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SMB Social Media Monitor
Keeping small businesses informed.
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Brands Lose Ground As Facebook Bug Penalizes Third Party Apps

Brands Lose Ground As Facebook Bug Penalizes Third Party Apps | SMB Social Media Monitor | Scoop.it
Brands using third party publishing platforms like Vitrue, HootSuite, Argyle Social and the like are seeing brand page post impressions plummet thanks to a...
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Bit.ly Adds Reputation Monitoring & Social Search

Bit.ly Adds Reputation Monitoring & Social Search | SMB Social Media Monitor | Scoop.it
The team behind Bit.ly, a popular link shortener, has been diligently working on turning its giant collection of link data into valuable offerings.
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How to Setup a Successful Facebook Fanpage | Online Marketing | Web Courses Bangkok

How to Setup a Successful Facebook Fanpage | Online Marketing | Web Courses Bangkok | SMB Social Media Monitor | Scoop.it
A Fanpage is much more than a place to advertise your business it is an excellent way to connect with your users, post news, pictures, videos, ask questions and...
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4 Ways to Protect the Reputation of Your Small Business Online | Mashable

4 Ways to Protect the Reputation of Your Small Business Online | Mashable | SMB Social Media Monitor | Scoop.it

By now, most small business owners understand the important role the Internet can play in helping to raise and drive interest and demand for their products and services. With all the innovative online technologies out there, it’s easy to feel tempted to rush into things. Please, for the love of your business, slow down.

 

Before you worry about launching a Twitter channel or pitching a post idea to a local blogger, you need to take a step back and consider how online conversations might impact the reputation of your small business. PR blow-ups aren’t just a problem for big companies — there are risks for small businesses, too. Online engagement requires the same level of planning and thought you give to other parts of your business. Here are four tips for protecting your small business — and livelihood — online....

[read full article http://j.mp/oycYiM]


Via Giuseppe Mauriello
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18 Minutes a Day to Social Media Time Management

18 Minutes a Day to Social Media Time Management | SMB Social Media Monitor | Scoop.it
There is a saying that goes something like this: “Are you working in your business or on your business?” Translate that to social media, are ...
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How to Use 3 New Facebook Features for Better Social Media Marketing | Copyblogger

The buzz surrounding Google+ is forcing Facebook to improve their features and differentiate their offering. Competition is good.

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Time to "Like" Your Local Mall

Time to "Like" Your Local Mall | SMB Social Media Monitor | Scoop.it
You wouldn't think that your local megaplex shopping mall is leading the way in terms of social media engagement, but you'd be wrong. Simon Property Group, owners of ...
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Google+ Adds Post Locking, Browser Notifications & More APIs

Google+ Adds Post Locking, Browser Notifications & More APIs | SMB Social Media Monitor | Scoop.it
Google+ is giving users a pre-post option to disable comments or prevent content from being re-shared. Other additions so far this month include notifica...
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Google+ quietly rolls out searchable Twitter-esque hashtags

Google+ quietly rolls out searchable Twitter-esque hashtags | SMB Social Media Monitor | Scoop.it
The Google+ gods are listening, and they have given us searchable hashtags. While surfing my merry little workaholic way through my main Google+ stream this evening, I noticed a post ...
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Writing Effective Facebook Posts | Social Media Today

Writing Effective Facebook Posts | Social Media Today | SMB Social Media Monitor | Scoop.it
Some Background: What is EdgeRank? What you see in your Facebook newsfeed isn’t magic; it’s controlled by a very important algorithm called EdgeRank. Facebook wants users to be engaged, so EdgeRank is a critical aspect of their business.
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Facebook Page Analytics Updated with Conversation Metrics & API

Facebook Page Analytics Updated with Conversation Metrics & API | SMB Social Media Monitor | Scoop.it
Facebook has just revealed new tools to help companies, large and small, connect with their target market and better measure the conversations happening ...
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Facebook Launches New Metric: "People Talking About"

Facebook Launches New Metric: "People Talking About" | SMB Social Media Monitor | Scoop.it
Facebook has introduced a new metric: "People Talking About," in its overhaul of its Pages Insights tool.
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UberMedia Launches Twitter Competitor Chime.in - AllTwitter

UberMedia Launches Twitter Competitor Chime.in - AllTwitter | SMB Social Media Monitor | Scoop.it
UberMedia Launches Twitter Competitor Chime.in...
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Google Quietly Kills Off ‘Twitter Killer’ Google Buzz – What Price Google+ Next? - AllTwitter

Google Quietly Kills Off ‘Twitter Killer’ Google Buzz – What Price Google+ Next? - AllTwitter | SMB Social Media Monitor | Scoop.it
Google Quietly Kills Off ‘Twitter Killer’ Google Buzz – What Price Google+ Next?
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Social Media Marketing’s Biggest Myth | Jeffbullas's Blog

Social Media Marketing’s Biggest Myth | Jeffbullas's Blog | SMB Social Media Monitor | Scoop.it
The marketing industry is sometimes its own worst enemy. “Social media marketing” has become a sort of Utopian ideal in the industry. What it hasn’t become is a well-organized, efficient process.
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Dissecting Twitter: The Social Bridge | Social Media Today

Dissecting Twitter: The Social Bridge | Social Media Today | SMB Social Media Monitor | Scoop.it
  I've spent a lot of time parsing apart how the design of sites like Facebook and Second Life facilitate the behaviors that reflect their key demographic. So, what I want to know is: how does Twitter's design encourage this social bridge? By comparing it to Facebook and Second Life I hope to understand how it manages to survive in this "no man's land."
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Google Sends Picasa Users to Google+ Photos

Google Sends Picasa Users to Google+ Photos | SMB Social Media Monitor | Scoop.it
Google has changed its toolbar navigation to direct users to Google+ Photos instead of Picasa. This may indicate that Google is phasing out Picasa in fav...
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Smoothie King launches Facebook sweepstakes

Smoothie King launches Facebook sweepstakes | SMB Social Media Monitor | Scoop.it
Nutritional drinks franchise Smoothie King launched a Facebook sweepstakes campaign in collaboration with social marketing agency Saeger Media Group to promote the companys Lean1 Smoothie product, said Bobby Williams, VP of marketing at Smoothie...
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How To Install Facebook Insights On Your Website Or Blog

http://www.crowdconversion.com/facebook Are you using FB Insights On Your Site ? Most people trying their luck with online marketing find themselves asking "...
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GRAPHIC: The Method Behind Facebook's News Feed

GRAPHIC: The Method Behind Facebook's News Feed | SMB Social Media Monitor | Scoop.it
How does the new method for showing things in the news feed differ from the old? Or, in technical terms, what's the difference between and GraphRank and EdgeRank, assuming there's more to it than simply a change in branding.
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When It Comes To Brands, Consumers Use Social Media For This More Than Anything Else | Social Media Today

When It Comes To Brands, Consumers Use Social Media For This More Than Anything Else | Social Media Today | SMB Social Media Monitor | Scoop.it
People use social media for a wide variety of reasons - catch up with old friends, make new connections and so on.
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Facebook’s Cookiegate: Controversial Tracking Cookie is Back

Facebook’s Cookiegate: Controversial Tracking Cookie is Back | SMB Social Media Monitor | Scoop.it

The same Australian who blew the whistle on Facebook tracking logged out users last week discovered yesterday that although Facebook ...

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What A Good Social Media Marketer Already Knows | Social Media Today

What A Good Social Media Marketer Already Knows | Social Media Today | SMB Social Media Monitor | Scoop.it

There are few who are social marketers that actually love analytics. Likewise there are few who write marketing copy, status updates or builds communities using social networks that love statistics. ...

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Twitter: New Research Reveals Who Tweets, How Much & What They Talk About

Twitter: New Research Reveals Who Tweets, How Much & What They Talk About | SMB Social Media Monitor | Scoop.it

This post is curated by JanlGordon on Scoopit, covering her topic "Content Curation, Social Media and Beyond", using the Psyblog article ‘Twitter: 10 Psychological Insights' and the hyperlinks in the article as source.

 

Intro:

 

"Psychological research on Twitter reveals who tweets, how much, what they talk about and why. There are now 190 million Twitter users around the world producing 65 million tweets each day."

 

 

This is what particularly caught my
attention:

 

People join Twitter to follow their friends, but the fact that there are 1/3 as many daily tweets as there are Twitter members ad many users put out several tweets a day is reflected in the statistic that 90% of tweets are put out by 10% of the users.

 

41% of Tweets are characterized as “pointless babble”, whereas 38% are conversational and only 9% “pass-along value”.

 

Men and women tweet at approximately the same rate, however, men are twice as likely to follow other men and women are 25% more likely to follow men!

 

“Informer s: 20% shared information and replied to other users

 

Meformer s: 80% mostly sent out information about themselves.”

 

Twitter is like a game of Broken Telephone (UK:Chinese Whispers), whereby the original message often changes as it is passed along through retweets.

 

There is discussion on the ‘Halo effect’, by which attractive people (read: celebrities) gain large followings, as people tend to equate attractiveness with intelligence.

 

Highly extraverted participants tend to use it to relieve their existential anxiety.

 

http://www.spring.org.uk/2010/08/twitter-10-psychological-insights.php


Via janlgordon
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janlgordon's comment, October 3, 2011 1:23 PM
Thank you Mario for your continued support - glad you like this, it's a great piece!
OsakaSaul's comment, December 24, 2011 6:53 AM
nice one!
Mark Corner's comment, December 24, 2011 7:36 AM
Welcome