By now, most small business owners understand the important role the Internet can play in helping to raise and drive interest and demand for their products and services. With all the innovative online technologies out there, it’s easy to feel tempted to rush into things. Please, for the love of your business, slow down.
Before you worry about launching a Twitter channel or pitching a post idea to a local blogger, you need to take a step back and consider how online conversations might impact the reputation of your small business. PR blow-ups aren’t just a problem for big companies — there are risks for small businesses, too. Online engagement requires the same level of planning and thought you give to other parts of your business. Here are four tips for protecting your small business — and livelihood — online....
Some Background: What is EdgeRank? What you see in your Facebook newsfeed isn’t magic; it’s controlled by a very important algorithm called EdgeRank. Facebook wants users to be engaged, so EdgeRank is a critical aspect of their business.
I've spent a lot of time parsing apart how the design of sites like Facebook and Second Life facilitate the behaviors that reflect their key demographic. So, what I want to know is: how does Twitter's design encourage this social bridge? By comparing it to Facebook and Second Life I hope to understand how it manages to survive in this "no man's land."
Nutritional drinks franchise Smoothie King launched a Facebook sweepstakes campaign in collaboration with social marketing agency Saeger Media Group to promote the companys Lean1 Smoothie product, said Bobby Williams, VP of marketing at Smoothie...
How does the new method for showing things in the news feed differ from the old? Or, in technical terms, what's the difference between and GraphRank and EdgeRank, assuming there's more to it than simply a change in branding.
There are few who are social marketers that actually love analytics. Likewise there are few who write marketing copy, status updates or builds communities using social networks that love statistics. ...
This post is curated by JanlGordon on Scoopit, covering her topic "Content Curation, Social Media and Beyond", using the Psyblog article ‘Twitter: 10 Psychological Insights' and the hyperlinks in the article as source.
"Psychological research on Twitter reveals who tweets, how much, what they talk about and why. There are now 190 million Twitter users around the world producing 65 million tweets each day."
This is what particularly caught my attention:
People join Twitter to follow their friends, but the fact that there are 1/3 as many daily tweets as there are Twitter members ad many users put out several tweets a day is reflected in the statistic that 90% of tweets are put out by 10% of the users.
41% of Tweets are characterized as “pointless babble”, whereas 38% are conversational and only 9% “pass-along value”.
Men and women tweet at approximately the same rate, however, men are twice as likely to follow other men and women are 25% more likely to follow men!
“Informer s: 20% shared information and replied to other users
Meformer s: 80% mostly sent out information about themselves.”
Twitter is like a game of Broken Telephone (UK:Chinese Whispers), whereby the original message often changes as it is passed along through retweets.
There is discussion on the ‘Halo effect’, by which attractive people (read: celebrities) gain large followings, as people tend to equate attractiveness with intelligence.
Highly extraverted participants tend to use it to relieve their existential anxiety.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.