine Lavandier
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Tout reste à faire en social commerce - MediasSociaux.fr

Tout reste à faire en social commerce - MediasSociaux.fr | SMO | Scoop.it
Le social commerce est une espèce de serpent de mer : tout le monde en parle, sans réellement l’avoir vu, et chacun à sa propre définition. Il en résulte beaucoup de cacophonie et des nécessaires recadrages... Lire la suite
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Rescooped by Sandrine Lavandier from MarketingHits
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Why Visual Content Matters in the Social Age [INFOGRAPHIC]

Why Visual Content Matters in the Social Age [INFOGRAPHIC] | SMO | Scoop.it

I’m sure you know that visual content on social media can massively improve engagement. But just how important is it?

How about this: the human brain processes images 60,000 times faster than text. Accordingly, 90 percent of all information that comes to the brain is visual.


Via Brian Yanish - MarketingHits.com
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Russ Merz, Ph.D.'s curator insight, July 25, 9:13 PM

Great collection of #stats about the importance of visual communication for #brands. The unanswered question is how to manage the #contentquality of the visual elements.

massimo scalzo's curator insight, July 27, 8:58 AM

Yes, it has been proved that Visual Content turboboosts Engagement !

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Comment le Community Manager repère et intègre les influenceurs à sa stratégie social-média ? - Clément Pellerin - Community Manager Freelance & Formation réseaux sociaux

Comment le Community Manager repère et intègre les influenceurs à sa stratégie social-média ? - Clément Pellerin - Community Manager Freelance & Formation réseaux sociaux | SMO | Scoop.it
Cet article a pour but de guider le Community Manager dans son intégration des influenceurs dans la stratégie social-média de sa marque.
Sandrine Lavandier's insight:

Toujours aussi instructif !

 

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Les réseaux sociaux sont-ils vraiment incontournables ?! - Écrire Pour le Web

Les réseaux sociaux sont-ils vraiment incontournables ?! - Écrire Pour le Web | SMO | Scoop.it
Les réseaux sociaux semblent incontournables par le simple fait qu'ils drainent un grand nombre d'utilisateurs... mais sont-ils vraiment indispensables ?
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Scooped by Sandrine Lavandier
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Mesurez votre valeur personnelle pour les réseaux sociaux

Mesurez votre valeur personnelle pour les réseaux sociaux | SMO | Scoop.it
Vos données personnelles ont un prix pour Facebook, Google et consorts. Mais quel est-il exactement ? Mesurez ce que vous valez avec cet outil.
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Rescooped by Sandrine Lavandier from L'E-Réputation
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Qui utilise quoi ? Les Réseaux Sociaux décryptés !

Qui utilise quoi ? Les Réseaux Sociaux décryptés ! | SMO | Scoop.it
Bonjour tout le monde ! Malgré un planning ultra-chargé et le fait que j'étais en formation toute la journée sur MS Project, rien ne m'empêche de prendre 10 minutes pour effectuer ma veille stratég...

Via Véronique Duong
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Rescooped by Sandrine Lavandier from Social media - Emarketing.fr
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Deezer fait sa promotion sur Vine avec la série #Vineception

Deezer fait sa promotion sur Vine avec la série #Vineception | SMO | Scoop.it
Le site de streaming musical Deezer a fait appel à dix artistes pour dévoiler une série de vidéos Vine illustrant les fonctionnalités du service. En parallèle, un jeu-concours permet aux internautes de publier leurs propres vidéos. Analyse de l'opération.

Via Emarketing.fr
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Scooped by Sandrine Lavandier
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Quand Facebook et Twitter s'offrent un nettoyage de printemps - Les Échos

Quand Facebook et Twitter s'offrent un nettoyage de printemps - Les Échos | SMO | Scoop.it
Les Échos Quand Facebook et Twitter s'offrent un nettoyage de printemps Les Échos Si mi-janvier, c'est Facebook qui avait imité Twitter en lançant son «trending - service permettant de suivre les sujets les plus en vogue -, il semblerait que cette...
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Rescooped by Sandrine Lavandier from Stephane Favereaux
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Mars 2014 : Les dernières fonctionnalités Facebook pour le Community Manager - Clément Pellerin - Community Manager Freelance & Formation réseaux sociaux

Mars 2014 : Les dernières fonctionnalités Facebook pour le Community Manager - Clément Pellerin - Community Manager Freelance & Formation réseaux sociaux | SMO | Scoop.it
Cet article a pour but de récapituler l'ensemble des nouveautés apportées par Facebook pour le Community Manager pendant le mois de Mars 2014.

Via Stéphane FAVEREAUX
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Rescooped by Sandrine Lavandier from MarketingHits
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How to See Which Facebook Pages Have Liked Your Business Page

How to See Which Facebook Pages Have Liked Your Business Page | SMO | Scoop.it

Do you want to find out which other businesses have liked your Facebook Page? Discovering this is a good way to check out if the competition is keeping tabs on you, and often provides a good list of related company's that you might want to reach out to in order to join forces with to work together in some capacity. It's really easy to do, so let's take a look:


Via Brian Yanish - MarketingHits.com
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Rescooped by Sandrine Lavandier from visualizing social media
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Visual Content Is Shaping the Future of Social Media [Infographic]

Visual Content Is Shaping the Future of Social Media [Infographic] | SMO | Scoop.it
Visual content is exploding on social media, with sites like Pinterest and Vine leading the charge.

Even Twitter, which started as a place to post short and simple messages, now has images for a more visual experience. Indeed, the future of digital media is upon us — and it’s rich with visual content.

According to an infographic from Oracle, there are five tweets per second that include a Vine link. The acquisitions of Tumblr and Vizify point to an increased interest in interactive media and infographics, with Yahoo investing in visual media.


Via Lauren Moss
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corneja's curator insight, October 5, 10:16 AM

Fotos, videos, viñetas, infografías... están ganando terreno al contenido escrito en redes sociales. Ese aumento del contenido visual ¿es un fenómeno exclusivo de las redes sociales?

Jolynn Oblak's curator insight, November 10, 10:26 AM

This is the wave of the future. Using visual media to build brands and engagement and sites like Instagram and Pinterest will be at the forefront,

Rescooped by Sandrine Lavandier from MarketingHits
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Once Upon a Tweet: How to Define Your Brand Through Story Telling on Social Media

Once Upon a Tweet: How to Define Your Brand Through Story Telling on Social Media | SMO | Scoop.it
Embrace storytelling for your social media channels with a defined strategy, not nebulous guff.

 

Marketing has moved on, the traditional sales funnel on the verge of extinction. Instead, consumers are using social media to engage with your customer services team, to research products and services and to share opinions about you with other consumers.

It’s the customer’s journey now. 

 


Via Brian Yanish - MarketingHits.com
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Rescooped by Sandrine Lavandier from MarketingHits
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[Infographic] The world of social media, monitoring and analytics

[Infographic] The world of social media, monitoring and analytics | SMO | Scoop.it

Via Brian Yanish - MarketingHits.com
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malek's curator insight, August 10, 9:30 AM

A smart tools will provide following functions

  1. understand engagement trends & business metrics
  2. listen to your community and respond timely
  3. amplify branded content to the right audience
  4. publish content across multiple social channels
Robert Stevens's curator insight, August 11, 5:32 AM

Nice, social Media Infographic

Scooped by Sandrine Lavandier
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Influencia - Engaging ideas - James Carville : « Sans message intelligent, les réseaux sociaux sont inutiles »

Influencia - Engaging ideas - James Carville : « Sans message intelligent, les réseaux sociaux sont inutiles » | SMO | Scoop.it
Les marques peuvent-elles s’inspirer du marketing politique ? Un candidat en quête de voix peut-il puiser dans le vivier créatif des campagnes publicitaires ? Qui est le laboratoire de l’autre ? Pour répondre à ces interrogations légitimes, INfluencia est allé sonder James Carville, le célèbre stratège politique américain, conseiller de Clinton, présent aux Cannes Lions.
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Scooped by Sandrine Lavandier
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Comment gérer une situation de crise sur les réseaux sociaux

Comment gérer une situation de crise sur les réseaux sociaux | SMO | Scoop.it
Sandrine Lavandier's insight:

Un bon article très complet sur la méthodologie de gestion de bad buzz sur les réseaux sociaux

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Scooped by Sandrine Lavandier
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La fin du Social Media 1.0 ?

Depuis leur création dans les années 2000, des plateformes sociales comme Facebook, Twitter ou YouTube ont pris une place considérable dans le quotidien de n...
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Rescooped by Sandrine Lavandier from Le métier de community manager
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Le métier, les compétences et les outils du community management

Le métier, les compétences et les outils du community management By Jérôme Deiss pour www.veille-digitale.com


Via Veille digitale
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Suzana Biseul PRo's comment, July 3, 2013 4:07 AM
Merci! Bonne journée.
Suzana Biseul PRo's comment, July 3, 2013 4:07 AM
Merci! Bonne journée.
Yoan Virton's curator insight, October 21, 2013 6:58 AM

Une présentation au top ! Facile d'accès pour qui veut comprendre le métier de Community Manager. 

Rescooped by Sandrine Lavandier from Social Media, SEO, Mobile, Digital Marketing
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5 Must-Have Social Media Tools to Help You Meet Your Goals

5 Must-Have Social Media Tools to Help You Meet Your Goals | SMO | Scoop.it

Marketers are always seeking new ways to grow and reach an audience. Often this means adding more channels to the mix, particularly when it comes to social media.

Of course, this creates major challenges when it comes to planning and messaging across a widening number of networks and platforms.


Via Kamal Bennani
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objectplace's curator insight, April 28, 10:48 AM

after the daunting overinfographic there are some good management flow tools for social media

Inside Market Strategy's curator insight, May 16, 5:38 PM

Good read.

Rescooped by Sandrine Lavandier from Google Plus Business Pages
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13 Google+ Tools to Improve Your Marketing

13 Google+ Tools to Improve Your Marketing | SMO | Scoop.it
Are you struggling to gain traction on Google+? Do you want to optimize your Google+ presence? If you want to dominate social media, you have to distribute rich media content efficiently and effectively.

Via Neil Ferree
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Neil Ferree's curator insight, April 3, 12:44 PM

Ryan says "if you want to dominate social media, you have to distribute rich media content efficiently and effectively" The truth is, you're NOT going to dominate social media even if you master these 13 tools.


However, you will increase your online visibility and grow your social klout so long as your content marketing model includes this!

Neil Ferree's curator insight, April 3, 12:46 PM

Ryan says "if you want to dominate social media, you have to distribute rich media content efficiently and effectively"


The truth is, you're NOT going to dominate social media even if you master these 13 tools.


However, you will increase your online visibility and grow your social klout so long as your content marketing model includes this!

Scooped by Sandrine Lavandier
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De la transformation de Facebook et Twitter en médias payants - MediasSociaux.fr

De la transformation de Facebook et Twitter en médias payants - MediasSociaux.fr | SMO | Scoop.it
En à peine 10 ans, les médias sociaux ont pris une place considérable dans notre quotidien et dans le paysage des médias. Ils ont également irrémédiablement transformé les habitudes des internautes. Cependant, le marché ne semble pas réellement se rendre compte à quel point la transformation du web est rapide. Deux articles publiés ce mois …
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Scooped by Sandrine Lavandier
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Qu'est-ce que l'edgerank ?

Qu'est-ce que l'edgerank ? | SMO | Scoop.it
Qu'est-ce que l'edgerank ? Définition de l'edgerank et comment le maîtriser
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Rescooped by Sandrine Lavandier from visualizing social media
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10 years of social media by the numbers [infographic]

10 years of social media by the numbers [infographic] | SMO | Scoop.it

Facebook launched ten years ago in February 2004. Social media hasn't, doesn't and won't stay still. As Myspace rises, Friendster declines. The pattern's repeated itself a few times already, and even Google hasn't quite cracked the magic social network formula, at least not yet. The crown currently belongs to Facebook, a company that's made some big, big startup purchases on the way, although Twitter continues to pack (arguably) more influence. A whole lot has happened in the last decade, but we've tried to squeeze the more interesting parts into something a little more visual.


Via Lauren Moss
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Nine0Media's curator insight, March 24, 9:51 PM

#SocialMediaTools 

2DiFore Marketing Solutions's curator insight, March 26, 12:04 PM

Celebrate your social side today! Did you know it's been 10 years since social media came into our lives? What did we do before to stay connected? Love to see what responses we can get :)

Pawan Webworld's curator insight, April 12, 8:51 AM

yeah! Facebook launched 10 years ago...but in last few days in Facebook have to comes in the new feature..... 

 

http://www.expertwebworld.com/website-design-prices.html