SMM
9 views | +0 today
Follow
SMM
Curated by Delia
Your new post is loading...
Your new post is loading...
Scooped by Delia
Scoop.it!

My Day Job

My Day Job | SMM | Scoop.it
Tumblr, Facebook, Twitter, Instagram & Snapchat - How Teens Use Social Media (Tumblr, Facebook, Twitter, Instagram & Snapchat - How Teens Use Social Media via @pinterest http://t.co/p52qbljmrh)...
Delia's insight:

Me sorprendió un poco ver que la red social más utilizada es Tumblr. 

more...
No comment yet.
Rescooped by Delia from Social Media and Healthcare
Scoop.it!

5 reasons why health care can’t afford to be antisocial

5 reasons why health care can’t afford to be antisocial | SMM | Scoop.it

For a long time, health, medical and pharma have shied away from social media. But brands must meet people where they are: online. Health, medical and pharma are no exception. The greatest risk in the gamble of social media for health care companies isn’t legal regulations. It’s a complete absence on social media. In order to be compliant, companies need to partner with social media experts who understand the nuances of social media to identify how to apply existing knowledge and practice to new marketing channels. Companies can no longer shun social media. Social media is both business and culture. It’s where everyone is.

Here’s why your company can’t afford to be antisocial:

 

Conversations are happening whether you like it or not

You have absolutely no control over conversations already taking place on social media if you are not actively engaged. People are already talking online about your brand and their experiences. While preparing a social media campaign for a medical device company, we found hundreds of conversations already taking place about their product.

What we have learned (and you can too) with social listening data:

Information for target personas.The kind of language surrounding the product.The current state of awareness for the product.Who the influencers are in the patient’s decision-making process. 

This is 21st century PR

No matter how good your PR team is, you can’t react quickly, if you’re using traditional media. “Social media enables brands to actively respond in real-time to questions or concerns with responses that can deliver impact and insight from the brand's perspective,” explains Richard Morrow, ParkerWhite’s digital director.

 

There is no risk management without social media

By participating in social media, your brand has a chance to educate consumers and clarify where online chatter may be inaccurate. Your company will be talked about, and if you’re not there to contribute to the conversation, you forfeit the chance to steer the conversation.

 

You say you’re high tech, but it’s all talk

Your marketing efforts and channel use reflect how in-touch your company is with the latest technology. Today’s consumers expect to see brands online. If you’re not there, it can send the wrong message about your company’s capabilities and your product offering. If you want consumers to see your product as the latest technology you have to get with the latest technology.

 

No one ever likes the silent treatment

With so many consumers online, it’s hard to argue that you have good customer service if you’re not there to answer them. When consumer questions and complaints go unanswered in the social sphere it reflects poorly on your company. Nobody likes someone who gives the silent treatment, and this extends to social business. People don’t respond well to being ignored, especially if they are already unhappy. You may face lost business and unhappy customers on a mission to disgrace you.

Companies who want to connect to consumers need to meet patients online. By ignoring social media, you’re ignoring consumers, compromising your company’s technological and cultural competence, and jeopardizing your brand’s reputation.

 

The question to ask yourself now is: Can you afford not to use social media as a health, medical or pharma company?


Via Plus91
more...
No comment yet.
Rescooped by Delia from Social Media and Healthcare
Scoop.it!

Social Media Implementation Checklist

Social Media Implementation Checklist | SMM | Scoop.it

Set goals first. If traffic, leads and sales are part of the goal, then gotta have the next focus be on content creation. Then, using social to share. Can't get much value out of social unless you're actively creating, publishing and sharing content. 


Via nrip
more...
Hupertan's curator insight, September 23, 2015 4:32 PM

The implementation of a communications strategy in social media in healthcare need not stick with the drafting of a check list. There she is!

venisabella's comment, November 4, 2015 10:36 AM
http://bit.ly/1FXxmYF
MARGARITA's curator insight, December 31, 2015 5:15 PM

Support our people

http://technomaxs.com/the-best-smart-phone-ever/


http://www.gogetfunding.com/our-children-burial

Rescooped by Delia from Social Media and Healthcare
Scoop.it!

How health care consumers connect online

How health care consumers connect online | SMM | Scoop.it
See how your patients get to know each other.

Via Plus91
more...
No comment yet.
Rescooped by Delia from Social Media and Healthcare
Scoop.it!

Why Market Your Healthcare Organization Online?

Why Market Your Healthcare Organization Online? | SMM | Scoop.it
In this infographic, find out out what medical information Internet users are searching for, why online medical marketing matters, and how it can benefit your practice or hospital.

Via Plus91
more...
Charles Williams's curator insight, October 13, 2013 4:00 AM

Very useful, thank you

Scooped by Delia
Scoop.it!

The tools social media managers love - Google Drive

RT @comms2point0: Tools social media managers love. Cracking list on a Google doc that are worth taking a look at http://t.co/3uxiYPXO1a #d…
more...
No comment yet.
Rescooped by Delia from Social Media and Healthcare
Scoop.it!

Social Media and health: the conversations are around experiences, both good and bad

Social Media and health: the conversations are around experiences, both good and bad | SMM | Scoop.it

Social networking use among Internet users ages 50 and older has nearly   doubled –from   22%   to   42% over   the   past  year.  This demographic is a sweet spot for healthcare marketers but exactly what are they looking for online and where are they going.   News sites still remain the most trusted online healthcare resource (68 percent), while user-generated contributions on Wikipedia, Facebook, Twitter, YouTube and blogs are used less frequently (54 percent), according to results from a national consumer survey conducted by Makovsky + Company.

 

A report from NM Incite and along with the survey are providing a clearer picture of what consumers are doing online when they search for health information.  The Makovsky + Company reports even states “pharmaceutical company-sponsored pages rank as the least visited; with disease awareness pages and branded treatment pages each frequented by 6 percent of respondents”.  

 

The survey explored patients’ information-seeking behaviors on specific social media channels, identifying WebMD as the most popular for health searches, with almost half (48 percent) of Americans visiting the site.

 

Among other findings:

 

Only 3 percent of consumers visit Twitter feeds for healthcare informationPatient communities’ websites are visited by 7 percent of respondentsFacebook sites rank as the fourth most-frequented resource11 percent of Americans turn to the ubiquitous site for healthcare informationU.S. Federal government is seen as the most credible shepherd of information. More than a third of Americans (35 percent) visit government-sponsored sites first when accessing Facebook health resources26 percent of respondents citeFacebook sites created by peers as the least trusted health resource. 6 percent cite Facebook sites by patient groups or communities as least trusted.

 

 

More at: http://worldofdtcmarketing.com/social-media-and-health-the-conversations-are-not-around-brands/social-media-and-healthcare/


Via nrip
more...
No comment yet.
Scooped by Delia
Scoop.it!

Bible Gateway passage: Luke 9:18-27 - New King James Version

Bible Gateway passage: Luke 9:18-27 - New King James Version | SMM | Scoop.it
Peter Confesses Jesus as the Christ - And it happened, as He was alone praying, that His disciples joined Him, and He asked them, saying, “Who do the crowds say that I am?
more...
No comment yet.
Rescooped by Delia from Social Media and Healthcare
Scoop.it!

How the Top 100 Hospitals Engage in Social Media

How the Top 100 Hospitals Engage in Social Media | SMM | Scoop.it

In a recent study done with the International Council for Quality Care, we took a look at how the top hospitals in the nation are engaging in social media. It came as no surprise that 83% of those hospitals actively engage in either Facebook, Twitter and YouTube (so far there has been little engagement in Google+). 


Via Plus91
Delia's insight:

Sorprende ver que el 83%  de los  100 mejores hospitales  está activamente involucrado en redes sociales como twitter, facebook y Youtube. #mhealth 

more...
No comment yet.
Rescooped by Delia from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

5 Steps to Launching a Successful Pinterest Group Board - Business 2 Community

5 Steps to Launching a Successful Pinterest Group Board - Business 2 Community | SMM | Scoop.it

Launching a Pinterest group board has many benefits. It can help increase followers, increase the reach of your pins, and get more clicks to your website. Here are 5 steps to launching a successful group board on Pinterest…

 


Via Kamal Bennani
more...
No comment yet.