SMB Social Media Monitor

A step-by-step guide to changing your Twitter Header image.

"Twitter is slowly rolling out this experimental technology called Twitter Cards which makes it possible for you to attach media experiences to your tweets that link to your content. This very similar to Facebook status. When you paste a link, it adds a preview with title, summary, and thumbnail of your page content. In this article, we will show you how to add twitter cards in WordPress."

"Here are six critical tips that can help your company get a leg up on the competition"

Your brand should be investing in hashtags as part of its social media strategy. Follow these five tips for an improved hashtag strategy.

"If you have a technology addiction, I can almost guarantee it will be one of two things.

A social media network (most probably Facebook) or a mobile device.

Walk down the street and you will see people peering into small screens whether stationary or moving and I would warrant that one in two would be checking Facebook .

Social media marketing is quite often associated with building Facebook likes and many businesses think that this is the beginning and the end of the social media marketing adventure, activities and tactics.

The reality is that content is where you should be starting as you start the social media marketing journey.

Just tweeting a phrase or updating a Facebook page with a “sales” message is not what social media is about. You need to add value to people’s lives.

Social media marketing requires a new way of marketing thinking and philosophy."

"On a site with infinite scrolling in place, it’s no wonder that concision is king on Tumblr. Like Twitter, Tumblr is a fast-pasced platform; however, the same rule that keeps Twitter so quick is the same thing that makes Tumblr unique. Tumblr keeps the pace of Twitter but with much more posting capabilities because it doesn’t limit to just 140 characters of text-only."

Eighty percent of the top Pinterest categories are related to commerce. Also, pinners want to see price tags. Surprised?

"There are a lot of things about Pinterest you probably already know.

You know most Pinterest users are women (79 percent).

And you know Pinterest grew considerably in the past year. It had 608,000 users in June of 2011. That number jumped to more than 20 million in June of 2012.

But a new infographic from Fast Company has a lot of Pinterest statistics you probably aren’t familiar with, particularly about e-commerce.

Like how pinners prefer items with price tags over items without. Or, how 80 percent of the top categories on Pinterest are connected to commerce (e.g. jewelry/accessories, apparel, home furnishings, and books)."

Interested in updating your new Twitter header image, but unsure what to pick? Check out this slideshow to see what style fits you.

"For those of us who work in Facebook Marketing, it’s both important and difficult to stay up-to-date on the latest changes and best practices for Facebook Pages. After all, Facebook is changing more often than ever. Everything from a small tweak in Facebook’s EdgeRank algorithm to the revamp of Pages to Timeline affects a Page’s performance.

What better than a list of– you guessed it– Facebook Pages to keep you well-informed and ahead of the curve. Whether you’re an industry expert or a rookie just starting out your career in social media, these pages are extremely helpful. For the more experienced people reading this, I’ve included a ‘hidden gem’ about each of these pages– so that even if you’re aware of/following these pages, you can still discover something new about them."

"Thanks to its snappy nature and its potential to reach users on the go, pretty much every business you can think of has a Twitter account. However, that doesn’t mean that all brands use it right, some are trying to find the right tone for the company, or figure out which approach to take. If you’re having problems or you’re looking for inspiration, here’s a roundup of the brands who use the medium to its fullest."