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Social media puts world at your ski tips - San Jose Mercury News

Social media puts world at your ski tips - San Jose Mercury News | SMM - monitoring and communities | Scoop.it
Tahoe resorts turn to technology to attract and engage a loyal following (Social media puts world at your ski tips - San Jose Mercury News: Social media puts world at your ski tipsS...)...
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SMM - monitoring and communities
SMM - monitoring and communities
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7 Tips For A Rocking Social Media Strategy - Business 2 Community

7 Tips For A Rocking Social Media Strategy - Business 2 Community | SMM - monitoring and communities | Scoop.it
Business 2 Community
7 Tips For A Rocking Social Media Strategy
Business 2 Community
An estimated 88% of brands today are using social media for marketing.
Paula Pollock's insight:

This is helpful even for companies that are using social now.

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How to Setup Facebook Conversion Tracking and Why It Matters

How to Setup Facebook Conversion Tracking and Why It Matters | SMM - monitoring and communities | Scoop.it
Facebook conversion tracking is a great way for small businesses to track and analyze the ROI of a Facebook ad. Learn how to get started here! (Are you using Facebook Conversion Tracking? Here's the how & the why.
Paula Pollock's insight:

If you can't beat the NSA, join 'em! (kidding) Important how-to guide helping maximize your Facebook ad spend.

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Which Social Networks Do SMBs Use To Reach Customers? [INFOGRAPHIC] - AllTwitter

Which Social Networks Do SMBs Use To Reach Customers? [INFOGRAPHIC] - AllTwitter | SMM - monitoring and communities | Scoop.it
Which Social Networks Do SMBs Use To Reach Customers? [INFOGRAPHIC] (RT @oraclesocial: Which #social nets is small biz is using and how.
Paula Pollock's insight:

Pretty amazing numbers being put up from Pintrest. 

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8 Bizarre Social Networks You Won't Believe Exist

8 Bizarre Social Networks You Won't Believe Exist | SMM - monitoring and communities | Scoop.it
There are plenty of niche social networks out there. We did our best to round up some of the strangest ones for your (WTF) viewing pleasure.
Paula Pollock's insight:

This was just too weird not to share.

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6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand | SMM - monitoring and communities | Scoop.it
Social media offers unprecedented access to cultivate relationships with customers, one at a time. For those who seek to build sustainable brands, social media should never take the place of the website as the ultimate destination of the brand.

Via Level343
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Level343's curator insight, June 3, 2013 7:32 PM
Great post by Rebecca Murtagh

Social media offers unprecedented access to cultivate relationships with customers, one at a time. For those who seek to build sustainable brands, social media should never take the place of the website as the ultimate destination of the brand.

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15 Web Design Trends for 2013

What's happening in the web design world? Here are 15 trends in web design - check them out, see if you use them, and see if you think these are useful!
Paula Pollock's insight:

Nice deck that can provide executive with focus areas around your website. While these are not relevant for all businesses, you might be able to warm them up as your online pressence evolves.

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How to Execute a Successful Social Media Marketing Initiative - Search Engine Journal

How to Execute a Successful Social Media Marketing Initiative - Search Engine Journal | SMM - monitoring and communities | Scoop.it
As social media continues to evolve rapidly and influence the way we communicate, small businesses simply have to get into the game or risk being left behi (RT @lil_tea: RT @DennisPang How to Execute a Successful Social Media Marketing Initiative ...
Paula Pollock's insight:

Good basic advice, but be aware that you need to know your target and their online habits to some degree, also. 

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15 Actionable Takeaways From Social Media Marketing World 2013 | Social Media Examiner

15 Actionable Takeaways From Social Media Marketing World 2013 | Social Media Examiner | SMM - monitoring and communities | Scoop.it
Social media marketing: learn from some experts from Social Media Marketing World 2013 how you can improve your social media marketing strategy.
Paula Pollock's insight:

If every business tried to implement merely 1/3 of these, they would increase their social reach and awareness with very little pain and effort. Afterall, when you talk with stakeholders about SMM they only want to see results. Since that does take time, pick five of these and do them. It won't take big budgets either. Then, demonstrate the proof in your work with measurement.

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Social Media Marketing: Sony Electronics increased new follower growth 200% with charitable Pinterest board | MarketingSherpa

Social Media Marketing: Sony Electronics increased new follower growth 200% with charitable Pinterest board | MarketingSherpa | SMM - monitoring and communities | Scoop.it
Launching a new social media platform for your company can be an uphill battle. Stirring up the kind of buzz and social status to garner the attention of new fans, as well as those from other outlets, takes a creative approach.
Paula Pollock's insight:

I like how Sony is planning this out to their holiday campaigns. It's a good example of how long-term campaign planning can provide continuity and deepen consumer awareness. 

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Hulya Basciftci's curator insight, August 4, 2013 9:38 PM

Perfect analysis that shows how Sony uses social media marketing tools effectively.. 

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How to Network Using LinkedIn Groups | Social Media Examiner

How to Network Using LinkedIn Groups | Social Media Examiner | SMM - monitoring and communities | Scoop.it
LinkedIn Groups: how to find relevant groups, build credibility and make new connections that can ultimately help grow your business.
Paula Pollock's insight:

Nice tutorial for those of you who haven't jumped into this pool yet. If relevant to your LinkedIn Group strategy, please join my tribe at Marketing Outsourcing & Freelance Professionals

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90 percent of Americans won't wear Google Glass, survey says

90 percent of Americans won't wear Google Glass, survey says | SMM - monitoring and communities | Scoop.it
A survey by Bite Interactive has people chewing over Google Glass and largely distancing themselves from it. Their biggest fear? Social awkwardness. Read this article by Chris Matyszczyk on CNET News.
Paula Pollock's insight:

Let's hope Google is banking on the European and Asian markets to drive this "toy". We already have mounting laws around texting while driving, so one more distraction is probably not welcome. However, in the pubic-transporation-rick countries, it has potential. Waiting to see...

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11 Expert PPC Guides, Tips and Techniques (and One Rant) | Business 2 Community

11 Expert PPC Guides, Tips and Techniques (and One Rant) | Business 2 Community | SMM - monitoring and communities | Scoop.it
With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a.
Paula Pollock's insight:

Don't really understand PPC and other SMM techniques? Read these and get current.

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Twitter Unveils New Long Awaited Analytics Tool

Twitter Unveils New Long Awaited Analytics Tool | SMM - monitoring and communities | Scoop.it
Long Awaited Twitter Analytics Tool Is Finally Released But Only In A Private Beta Version
Paula Pollock's insight:

This is what we want, but the public needs to wait. Only available to a private beta currently.

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Online Marketing Success | Social Media Today

Online Marketing Success | Social Media Today | SMM - monitoring and communities | Scoop.it
Looking for the great shortcut to immense success with online marketing? I can't help you with that.
Paula Pollock's insight:

As with any campaign strategy, it takes time and thought than you probably have. But, the dividends pay off.

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Social Media Advertising Dollars Should be Spent on Creating Great Content First . - Social Barrel

Social Media Advertising Dollars Should be Spent on Creating Great Content First . - Social Barrel | SMM - monitoring and communities | Scoop.it
Social Barrel
Social Media Advertising Dollars Should be Spent on Creating Great Content First .
Social Barrel
Social media platforms are expected to create revenue through advertising, especially if they go public or become part of public firms.
Paula Pollock's insight:

"...advertising through social media is “a result, not a product.” Content and ad effectiveness needs to be at the forefront. If you are testing-averse and cannot prove that your ads are working, they will find someone who can.

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Review of Hootsuite: Manage Social Media From A Single Dashboard - Small Business Trends

Review of Hootsuite: Manage Social Media From A Single Dashboard - Small Business Trends | SMM - monitoring and communities | Scoop.it
Small Business Trends Review of Hootsuite: Manage Social Media From A Single Dashboard Small Business Trends This includes replying to others, retweeting, “liking,” sharing and responding to private messages, and otherwise carrying out activity on...
Paula Pollock's insight:

Nice, simple review for companies who haven't made an effort to organize their social strategy.

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How NFC could lead the next generation of mobile advertising - Fourth Source

How NFC could lead the next generation of mobile advertising - Fourth Source | SMM - monitoring and communities | Scoop.it
Fourth Source How NFC could lead the next generation of mobile advertising Fourth Source Near Field Communications (NFC) has been inside mobile devices since 2006 (for the trivia buffs amongst you – the first device was Nokia's 6131 NFC flip...
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Monitoring Your Social Media Channels From One Place is a Good Idea - Small Business Trends

Monitoring Your Social Media Channels From One Place is a Good Idea - Small Business Trends | SMM - monitoring and communities | Scoop.it
Small Business Trends
Monitoring Your Social Media Channels From One Place is a Good Idea
Small Business Trends
The social media landscape and its importance in the larger marketing strategy of business are growing all the time.
Paula Pollock's insight:

This is not just for small businesses. Medium and even large businesses are erring on slow to market here. The earlier you drive this process regularly, you will be able to review the metrics and adjust your plan against your goals.

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4 Reasons Why Brilliant Communities Are More Valuable than Your Social Media Strategy | Jeffbullas's Blog

4 Reasons Why Brilliant Communities Are More Valuable than Your Social Media Strategy | Jeffbullas's Blog | SMM - monitoring and communities | Scoop.it
Ever feel like you’re just going through the motions with your social media marketing strategy? You aren’t alone. Marketers are finally understanding the bigger picture: how many ‘likes’ you get doesn’t necessarily translate to more sales.
Paula Pollock's insight:

This works if you have a brand that can in fact support a community. If you are an industrial chemical company, you might not generate buzz from a community forum. Your user base needs to be considered. Though, I do believe the is in community forums. Facebook pages are technically a user forum. 

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4 Tips for Real-Time Social Media Monitoring - Online Marketing ...

4 Tips for Real-Time Social Media Monitoring - Online Marketing ... | SMM - monitoring and communities | Scoop.it
Every marketer needs to understand what consumers are saying about their brands & competition. Here are 4 tips for real-time social media monitoring.
Paula Pollock's insight:
In two words: plan ahead.Have a monitoring solution and plan in place before launching a big campaign...it’s about engaging your fans – and keeping them coming back for more!

Amazing how often these are bypassed for just producing volumes of cool pictures and posts. 

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More on Twitter in education marketing: five tips to boost your profile - ICEF Monitor - Market intelligence for international student recruitment

More on Twitter in education marketing: five tips to boost your profile - ICEF Monitor - Market intelligence for international student recruitment | SMM - monitoring and communities | Scoop.it
#Twitter in #education #marketing: 5 tips to boost your profile http://t.co/41wb4nGfyx #edsocialmedia #SMM #onlinemarketing #uni #colleges
Paula Pollock's insight:

This is good information for your Twitter administrator. Some of this information is overlooked by brands.

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Content Marketing Is The New Advertising | Business 2 Community

Content Marketing Is The New Advertising | Business 2 Community | SMM - monitoring and communities | Scoop.it
The folks at Social Media Examiner are presently running the first edition of the Content Success Summit, a four weeks long smorgasbord of leading-edge webinars (The history and future of content marketing http://t.co/JqfbZj3f)...

Via massimo facchinetti, Carolyn Mayberry
Paula Pollock's insight:

It's so true. If you lead with ads and media, you are missing a golden opportunity to create a deeper relationship (read: retainer) with your clients.

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Four Foundational Elements of Marketing Analytics Success

Four Foundational Elements of Marketing Analytics Success | SMM - monitoring and communities | Scoop.it
Metrics & ROI - A lot of marketing organizations today think that they are on the path to greater insight because they now have analytics technology. The reality is that it takes a significant ...
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Is There a RIGHT Way to Use Twitter for B2B Lead Generation? | Business 2 Community

Is There a RIGHT Way to Use Twitter for B2B Lead Generation? | Business 2 Community | SMM - monitoring and communities | Scoop.it
Many Studies, Reports and Examples—And Yet, Inconclusive Evidence The interesting Infographic I shared last week shows that 170 million people are on (Is There a RIGHT Way to Use Twitter for B2B Lead Generation?
Paula Pollock's insight:

And, when us conversion marketers can answer this question with certainty we will all be millionaires and work from our private islands...

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Twitter Vines Get Shared 4x More Than Online Video

Twitter Vines Get Shared 4x More Than Online Video | SMM - monitoring and communities | Scoop.it
Marketers love them some Twitter Vines—and for good reason, it turns out.
Paula Pollock's insight:

So, your business can't figure out why they need to be on Twitter? Here's why.

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