Social Media - For online interaction with companies or brands, Facebook is the most popular platform among Millennials, followed by Twitter and Pinterest, according to recent research from the Center for Marketing Research ...
"SEO in 2014 is still all about ‘great content’ such as relevant and interesting articles and entertaining and/or educational videos which are likely to create social shares and generate natural links online.
A Remarkably Simple Way To Master Social MediaForbesThis, unfortunately, is where nearly everyone screws up on social media. By social media, I mean LinkedIn, Twitter, Slideshare, Facebook and – yes – even Forbes.
Many of those who pursue link building have had a tough year. Google's verbal and physical assault on link building practices has been unrelenting. Here's a comprehensive review of all that goes into deciding what to do in ...
Responsys recently commissioned a mobile marketing survey of 1,200 U.S. consumers and found that 68 percent of consumers who have downloaded apps, have enabled the push notifications. Among younger consumers (18-34 year olds), it’s nearly 80 percent. As you’ll see in the infographic below, push is a channel that marketers should not be ignoring.
What makes push such an interesting marketing vehicle is that while it’s primarily used today for interacting with consumers via smartphones and tablets, push can be applied to any device that’s equipped with an app. As Responsys’ SVP of Emerging Channels Michael Della Penna discussed in aprevious blog post, by 2020, there will be 75 billion devices connected to the “Internet of Things.” In this scenario, push emerges as an important technology that will enable marketers to expand the reach of their communications.
The catch of course is that marketers must prioritize the customer experience – and their preferences – above all else. A sure fire way to sour a customer relationship is to send an unwanted or irrelevant push notification to a highly personal device, like a smart watch. Smart marketers will get a head start on this future reality by understanding how to orchestrate push with other marketing channels and optimize the holistic customer experience.
Editor's note: We're republishing this Insiders post from November due to the recent news that former Massachusetts Senator Scott Brown rented his email list to a vendor that spammed his email subscribers.
Digitization, automation, and other advances are transforming industries, labor markets, and the global economy. In this interview, MIT’s Andrew McAfee and McKinsey’s James Manyika discuss how executives and policy makers can respond.
While some people consider it the hottest social media network, other people simply do not understand how to use Goggle Plus for business, let alone for personal use. Admittedly, Google Plus is not exactly the most intuitive social network, but used correctly, it provides a valuable marketing tool for your business. Once you understand what Google Plus is, and is not, you will be able to harness its power and make valuable business contacts.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.