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SMB Social Media Monitor
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5 Most Common Mistakes when Running Facebook Contests

5 Most Common Mistakes when Running Facebook Contests | SMB Social Media Monitor | Scoop.it

"A guide to master Facebook contests, how to run them, the mistakes most businesses make and how to avoid them...

 

Running a Facebook contest is beneficial in many ways. It’s a great way to help increase engagement, re-energize your audience, build your email database, grow your customer base, and help increase awareness around the product."

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Facebook now reports fan impressions so page owners can better understand their audience

Facebook now reports fan impressions so page owners can better understand their audience | SMB Social Media Monitor | Scoop.it

Facebook has added four new metrics to its Insights API that help page owners understand how many fans versus non-fans are seeing their posts.

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7 Tips to Boost the Happiness Level of a Facebook Page | Sprout Geek

7 Tips to Boost the Happiness Level of a Facebook Page | Sprout Geek | SMB Social Media Monitor | Scoop.it
Packed with practical case studies from Facebook, learn the importance of Facebook Page happiness level, how you can boost it and improve engagement.
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3 Ways Marketers Can Leverage the New LinkedIn

3 Ways Marketers Can Leverage the New LinkedIn | SMB Social Media Monitor | Scoop.it

"Have you noticed the changes to LinkedIn recently?

 

Although changes to LinkedIn are less frequent than on Facebook, they can have significant marketing implications."

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Facebook Publishes Its Own Infographic To Explain Advertising

Facebook Publishes Its Own Infographic To Explain Advertising | SMB Social Media Monitor | Scoop.it

Yes, this is a sales pitch from Facebook (https://www.facebook.com/business/power-of-advertising) but it is also very informative and should be useful to anyone starting out with Facebook advertising.

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Get Noticed on Facebook: What Gets Shared (Like Crazy) on Facebook

Get Noticed on Facebook: What Gets Shared (Like Crazy) on Facebook | SMB Social Media Monitor | Scoop.it

"Being successful in social media, on Facebook in particular, has a lot to do with understanding human nature. Nowhere is that more apparent than with the success of certain types of photo status updates.


Thanks to EdgeRank, not all Facebook status updates are created equal. The more your latest update gets comments, likes and shares, the more your friends will see it. So if you want to get noticed on Facebook, pay attention to what captures the imagination, hearts and minds of your friends."

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Google+ Now Has Custom URLs for Pages, Profiles

Google+ Now Has Custom URLs for Pages, Profiles | SMB Social Media Monitor | Scoop.it
Google has only made the feature available to large brands and verified celebrities so far. Still, the feature that will soon be rolled-out to all Google+ users enables users to personalise, and shorten, their URLs on Google's social network.
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Is Facebook Advertising Like Burning Money?

Is Facebook Advertising Like Burning Money? | SMB Social Media Monitor | Scoop.it
Advertising has evolved rapidly over the last century.The Google Display Network is one of the big kids on this global block in the 21st century. In the last few years the new kid on the block has arrived and their name is Facebook.

 

"Digital Advertising has for the past 15 years been dominated by the the ever present display banner ads. Flashing, twirling and in your face ads. It is estimated that several hundred billion of these appear every month on computer screens. The “Google Display Network” is one of the big kids on this global block.


In the last few years the new kid on the block has arrived and their name is “Facebook”.


Facebook advertising started cheaply and low key. In recent times the costs have increased significantly by 40% plus and the number of ads that crowd the page have increased significantly. Facebook is attempting to monetize its 1 billion users.


It now needs to keep its public shareholders happy."

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Twitter: A Day in the Life [INFOGRAPHIC]

Twitter: A Day in the Life [INFOGRAPHIC] | SMB Social Media Monitor | Scoop.it

"Tweeters share photos more than anything else, and pics make up more than a third of all links shared on the social network. Articles make up just 16% of shares, while videos come in at just under 10%. Predictably, YouTube dominates there, making up six in 10 video posts. Among photos, most people share directly from Twitter, while Instagram clocks in at 15%."

 

This infographic reveals some surprising findings about what we share on Twitter -- and how we do it.

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Klout Revamps Website and Scoring To Provide More Information on Your Social Media Influence

Klout Revamps Website and Scoring To Provide More Information on Your Social Media Influence | SMB Social Media Monitor | Scoop.it

"If you’re a social media junkie you’re undoubtedly familiar with Klout, the site and service that rank people on their social media influence. Klout rates users or gives them Klout scores based on a number of criteria, including but not limited to how many people follow them on Twitter, “Like” their Facebook statuses, recommend them on LinkedIn, etc.)"

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Report: 40% Of Top Brands Have Adopted Instagram

Report: 40% Of Top Brands Have Adopted Instagram | SMB Social Media Monitor | Scoop.it
Thanks to Instagram’s rapid growth to over 80 million users, marketers are finally getting on board the social app. A recent study by social data & reporting company SimplyMeasured, shows that Instagram adoption is a growing trend.
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Top 7 ways brands should use images on social media

Top 7 ways brands should use images on social media | SMB Social Media Monitor | Scoop.it
#RaganSocial Twitter chat participants share tips for using Tumblr, Instagram and Pinterest.
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Twitter Beats Facebook For Social Sharing (And, Yes, Google+ Is A Ghost Town)

Twitter Beats Facebook For Social Sharing (And, Yes, Google+ Is A Ghost Town) | SMB Social Media Monitor | Scoop.it

"Back in February, independent data suggested that users spent just 3.3 minutes on Google+ in January, compared to 7.5 hours for Facebook. Now, a new study has revealed just how ineffective Google+ is as a social sharing platform, certainly compared to Twitter."

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The Biggest Brands on Social Media in Southeast Asia [INFOGRAPHIC]

The Biggest Brands on Social Media in Southeast Asia [INFOGRAPHIC] | SMB Social Media Monitor | Scoop.it

"Social media marketing is something that brands need to do right – especially as it’s often a shortcut to the hearts and wallets of a nation’s youngest and most engaged consumers. And although there’s more to this marketing strategy than sheer numbers, here’s a neat infographic showing the biggest brands in Malaysia, Indonesia, Thailand, and the Philippines on four important platforms: Twitter, Facebook, Instagram, and Youtube."

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New Google+ Features Target Businesses

New Google+ Features Target Businesses | SMB Social Media Monitor | Scoop.it
In an effort to boost adoption of its Google+ social network, Google this week announced a slew of new features aimed at enticing business customers to use the service and "go Google."...
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How Brands Leverage Other Brand’s Unhappy Customers on Social

How Brands Leverage Other Brand’s Unhappy Customers on Social | SMB Social Media Monitor | Scoop.it
A guide on how to turn your competitor’s unhappy customers into your leads, customers and even influencers...

 

"...with a few clicks and keystrokes, consumers can reach out directly to a brand, with the eyes of other consumers for an audience. So far brands have largely viewed social from a defensive stance, looking to mitigate the risk that the “wild public” can potentially inflict on their pristine sites. But brand managers are learning to play the game in this new arena by increasingly using social media analytics to cash in on their competitors missteps."

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The Rise Of Visual Social Media

The Rise Of Visual Social Media | SMB Social Media Monitor | Scoop.it

"Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012. When it comes to their products, businesses are learning to show, not tell, and visual content sites are fueling our desire for beautiful photography and sensational design. Two years ago, marketers were spreading the maxim that 'content is king,' but now, it seems, 'a picture really is worth a thousand words.'"

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News Discovery and Topic Monitoring via Hashtags: The Best Twitter Tools

News Discovery and Topic Monitoring via Hashtags: The Best Twitter Tools | SMB Social Media Monitor | Scoop.it

Robin Good: One of the most effective and popular methods to stay abreast of a topic area or to discover new stories about an issue is the use "hashtags" for Twitter seaches.

 

Here is a bunch of tools that make it easy for you to monitor and  search, one or multiple Twitter hashtags on your preferred topics.

 

Useful. Resourceful. 7/10

 

Tools list: http://www.searchenginepeople.com/blog/best-tools-to-summarize-twitter-hashtags.html

 

 

 

 


Via Robin Good
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How to Increase Your Search Rank Using Social Media

How to Increase Your Search Rank Using Social Media | SMB Social Media Monitor | Scoop.it

"The rules of search have changed. In fact, they change on a daily basis. But never so dramatically has rank been uprooted since the explosion of social media. Social media sites, especially the power houses of Facebook, Twitter and LinkedIn, have become backlink central for affecting organic search results.

 

Social media’s influence on driving business via the web is expected to surpass search engine optimization (SEO) in 2013, according to eMarketer. Web marketers and PR professionals must pay attention to how social media affects search, and ultimately how it can change the rules of online visibility and (online) brand engagement."

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9 Businesses Using Pinterest Contests to Drive Traffic and Exposure

9 Businesses Using Pinterest Contests to Drive Traffic and Exposure | SMB Social Media Monitor | Scoop.it

"Are you using Pinterest to market your business?

 

Running contests on Pinterest is a great way to expose your brand to a large audience, attract new followers and engage with your existing follower base.

 

In this article, I’ll showcase nine businesses running successful Pinterest contests."

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Do You Know Your Customers? Here Are 10 Things THEY Want You To Know About Them [Infographic] — socialmouths

Do You Know Your Customers? Here Are 10 Things THEY Want You To Know About Them [Infographic] — socialmouths | SMB Social Media Monitor | Scoop.it
Your customer knows your business, do you know your customers well enough to ensure satisfaction?
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14 Funny Brands You Can't Help But Follow in Social Media

14 Funny Brands You Can't Help But Follow in Social Media | SMB Social Media Monitor | Scoop.it
Take a look at the brands on social media who are doing a good job not taking themselves too seriously.

 

"There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? It could be because they share valuable, educational content that appeals to your interests and needs. Or it could be that they give you access to exclusive deals, coupons, or other promotions. Or maybe they're just ridiculously funny."

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4 Myths of Social Media Marketing

4 Myths of Social Media Marketing | SMB Social Media Monitor | Scoop.it
Social media marketing is the shiny new toy. Businesses were provided tools that they could use themselves to promote their business. The democratization of marketing was now evident.
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Is Facebook Insights Really That Insightful?

Is Facebook Insights Really That Insightful? | SMB Social Media Monitor | Scoop.it

"Why Facebook Insights is helpful for small business but not for large corporations."

 

"The data overviews are simple and accessible, easy to understand for those that aren’t particularly social media savvy and may just be starting out. It’s worth remembering that not everyone will have a company or an in-house expert handling their social media activity, many smaller businesses and recent start-ups will be handling their online marketing themselves so data that is well presented like these graphs, percentage increases and decreases, and the number of ‘Likes’ accrued over a certain amount of time, is very useful."

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Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet | SMB Social Media Monitor | Scoop.it

"WHOA! Eighty percent bot clicks on Facebook Ads? Yikes!

 

Limited Run’s allegations of Facebook ad traffic being 80 percent bots has made major news publications, from the New York Times to CNBC. Responses from the industry have ranged from: “Holy Cow! GM pulls out, now this? I’m outta here, too!” to, “Big whoop. Show me the data.”

 

Hold on, dear marketers, before you go jumping the ship let’s back this Limited Run truck up to reality.

 

AimClear has served about a trillionty-gazzilion Facebook ad impressions since 2007, the inception of Facebook Advertising, and have not encountered 80 percent bot clicks. Even before data, we sense it. The KPIs speak for themselves.

 

The Limited Run claim might be read by some as laced with hyperbole. To illustrate our past experience, and research Limited’s claims, we performed our own Facebook Bot Study at aimClear.

 

Here are aimClear’s high-level findings. According to our data:

 

- The number of visits Facebook reports from ads appears to be nearly accurate, even if the visitors are bots. That’s, umm… comforting.


- Possible bot traffic from the USA is much lower than Limited’s study purported.


- Internationally, possible FB Ads bot traffic is higher than it is in the USA but much lower than Limited reports.


Read on for details of our study and what it revealed."

 

http://searchenginewatch.com/article/2197903/Facebook-Ads-80-Bot-Claim-Examined-Why-You-Shouldnt-Lose-Faith-Just-Yet

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