Social Media, Marketing & SEO
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Social Media, Marketing & SEO
Social Media, Marketing & SEO
Research, resources, news, tips & tricks on executing effective marketing and social media strategies.
Curated by Tiffany Zink
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Get more traffic with less work | How to Start a Clothing Company

Get more traffic with less work | How to Start a Clothing Company | Social Media, Marketing & SEO | Scoop.it
I remember when I started I searched all the articles on t-shirt forums to figure out how to get traffic to my site. A lot of what people said to do was tedious
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Good article if your in the clothing industry.

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How to Stop Twitter Spam Mentions and Direct Messages

How to Stop Twitter Spam Mentions and Direct Messages | Social Media, Marketing & SEO | Scoop.it
A friend of mine told me that he is getting irrelevant spam messages and mentions on twitter yesterday, and I had agreed with him as Twitter is one of the most crowded site, and spammers find it more open to […]...
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Big Data Changes Social Media Marketing

Big Data Changes Social Media Marketing | Social Media, Marketing & SEO | Scoop.it

As social media gets bigger, so does the amount of data that flow from such platforms as Facebook, Pinterest and Twitter. To help marketers use these data to obtain relevant insights, complex analytics platforms have developed as well. Indeed, big data has changed the way social media marketing works, and the following is a list of some of these changes according to Michele Nemschoff, a digital marketing expert.


Via The Fish Firm
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Eric_Determined / Eric Silverstein's curator insight, September 18, 2013 1:30 PM

Businesses are trying to keep pace with the ongoing innovations in the marketplace, in the meantime consumers are more and more engaged via #mobile and other tools. Along the way a lot of valuable #Data is generated, therefore opportunities are abound if you can capture the right data and offer the right engagement for your #customers in return. 

 

" Experts say that 90 percent of all the data in the world right now was generated during the last two years. In addition, only 20 percent of this data is structured, or arranged in columns and rows which can be analyzed using traditional analytics tools.

As such, eighty percent of this data is “unstructured;”  pictures, videos or posts that come from sources like Facebook, YouTube and Instagram. These unstructured data represent people’s interests, opinions and activities, and if marketers can create insights out of these data by having the ability to store, administer and investigate them, then that’s a huge advantage for them.

Analysis of big social media data allows marketers to see relevant trends which allow them to create more personalized and highly customized content. People respond more to campaigns that are relevant to their needs and what they like, share and talk about."

 

 

santina kerslake's curator insight, September 19, 2013 10:09 AM

We share the info we can relate to so we need to create #marketing that is relevant 

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Google Search: 200 Ranking Factors {Infographic}

Google Search: 200 Ranking Factors {Infographic} | Social Media, Marketing & SEO | Scoop.it

Another great infographic resource and everything you wanted to know about SE0 Want to optimize your website for the search engines? You need to take time to get yourself familiar with search engine algorithms. Google is always changing its own algorithm to combat spam and give higher quality websites a better chance to succeed. This infographic by Backlinko and Single Grain covers some of the most important Google ranking factors you should be familiar with...


Via Jeff Domansky
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Elsie Whitelock's curator insight, September 23, 2013 8:42 AM

..good tips here for helping to build your ranking..tx.

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The who’s who of who’s running social media for America’s top companies

The who’s who of who’s running social media for America’s top companies | Social Media, Marketing & SEO | Scoop.it

...showcase–those who are doing the hard work to integrate social media into some of America’s bigger companies. And then I got to thinking–there really is no list of these people anywhere.

 

Oh sure, there are Twitter lists here and there. Jeremiah Owyang has his list of social media new hires (and the last time he posted it was April 7). But, I really haven’t seen a good list of corporate social media leaders anywhere.

 

Probably with good reason. These folks are in high demand. Any such list would be pretty valuable to recruiters and agencies/companies (insert Arik evil laugh here). So, I thought, why not create one? Or, at least START to create one.


Via Jeff Domansky
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Jeff Domansky's curator insight, September 20, 2013 1:12 PM

Who's on first... in social media...Great list from @ArikHansen and lots more potential follows in comments.

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Social Media Influencers vs Ambassadors: What is Their True Value?

Social Media Influencers vs Ambassadors: What is Their True Value? | Social Media, Marketing & SEO | Scoop.it
Social media influencers & brand marketing. With the emergence of social networks, new consumers are imposing changes to brands via social media. (RT @NealSchaffer: Social Media Influencers vs Social Media Ambassadors: What is Their True Value?
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How To Use Pinterest's Bold New Look

How To Use Pinterest's Bold New Look | Social Media, Marketing & SEO | Scoop.it
As we pass the halfway point of 2013, Pinterest’s rapid growth shows no signs of abating.
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It's Time to Rethink Your Social Media Marketing Strategy

It's Time to Rethink Your Social Media Marketing Strategy | Social Media, Marketing & SEO | Scoop.it
It's Time to Rethink Your Social Media Marketing Strategy:It is a fact that there has lately been too much of hype about social media and many business (social media marketing business plan template http://t.co/ahcufGpLi6)...
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How to use social media to save time at work - by Cody Hodge - Helium

How to use social media to save time at work - by Cody Hodge - Helium | Social Media, Marketing & SEO | Scoop.it
Social media has a wide range of uses in the workplace.
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Finding New, Influential Partners in Your Social Media Marketing

Finding New, Influential Partners in Your Social Media Marketing | Social Media, Marketing & SEO | Scoop.it
How to identify and leverage key social media influencers as Brand Advocates.
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50% of businesses believe that social offers greatest marketing opportunities over next year

50% of businesses believe that social offers greatest marketing opportunities over next year | Social Media, Marketing & SEO | Scoop.it

Social rules...Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%....


Via Jeff Domansky
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gringoadepto's curator insight, March 7, 2014 11:27 PM

Is the socialization of life enforcing herd instinct ?

Diane Rivens's curator insight, March 26, 2014 1:51 PM

Digitial Marketing simply cannot be ignore any longer!

Trenzcape's curator insight, June 21, 2014 2:28 AM

Social Marketing moves ahead of even Email, SEO and Mobile  in terms  of marketing oppurtunities!

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4 Ways to Turn Social-Media Fans Into Raving, Loyal Customers

4 Ways to Turn Social-Media Fans Into Raving, Loyal Customers | Social Media, Marketing & SEO | Scoop.it
With a little bit of focus, companies can convert casual fans into powerful brand advocates.
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10 Best Ways To Optimize Your Newly Created Pin...

10 Best Ways To Optimize Your Newly Created Pin... | Social Media, Marketing & SEO | Scoop.it
Pinterest is one of the most popular social media sites among small and medium size businesses, because it generates more sales, traffic and customers to businesses than other sites. So shouldn't your brand be using it to the max?
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Lean Content use of SlideShare

Lean Content use of SlideShare | Social Media, Marketing & SEO | Scoop.it
Feasible tips on how to get on Slideshare home page with real life examples and guidelines on how to improve traffic via Social Media

Via Arabella DeLucco
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Arabella DeLucco's curator insight, September 20, 2013 5:35 PM

Great piece on posting on SlideShare.

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Starting an Online Business: YouTube Marketing - 16 Tips to Promote your Business

Starting an Online Business: YouTube Marketing - 16 Tips to Promote your Business | Social Media, Marketing & SEO | Scoop.it
Do you use You Tube to market your business? If you don't, you are missing out on a VERY powerful marketing tool. But like all other forms of social media, you will only get the benefit if you do it right.

Via TechinBiz
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Social media: Why it's the worst phrase in marketing - iMediaConnection.com

Social media: Why it's the worst phrase in marketing - iMediaConnection.com | Social Media, Marketing & SEO | Scoop.it
Tiffany Zink's insight:

Good article, very interesting perspective.  Any thoughts?

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7 Social Media Manager Problems & How To Solve Them - Business 2 Community

7 Social Media Manager Problems & How To Solve Them - Business 2 Community | Social Media, Marketing & SEO | Scoop.it
7 Social Media Manager Problems & How To Solve Them http://t.co/f0bi8Wn5tZ
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12 Ways to Get More Pinterest Followers | Social Media Examiner

12 Ways to Get More Pinterest Followers | Social Media Examiner | Social Media, Marketing & SEO | Scoop.it
Discover 12 Pinterest tips to get more Pinterest followers, increase engagement and lead to a greater return on investment.
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The Marketing Secret About Twitter That Most People Don't Know - Jeffbullas's Blog

The Marketing Secret About Twitter That Most People Don't Know - Jeffbullas's Blog | Social Media, Marketing & SEO | Scoop.it

Twitter is maybe the most misunderstood and under estimated social media marketing tool in the social media top 5 including Facebook, YouTube and LinkedIn. Most people still think it is just about superficial conversations, insignificant daily events and news.

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Kenneth Cole Explains His Twitter Strategy And It's RIDICULOUS

Kenneth Cole Explains His Twitter Strategy And It's RIDICULOUS | Social Media, Marketing & SEO | Scoop.it
Kenneth Cole faced a torrent of criticism Thursday after he made light of the ongoing conflict in Syria on Twitter.
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Effective Techniques Of Successful Social Media Marketing - Social Hiccup

Effective Techniques Of Successful Social Media Marketing - Social Hiccup | Social Media, Marketing & SEO | Scoop.it
Social media marketing is an integrated part of any successful business entity, in the current era.
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The Time to Get on Board with Social Media Is NOW!

The Time to Get on Board with Social Media Is NOW! | Social Media, Marketing & SEO | Scoop.it
 Where is the first place you look to find out about a business?  The company website. How do you find information on a product, a service, a potential supplier, business partner or resource?
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